• 농촌지도와개발
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• 제26권1호
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• pp.31-46
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• 2019

This study aims to examine the structural relationships of the consumers' understanding on the event, product satisfaction, promotional strategies, and behavioral intention in a promotional event for agricultural senary industry. The study conducted a survey among the participants in promotional events. The result showed that the understanding of promotional event had a positive effect on consumer behavioral intention, which means that the greater the understanding of The senary industry and the purpose of the event, the greater the consumer behavioral intention. The consumer satisfaction on products also had a positive effect on consumer behavioral intention, implying that the consumer behavioral intention increased when their satisfaction in terms of the taste and price of the products is higher. Further, the higher the satisfaction of the promotional strategy, the higher the consumer behavioral intention. Lastly, the promotional strategy played a mediating role between the consumer's understanding of the event and the satisfaction of the product, and the consumer behavioral intention. The result suggests that the different promotional strategies including discounts, freebies, or free-samples are able to maximize the effect of promotional events through its mediating effect.

• 한국식생활문화학회지
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• 제22권5호
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• pp.590-596
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• 2007

The purpose of this study was to measuring the effects of health involvement, attitude, perceived behavioral control (PBC), behavioral intention on seafood consumption. A total of 235 questionnaires were completed. Structural equation model was used to measure the causal relationships among constructs. Results of the study demonstrated that the structural analysis result for the data also indicated excellent model fit. The direct effect of health involvement on attitude was statistically significant. The direct effects of health involvement, attitude and PBC on consumption were statistically significant. As expected, attitude, PBC and behavioral intention had significant direct effects on consumption. Moreover, health involvement had a significant indirect effect on behavioral intention through attitude and PBC. Health involvement also had a significant indirect effect on consumption through attitude, PBC and behavioral intention. Attitude and PBC had significant indirect effects on consumption through behavioral intention. In conclusion, based on structural analysis, a model was proposed of interrelations among health involvement, attitude, PBC, behavioral intention and seafood consumption. Other variables(sensory variable, habit, norm etc) may be incorporated to form models that consist of new antecedent and consequence pairs.

• 아동학회지
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• 제28권4호
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• pp.113-126
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• 2007

This study explored mediating effects of the maternal emotional expressiveness between maternal behavioral inhibition/behavioral activation system and children's emotional intelligence. subjects were 138 4- to 5-year-old preschoolers (92 boys, 46 girls) and their mothers. The maternal behavioral inhibition/behavioral activation system was measured by BIS/BAS(Behavioral Inhibition System/Behavioral Activation System, Carver & White, 1994), maternal emotional expressiveness was measured by the Self-Expressiveness in the Family Questionnaire (Halberstadt, 1995), and children's emotional intelligence was measured by the Emotional Intelligence Questionnaire (Lee, 1998). Data were analyzed by descriptive statistics and multiple regression analysis. Results were that maternal positive expressiveness mediated the effects of maternal BIS on children's self-understanding and maternal negative expressiveness mediated the effects of maternal BAS on children's self-regulation.

• 대한가정학회지
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• 제47권7호
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• pp.1-12
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• 2009

This study examined emotion regulation, parental support, supervision, psychological control and marital conflict and victimization by peer harassment that affect children’s behavioral problems. The sample consisted of 412 fifth and sixth grade children. Statistics and methods used for the data analysis were percentage, frequency, Cronbach’s alpha, Factor analysis, t-test, Pearson’s correlation, and multiple Regression. Several major results were found from the analysis. First, girls had more internalized behavioral problems than boys. No sex difference was found in externalized behavioral problems. Second, boys’ and girls’ internalized and externalized behavioral problems showed positive correlations with maladaptive emotion regulation and parental psychological control. Boys’ and girls’ internalized behavioral problems and girls’ externalized behavioral problems showed negative correlations with parental support, but positive correlations with parentral marital conflict and victimization by peer harassment. Girls’ internalized and externalized behavioral problems showed negative correlations with parental supervision. Third, maladaptive emotion regulation was the most important variable predicting boys’ and girls’ externalized behavioral problems and girls’ internalized behavioral problems. Victimization by peer harassment was the most important variable predicting boys’ internalized behavioral problems.

• 한국보육지원학회지
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• 제13권3호
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• pp.1-17
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• 2017

Objective: The purpose of this study was to analyze the effects of preschoolers' negative emotionality on their peer play behaviors, focusing on the mediation of behavioral problems. Methods: The study sample included 287 preschoolers aged 3 to 5 attending child care centers located in Seoul, Korea. The instruments used in this study were the Child Behavior Questionnaires (CBQ), Child Behavior Checklist (CBCL), and Penn Interactive Peer Play Scale (PIPPS). Results: The main results of this study are as follows: First, boys and girls' negative emotionality exerted positive effects on their behavioral problems. Second, boys and girls' negative emotionality had a positive influence on their play interaction, play disruption, and play disconnection. Further, the effect of boys' negative emotionality on their play disruption and play disconnection was totally mediated by their behavioral problems, and girls' negative emotionality on their play interaction and play disconnection was totally mediated by their behavioral problems. Conclusion/Implications: These findings provide preliminary evidence that the relationships between preschoolers' negative emotionality and peer play behaviors may be mediated by their behavioral problems.

• Human Ecology Research
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• 제52권5호
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• pp.541-549
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• 2014

The purpose of this study was to analyze the effects of preschool children's behavioral and emotional regulation on their peer play behavior, focusing on gender differences. A total of 214 4- and 5-year-old children attending a child care center in South Korea participated in this study. The instruments used in this study were the Child Behavior Rating Scale, Emotion Regulation Checklist, and Penn Interactive Peer Play Scale. The collected data were analyzed using a Student's t -test, Pearson's partial correlation, and multiple regressions with the SPSS software ver. 16.0. The main results of this study are as follows: first, there was a significant gender difference in preschool children's behavioral regulation, emotional control, play interaction, and play disruption. However, there was no gender difference in preschool children's play disconnection. Second, preschool children's emotional control and behavioral regulation had positive effects on their play interaction irrespective of gender. Third, preschool children's emotional instability and emotional control had a positive influence on their play disruption irrespective of gender. Finally, the factors of behavioral regulation and emotional instability significantly predicted the boys' play disconnection, while for the girls, the significant predictor was emotional control. Further, implications for the use of early intervention targeting specific behavioral and emotional regulation problems have been discussed.

• 가정과삶의질연구
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• 제19권6호
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• pp.35-50
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• 2001

The purpose of this study was to examine the effects of family violence, peer\`s deviant behavior, school environment, and accessibility of violence through a mass media, mediated by school violence, on adolescents 'psychological & behavioral maladjustment. The present study was the primary research of developing program for adolescents'psychological & behavioral adaptation to school violence. On the basis of previous literature, the theoretical model was specified, estimated, and evaluated for adequacy of statistical fat. Subjects of this study consisted of 974 adolescents drawn from middle and high schools in Cheong-ju. The model was supported by the data. Family violence, peer's deviant behavior, school environment, and accessibility of violence through a mass media explained directly the variance of school violence and adolescents'psychological & behavioral maladjustment. The results shows that adolescents'psychological & behavioral maladjustment can be viewed as products of the interaction with environmental factors and school violence. Accessibility of violence through a mass media was strongly related to school violence. Also, school violence was the strongest risk factor in relation to adolescents'behavioral maladjustment while school environment to adolescents'psychological maladjustment. Therefore, prevention program for school violence should consider the psychological & behavioral components within the environmental context.

• 유통과학연구
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• 제20권4호
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• pp.21-31
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• 2022

Purpose: The study focuses on the distribution of brand love on customers' behavioral intention at five-star hotels in Vietnam. Furthermore, the study also assesses the role of mediating variables and moderating variable involved in the research model. Research design, data and methodology This research surveys 458 customers using the services of five-star hotels in Vietnam through questionnaires on online platforms. Data cleaning and data analysis using SPSS 25.0 software combined with Smart-PLS 3.0 software were used in the research to evaluate the measurement model and structural model. Results: From the results of the structural model evaluation, it shows the positive distribution of brand love on customers' behavioral intentions towards five-star hotels in Vietnam. The mediating roles of brand engagement, brand equity, customer motivation, and the participation of the moderating variable, customer expectations, are determined by this research model. Conclusions: Based on the study results, the distribution of brand love positively affects customers' behavioral intention at five-star hotels in Vietnam, giving recommendations that have a positive impact on customer behavioral intention. In addition, the study shows the role of mediating variables as well as exploring the moderator's (customer expectations) in the distribution of relationships between customer motivation and customer behavioral intention.

• 보건행정학회지
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• 제8권2호
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• pp.191-215
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• 1998

This descriptive correlational study was done to identify ICU nurses' intention to use restraints and related factors using Ajzen and Madden(1986)'s Theory of Planned Behavior. Self-reported questionnaires were used to measure intention and related factors. The subjects of this study were 287 ICU nurses in 21 general hospitals with at least 200 beds at Taegu, Pusan and Kyungbuk area in Korea. The results of this study were : 1. There were significant differences in intention according to age and marnital status, attitude according to educastion(with indirect measure), subjective norm according to career in ICU(with both measures), perceived behavioral control according to age and career in ICU(with direct measure), and knowledge according to education and position. 2. There were significant correlations among intention and all factors. Intention was correlated with attitude(r=.2119), subjective norm(r=.1112), and perceived behavioral control(r=.3448) with direct measure. Attitude was correlated with subjective norm(r=.2530), perceived behavioral control(r=.3005), and knowledge(r=.1388) with direct measure. Subjective norm was correlated with perceived behavioral control(r=.1321) with direct measure. Intention was correlated with attitude(r=.1496) and perceived behavioral control(r=.2922) with indirect measure. Attitude was correlated with subjectivenorm(r=.2829) and knowledge(r=-.1390) with indirect measure. Also, subjective norm was correlated with perceived behavioral control(r=.2363) with indirect measure. 3. ICU nurses' intention to use restraints was explained 16.7% by perceived behavioral control, attitude with direct measure, control belief, and age. By this study, it was foundr that ICU nurses reported high level of intention to use restraints. The most important predictor of intention to use restraints was perceived behavioral control toward using restrains, which reflected the easiness and difficulty in the use of restraints.

• 대한공업교육학회지
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• 제37권1호
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• pp.107-124
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• 2012

이 연구의 목적은 영재학생의 학습행동양식에 적합한 e-러닝 교수 학습 환경을 설계하는 데 기초자료를 제공하기 위해, 영재학생과 일반학생 중 e-러닝 경험이 있는 학생의 e-러닝 학습행동양식의 차이를 파악하는데 있다. 이 연구에서는 e-러닝 학습행동양식 검사 도구를 이용하여 영재학생과 일반학생 간의 학습행동양식, 성별, 학년별, 그리고 하루 인터넷 사용시간에 따른 e-러닝 학습행동양식을 검사하였다. 이 연구를 통해 얻은 결론은 다음과 같다. 첫째, 일반학생과 영재학생의 e-러닝 학습행동양식에 차이가 있다. 영재학생은 일반학생과 비교하여 환경의존적 자기주도학습행동형(EDSLBS)의 비율은 높았으며, 독자적 자율 학습행동형(EISLBS)의 비율은 낮았다. 이를 통해 영재학생들을 위한 e-러닝 환경을 설계할 때에는 학생들이 필요한 부분만 선택하여 학습할 수 있도록 하며, 동시에 교수자와 항상 상호작용을 할 수 있도록 인터페이스를 제공하여 자기주도적으로 학습할 수 있도록 하는 것이 필요함을 알 수 있었다. 둘째, 성별, 학년별, 하루 인터넷 사용시간에 따른 일반학생과 영재학생의 e-러닝 학습행동양식에 차이가 있었다. 이를 통해 영재교육 기관에서 e-러닝 교육을 할 때에는 일반적인 학생들을 대상으로 할 때와는 달리 영재학생들의 특성을 파악한 후 각 영재학생의 특성에 따른 개별적 학습 환경을 조성하여 영재학생들을 교육하는 것이 필요함을 알 수 있었다. 셋째, 영재학생과 일반학생 모두 소극적 학습행동형(PLBS)이 가장 많았으며, 그 비율에서도 큰 차이를 보이지 않았다. 이를 통해 e-러닝 환경을 설계할 때 특히 소극적 학습행동형 학생을 가장 많이 고려해야 함을 알 수 있었다.