• Title/Summary/Keyword: benefits satisfaction

Search Result 552, Processing Time 0.023 seconds

A Study on Determinant Factors and Choice Intentions Ice Cream Stores (아이스크림 전문점의 고객 선택 요인과 만족에 관한 연구)

  • Kim, Ha-Yun;Youn, Su-Kyung;Kim, Myung-Hee
    • Journal of the East Asian Society of Dietary Life
    • /
    • v.17 no.3
    • /
    • pp.425-431
    • /
    • 2007
  • This study focused on the attribution factors affecting customers' satisfaction and revisit behaviors related to ice cream stores. For this study, 180 ice cream consumers who were patrons of ice cream franchise stores were randomly selected. Among them, 31 did not completed the survey. Therefore, a total of 149 survey questionnaires were analyzed for the results. All results were carried out using the frequency, factor analysis, cross tabs, and regression procedure of the SPSS 10.0 package. The results indicated that customers who visit ice cream stores $2{\sim}3$ times per month have a preference for a particular ice cream store. Determinant factors for ice cream specialty stores were summarized as the extensiveness of the menu, advertisements and familiarity, economical benefits, convenience inside the store, location and accessibility, and kindness. Among these, four factors (extensiveness of menu, advertisement and reputation, economical benefits, location and accessibility) significantly affected the level of customer satisfaction.

  • PDF

The Effects of Perceived Service Quality and Relational Benefits on Relationship Development Process between Fashion Retail Stores and Customers (지각된 서비스 품질과 관계효익이 패션점포와 고객간의 관계발달 과정에 미치는 영향)

  • Ju, Seong-Rae;Chung, Myung-Sun
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.29 no.2
    • /
    • pp.328-339
    • /
    • 2005
  • The purpose of this study were to extract and empirically examine the effect variables on phase performance of relationship development process by identifying relationship development process between apparel store and customer. The questionnaires was asministered to 333 women frequency use of a department store, big shopping mall, discount store in Gwang-ju city during March 4-11, 2003. The data was analyzed by factor analysis, correlation analysis, and Structural Equation Model using LISREL 8.30 program. As the results, the perceived service quality with attractive factor of relationship explration phase direct positively influenced customer satisfaction among relationship expansion phases. However, relational benefit directly influenced customer satisfaction with the primary phase of relationship maintain as well as trust, customer commiment and long-term orientation. Also, customer satisfaction direct positively influenced trust, and customer' trust direct positively influenced customer commitment. Finally, the customer commitment direct positively influenced long-term orientation.

Distribution of Air Tickets through Online Platform Recommendation Algorithms

  • Soyeon PARK
    • Journal of Distribution Science
    • /
    • v.22 no.9
    • /
    • pp.39-48
    • /
    • 2024
  • Purpose: The purpose of this study is to collect and analyze a large amount of data from online ticket distribution platforms that offer multiple airlines and different routes so that they can improve their ticket distribution marketing strategies and provide services that are more suitable for consumer's needs. The results of this study will help airlines improve the quality of their online platform services to provide more benefits and convenience by providing access to multiple airlines and routes around the world on one platform. Research design, data and methodology: For the study, 200 people completed the survey between May 1 and June 15, 2024, of which 191 copies were used in the study. Results: The hypothesis testing results of this study showed that among the components of the recommendation algorithm, decision comport, novelty, and evoked interest recurrence had a positive effect on perceived recommendation quality, but curiosity did not have a positive effect on recommendation quality. The perceived recommendation quality of the online platform positively influenced recommendation satisfaction, and the higher the perceived recommendation quality, the higher the intention to continue the relationship. Finally, higher recommendation satisfaction was associated with higher relationship continuation intention. Conclusion: it's important to continue researching online ticketing platforms. Online platforms will also need to be systems that use technology and data analytics to provide a better user experience and more benefits.

A Study of the Relationship between Consumers' Perceived Benefits and Satisfactions for Foodservice Marketing -Focusing on Organic foods- (외식마케팅을 위한 소비자의 지각된 편익과 만족과의 관계 -유기농 식품을 중심으로-)

  • Kang, Shin-Young;Kim, Kyoung-Bae;Suh, Bo-Won
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.2
    • /
    • pp.388-395
    • /
    • 2018
  • With increasing numbers of consumers' concerned about their health and well-being life, interest in organic food has increased. Although there are some studies related to organic food in Korea, most organic food research has been in field of nutrition of organic food. This study aimed to find the relationship between consumers' perceived benefits and satisfactions towards organic food and to compare differences amongst ages. As the results, physical benefit and social benefit were found to have a positively significant influence on both young and old age groups' satisfaction toward organic food. Sensory benefit had a negatively influence on young age group's satisfaction, however, it was not found to have a significant influence on old age groups' satisfaction. Family economic benefit had a negatively influence on old age group's satisfaction, in contrast, family economic benefit was not found to have a significant influence on young age groups' satisfaction about organic food. Thus, the result indicated that there were significant differences between young and old age groups.

A Study on Path of depression of Married Working Women (기혼 취업여성의 우울 경로에 관한 연구)

  • Lee, Jin-Sook;Choi, Won-Seok
    • Korean Journal of Social Welfare Studies
    • /
    • v.42 no.4
    • /
    • pp.389-412
    • /
    • 2011
  • The purpose of this study is to closely examine causality on the married-working women's depression. For this, the analytical materials were used the primary Seoul Metropolis Welfare Panel survey data. 507 married-working women in their 20s~50s were selected among survey subjects of Seoul Metropolis Welfare Panel data. The analytical method was used the structural equation model. As a result of analysis, it could be known that the path of perfect mediating effect in depression was formed after passing through the benefits satisfaction and the marital happiness from gender role attitude in the married-working women and that the benefits satisfaction has the partial mediating effect between depression and marital happiness. Suggesting a plan for getting rid of depression in the married-working women based on the results of this study, first of all, the married-working women's depression is greatly accredited to what our society regards domestic work yet as woman's role. Thus, the policy-based measure is demanded that can support for working women to be possibly compatible in work and family life and that can induce men's participation in household affairs and child-rearing in such context. Second, it was indicated that the more the married-working women adhere strictly to the gender role attitude of traditionalism, the lower result the marital happiness and benefits satisfaction have. Considering this, a plan for activating welfare system and family-friendly system is demanded that can change gender role value in traditionalism, which is being left in our society. Third, to promote marital happiness that has great influence upon the married-working women's depression, there is a need of seeking a plan, which further intensifies the family services including the marital education and the parent education.

The Impact of the Relationships among the Motivation, Benefits and Satisfaction derived from Rural Outdoor Recreation for Urban Residents (도시민의 농촌 야외여가활동의 동기, 여가혜택과 만족간의 영향 관계)

  • Son, Ho Gi;Jo, Lock Hwan;Lee, Jung Eun;Kang, Myeong Bo
    • The Korean Journal of Community Living Science
    • /
    • v.27 no.4
    • /
    • pp.739-753
    • /
    • 2016
  • This study was performed to identify the tendency and benefits of outdoor recreation in rural areas. The preferences and importance of the benefits of outdoor recreation activities in rural areas were simultaneously compared and analyzed through the discussion of a four quadrants portfolio map using importance-performance analysis. The social benefits in quadrant i had the characteristics of 'sharing nice experiences with others', 'having contact/interchange with others', 'colleagueship/helping each other', 'being together with friends', and 'making new friends.' These social benefit types were perceived as very important characteristics, but the real level of achievement was rather low. Thus it seems necessary, in the process of program development, to apply the social benefit types to the characteristics of the participants. The experience of nature and relaxation benefits in quadrant ii had the characteristics of 'relaxation and recreation', 'understanding nature', 'nature experience', 'getting away from everyday life', and 'experiencing new things.' These benefits and experience of nature were regarded as very important characteristics by the participants in outdoor recreation and, at the same time, their real achievements were highly recognized, thus they seemed to be proper types for the goals involved in developing an outdoor recreation activity program in rural areas. The personal and challenge benefits in quadrant iv had the characteristics of 'training of mental ability', 'improvement of self-esteem', 'fitness', 'increase in determination', 'possible danger', 'achievement', 'excitement', and 'adventure.' These benefits had less importance to the participants, but had relatively high achievement, thus it might be important to make further suggestions for the direction of development according to the participants' tendency, seasons and facilities.

A Research on the level of satisfaction of learner on after school caring education program (방과 후 아동지도사 양성 교육과정에 대한 학습자의 만족도 연구)

  • Kang, Sang-Gil;An, Hong-Sean;Oh, Suk-Won
    • Journal of Digital Convergence
    • /
    • v.10 no.7
    • /
    • pp.261-266
    • /
    • 2012
  • This research has been conducted to investigate the satisfaction level of the learners on after school caring education and the mechanism to improve the drawbacks. In doing so, questionnaire has been carried out on the learners who have finished after school caring education. The results indicates that satisfaction level have been the highest in those who are not married(SD=27.18), has graduated high school(SD=25.55), earn between 2mil and 3mil Won a month(SD=27,42), participate in the program through internet(SD=25.91) respectively. In addition, there have not been significant differences in the level of satisfaction according to motivating factors including benefits for obtaining certificate(SD=27.12), benefits for finding job(SD=26.76), benefit for leisure activity(SD=26.20) and benefit for promotion(SD=24,32). These results imply that there needs to be educational facility and program which can satisfy the learners.

The Effect of Family-Friendly Corporate Welfare Programs on Job Satisfaction of Married Female Employees (가족친화적 기업복지제도 이용가능 정도가 기혼여성근로자의 직무만족에 미치는 영향)

  • Kang, Jung-Hee;Park, Kyung-Sook
    • Journal of the Korean Home Economics Association
    • /
    • v.47 no.4
    • /
    • pp.83-98
    • /
    • 2009
  • he purpose of this study was to assess if the availability of the family-friendly corporate welfare programs had an effect on job satisfaction of married female employees after controlling for other factors such as job, personal and household characteristics. This study analyzed 215 working mothers who had the children under 6 years of age using the Korea Labor Panel Data(2005). The study established that married female employees working in the companies with more family-friendly corporate welfare programs exhibited higher job satisfaction on working hours, communication and human Relationships and other fringe benefits. Therefore, we recommended that family-friendly corporate welfare programs should be more available and developed in order to promote better job satisfaction for married female employees.

The Influence of Relationship Benefit Perception and Consumer Satisfaction for Fashion Products (패션상품 소비자의 관계혜택지각이 만족에 미치는 영향)

  • Kim, Jie-Yurn;Rhee, Eun-Young
    • Journal of the Korean Home Economics Association
    • /
    • v.43 no.8 s.210
    • /
    • pp.83-98
    • /
    • 2005
  • The purpose of this study is to examine consumer's relationship benefit perception for fashion products and to examine the influence of relationship benefit perception on consumer satisfaction based on consumer characteristics. Data for this research were collected by surveying 766 women older than 20 years old in Seoul, Gwangju, and Gyeonggi-do. The following is a summary of the conclusions reached from this research: (1) Relationship benefit perception was divided into five separate areas: informational benefit, emotional benefit, special treatment benefit, economic benefit and social benefit. (2) Relationship benefit perception influenced consumer satisfaction. (3) There was a difference in benefits influenced on consumer satisfaction based on consumer characteristics such as sociability, relationship preference, and price importance.

Critical Factors Affecting Successful Client Satisfaction Management of Companion Animal Hospital (반려동물병원의 고객만족경영 성공요인에 관한 연구)

  • Baik, Choong-Ki;Shin, Cheol-Ho;Kim, Bo-Young
    • Journal of Veterinary Clinics
    • /
    • v.29 no.1
    • /
    • pp.49-57
    • /
    • 2012
  • Success of any business solely is dependant on how to satisfy clients in healthcare-related industry. In the short history of Korea pet-care industry, there were not many guidelines on client satisfaction management of companion animal hospitals. The studies on many pet healthcare facilities were conducted based on their cost-benefits and the advantages of medical operation within special features of the traditional hospital management system. However the companion animal hospitals recently need to improve the service quality and client closed communication in keen competition on pet healthcare market. This study explores client satisfaction management could be the new issue of the veterinary hospital business. And it finally suggests of the critical factors affecting successful client satisfaction management of companion animal hospital based on the eight case studies.