• Journal of the Korean Applied Science and Technology
• /
• v.40 no.5
• /
• pp.1081-1091
• /
• 2023

This study examined the causal relationship between exercise satisfaction and behavioral intention experienced by participating in park golf with passion. The target was 189 park golf participants, and The subjects of the survey were those living in Sejong City and playing park golf from July 20 to September 14, 2023. SPSS 21.0 was used for data analysis. In addition, the influence relationship between each factor was examined through frequency analysis, reliability analysis, exploratory factor analysis, correlation analysis, and multiple regression analysis. Research results: First, passion had a positive effect on exercise satisfaction. Second, passion was confirmed to have a positive effect on behavioral intention. Third, exercise satisfaction had a positive effect on behavioral intention. This means that the thermal emotions of park golf play a role in increasing satisfaction and behavioral intention. If an environment is created where participants' passion does not decrease, it will have an impact on expanding the base of park golf.

• Science of Emotion and Sensibility
• /
• v.12 no.1
• /
• pp.11-18
• /
• 2009

The purpose of this study was, first, to extract the risk factor by investigating several cases of accident of senile dementia patient at home, and second, based on these results to provide basic information for the determination of monitoring factor for the care of senile dementia patient. Basic and behavioral characteristics, Short form of Samsung Dementia Questionnaire (S-SDQ), Activities of Daily Living (ADL), and cases of accident were investigated with 55 senile dementia patient at home (16 male, 39 female). Based on these questionnaires, risk factors were extracted and frequency, cooccurrence frequency, and occurring place of risk factors, presence or not, region, and degree of injury were investigated. Frequency between risk factors and behavioral characteristics, ADL, and S-SDQ was analyzed by crosstabulation frequency analysis. Results showed that 12 risk factors were extracted, and the frequency of 'going out' was the highest, and risk factors for injury were 'tumble', 'bump', 'slip', and 'fall'. Cooccurrence frequency analysis showed that the occurrence of 'fall', 'going out', 'fire of gas', and 'violence' with other factors was relatively higher than others. The occurring place of risk factor was the highest in home neighborhood, and the region of injury in knee, and the degree of injury with bruise. Crosstabulation frequency analysis showed that factors which had difference in frequency of risk factor were behavioral disorder, disorder of daily living and ADL. Factor which had difference in frequency due to the degree of behavioral disorder and disorder of daily living was 'going out', and factors which had difference in frequency due to the degree of ADL were 'slip' and 'fire of gas'.

• Culinary science and hospitality research
• /
• v.21 no.6
• /
• pp.38-48
• /
• 2015

This study examined the factors that affect the relationship between dessert cafe customer attribute election, relationship quality and behavioral intention. A total of 260 questionnaires were distributed to consumers, of which 250 were deemed suitable for analysis after the removal of 10 unusable responses. In order to perform statistical analyses required by the study, the SPSS 18.0 Statistical Program was employed for frequency analysis, factor analysis, reliability analysis, correlation, and regression analysis. The results of the exploratory factor analysis showed that three factors regarding attributes selection were extracted from all measurements with a KMO of 0.757 and a total cumulative variance of 67.885%, With regard to relationship quality, three factors were extracted with a total cumulative variance of 76.070% and a KMO score of 0.715. One factor for behavioral intention was extracted that accounted for a total cumulative variance of 66.254% and a KMO score of 0.771. All factors were significant to 0.000 and the correlation between variables was significant. Thus, based on the results, the main research hypothesis that identifies the relationships attributes selection between relationship quality and behavioral intention was partially adopted.

• Korean journal of food and cookery science
• /
• v.27 no.6
• /
• pp.825-838
• /
• 2011

The main purposes of this study were to assess coffee shop use and to identify the influence of physical environment of a coffee chop on customer behavioral intention. The survey was administered from April to May 2011, targeting twenties college students in Seoul, Gyeonggi Province. A total of 174 copies of the questionnaire were collected for the data analyses such as frequency test, descriptive analysis, chi-square analysis, reliability test, factor analysis, ANOVA, Duncan's multiple range test and multiple regression analysis using SPSS 17.0 program. The main results of this study were as follows: The number of visits was once or twice a week. Students went with their friends to the coffee shop. Most of the students answered that they visit the coffee shop at any time. The main purpose of visit was to have time to relax. The main source in choosing a coffee shop was recommendation from others. The main criterion for the selection of the coffee shop was atmosphere. Americano was a favorite drink. Coffee was drunk with a cake. Expenditure per visit was 3,000~5,000 won. The choice of the coffee shop was selected by the student. The factor analysis identified seven underlying dimensions of coffee shop physical environment perceptions (seating comfort, attractiveness, cleanliness, harmony, ambient condition, congestion, amenity) and one dimension of customer behavioral intention. Through multiple regression analyses, four determinants (attractiveness, cleanliness, amenity, ambient condition) were found to have the greatest impact on customer behavioral intention.

• The Research Journal of the Costume Culture
• /
• v.23 no.4
• /
• pp.673-685
• /
• 2015

The purpose of this study was to investigate the relationships between sports commitment, sportswear brand satisfaction, and brand loyalty of female university students in their 20s. Two hundred surveys were distributed to female university students, and 185 responses were used for the final analysis. The SPSS program was used with a reliability test and factor, frequency, path analysis. Based on the literature review, the following five hypotheses were suggested. H1: Cognitive commitment will have a positive effect on the behavioral commitment of sports commitment factors. H2: The behavioral commitment of female university students will have a positive effect on brand satisfaction. H3: Sportswear brand satisfaction will have a positive effect on continuous brand loyalty. H4: Cognitive commitment will have a positive effect on habitual brand loyalty. H5: Continuous brand loyalty will have a positive effect on habitual brand loyalty. The results of this study showed that first, after the factor analysis, there were two factors of sports commitment (behavioral commitment and cognitive commitment). Second, the path analysis results revealed that there were significant relationships between sports commitment factors (cognitive commitment and behavioral commitment), sportswear brand satisfaction, and brand loyalty factors (continuous brand loyalty and habitual brand loyalty). The results revealed that cognitive commitment had a positive relationship with behavioral commitment, which had a positive relationship with sportswear brand satisfaction. Sportswear brand satisfaction had a positive relationship with continuous brand loyalty, which had a positive relationship with habitual brand loyalty. Cognitive commitment also had a positive relationship with habitual brand loyalty.

• Journal of Families and Better Life
• /
• v.20 no.2
• /
• pp.9-20
• /
• 2002

This study examined different individual and environmental factors that affect children's experience of harassment from their peers. For the individual variables, gender, behavioral problems, and self-esteem were included in the anal)'sis. For the family variables, mother's parenting style and the socio-economic status of parents were examined, and for the school variables, the supervision of the teacher and the attitudes of the classmates toward bullying were used. Two forms of peer harassment, the overt form and the relational form were examined in this study. The sample consisted of 520 fifth grade children. Statistics and methods used for the data analysis were Cronbach's alpha, factor analysis, frequency, percentage, means, standard deviation, Pearson's correlation, and multiple regression. Several major relationships were found from the analyses. First, the more the children tend to internalize behavioral problems and have lower self-esteem, the more likely they are to get victimized by overt and relational forms of harassment. Boys experience more overt harassment than girls. Second, the more the mother's parenting style is permissive-nonintervening, or rejecting-restricting, and the higher the father's social status is, the more likely the child is subjected to overt and relational forms of harassment. Third, the more the children feel that the teacher is paying attention to bullying, the less the children are subjected to the overt form of peer harassment. Fourth, children's internalizing behavioral problems, mother's permissiveness-nonintervention, children's self-esteem, children's gender, and the supervision of the teacher regarding bullying significantly affected the experience of overt forms of harassment. A twenty two percent variance in the victimization of an overt form was explained by those variables. Children's internalizing behavioral problems, mother's permissiveness-nonintervention, children's self-esteem, and mother's rejection-restriction significantly affected the experience of relational form of peers harassment. Twenty six percent of the variance in the relational form of victimization was explained by those variables.

• Journal of Korea Port Economic Association
• /
• v.28 no.4
• /
• pp.39-57
• /
• 2012

This study aims to find out the relationship of customer behavioral intention and marketing variables such as service quality and customer satisfaction which are regarded as its determinants. And then this study has suggested what service factors shall be emphasized to induce the latent customers. And it has grouped strategic Schemes on which service variables shall be focused to enhance the existing customer behavioral intentions. This study has found, to the existing customers, only physical environments among 3 dimension components of Service quality significantly affects to the Behavioral intentions. Priorly, marketing efforts, namely, expansion of convenient facilities such as special berth construction is necessary. To the latent customer, service delivery is the most powerful factor to the behavioral intentions. Consequently, frequency of cruise calling, Facilities of shopping and eating, issues and their development of cruise goods and publicity and promotions are needed.

• Journal of the Korea Convergence Society
• /
• v.9 no.9
• /
• pp.337-343
• /
• 2018

The study is investigated socioeconomic variations in perceived oral health status and contribution of oral health behavioral factors. A nationally representative sample (365 health and 1,787 unhealth aged 20 over years) from the 2015 Korea National Health and Nutrition Surveys was analyzed using logistic regression. Perceived oral health was lower among lower socioeconomic groups compared with higher socioeconomic groups. This association was increased when demo-socioeconomic factors and oral health behavioral were adjusted. When each oral health behavioral factor was considered separately, mediators such as smoking, frequency of tooth brushing and used oral care products or oral health examination explained a large part of the increased socioeconomic oral health status. Subjective bad oral health arise from different socioeconomic status, but this difference is increased by oral health behavioral factors. Therefore, socioeconomic inequity in perceived oral health status can be corrected more effectively by promotional oral health behaviors.

• Fashion & Textile Research Journal
• /
• v.11 no.2
• /
• pp.262-270
• /
• 2009

The objectives of this study were to investigate university students' knowledge and expectation of functional materials for apparel and to examine how the knowledge and expectations affect their behavioral intention. For this purpose, a questionnaire survey was conducted. 500 questionnaires were distributed to the students and 409 questionnaires were used for data analysis. The data were analyzed by frequency, factor analysis, reliability analysis, regression analysis and ANOVA, using SPSS 12.0 package. As the results, it showed that the knowledge related to functional materials for apparel was medium level. Brand knowledge among the objective knowledge of functional materials for apparel revealed to have a lower level than the knowledge of clothing materials, product, use and wash & care. The level of self-evaluation knowledge among subjective knowledge appeared to be lower than the one of experience related knowledge. As the correlation coefficient of objective knowledge and subjective knowledge was low, it was thought that both of them must be considered in studying on consumer knowledge. It showed that the university students' expectation of functional materials for apparel was composed of physiological and physical aspects, social and psychological aspects, and practical and aesthetic aspects. The expectation was revealed to be generally high. However, the level of expectation to the practical and aesthetic aspects was lower than those of other aspects. University students' knowledge and expectation were found to have influence on their behavioral intention. In other words, it showed that the higher university students' knowledge level and expectation level were, the bigger behavioral intention was.

• Journal of Digital Convergence
• /
• v.14 no.7
• /
• pp.497-506
• /
• 2016

The purpose of this study is to inquire into the relationships between empirical value, emotional response and behavioral response of skin-SCUBA diving participants. This study sampled 300 skin-SCUBA diving participants in the SCUBA diving pool of the Seoul Olympic Stadium, and the SCUBA diving pool of the Suwon World Cup Stadium by using convenience sampling. For data processing, this study conducted frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and multi-regression analysis using PASW 18.0 Ver. The concrete results are as follows: First, the empirical value of a skin-SCUBA diving participant was found to have a significant influence on emotional responses. Second, the empirical value of a skin-SCUBA diving participant was found to have a significant influence on behavioral responses. Third, the emotional response of a skin-SCUBA diving participant was found to have a significant influence on behavioral responses.