• Journal of the Korean Home Economics Association
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• v.47 no.4
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• pp.73-81
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• 2009

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.11
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• pp.1346-1361
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• 2011

This study examined the body characteristics, perceived body size and body-cathexis according to the stature of women aged 18 to 59. Special focus was on women of short stature; in addition, the study searched for the proper clothing fit and satisfaction level for short women. The 2010 SizeKorea data of 2,586 women aged 18 to 59 was analyzed statistically to find the distribution of stature according to 4 age groups along with the body characteristics and proportion of 3 stature groups in each age group. A questionnaire was conducted with responses from 412 women aged 18 to 59, and the perceived body size and satisfaction with body size of 3 stature groups were studied with 5 Likert scales. Although the stature of Korean women has increased, short stature women (those under 155cm) still represent a high percentage of individuals in Korea. Short women (small in height and length) had unique body characteristics in width, depth, and girth that were distinguished from the characteristics of medium or tall women. Especially, the lower body part of short women had distinct characteristics. Accordingly, it is undesirable to reflect the same ease or same body proportion in clothing construction for the 3 stature groups. Short women perceived their stature and length of upper or lower body as too short and the satisfaction with their body size was lower than medium or tall women. To upgrade the clothing fit and satisfaction of short women, it is necessary to reflect the unique body characteristics of short women in clothing design and construction.

• The Korean Journal of Community Living Science
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• v.23 no.3
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• pp.221-231
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• 2012

To find the differences between the real somatotype and the ideal somatotype, WHR(Waist to Hip Ratio), WCR(Waist to Chest Ratio), and body cathexis were analysed by using ANOVA test, Duncan's multiple range test, and $x^2$ test. Fashion image sought by female collegians was surveyed, too. The results were as follows. WHRs in slim, usual, fat body type were 0.75, 0.76, and 0.83 and WCRs were 0.77, 0.81, 0.80. The respondents who considered themselves to be overweight recognized themselves to be fatter than their real weight. They were not satisfied with their bust girth in slim body type, thighs and calves in usual body type, and all parts except for foot length, hand length and arm length in fat body type. 60% of the thin people considered their body hourglass shape, 30.4% of regular people recognized their body triangle type, 43.8% of fat people thought their body was round form. They thought current ideal body size was bigger in height and bust girth and smaller in waist girth and hip girth, and weight than real body size. Also they responded ideal body shape was an hourglass type independent of somatotype. The pursuit of clothing image was that 45.5% of female collegians were fashionable and raffine and 10.4% of female collegians was elegant and graceful. Among the body area, body parts that may have an effect on body image were body length in 13.1% of the respondents, waist girth in 10.7% of the respondents, and hip girth in 10.0% of the respondents.

• Fashion & Textile Research Journal
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• v.5 no.4
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• pp.372-378
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• 2003

The purpose of this study is to compare the self consciousness of one's body cathexis with other people's. The sample subjects were 97 females between 18 and 24 years old. They were measured on November 1999 with the anthropometric measuring, and their front and side photographs were taken. First, we investigated the size recognition of 5 body parts and ready-made clothing, the consciousness of the size of 5 body parts and body proportion for subjects. Second, we organized panel group consisted of 30 females in twenties majoring the Clothing & Textiles. The consciousness of panel group to the subject's body proportion was investigated by using the front and side photographs of subjects, and was compared with self consciousness of subjects. Data were analyzed by frequency analysis and correlation analysis. Most of subjects recognized their status, bustgirth and waistgirth larger than their real size, but they recognized their hipgirth smaller than their real size and their weight similar to their real weight. And subjects were conscious of their status and bustgirth small, their weight, waistgith and hipgirth proper or a little big, and their body proportion normal or a little unbalanced. The self consciousness of one's body cathexis was related to heights of each part especially, and subjects had a tendency to appreciate their body proportion positively if they recognized themselves tall and thin. Upon comparison of the consciousness of subject's body between subjects themselves and panel group, the appreciation of panel group was better than those of subjects themselves. And we also certified the difference of consciousness of one's body cathexis between oneself and other people. The consciousness of other people was related to the size of each body part, but the self consciousness was predicted that it was more related to the psychological factor including satisfaction or preference.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.5 s.142
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• pp.715-726
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• 2005

The purpose of this study was to identify the effects of the sensation seeking and body image on female adolescents' clothing behavior and hair style attitude. The data was collected from 390 high school girls living in Seoul, via a self·administered questionnaires, and were analyzed by frequency, factor analysis, reliability test, Pearson's correlation, and multiple regression. The results of this study was as follows : 1) Three factors of body images were self appearance evaluation, appearance orientation and fitness orientation. Five factors of clothing attitudes were fashion/clothing interest, clothing exhibition, social approval, psychological dependence on clothing and fashion leadership. And three factors of hair style attitudes were interest in hair style, individuality in hair style and dependency on hair designer. 2) As the result of analyzing the effects of sensation seeking and body image on clothing behavior, fashion/clothing interest was explained by appearance orientation and fitness orientation, and clothing exhibition by sensation seeking and appearance orientation, and social approval by appearance orientation, self appearance evaluation and body cathexis, and fashion leadership by appearance orientation, fitness orientation and self appearance evaluation, and clothing conformity to the self-entertainer by appearance orientation, sensation seeking and fitness orientation, and appearance related delinquency by sensation seeking, appearance orientation, fitness orientation, self appearance evaluation. 3) As the result of analyzing the effects of sensation seeking and body image on hair style attitudes, interest in hair style was explained by the factors such as appearance orientation, sensation seeking, fitness orientation, and body cathexis, and individuality in hair style by appearance orientation, sensation seeking and self appearance evaluation, and dependency on hair designer by body cathexis.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.1
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• pp.13-24
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• 2006

The college students selected by random sampling were classified into four groups by their body cathexis and clothing attitude to investigate differences in the consumer's Impulse-Buying in a negative consumer situation. Consumer cluster were classified into four groups: positive congruity(G1), positive incongruity(G2), negative congruity(G3), negative incongruity(G4). The result are as follows: G1 had high impulse. After Impulse-buying in a negative consumer situation they had negative attitude. G2 tends to do Impulse-buying a lot in a negative consumer situation. G3 had low impulse. After impulse-buying in a negative consumer situation they had both positive and negative attitude. After impulse-buying, G4 had negative and they tend to do a pure impulse buying in a negative consumer situation. As a result, the buying-impulse could cause the impulse-buying.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.5
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• pp.717-728
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• 2008

The purpose of this study to examine the relevant factors in tool and fashion of make up. For the study, a questionnaire survey was conducted of 436 women in between their twenties to fifties residing in the Kyeongnam region. Obtained data were analyzed pearson's correlation coefficient and multiple regression analysis. The results of this study were as follows.; The influence on tool and fashion of make up can be described into 4 factors that are included in the decision making process of tool and fashion, in other words, the demographical characteristic, the body cathexis, the need and the clothing value. Among these factors, the beauty need and the political value were proved to be more important. The demographic characteristics, the media contact had a direct influence on tool, and the occupation status had a direct influence on fashion. The body cathexis did not have a direct influence on any subordinate factors of tool and fashion, but had indirect influence having the need as a parameter or had no influence having the clothing value as a parameter.

• Journal of the Korean Home Economics Association
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• v.43 no.5 s.207
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• pp.93-105
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• 2005

This study focused on the development of scales measuring the characteristics related to appearance management behaviors of businessmen for on-line image consulting. The purposes of this study were, 1) to develop a tool which can measure the ideal image, 2) to develop a tool which can measure personality, and 3) to develop a scale measuring the physical characteristics and body cathexis. The data were collected from 380 businessmen in Seoul, Korea and were analyzed by frequency, factor analysis, reliability test, cluster analysis, correlation analysis, one-wav ANOVA and Duncan test. The results from this study were as follows .1)Five factors of the ideal image were identified: stylish, able, active, neat/confident and easy. The total variance was 74.29$\%$ and Cronbach's alpha of the 5 factors ranged from .74-.90. One item was selected to represent each factor. 2) Five factors of personality were identified: preference of social function, sociable, dynamic, achievement-motivated, and success-oriented. The totai variance was 60.63$\%$ and Cronbach's alpha ranged from .56-.83. One item was selected to represent each factor. 3) Five factors of body cathexis were identified: satisfaction with girth, length, physique, nose and eyes. The total variance was 73_46$\%$ and Cronbach's alpha ranged from .68-.85.

• The Research Journal of the Costume Culture
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• v.14 no.3 s.62
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• pp.497-513
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• 2006

The women selected by random sampling were classified into four groups by their body cathexis and Make-up attitude in order to investigate differences in Maslow Need and Make-up behavior. Cluster was classified into four groups: positive congruity(G1), positive incongruity(G2), negative congruity(G3), negative incongruity(G4). The result are as follows: Four groups showed meaningful difference each other between the peculiarity of need. That is, this thesis examined the strength of seven needs and found out that G1 group had the strongest needs in seven ones, comparing with four groups. Next, this thesis found out that G2 had the strongest ones in belonging need, self-respect need, and aesthetic need, and that G4 had the strongest ones in physiology need, self-realization need, and recognition need. So it showed somewhat a little difference among groups. G1>G2>G3>G4, in order, emphasized fashion, alignment, ostentation, and tool in Make-up behaviors, and customs, and G1>G2>G4>G3, in order, emphasized respective peculiarity.

• Journal of the Korean Society of Costume
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• v.57 no.8
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• pp.60-74
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• 2007

This study intends to examine the influencing factors in personal intention and show-off of make-up behavior. For the study, a questionnaire survey was conducted of 436 women in between their twenties to fifties residing in the Kyeongnam region. Obtained data were analyzed pearson's correlation coefficient and multiple regression analysis. The result is summarized as follows.; The influence on personal intention and show-off of make-up behavior can be described into 4 factors that are included in the decision making process of personal intention and show-off, in other words, the demographical characteristic, the body cathexis, the need and the clothing value. The demographic characteristics, the marriage status, the occupation status and the media contact had a direct influence on personal intention, and the educational background had a direct influence on show-off. The body cathexis did not have a direct influence on any subordinate factors of personal intention and show-off, but had indirect influence having the need as a parameter or had no influence having the clothing value as a parameter.