• Title/Summary/Keyword: brand development

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Research On The Relevance Between Mixed-use Complex and User Behaviour Based On Three-dimensional Spatial Analysis

  • Zhendong Wang;Yihan Pan;Yi Lu;Xihui Zhou
    • International Journal of High-Rise Buildings
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    • v.12 no.1
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    • pp.83-91
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    • 2023
  • Under the dual pressure of population growth and land shortage, threedimensional development is the inevitable choice for cities in China. In such a scenario, a mixed-use complex has considerable potential in its realization and research. Based on space syntax and the three-dimensional visibility graph analysis, this paper describes the spatial and functional layout of the Shanghai Super Brand Mall and studies the relationship between spatial visibility and user behaviour through linear regression analysis and correlation analysis. This paper studies three different types of user behaviour, namely, path selection, staying selection, and store selection, and finds that spatial visibility and accessibility have different effects on user behaviour depending on the type and purpose of the activity. This paper reveals the influence of spatial and functional layout on user behaviour and puts forward the corresponding design strategy under the three-dimensional environment.

A Study on the Effects of Local Start Up Education on Start Up Motivation and Start Up Competency of Education Participants (로컬창업교육이 교육참여자들의 창업동기 및 창업역량에 미치는 영향에 관한 연구)

  • Won-hee lee
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.07a
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    • pp.353-354
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    • 2023
  • 본 연구는 부산지역 청년 창업교육의 활성화와 예비 청년 로컬창업자의 맞춤형 창업역량개발을 위해 부산지역 대학생들을 대상으로 한 현장 실무중심 창업교육이 지역 대학생들의 창업동기와 창업역량에 어떤 영향을 미치는지 살펴보고자 하는 실증연구이다. 본 연구에서는 창업동기의 구성요인을 경제적동기와 자아실현동기로 구분하였으며 창업역량은 로컬창업에 필요한 실무역량, 로컬 브랜드개발역량, 재무분석역량이 창업교육 수료 후 어떠한 유의한 영향을 미치는 실증분석을 통해 알아보고자 한다. 이를 위해 본 연구에서는 부산지역 K대학교 창업관련 교과 수강생을 대상으로 설문조사를 실시하고자 한다.

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Analysis of Indonesia's Digital Industry and the Case of Gojek

  • Namjae Cho;Firti January Anindya
    • Journal of Information Technology Applications and Management
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    • v.28 no.5
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    • pp.17-39
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    • 2021
  • Indonesia's industrial application of digital technology is growing fast, especially in the application of mobile technology. About 1,700 digital startups are sprouting. PT Aplikasi Karya Anak Bangsa is one of those digital startups founded in 2010. This company is widely known, especially in Southeast Asia, for its products and services called 'Gojek' which was launched initially in 2015. Gojek began as a ride-hailing mobile-based application that later evolved into a Super App providing more than 20 different services in one single mobile application. After becoming Indonesian first unicorn company in 2016, Gojek now has become the first decacorn company in Indonesia, worth more than USD 10 billion since 2019. This paper aims to analyzes the technology industry in Indonesia and analyzes Gojek's background and history, its competitive status, and critical success factors. As a conclusion, we provide some advices for future development of Gojek in Indonesia and other countries in Southeast Asia's market. The advices include rebranding its overseas presence and the use of consistent brand identity across countries.

Collaborations in Fashion and Arts Across Industry Disciplines (패션, 예술, 산업의 협업사례 고찰)

  • Park, Kyung-Ae;Kim, Sook-Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.7
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    • pp.1152-1163
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    • 2009
  • Product development and marketing that appeal to consumer emotions are important as shown by a variety of product and service industries that integrate fashion and arts into product design and marketing through collaboration. This study attempted to analyze the patterns in the collaborations of fashion and arts across industry disciplines. A total of 278 collaboration cases reported in news articles were collected from internet databases. Cases were categorized into 5 disciplines of fashion-fashion, arts-arts, fashion-arts, fashion-other industries, and arts-other industries, with each category analyzed in frequency distribution and collaboration type along with related partner and industry characteristics. Collaborations with other industries were observed more than internal ones, and individuals (rather than firms) were more involved in collaborations. Though the collaboration characteristics were different by partner category and sub-category, by individual or firm, and by related industries, a variety of collaborations integrating fashion and arts into product design and development, a new brand launching, product line extension, and co-marketing were observed across product and industry disciplines. The study also described fashion and arts that were integrated into consumer life styles.

Study in the Local Developing Form of Oriental Medicine Industry (한방산업의 지역개발유형연구)

  • Jung, Do-Ge;Kim, Kwang-Joong
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.19 no.1
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    • pp.19-28
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    • 2005
  • According to each developing type, we study a concept, contents and a consideration about in oriental medicine industry. The divisions of each developing speciality are followings: Urban industry type - The development of urban industry type has difficulties; The lack of technical development and social adaptation, etc. If it overcomes these difficulties, it will be activated in the oriental medicine industry. Rural industry type - The oriental medicine industry of rural type needs the model of rural oriental medicine industry which leads an activity and an independence of the rural region. Within the industrialization of the oriental medicine industry, if rural resource makes a specialized brand, it can have great effects in the future industry. Resort industry type - When The resort type is related the characters of natural circumstances, cultural industry and health management, it has many effects. If we gain the clear direction which is activated the regional specialities, the oriental medicine industry of resort type can estabilishs the high value industry. Event industry type - The event type is a festival, an exhibition, etc. Within this event, the promoter must provide visitors the specialized sights, the food things, the enjoyable things. And using traditional image, we have the regional resource is recognized good things and the nomination of open place can inform.

Analysis of Values and Design Elements in Eco-friendly Fashion Using an In-depth Interview (심층면접법을 이용한 친환경패션의 가치와 디자인요소 분석)

  • Ha, Seung-Yeon;Park, Jae-Ok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.10
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    • pp.1754-1766
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    • 2010
  • Excessive consumption, pollution, and am expanding global population are seen as very important issues that must be solved through reusable materials and the reduction of energy consumption. This study examines the values and design elements such as line, color, and textures in eco-friendly fashion that could contribute to the product development of an eco-friendly brand. The following methods of analysis were used in this study. An in-depth interview (where the interviewer records the response of interviewers to questions) was used to grasp the diverse design properties of products that customers need or want and the recorded interviews were documented by computer using open coding. The results show that the personal, economic, and social value of eco-friendly fashion has increased, in addition to the environmental value. The needs and preference of customers for eco-friendly fashion design were diversified and the consumer consciousness was more advanced than the consciousness of experts. This shows that it is not enough to consider the effect on the environment. In conclusion, understanding the personal, environmental, economic, and social value from the viewpoint of customers, finding the optimal design factors, and reflecting them in the development of products are necessary for advanced eco-friendly fashion.

Chracteristics of Cosplay Costume (코스프레 코스튬의 특성)

  • Cho, Hyun-Jin;Cho, Woo-Hyun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.8 no.2
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    • pp.109-123
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    • 2006
  • Cosplay is compound of 'costume' and 'play' and teenagerses disguise equally with populace star or cartoon master who like and it is typical culture of character generation as play that imitate to dress and hair style, gestures. Type of cosplay costume get devided as following according to cosplay object. Animation cosplay costume represent person who appear in cartoon and animation equally. Fan cosplay costume imitates entertainer or celebrity. Game cosplay costume represent character of internet on-line Same. Movie cosplay costume is more realistic than animation or game Character as that imitate moviestar. Character cosplay costume is used by commerce purpose brand or event. Characteristics that appeared commonly in types of cosplay costume are as following. First, cosplay costume is consisted of peculiar mechanism that cosplayer perform series progress such as work selection, design development, manufacture, production, acting alone in aspect of Performance costume. Second, according to cosplay object, degree of representation became different. Character is stronger, because the characteristic is emphasized, tendency that degree of reproduction becomes low showed. Third, cosplayer's distiction appeared according to material selection, design development method and analysis.

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A Study on Characterization of Apartment Complex Exterior Space by Purpose and Type - On Matters of Apartment Complexes Built·Redeveloped Since Year 2005 in Seoul - (공동주택 외부 공간의 유형(類型)에 따른 특성화에 관한 연구 - 2005년 이후, 서울시 재건축·재개발된 공동주택 외부 공간 사례 중심으로 -)

  • Yi, Young-Ran;Chu, Beom
    • Korean Institute of Interior Design Journal
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    • v.22 no.4
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    • pp.130-140
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    • 2013
  • As the modern-day Apartment Complex has varied community facilities such as health care center and self-improvement institutions affecting the residents' quality of life, this paper is for the in-depth understanding on how such Exterior Space vary and development plan should go. To be specific, this paper is to, based upon the theoretical contemplation on the concept and role of the Exterior Space to Apartment Complex, as well as drawing a conclusion on the development plan for subject areas as assessed. Subject areas of this paper are a total of twelve Apartment Complexes built since Year 2005 in nine different regions in Seoul. As such specialties and features as leisure of the senior citizen and female residents, the subject Apartment Complexes have provided opportunities, active and inactive, to the residents for leisure by qualitative improvement of facilities, as well as establishing the discrete brand value for the Exterior Space with featured design and spatial properties. Also notable is the eco-friendliness of the Exterior Space with cutting-edge technology, eventually appreciating the value of Apartment Complex.

A Comparative Study on Activities of Cartoon & Animation among Korea, America & Japan (한미일(韓美日) 만화영상활동 비교연구)

  • Lim, Cheong-San
    • Cartoon and Animation Studies
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    • s.9
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    • pp.33-58
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    • 2005
  • This study is to create and develop Korean cartoon & animation through the comparative study on those activities in Korea, America & Japan. Three countries advance highly in the art creation and industry development of their cartoon & animation. Therefore, the purpose of this study is to compare and analyze the following activities related to the education ${\cdot}$ art ${\cdot}$ culture ${\cdot}$ industry of their cartoon & animation; 1) The education of their cartoon & animation is deeply specified in the establishment of department, composition of curriculum, and research & development. 2) The art of their cartoon & animation is widely diversified in the art creation of cartoon & comics, vanguard experiment of animation, and awarding system. 3) The culture of their cartoon & animation is clearly distinguished in the setup of organizations, expansion of cultural facilities, and festival events. 4) The industry of their cartoon & animation makes ultramodern contents of cartoon & comics, film digitizing of animation, and brand merchandising of characters. Finally, we must research and develop the ${\ll}$digital cartoon, webtoon, and mobile animation${\gg}$ in Korea.

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On Improving the Reverse Engineering Process by Effectively Utilizing the Functional Models (기능 모델의 효과적인 활용을 통한 역공학 프로세스의 개선에 관한 연구)

  • Lee, Byoung-Gil;Lee, Jae-Chon
    • Journal of the Korea Institute of Military Science and Technology
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    • v.13 no.2
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    • pp.258-267
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    • 2010
  • The necessity of the new system development arises in both defence and commercial systems industry either when a breakthrough in technology needs to be realized in the form of a brand-new system or when the existing product already in operation needs to be upgraded to satisfy the increasing stakeholder's requirements. In the latter case, it is not rare that specific system technical specifications on the existing products are not available. The purpose of this study is to investigate how to handle the difficulty when an upgraded system is required to be developed based on the existing product whose detailed technical specifications cannot be obtained. A step-by-step process is described based on the reverse engineering of the existing product. As a result, a logical system model is obtained for the product. The process developed is further enhanced and evaluated by the computer-aided system engineering tool. The resulting logical system model should be helpful in the next phase of the new product development.