• 제목/요약/키워드: brand development

검색결과 943건 처리시간 0.026초

The Structure and Job Analysis of Apparel Buying Office in Korea

  • Chun, Jong-Suk;Yi, Yoo-Jin
    • The International Journal of Costume Culture
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    • 제12권2호
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    • pp.141-152
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    • 2009
  • In this study, the business structure and characteristics of buying offices used by buyers for apparel productions through global sourcing were analyzed in specifics. Data were acquired through in-depth interviews of twelve merchandisers at representative apparel buying offices. The results of this study can be summarized as following. The business structure of a buying office varied depending on the functions, the item characteristics of products to be manufactured or the characteristics of the major buyers who were the customers. Overall, teams were formed by brands or organizations were formed by functions. Functional teams were divided within each brand team when business teams were divided by brands and personnel was divided by brands occasionally within each functional team when business teams were divided by functions. Business teams were composed of MR which managed the overall business about orders such as factory sourcing, price decision and production management and teams with various specialized skills. The teams with specialized skills were composed of Technical team, Fabric Development team, Colorist team, Quality Assurance (QA) or Quality Control (QC) team, Logistics team, Factory Audit team, and etc. For the future directions on the improvements, ways to increase international competitiveness of buying offices need to be researched and many expressed the opinion that it would be effective to move the offices to countries close to buyers or manufacturing locations as most buyers demand lower prices and shorter lead time than before and it is increasing trend for buyers and factories to do business directly without buying offices in the middle.

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방사형 집수정을 위한 수평천공장치 개발 (Development of Horizontal Boring Equipment for Radial Collector Wells)

  • 박근우;정경환;이충훈;권준용;김재환
    • 한국지반공학회:학술대회논문집
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    • 한국지반공학회 2008년도 춘계 학술발표회 초청강연 및 논문집
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    • pp.905-913
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    • 2008
  • The water resource depending on mostly surface water has many problems, such as contaminated and unpredicted contamination event. For this reason, it has been employed highly technical treatment method for them, such as ground water dam and river bank filtration. it has been developed the radial collector wells in kind of bank filtration to increase efficiency for in-taking the water resource insead of the vertical well needed many wells to take more resource. But it has many problems with the incumbent method to bore the horizontal hole for radial collector wells, such as filling with the filter material outside of a strainer by watering, jamming as retrieving the casing tube with the filter material, eccentric boring etc. To reduce the problems of incumbent equipment, it has been developed the horizontal boring equipment and performed the field trial tests several times, which have bits and water jetting system with rotating the cone-shaped front to be excavated easily. In this paper, it was compared the brand-new with the incumbent non-rotating pressing insertion method. Also it was shown the problems of the incumbent method was reduced effectively.

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테이크아웃 커피전문점의 선택속성과 고객만족에 관한 연구 (A Study on the Choice Attributes and Customer Satisfaction of a Take-out Coffee Shop)

  • 김영옥
    • 한국조리학회지
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    • 제9권3호
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    • pp.141-154
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    • 2003
  • The purpose of this study is to find customer satisfaction at take-out coffee shops by examining their choice attributes, and to find the operational suggestion of the shops by identifying relations between customer satisfaction and choice factors and by finding significant factors, in order to offer subsequential developments for take-out coffee shops. When it comes to choosing a take-out coffee shop, women are found to consider pleasantness, kindness, and warranty more than men do. By age, those in the thirties are found to think much of typicalness, pleasantness, and trust than people in any age do, while those under the twenties kindness. By job, it is found that office workers think typicalness, pleasantness to be important, while students trust The more customers are satisfied at trust and kindness, the more customers are willing to use the shop again. Thus, to make the better service of take-out coffee shops, it requires drastic, continuous training for employees, introduction of specific marketings, management of corporate brand images, manpower administration that will maximize profits with small members, continuous menu development, study of taste, stage preparation and standardized service quality techniques and know-how specific to a coffee shop that will lead customers to revisit the shop.

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패션 일러스트레이션의 그라피티적 표현에 관한 연구 (A Study on Graffiti Expressions of Fashion Illustration)

  • 김미현
    • 복식
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    • 제61권9호
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    • pp.74-83
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    • 2011
  • In the sense that it performs a function of communication with public, fashion illustration, which visualizes fashion information in an illustrated way, shares similar characteristics with graffiti, which represents the society of its time while having a value as a modern art itself. Therefore, the study aims to seek possibility of graffiti expression of fashion illustration, and to establish theoretical research systems for reestablishment of practical development methods of the graffiti expressions. The concrete contents of this study include followings: First, it examines the methods and characteristics of the graffiti expressions by analyzing the works of graffiti artists in order to understand the concept of graffiti and to find out the theoretical approach to it. Second, it investigates the characteristics of graffiti, and proposes concepts associated with graffiti after analyzing examples of fashion illustration which graffiti expressions are reflected. Third, it draws meanings that the use of graffiti expressions has in fashion illustration. In conclusion, graffiti expressions in fashion illustration are used in brand logos and text, human body deformation and omissions, autonomous expressions of variety of materials, symbolism, amusement, and autonomy as they are characterized by strong colors to express significance.

브래지어의 착용감 개선을 위한 착용실태 조사 (A Survey on the Wearing Conditions for the Improvement of Wearing Comfort of Brassiere)

  • 임지영
    • 한국의류산업학회지
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    • 제6권4호
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    • pp.455-460
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    • 2004
  • This study was performed to analyze the wearing practice and the purchasing characteristics of brassieres in order to offer basic data to produce superior brassiere and to improve the wearing comfort. The questionnaire were 146 Korean college female students. For data analysis, descriptive analysis, crosstabs, factor analysis and one-way ANOVA were used. The results were as follows, first, most subjects didn't know the sizing system of brassiere and their own breast size. So the degree of satisfaction of wearing brassiere was low than subjects who knew their own breast size. And they replied that the most unsatisfaction factor was brassiere size. Second, when subjects decided to purchase a brassiere they considered size, design, color, cost, fabric and brand and so on. Among them size and design were considered the most important. Third, the subjects who wear brassiere all day long, they considered wearing comfort and cost rather than design and collar. Therefore, the markets with brassieres would be able to segmented based on consumers' characteristics. Firth, the subjects were dissatisified at size, the taking off wire and shape modification after washing. And they requested the development of various size, fabric and cost improvement and fittness of brassieres. These results imply that to improve the wearing comfort of brassiere, it is so important to produce and develop various types of size first of all. And consumers should know size system of brassiere and their own breast size.

U.S. Fashion Trends in the 1980s: Postmodern and Modern Styles of Dressing of Female College Students

  • Kim, Eundeok;Damhorst, Mary Lynn
    • International Journal of Costume and Fashion
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    • 제13권2호
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    • pp.65-77
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    • 2013
  • The purposes of this study were to document the fashions adopted by young women in the United States in the 1980s and to explore if and how the dynamic shifts toward postmodernist values influenced those fashion trends. Fifteen U.S. women who were college students in the 1980s were interviewed for the study. In analysis of the data, we focused on social changes during the 1980s and the cultural impact of postmodernism vs. modernism as influential factors. Both postmodern and feminist ideas challenged the mainstream cultural framework of capitalism. U.S. women's styles and behaviors concerning dress reflected characteristics of postmodern consumption patterns, which include nostalgia, ethnic dress, androgyny, eclectic and novel clothing combinations, surprising or humorous appearance, and nonconformity. Despite the critique of conformity and conservatism in dress that had emerged in the 1960s and remained in at least minority or subversive trends, the importance of brand names and designer labels increased in mainstream fashion. This study helps us better understand the dynamics of fashion as it reflects societal and value changes in a transitional time in history.

복합상업공간의 점포 정위화 전략의 디자인 방법에 관한 연구 (A Study on S.I.P(Shop Identity Program) Design method Task in Multi-used Shopping Complex.)

  • 하재경
    • 산업경영시스템학회지
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    • 제19권37호
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    • pp.127-136
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    • 1996
  • Due to the development of technology, urbanization, industrialization, etd. at modern times, even the individual view of value has changed in variety. That means the change of each consumcer's life-style and even that of propensity to consume. In that regard, the modern, commercial space became to be increasingly included to specialization and complication. Such specialization and complication of the commercial space can be thought to be a positive response of enterprises to satisfy the needs or desire of consumers who become diversified. In this study, some new models in the method of the planning and designing of the S.I.P(Shop Identity Program). intended to research into as follows ; - As the background of the advent of the multi-used shopping complex, changes in consumer life-style and propensity to consume according to social and economical changes were intended to be studied through various statistical data literature. - For the study of the characteristics, constituent conditions, and planning operation of the future multi used shopping complex in the marketing aspect of enterprises, it was intended to study centered on the theory of consumer behavior and that of retail marketing. - In the process of the spatial design of the multi-used shopping complex, it was tried that a designing process to materialize a target of the discrimination and orderly arrangement of stores be progressed. In the process of materializing a target based on both corporate image and 'brand' image in designing.

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주택문화관의 공간구성과 스페이스 마케팅 전략적 요소(4Cs)에 관한 비교 분석 연구 (A Study on Strategies Elements(4Cs) of Space Marketing Comparative Analysis for Housing Culture Center)

  • 김지혜;공순구
    • 한국실내디자인학회논문집
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    • 제20권5호
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    • pp.208-216
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    • 2011
  • Today, the market environment for companies around the world has been changed by globalization, digital innovation, information by opening the diversity, consumer awareness, and the development of mass media in the wide areas such as, politics, economy, society and culture. Accordingly, the function of the housing cultural center also has been changed from the Place where the trading had been made to the Space where the marketing could work. The housing cultural center is home to companies to target their corporate culture and corporate image, and the brand identity. From the space marketing standpoint, this study extracts differentiator of the housing cultural center from theoretical consideration to boom up of the housing cultural center and to build up its identification. Based on this analysis, the design identity element of the interior design of the housing cultural center is proposed by the actual and analytical cases. Such a future plan design identity elements in the design of the new housing cultural center is providing basic design guide line to recognize the importance.

끊임없는 업무 프로세스 개선의 도구로서 BPM;L전자의 사례를 중심으로 (BPM as a tool supporting continuous business process innovation;A case of L Electronics)

  • 채명신;박송미;전켄트
    • 벤처창업연구
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    • 제1권1호
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    • pp.157-178
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    • 2006
  • 2003년부터 시작하여 현재 진행 중인 L전자의 BPM 구축은 한국에서는 최초의 전사적 BPM 구축으로 다른 기업의 관심의 대상이 되고 있다. L전자는 세계 TOP 3의 Global Brand을 이룬다는 목표 하에 기업 업무 혁신(process Innovation)을 가동하였다. 끊임없이 가속화되는 세계화나, IT의 발전 등으로 인한 기업 경영 환경의 변화는 전략의 변화에 따른 업무 처리 절차, 방식의 변화를 초래하고 있기 때문이다. 본 사례는 L전자가 BPM(Business Process Management)을 이용하여 업무 프로세스를 체계적이며 지속적으로 개선하려는 노력에 대하여 구체적으로 살펴보고, BPM을 통한 혁신의 의미와 가능성에 대하여 논의한다.

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An Exploratory Study on the Characteristics and Distribution of Traditional Liquor among China, Japan and Korea

  • Choi, In-Sik;Lee, Sang-Youn
    • 유통과학연구
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    • 제12권5호
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    • pp.109-117
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    • 2014
  • Purpose - The study investigates the history, production methods, market scale, and distribution of the traditional liquors of three countries: South Korean sokokju, Chinese shaoxing-chiew, and Japanese sake. These have similar production methods, being made from rice or cereal, cores of their respective food industries. Research design, data, and methodology - The study investigated the history of the three liquors, liquor classification in the three countries, and production methods. It examined the scale of the traditional liquor market and these countries' distribution structure. Results - Brand cognition of traditional liquors is affected by a focus on wellbeing and LOHAS (lifestyle of health and sustainability). Promotion and marketing strategies along with a high quality image, shelf life of draft liquor, traditional liquor identification systems, and high taxes on traditional liquor, and the need for continuous R&D and training of professionals all impacted the industry. Conclusions - These countries play important roles in world trade, seeking economic integration. By forming a free trade agreement (FTA), their traditional liquors, with a proud history, can be jointly branded in the world market.