• 한국의류학회지
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• 제42권5호
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• pp.839-854
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• 2018

This study (1) explores female consumers' attitudes toward fat people and perceptions about plus-size models, (2) addresses female consumers' responses to models with different body sizes, and (3) examines the effect of plus-size model presence on female consumers' body image. We collected an online questionnaire from a total of 600 female participants in their 20's and 30's. Stimuli included six full-colored photo images of models with thin and plus body sizes (three in each group). Images were captured from the online shopping site of the fashion brand currently providing both average and plus-size clothes. Respondents were randomly assigned one of the groups by model size. Results support the sociocultural perspective that a thin/ideal body of models has a negative influence on female viewers' sociocultural attitudes toward appearance, mood state and body satisfaction. Findings also suggest that exposure to plus-size models can reduce negative media effects on females body image perceptions, regardless of individual body size.

• 한국의류학회지
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• 제25권7호
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• pp.1227-1238
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• 2001

This study was based on social comparison theory, and the covariance structure model was designed, connecting sociocultural attitude, multifaceted body image, and clothing behaviour under sociocultural influence. The practical purpose of this study is to identify the effect of sociocultural attitude toward physical appearance on the affective aspect of body images, the cognitive/behavioral aspect of body images and clothing benefits sought, and to examine the age difference in the female adolescents. The results of this were as follows: 1) Sociocultural attitude toward physical appearance had a negative effect directly on the affective aspect of body images, and showed the highest value in the group of high school girls 2) Sociocultural attitude toward physical appearance had a positive influence directly on the cognitive/behavioral aspect of body images, and high school girls'model showed the highest values significantly as well 3) High school girls'model showed the highest value significantly in the effect of the affective aspect of body images on the cognitive/behavioral aspect of body images. However, college group's model didn's show significant value 4) Middle school girls'model showed higher value positively than the other groups in the effect of the cognitive/behavioral aspect of body images on clothing benefits sought, and the high school girls' model showed higher value negatively in the effect of the affective aspect of body images on clothing benefits sought.

• 패션비즈니스
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• 제18권2호
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• pp.132-147
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• 2014

The purpose of this study is to classify the appearance concern into groups and analyze the differences of the attitude toward plastic surgery and clothing behavior by groups. Questionnaires are administered to 206 female adults in their 20's-50's living in Deagu and Kyungbook areas from $10^{th}$ July to $19^{th}$ July, 2013. Frequency, factor analysis, reliability analysis, correlation analysis, cluster analysis, ANOVA, Duncan-test and ${\chi}^2$-test were used for data analysis. The appearance concern is categorized as follows: appearance harmony focus and body focus. The attitude toward plastic surgery was found as risk tolerance, image improvement/surgery desire and keeping the secret of surgery. Clothing behaviors are found as individuality focus, other focus, convenience and luxury ostentation. The appearance concern shows a significant correlation with the sub-variable attitude toward plastic surgery and clothing behavior. One test in the groups is determined by demographic variables like occupancy and monthly income. Appearance concerns are classified into three groups as follows: appearance concern group, low appearance concern group and body concern group. The groups show a significant difference in the attitude toward plastic surgery and clothing behavior. This difference indicates that the 20's show a high body focus on their appearance concern, an attitude of image improvement/surgery desire toward plastic surgery and another individuality focus on clothing behavior while 50's care more about convenience in their clothing behavior.

• 패션비즈니스
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• 제26권5호
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• pp.22-35
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• 2022

This study examines the image pursuit behavior according to body surveillance, body shame of image-based SNS-used women. Questionnaires were administered to 215 SNS-used women aging between 20 to 30 years old. The SPSS 25.0 package was utilized for data analysis, which included frequency analysis, factor analysis, Cronbach's α, correlation analysis and regression analysis. The study analyzed the relationship between body surveillance, body shame single factor, and subfactors of image pursuit behavior(conformity, instrumentality, fashion pursuit, attractiveness pursuit, ostentation pursuit, interpersonal). It was observed that body surveillance and body shame had a positive influence on all the factors of image pursuit behavior. Body surveillance demonstrated a high influence on attractiveness pursuit while body shame demonstrated a high influence on ostentation pursuit. Body surveillance had a positive influence on body shame. These results provide useful information for understanding the influence of social media on the psychological attitude and consciousness of women with regard to their body and image pursuit behavior. In addition, results from this study will help to systematize women's theoretical physical consciousness, establish product strategies for physical appearance-related industries, and set marketing directions.

• 복식문화연구
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• 제7권5호
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• pp.68-79
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• 1999

The purposes of the study, based on the social comparison theory, were 1) to examine the body image and the body distortion of the late adolescent through the attitudinal and perceptual measurement of the body image and to examine the self-esteem, 2) to examine the difference of the clothing behaviors depending on the level of the body image, the body distortion and the self-esteem, 3) to examine the difference in the clothing behavior, the body image and the self-esteem according to sex. The sampling method was a convenient sampling and the subjects were 137 undergraduate students in Chungnam national University. The results of this study were as follows : The results of analysing the factors to the response of attitudinal body image emerged three factors (appearance interest, weight concern, and body satisfaction). The results of analysing the response of the clothing behavior showed four factors (fashion interest, psychological dependence of clothing, conformity to clothing, and exhibitionism of clothing). The positive group to the body image showed more interest in the fashion and had the tendency of depending on the clothing psychologically, and also showed that the group revealed much exhibitive attitude by using the clothing. The group of perceiving the face rather correctly tends to do the conformity behaviors, but the group distorting the shoulder width wider than tends to reveal more conformity behaviors. The group with the higher self-esteem had little interested in the fashion and also did the conformity behaviors slightly.

• 복식문화연구
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• 제30권4호
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• pp.563-578
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• 2022

Society's emphasis on a thin body ideal may intensify an individual's negative perceptions of fatness. The purpose of the present study was to examine the relationship between sociocultural attitudes toward appearance (awareness and internalization of the female ideal) and anti-fat attitudes among middle-aged Korean women. In addition, the aim was to examine whether the body internalization of female ideals was a mediator in the proposed model. Participants included a sample of 264 middle-aged Korean women who completed a series of measures online. The following information was collected through online questionnaires: awareness and internalization of the female ideal, attitudes toward fat, body weight perception, and demographics. Data were analyzed using correlation analysis, descriptive analysis, factor analysis, and structural equation modeling. The measurement model and the structural model testing provided an acceptable fit to the data, and all proposed pathways in the research model were statistically significant. Awareness of the female ideal was significantly and positively associated with internalization, and it significantly and positively predicted both constructs of anti-fat attitudes. Additionally, awareness of the female ideal was significantly and positively indirectly associated with attitudes toward fat people-dislike and willpower mediated by internalization. Overall, these findings suggest that society's emphasis on female appearance and a thin body can ultimately result in significant stigmatization of overweight/obese individuals. This study emphasizes the importance of establishing a healthy appearance standard to reduce anti-fat prejudice.

• 대한불안의학회지
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• 제19권1호
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• pp.1-9
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• 2023

Objective : To translate and adapt the Social Appearance Anxiety Scale into Korean and validate the Korean version of the social appearance anxiety scale, which measures the fear and anxiety about being negatively evaluated by others based on one's overall appearance, including body shape. Methods : For item translation and adaptation, six bilingual translators participated in the process of forward-adaptation and back-adaptation. Data were collected from undergraduate students. The sample size is 105 for Study 1 and 212 for Study 2. Classical item discrimination and difficulty analyses, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and reliability analysis were performed. Results : A unidimensional structure was found with a high internal consistency (Cronbach's α=0.95) and a high test-retest reliability (r=0.918). In addition, the concurrent validity was examined by correlations of the scale and several other scales measuring constructs related to social appearance anxiety. Conclusion : K-SAAS appears to be a reliable and valid scale for screening and assessing social appearance anxiety.

• 한국의류학회지
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• 제28권5호
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• pp.570-581
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• 2004

The purpose of this study is to analyze the acceptance and interpretation of pop musician's image in the Korean youth subculture, Fan Costume play(Fancos). Fancos subculture took the most active attitude to accepts of the pop musician's image and therefore was assumed to have various and differential acceptance aspects. The ethnographic method was used in order to approach more closely from their point of view. The cultural activity of Fancos subculture was imitation and reappearance of pop musician's appearance. Actually Fancos is a kind of fan-culture which idolized Korean pop music star. The acceptance of musician's appearance in Fancos is found out in two aspects. One is passive acceptance aspects that inforces conformity of star fashion and follows servilely ideal body image which promoted by cultural industry. The other is unique acceptance aspects that Fancos members interpret the musician's image in their own way. Those members experience pleasure through their own meaning. And homology of their appearance makes a distinction between of themselves from other youth and intensifies their group identity. As above analyzed, Fancos subculture has differential acceptance of pop music star's image comparing to other youth and even their stylistic appearance reflects not only their fandom but also their own meaning. Consequently, pop musician's image as a popular cultural text is accepted not equal to all populace but dissimilar along with contexts and trails of the acceptance group.

• 복식문화연구
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• 제19권3호
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• pp.597-611
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• 2011

The purpose of this study is to propose a design method for one-piece dress patterns with high body fitness through an appearance evaluation of one-piece dress patterns with the application of the 3D Virtual Clothing System known as i-designer. Measures consisted of an optical illusion effect in visual imagery and mutual influence according to a change in the length and princess line, in a silhouette of a one-piece dress. The data was assessed by a t-test and a multi-way ANOVA and factor analysis using SPSS 17.0. The results were as follows; The design of the study pattern was done by modifying the ease of the bust circumference, ease of the abdominal circumference, ease of the hip circumference, the position of the side seam line, and the appearance of horizontality in the hem line, which received a low evaluation in appearance evaluations of a one-piece dress pattern. As a result of analyzing the visual image according to a change in the length and princess line, in the form of a silhouette of a one-piece dress, four factors were selected; the whole-body optical illusion factor, the upper-body optical illusion factor, the bust optical illusion factor, and the lower-body optical illusion factor. As a result of analyzing the effect of the interaction in the visual image according to the design variables, the influence of the main effect was found to be great in each factor. In the upper-body optical illusion factor, a significant difference was not noted in the two-way interaction between the length and the princess line. However, the influence on three-way interaction among the length, princess line, and silhouette was significant.

• 생물정신의학
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• 제22권3호
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• pp.128-134
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• 2015

Objectives To examine the relationship between health-related quality of life (HRQoL) and body mass index (BMI) of obese children. Methods This cross-sectional study included 387 children. HRQoL was measured with the PedsQLTM 4.0 Generic Core Scale. BMI was classified according to the World Health Organization Asia-Pacific obesity guidelines. Psychosocial factors (body image, self-esteem, and depression/anxiety) were also measured. Data were analyzed using one-way analysis of variance, Pearson's correlation and Path analysis. Results Obese participants reported lower score for physical evaluation, self-esteem, appearance evaluation component of body image, total HRQoL score, and physical/emotional/social function components of HRQoL ; they reported higher score for depression/anxiety. In addition, results indicated that as BMI increased, appearance evaluation, total HRQoL score, and social function component of HRQoL dropped. Path analysis revealed that BMI did not directly affect HRQoL ; however, BMI directly affects body image and self-esteem, indirectly mediates depression/anxiety, and thereby impacts on an individual's HRQoL. Conclusions Body image and self-esteem, rather than BMI itself, have more influence on HRQoL. This reinforces the importance of therapeutic intervention to enhance body image and self-esteem among obese children.