• 디지털융복합연구
• /
• 제10권7호
• /
• pp.115-121
• /
• 2012

본 연구는 소비자들이 왜 위조명품을 구매하고 사용하는가에 대한 의문을 해결하고자 하였다. 이를 위해 소비자들이 위조품을 사용하면서 느낀 혜택이나 이익이 무엇인가? 또한 위조품을 사용하면서 느낀 손실이나 불만족은 무엇인가? 에 대한 선행연구 결과를 토대로 위조품 사용동기, 사용혜택 및 사용손실 요인을 알아보고 이러한 위조품 사용행동과 관련된 동기, 혜택 및 손실 요인 각각이 위조품 제품태도와 구매의도에 어떠한 영향을 미치는 가를 확인하였다. 연구결과 첫째, 위조품 사용동기요인은 과시성, 경제성, 만족감, 실용성이다. 위조품 태도에는 과시성과 품질 동기가 유의미한 영향을 미쳤으며, 위조품 구매의도에는 경제성, 만족감 및 품질동기가 유의미한 영향을 미쳤다. 둘째, 위조품 혜택요인은 개인적 혜택과 경제적 혜택으로 나타났다. 위조품 태도에는 개인적 혜택요인이 유의미한 영향을 미치는 것으로 나타났으며, 위조품 구매의도에는 경제적 및 개인적 혜택이 유의미한 영향을 미쳤다. 셋째, 위조품 손실요인은 개인적손실, 품질손실, 물질적손실 및 사회적손실으로 나타났다. 위조품 태도에는 유의미한 영향을 미치는 요인은 없으며, 구매의도에는 사회적 손실 요인이 유의미한 영향을 미쳤다. 이러한 연구결과는 소비자의 위조품 사용행동에 대한 심층적 이해를 통해, 향후 위조품 사용을 줄이는 캠페인에 활용할 수 있는 자료를 제공해 줄 것으로 기대한다.

• International Journal of Computer Science & Network Security
• /
• 제22권2호
• /
• pp.145-152
• /
• 2022

One of the impacts of Covid-19 on education systems has been the shift to online education. This shift has changed the way education is consumed and perceived by students. However, the exact nature of student perception about online education is not known. The aim of this study was to understand the perceptions of Saudi higher education students (e.g., post-school students) about online education during the Covid-19 pandemic. Various aspects of online education including benefits, features and cybersecurity were explored. The data collected were analysed using statistical techniques, especially artificial neural networks, to address the research aims. The key findings were that benefits of online education was perceived by students with positive experience or when ensured of safe use of online platforms without the fear cyber security breaches for which recruitment of a cyber security officer was an important predictor. The issue of whether perception of online education as a necessity only for Covid situation or a lasting option beyond the pandemic is a topic for future research.

• 한국의류학회지
• /
• 제37권4호
• /
• pp.565-576
• /
• 2013

This study investigated 1) the effects of mountain climbing motivation on the desired mountain climbing wear benefits, and 2) the desired effects of mountain climbing wear benefits on clothing usage behavior. Data were collected via a questionnaire administered to 498 consumers who make at least one mountain climbing wear purchase for personal use. All items were evaluated on a 5-point Likert scale, and SPSS 20.0 and Amos 7.0 were used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of mountain climbing motivation (social interaction, health improvement, and mental rejuvenation), four factors of mountain climbing wear benefits sought (ostentation, ideal healthy figure, conformity, and functions), and two factors regarding clothing usage behavior (sportswear usage and daily wear usage) were identified. The results from the model test were as follows: 1) Mountain climbing motivation was found to vary depending on the mountain climbing wear benefits sought. Social interaction had a positive effect on all 4 factors of mountain climbing wear benefits sought. Health improvement was the only motivating factor for consumers who sought the benefit of functions; however, the functions benefit was not found to be a consideration for consumers who climbed for mental rejuvenation. 2) Mountain climbing wear usage was affected by mountain climbing wear benefits sought. The benefits for conformity and functions had a positive effect on sportswear usage and daily wear usage; however, the ideal healthy figure only affected daily wear usage. The twofold usage of mountain climbing wear reflects a cultural trend toward the usage of mountain climbing wear as daily wear; however, consumers show this twofold usage to conform successfully to mainstream society and not to pursue the ideal healthy figure.

• 한국컴퓨터정보학회논문지
• /
• 제20권9호
• /
• pp.137-145
• /
• 2015

The Criminal Law of South Korea has needed to cope with new kinds of crimes such as the fraud by use of computer efficiently in a legislative way because the society has witnessed the rapid progress of the industrialization and informatization after established in 1953. As a result, the Criminal Law revised on December 29, 1995, created the regulations of the crimes related to fraud by use of computer, work disturbance, and secret piracy by using information processing units. The regulation stipulated in Clause 347, Article 2 of Criminal Law is the most typical one against the new crimes. However, the new regulation of fraud by use of computer, established and revised to supplement the lacking parts of the current rules of the punishment of fraud, limits its object to "any benefits to property." not to "property" itself, and so cannot achieve the purpose of the revision of the law. This paper aims to suggest a new legislative measure about the object of the regulation of fraud by use of computer to solve this kind of problem efficiently.

• 한국BIM학회 논문집
• /
• 제5권3호
• /
• pp.33-40
• /
• 2015

Over a few decades, off-site construction (OSC) has been widely used for building and bridge constructions. OSC is a construction method that build structures at a different location than the location of use, and normally it occurs in a manufacturing plant. There are many studies on the perceived benefits of OSC, yet relatively few studies which quantitatively assess the benefits and factors affecting the decision of the use of OSC have been investigated. This study investigates the influencing factors of the use of OSC system and its revitalization solutions in the construction industry. As the research method, interview and questionnaire survey are conducted by visiting industry experts of OSC and sending a questionnaire to the OSC stakeholders including engineers, manufacturers, contractors and clients in the United Kingdom (UK). The construction industry of the UK is targeted for the study since it has a number of commons with the Korean construction industry in terms of the structure of the construction industry and current low take-up of the OSC. The survey provides the results that the reluctance of clients to use OSC is the key factor of the slow use of OSC despite of the perceived benefits of OSC. In addition, in order to revitalize OSC in the construction market, three revival recommendations are suggested based on the survey results.

• 한국정보시스템학회지:정보시스템연구
• /
• 제25권3호
• /
• pp.31-60
• /
• 2016

Purpose In 2016, the market size of mobile(m-) shopping goes beyeond more than half of a total of online shopping. People use smartphones as the main device for m-commerce. Under the circmustances, this study attempts to address why people prefer to use smartphone-based m-commerce. In other words, it is necessary to understand the main value that smartphone-based m-commerce creates. Drawing on the studies of consumption value, this study focuses on utilitarian value in predicting customers' continuance intention in the context of smartphone-based m-commerce, recognizing that utilitarian value is a key extrinsic motivation in the goal-oriented, performance-oriented shopping contexts. Furthermore, this study identifies factors affecting customers' utilitarian value from the perspective of benefits and costs, following the notion that it represents the result of evaluating a trade-off of benefits and costs caused by smartphone-based m commerce. More specifically, in this study, ubiquitous service, location-based service (LBS), transaction speed, and price utility belong to the benefit dimension, whereas technology anxiety and cognitive effort belong to the cost dimension. Design/methodology/approach To test the proposed hypotheses, the study conducted partial least squares (PLS) analysis with a total of 294 data collected on users with experience in smartphone-based m-commerce. Findings The results show that first, utilitarian value is increased by the benefits, such as ubiquitous service, transaction speed, and price utility. However, LBS has no direct effect on utilitarian value. Second, the noteworthy finding is that ubiquitous service and LBS greatly increase transaction speed. Third, technology anxiety and cognitive effort considered as the cost dimension are negatively associated with utilitarian value but their impacts on it are non-significant. Finally, the results support the argument that utilitarian value is a determinant of continuance intention. Overall, the findings imply that utilitarian value greatly depends on the peception on benefits rather than the aspect of cost in smartphone-based m-commerce. Overall, the findings offer new insight into the studies of m-commerce by considering and verifying the impacts of its benefits and costs simultaneously.

• 디지털융복합연구
• /
• 제14권9호
• /
• pp.149-158
• /
• 2016

최근 전자상거래의 이슈가 되고 있는 소셜커머스를 이용하는 쇼핑에 대한 소비자의 만족도를 높이려는 방안을 모색하고자 하는 목적에서 이루어졌다. 이를 위해 소셜커머스 이용동기와 혜택 및 손실요인이 구매만족도에 미치는 영향을 중다회귀분석을 통해 알아보았다. 연구결과 첫째, 소셜커머스 사이트를 이용하는 동기요인중 경제적동기와 쾌락적동기 및 편의적 동기요인이 구매만족도에 영향을 미치는 것으로 나타났다. 둘째, 소셜커머스 쇼핑이용을 통해 얻은 혜택요인 중 심리적혜택과 가격혜택요인이 구매만족도에 영향을 미치는 것으로 나타났다. 셋째, 소셜커머스 이용 시 경제적 손실감을 적게 느낄수록, 이용불편감이 적게 느낄수록 구매만족도가 높은 것으로 나타났다. 끝으로, 혜택요인이 손실요인에 비해 상대적 영향력이 크다는 것을 확인하였다. 본 연구는 소셜커머스 사이트를 이용하는 소비자 관점에서 의미있는 자료를 제공했다는 점에 의의가 있다.

• 정보처리학회논문지:컴퓨터 및 통신 시스템
• /
• 제2권1호
• /
• pp.27-34
• /
• 2013

클라우드 컴퓨팅 서비스에 대한 관심이 높아지고 있다. 하지만 많은 관심에도 불구하고 클라우드 컴퓨팅 서비스에 대한 기존 연구는 한계점이 있다. 선행연구들은 이 서비스가 제공하는 많은 혜택에 대한 연구와 이 서비스를 선택할 경우 발생할 수 있는 문제점에 대해 독립적으로 연구하고 있다. 하지만 실제 생활에서 소비자는 클라우드 컴퓨팅 서비스를 선택할 경우 혜택과 비용에 대해 동시에 고려한다. 따라서 본 연구에서는 클라우드 컴퓨팅 서비스 선택 시 혜택과 비용에 대한 상호작용 효과를 탐색적으로 분석하였다. 분석 결과 독립변수로써 유용성, 사회적영향, 그리고 혁신성은 인지된 가치에 모두 정(+)의 유의한 영향을 주었다. 하지만 혜택과 비용과의 상호작용 효과 분석 결과 유용성과 혁신성만이 비용과의 인지된 가치에 대해 통계학적으로 유의한 것으로 나타났다. 유용성은 비용과의 인지된 가치에 대해 상호작용 효과에 대해 음(-)의 결과가 나타났으며, 혁신성은 비용과의 인지된 가치에 대해 상호작용 효과 검정 결과 정(+)의 상호작용 효과가 있는 것으로 나타났다. 결국 본 연구는 클라우드 컴퓨팅 서비스를 선택할 경우 소비자가 느끼는 혜택의 경우 비용을 고려할 때 인지된 가치에 서로 다른 영향을 줄 수 있음을 실증했다는 점에서 의의가 있다고 하겠다.

• 한국응용약물학회:학술대회논문집
• /
• 한국응용약물학회 1998년도 춘계학술대회
• /
• pp.63-68
• /
• 1998

• 한국생활과학회지
• /
• 제9권1호
• /
• pp.97-106
• /
• 2000

We investigated clothing consumers' perception of benefits and risks on internet shopping and tried to identify the perceptual differences according to presence of real experiences of internet shopping, intention to buy clothings using the internet, clothing items, and demographic variables. A total of 441 people aged of twenties and thirties were surveyed for analysis. The mean values, standard deviation, Student's t-test, paired t-test, ANOVA and multiple range test were used for statistical analysis. The results of this study included: 1. Clothing consumers perceived the internet shopping as a convenient, time-saving method, and an easy way to compare clothing items, but not a cheap tool. The most highly perceived risk was inability to identify the size of clothing item, followed by shortage of stock, delivery problem, color, textiles, after-service, and exposure of personal informations in a decreasing order. 2. Those who had real experiences of internet shopping or who had intention to use it tended to perceive more benefits and less risks on the internet shopping. 3. Perception of risks and benefits differed according to the clothing items and demographic variables.