• 한국식품저장유통학회지
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• 제23권2호
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• pp.188-193
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• 2016

홍차 분말의 첨가량을 0~8%로 달리하여 제조한 스펀지 케이크의 물리 화학적 품질, 항산화 활성 및 소비자 기호도를 비교하였다. 케이크의 pH와 높이는 홍차 분말의 첨가량이 증가할수록 유의적으로 감소하였으며(p<0.05), 굽기 손실률의 경우 홍차 분말의 함량이 증가함에 따라 유의적으로 증가하였다(p<0.05). 경도는 0~4% 시료 간에서는 유의적인 차이는 없었다(p>0.05). 한편 명도($L^*$)는 붉은색을 띄는 홍차 분말 고유색의 영향으로 첨가량이 증가할수록 유의적으로 감소하였고(p<0.05), 적색도($a^*$)와 유의적으로 증가하였다. 황색도($b^*$)의 경우 증가하는 경향을 보였으나, 0~4%, 6~8% 시료 간에 유의적인 차이는 발견되지 않았다(p>0.05). 항산화 활성을 나타내는 전자공여능과 ABTS 라디칼 소거능 활성은 홍차분말을 첨가할수록 유의적으로 증가하는 경향이 나타났다(p<0.05). 소비자 기호도 결과 2~4% 첨가군이 색과 부드러움을 제외한 나머지 항목에서 대조군보다 높게 평가되었으며, 따라서 관능품질과 건강기능성 효과 등을 고려할 때 소비자의 기호를 충족시키기 위한 최적 첨가비율은 2~4%가 가장 적합한 것으로 판단된다.

• 가정과삶의질연구
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• 제32권2호
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• pp.13-26
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• 2014

The theory of planned behavior proposed by Ajzen predicts that certain behaviors are determined by behavioral intentions which are affected by an attitudinal belief toward the behavior, the subject norms, and the individual's perception of their control over the behavior. This study's aim is to examine consumers' inappropriate complaint behaviors, using the theory of planned behavior. Consumers' inappropriate complaint behaviors are defined by two types, which are low -and high-intensity inappropriate complaint behavior based on the primary data collected from a group of consumer affairs professionals in the business field. The survey questionnaire was administered to 1,000 consumers via an on-line survey. The two models were assessed with path analysis in order to predict consumers' inappropriate complaint behaviors, using the theory of planned behavior. The results are as follows: First, two types of inappropriate compliant behaviors were identified according to the results of an exploratory study conducted by professionals who had been employed at the department of consumer affairs. Second, the theory of planned behavior is adequately fitted to examine the factors related to consumers' inappropriate complaint behaviors. Also, all three variables based on the theory of planned behavior, -perceived behavior control, subjective norm, and attitude-had a significant effect on inappropriate complaint behavior intention. Third, consumers' inappropriate complaint behavior intention played the most significant role in low-intensity inappropriate complaint behavior, whereas attitude was found to play a significant role in high-intensity inappropriate complaint behavior. The significance and implication were discussed in terms of effective customer management strategies.

• 항공우주정책ㆍ법학회지
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• 제29권2호
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• pp.87-108
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• 2014

항공기 승객을 포함하여 소위 악성소비자에 의한 감정노동자의 피해는 소비자의 권한 남용이 노동자의 인권을 침해할 가능성이 많다는 이유로 심각한 사회 문제가 되고 있다. 감정노동은 공개적으로 얼굴과 신체를 나타내며 만들어 내는 감정 조절의 한 형태이며, 또한 노동자에 의한 감정의 관리가 시장에서 교환될 수 있는 상황을 만들어내는 직업에서의 감정의 관리에 해당한다. 감정노동을 요구하는 직업의 예로서 간호사, 의사, 대기 직원 및 TV 배우 등을 들 수 있다. 그러나 경제가 제조업으로부터 서비스업으로 이동함에 따라 더 많은 노동자들이 다양한 서비스의 직업 환경에 처해 있는데 과거에 비해 고용주의 요구에 따라 그들의 감정을 관리하도록 요구받고 있다. 감정노동으로부터 오는 증상의 하나는 소위 스마일증후군인데 마코토 나츠메교수는 노동자가 계속되는 부자연한 웃음의 결과로 우울증과 신체적 질병을 발전하게 된다고 주장한다. 직장에서의 심한 정도의 감정 통제는 종사자의 심한 정도의 감정 고갈 및 낮은 수준의 직업 만족도로 연결되어진다. 대부분의 경우, 감정노동자는 구매한 상품 및 서비스와 관련하여 공급자에게 대하여 불만을 제기하여 악의적으로 보상을 받으려는 악성소비자에 의한 권리 남용으로 상처를 받고 있다. 이러한 배경 하에서 한국 정부는 "소비자보호법"을 폐기하고 2006년 "소비자기본법"을 제정하였는데, 소비자는 보호를 받기도 하지만 동시에 의무와 책임을 가질 것을 규정하고 있다. "항공안전 및 보안에 관한법률"은 항공기 승객이 여행 중에 기내난동 등 금지되는 행위를 예시하고 있다. 또한 감정노동자의 인권은 예절과 품격 및 근로 환경의 문화적인 향상이 이루어질 때 더욱 보호될 수 있다.

• Journal of Korea Trade
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• 제23권6호
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• pp.33-51
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• 2019

Purpose - The purpose of this study is to provide practical implications for Korean companies searching for new market opportunities. From the experimental analysis, the impact of country image on product-country image and purchase intention of Korean products are measured. In addition, this study disaggregates the impacts of country image and product-country image and purchase intention among ethnic groups in South Africa for searching further useful implications. Design/methodology - To examine South African consumers' country image and product-country image towards Korean products, data were collected between June and July 2019 through an online questionnaire, and 335 questionnaires were used for analysis. Firstly, the multivariate analysis was conducted to examine the general tendency of South African consumers' perceptions of country image to Korea, product-country image, and purchase intention among three ethnic group consumers. Then in order to verify the country image model and hypotheses of the study, we analyzed the structural models for each of the three ethnic groups and compared the sizes of the path coefficients for each groups. To compare the difference of path coefficients across ethnic groups, configural invariance, metric invariance, and scalar invariance tests were conducted sequentially. Findings - In the black and white ethnic groups, the country image had a statistically significant impact on product-country image, but it did not affect the purchase intention to Korean products. The product-country image showed a statistically significant impact on the purchase intention to Korean products in both ethnic group. However, in the coloured ethnic group consumer, the country image had a significant effect on the product-country image, but it did not affect the purchase intention of Korean products. In addition, the product-country image did not have a significant influence on the purchase intention of coloured ethnic group consumers unlike black and white ethnic group consumers. The results of this study suggest that even though differences in terms of the impact of CoI on PCI and PI were investigated for the sample of white, coloured, and black respondents, the groups seemed to respond in a reasonably comparable manner. Originality/value - South Africa occupies more than 20% of Africa's total GDP in sub-Saharan Africa and is a hub for Southern African logistics as a hub for Korean companies to enter Africa. However, it is rare to find a study focused on the determinants of consumer behavior in South Africa. In particular, this study disaggregates the impacts of country image and product-country image on consumer behavior across ethnic groups in South Africa. Therefore, this study could provide practical implications for Korean firms which desire to diversify their export markets and pioneer future markets.

• 한국생활과학회지
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• 제17권2호
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• pp.293-304
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• 2008

The purpose of this study was to revoke attention to the funeral costumes which has been neglected by academic fields and fashion industries. We investigated the traditional funeral garments by the literature reviews and the actual conditions by the questionnaire. For the data analysis, 525 questionnaires for male and female in Seoul, Daeagu, Jeonju and Busan were collected. Men mainly wore the western style black suits, women wore the traditional white funeral costumes during the funeral service. Most of the respondents were dissatisfied with the funeral garments. We investigated the styles, the materials and the colors of the funeral garments which were favored by the consumers. The preferences and the criteria of the funeral garments were different with sex, age, income, educational levels, religion and occupational status of husband partly.

• The International Journal of Costume Culture
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• 제7권1호
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• pp.17-27
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• 2004

Using semiotic analysis, visual images in selected postmodern fashion advertisements were analyzed. Semiotics is the study of the structure of the meanings of signs. Semiotic analysis involves deconstruction, and thus draws on the researcher’s value-mediated introspection and subjective interpretation of texts i.e., ads). Through deconstruction, culturally assigned meanings, which represent consumers and culture, were revealed. Postmodern characteristics including open interpretation, use of the human body as an object, multi page format, new mood, black and white scenes, use of real people, and new ideology were identified in the ads. The importance of analyzing visual images in fashion ads was stressed in the findings of the study, as was the importance of educating consumers on how to read the visual images.

• 한국식품조리과학회지
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• 제22권6호통권96호
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• pp.940-948
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• 2006

본 연구에서는 고아미 2호의 흰죽의 제조조건을 기본으로 하여 기능성 식품으로의 활용 가능성을 알아보기 위해 여러 기능성이 알려진 흑임자를 이용하여 흑임자죽의 품질 특성을 알아보았다. 흑임자죽에서는 흑임자의 첨가비율이 증가할수록 명도가 낮아졌으며 b값도 낮아졌다. 점조성 측정 결과, 흑임자의 첨가비율, 물의 첨가비율이 증가할수록 죽의진행거리가 길어져 점성이 감소하였다. 회전 원통형 점도계의 측정 결과에서도 흑임자의 첨가비율, 물의 첨가비율이 증가할수록 점도가 감소하여 점조성과 같은 경향을 보였으며 전분의 양과 쌀을 기준으로 한 물의 첨가비율에 따른 것이라고 생각된다. 관능적 특성의 검사 결과 흑임자와 물의 첨가량에 따라 검은색, 표면 광택, 고소한맛, 떫은맛, 쓴맛, 점도, 색, 맛, 점도에 대한 기호도 및 종합적인 기호도 모두에서 유의적인 차이가 있었다(p<0.001). 고소한 맛은 흑임자의 첨가비율이 증가할수록 증가하였으나 60%에서는 40%와 큰 차이가 나타나지는 않았다. 색에 대한 기호도, 맛에 대한 기호도, 점도에 대한 기호도, 종합적인 기호도에서는 흑임자의 비율 40%, 물 1,200 mL일 때가 모두 가장 높은 기호를 나타냈다. 점도는 흑임자와 물이 증가할수록 감소하는 결과가 나왔고 이는 기계적 측정인 점조성(p<0.001)과 점도(p<0.05)와 높은 상관관계를 보여 관능적 특성의 점도를 예측하는데 두 특성을 이용할 수 있을 것이라고 생각된다. 관능적 특성의 검은색과 표면 광택의 결과는 색차계의 L값과 b값과 상관관계를 보였다. 이러한 결과로 볼 때, 고아미 2호를 기반으로 한 흑임자죽의 최적 조리조건은 흑임자와 고아미 2호를 4:6의 비율로 하고 물의 첨가량은 1,200 mL이라고 할 수 있겠다. 본 연구에서 개발된 흑임자죽은 기능성은 있지만 가공적성 및 이취 등의 관능적 제한점이 있는 고아미 2호의 소비를 늘리기 위한 방안의 일환으로 일조할 수 있을 것으로 사료된다.

• 상하수도학회지
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• 제28권3호
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• pp.277-286
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• 2014

Water discolouration and increased turbidity in the local water service distribution network occurred from hydraulic incidents such as drastic changes of flow and pressure at large consumer. Hydraulic incidents impose extra shear stresses on sediment layers in the network, leading to particle resuspension. Therefore, real time measuring instruments were installed for monitoring the variation of water flow, pressure, turbidity and particulates on a hydrant in front of the inlet point of large apartment complex. In this study, it is attempted to establish a more stable water supply plan and to reduce complaints from customers about water quality in a district metering area. To reduce red or black water, the water flow monitoring and control systems are desperately needed in the point of the larger consumers.

• 한국의상디자인학회지
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• 제16권2호
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• pp.71-80
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• 2014

The purpose of this study was to investigate consumer evaluation on visual sensibility of stripe pattern shirts for separation coloration. The experimental materials developed for this study were a set of clothing stimuli and response scales. The clothing stimuli were 27 color pictures, in which separation color(white: W, gray: G, black: B), separation width(small: S, medium: M, large: L), and combination color(magenta and yellow: MY, magenta and cyan: MC, yellow and cyan: YC) were manipulated. The subjects of this research were female in their 20s to 30s living in Seoul, Gwangju, Daegu, Busan, and Changwon. The investigation was carried out at December 2013. The data were analyzed by using SPSS program. Analysis methods were factor analysis, ANOVA, and Duncan-test. Results of this study were as follow.; The factors of visual sensibility according to separation color, separation width, and combination color consisted of four dimensions of attractiveness, appeal, individuality freshness, and grace. Separation color showed an independent effect on appeal and individuality freshness. Combination color showed an independent effect on individuality freshness. Interaction effects of separation color and separation width on appeal were found. Interaction effects of separation color and combination color on individuality freshness and grace were found. The study results are highly expected to be used as useful sources in a fashion product.

• 한국의상디자인학회지
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• 제22권4호
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• pp.127-142
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• 2020

This study compared the domestic and international commercial design patterns and domestic consumer preferences for wetsuit designs to develop a user-centered wetsuit design. An analysis of the domestic and international design elements for 1,802 wetsuits sold online over the past three years showed that the most frequent shapes, dominant colors, and patterns were the same, as consumers tended to buy full suits that were black or had geometric patterns. Dominant colors and assort/accent colors were different from the survey results. Men's wetsuits used fewer colors and patterns than women's suits. Domestic wetsuits used fewer patterns than those sold abroad; in addition, colors were applied differently. A consumer preference survey conducted on 213 male and female consumers in their 20s and their 50s in Korea indicated that 53.5% of respondents were the most affected by the shape when choosing a wetsuit design. The preferred color scheme was two colors, with a vivid tone used as an accent color. The factor analysis results on wetsuit design preference uncovered the six factors: individuality, display, function, acceptance, imitation, and comparison. An independent sample t-test also showed that men perceive individuality, imitations, and comparison factors higher than women.