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The Influence of Relationship Benefit Perception and Consumer Satisfaction for Fashion Products  

Kim, Jie-Yurn (Department of Fashion design, Honam Univ.)
Rhee, Eun-Young (Department of clothing and textiles, Seoul National Univ.)
Publication Information
Journal of the Korean Home Economics Association / v.43, no.8, 2005 , pp. 83-98 More about this Journal
Abstract
The purpose of this study is to examine consumer's relationship benefit perception for fashion products and to examine the influence of relationship benefit perception on consumer satisfaction based on consumer characteristics. Data for this research were collected by surveying 766 women older than 20 years old in Seoul, Gwangju, and Gyeonggi-do. The following is a summary of the conclusions reached from this research: (1) Relationship benefit perception was divided into five separate areas: informational benefit, emotional benefit, special treatment benefit, economic benefit and social benefit. (2) Relationship benefit perception influenced consumer satisfaction. (3) There was a difference in benefits influenced on consumer satisfaction based on consumer characteristics such as sociability, relationship preference, and price importance.
Keywords
Relationship Marketing for fashion product; Relationship benefit perception; consumer satisfaction;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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