• Human Ecology Research
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• v.54 no.2
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• pp.165-180
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• 2016

This study analyzes the correlations of participation motivation, education satisfaction, and positive behavioral intention for participants in marriage enrichment programs. The survey response results for 193 participants in marriage enrichment programs were analyzed with the statistics analysis application IBM SPSS 20.0. The findings of this study are as follows. An examination of relative influence of participation motivation and education satisfaction with the positive behavioral intention of participants in marriage enrichment programs indicated that internal motivation had a positive influence on education satisfaction, external motivation had a negative influence on satisfaction for facility environment and satisfaction with employee service, and motivation had positive influence only on facility environment. An examination of the influence of participation motivation and education satisfaction with the positive behavioral intention of the participants in marriage enrichment programs indicated that internal motivation and external motivation had a high positive influence on positive behavioral intention. However, motivation did not have a significant influence on behavior after participation. In education satisfaction, satisfaction with content, satisfaction with instructor, and satisfaction with employee service had a positive influence on positive behavioral intention, however, satisfaction with facility environment had negative influence on positive behavioral intention.

• Safety and Health at Work
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• v.13 no.2
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• pp.192-200
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• 2022

Background: This study examines whether employee perceptions of supervisor behavioral integrity for safety moderates the relationship between top-management safety climate and safety performance (i.e., safety compliance and safety participation) and the mediated relationships through safety motivation. Methods: Data collected from 389 blue-collar employees were analyzed using latent moderated structural equation modeling. Results: The results indicate that the relationship between top-management safety climate and safety behavior, and the mediating role of safety motivation were replicated. Moreover, the results show that the mediated relationships between top-management safety climate and safety behaviors through safety motivation were stronger for employees who report high supervisor behavioral integrity for safety. Conclusion: The study findings suggest the role of supervisor behavioral integrity for safety in clarifying how the employee perceptions of top-management safety climate transfer to the employee safety behaviors through the motivational pathway.

• ETRI Journal
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• v.38 no.3
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• pp.589-598
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• 2016

An application that has a simple user interface not only motivates a user to continue using the application, but also enables the user to develop their mental model for the application - the like of which is a product of their interaction with the application. In the information systems literature, little empirical research has been undertaken on the effects of the mental model and motivation on smartphone users' behavioral beliefs. Therefore, the aim of this study is to suggest a research model that can examine the following: 1) the effects that the mental model has not only on smartphone users' behavioral beliefs (that is, perceived usefulness and ease of use of an application) but also on their behavioral intention to use an application and 2) the effects that smartphone users' intrinsic motivation has on their behavioral beliefs through an expansion of the mental model. A survey is conducted, and structural equation modeling is then used to analyze the survey data. The results, through consideration of variables such as intrinsic motivation, perceived usefulness, perceived ease of use, and user satisfaction, indicate that the mental model has an indirect effect on a user's intention to use an application.

• Journal of the Korean Dietetic Association
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• v.26 no.4
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• pp.278-288
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• 2020

This study examined the effects of response-facilitating factors(Food-related Knowledge, Response-Efficacy, and Self-Efficacy) and response-inhibiting factors(Severity, Vulnerability, and Consumer Stress) on the consumer' behavior intention based on protection motivation theory, which explains the behavioral change to protect oneself. This study was conducted to reduce the customers' concerns regarding food safety accidents and introduce ways to make them more interested in food safety. A sample of 225 adults over 19 years of age was collected in February 2018 through a self-administered questionnaire. The results of the cognitive mediation process of protective motivation theory showed that the consumers' knowledge and self-efficacy which are response-facilitating factors, positively influence the behavioral intention. Severity and consumer stress were response-inhibiting factors. On the other hand, response-efficacy, which is a response-facilitating factor, and vulnerability, which is a response-inhibiting factor, did not influence the behavioral intention. Therefore, severity and consumer stress are response-inhibiting factors. The results were analyzed as a result of a behavioral change to protect oneself from food safety accidents. The applicability of the theory of protection motivation on the topic of food safety was also confirmed.

• The Korean Journal of Food And Nutrition
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• v.29 no.1
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• pp.104-114
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• 2016

In this study, we investigated protection motivation and behavioral intention to prevent serious illnesses related to excessive sodium intake among the university students in Gyeongnam and Busan. Within the protection motivation theory (PMT) framework, a survey questionnaire was developed to measure participants' perceptions on the severity of and the vulnerability to the threat of serious diseases due to the high sodium intake as well as the effectiveness of preventive measures (response efficacy), and the ability to perform them (self-efficacy) along with their willingness to follow recommendations (behavioral intention). Data was collected in June 2015. Study participants were divided into either low (n=117) or high (n=177) sodium intake behavior groups based on their current behaviors. Exploratory factor analysis was performed to measure construct validity and Cronbach's alpha was calculated to check reliability of measurement items. The high sodium intake behavior group perceived higher vulnerability than the low sodium intake behavior group among four PMT factors. Differences of the other three factors were not significant between the two groups. The results of hierarchical regression analysis indicated that self-efficacy and response efficacy affected behavioral intention of high sodium intake behavior among students. Hence, development of strategies to increase self-efficacy and response efficacy are strongly recommended.

• International Journal of Advanced Culture Technology
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• v.9 no.3
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• pp.74-80
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• 2021

This study is to examine the determinants of tourists' revisit intention focusing on behavioral and psychological factors. Many studies have found physical conditions affecting tourists' intention to revisit. The study examines the determinants of tourist's revisit intention in terms of tourists' psychological and behavioral elements such as satisfaction and motivation. The data used for the statistical analyses were from a survey targeting people living in Daegu and Pusan metropolitan cities and some cities of Gyeongsangbuk-do and Gyeongsangnam-do provinces in Korea. The study employs regression analysis to investigate the effect of satisfaction and motivations on tourists' revisit intention. As the results of OLS regression analysis, satisfaction, push and pull motivation are predictors of tourists' revisit intention. It shows that tourists' psychological and behavioral factors have a significant impact on tourists' revisit intention. The study suggests the implications for enhancing tourists' revisit intention by motivating tourists' psychological and behavioral needs.

• Informatization Policy
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• v.20 no.3
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• pp.63-85
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• 2013

Drawing on Protection Motivation Theory(PMT), this study attempts to clarify antecedents that influence the intention to protect individuals' privacy on the Internet. Protection motivation forms through individuals' cognitive appeal involving threat and efficacy. Then protection motivation causes privacy behavioral change. Protection motivation factors are established privacy trust and privacy risk, which are related to privacy attitude and belief. This proposed model is empirically analyzed by utilizing structural equation analysis(SEM). According to the result of the empirical analysis, it is founded that almost paths have statistically significant explanatory power except path from efficacy to privacy risk and path from privacy trust to privacy behavioral intention. This study shows powerful evidence of antecedent factors based on protection motivation of individuals' privacy behavioral intention in online environment.

• Journal of the Institute of Electronics Engineers of Korea SC
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• v.46 no.4
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• pp.7-16
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• 2009

A robot must be able to generate various skills to achieve given tasks intelligently and reasonably. The robot must first learn affordances to generate the skills. An affordance is defined as qualities of objects or environments that induce actions. Affordances can be usefully used to generate skills. Most tasks require sequential and goal-oriented behaviors. However, it is usually difficult to accomplish such tasks with affordances alone. To accomplish such tasks, a skill is constructed with an affordance and a soft behavioral motivation switch for reflecting goal-oriented elements. A skill calculates a behavioral motivation as a combination of both presently perceived information and goal-oriented elements. Here, a behavioral motivation is the internal condition that activates a goal-oriented behavior. In addition, a robot must be able to execute sequential behaviors. We construct skill networks by using generated skills that make action selection feasible to accomplish a task. A robot can select sequential and a goal-oriented behaviors using the skill network. For this, we will first propose a method for modeling and learning Bayesian networks that are used to generate affordances. To select sequential and goal-oriented behaviors, we construct skills using affordances and soft behavioral motivation switches. We also propose a method to generate the skill networks using the skills to execute given tasks. Finally, we will propose action-selection-mechanism to select sequential and goal-oriented behaviors using the skill network. To demonstrate the validity of our proposed methods, "Searching-for-a-target-object", "Approaching-a-target-object", "Sniffing-a-target-object", and "Kicking-a-target-object" affordances have been learned with GENIBO (pet robot) based on the human teaching method. Some experiments have also been performed with GENIBO using the skills and the skill networks.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.439-446
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• 2012

This research the impacts of the golf tourism motivation to the golf course selecting character and satisfaction, behavioral intention. Questionnaire was studied by Korean tourists visited China Golf Course. The results of this study are as follows. First, golf tourism motive appeared with the fact that affects in the golf course selecting. Second, golf tourism motive appeared with the fact that affects in the satisfaction and behavioral intention. Through these results, first, we could suggest a new data for the development of the marketing strategy for the golf course selecting of golf tourist visit in China. Second, we can be improved was able to a marketing strategy as golf tourism motivation for satisfaction and behavioral intention.

• Journal of Korea Game Society
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• v.22 no.1
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• pp.109-118
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• 2022

The main objective of this study is to empirically analyze the relationship among the major variables of viewing motivation, audience satisfaction, and behavioral intention in the esports spectatorship based on the uses and gratification theory. Through the exploratory factor analysis, we have identified major motivation measures of esports. Regression analysis also showed key motivation factors on audience satisfaction and behavioral intention.