• 제목/요약/키워드: beer analysis

검색결과 95건 처리시간 0.028초

소비자-브랜드 관계와 브랜드 충성도에 관한 정성적 연구 (Exploring Brand Loyalty through the Analysis of Consumer-Brand Relationship)

  • 김재일;권영서;서준용
    • Asia Marketing Journal
    • /
    • 제6권3호
    • /
    • pp.27-57
    • /
    • 2004
  • 브랜드 충성도와 관련된 지금까지의 연구들은 크게 행동론적 접근법과 태도론적 접근법으로 양분되어, 브랜드에 대한 충성/비충성 여부와 재구매 발생가능성 등을 중심으로 이루어졌다. 그러나 이러한 연구들은 대부분 브랜드 충성도의 특정한 측면에만 초점을 맞추었기 때문에, 브랜드 충성도 현상의 다양하고 동태적인 특성을 심층적으로 분석하는 데에는 한계가 있었다. 본 연구에서는 정성적 연구 방법의 시각에서, 이들 연구에서 간과된 브랜드 충성도의 다양한 측면을 현상학적 면담(phenomenological interviewing)에 의해 수집된 자료를 통하여 검토하고자 하였다. 실증 연구에서는 Fournier(1998)가 제시한 소비자-브랜드 관계 유형을 기반으로 한국의 소비자들이 맥주 브랜드와 맺고 있는 다양한 관계의 유형들을 검토하였고, 이러한 소비자-브랜드 관계를 통해서 브랜드 충성도의 다양한 양상과 동태적인 본질들을 확인하였다. 연구 결과에 따르면, 소비자들의 브랜드 충성도의 원천이 서로 다른 다양한 요인들에 기반하고 있는 것으로 나타났다. 또한 외면적 브랜드 충성도는 실질적 브랜드 충성도와 일치하지 않을 수 있으며, 소비자의 라이프 이벤트와 라이프 테마가 브랜드 충성도와 깊이 관련되어 있다는 것을 확인하였다.

  • PDF

산업용지의 벌크 향상 및 건조에너지 절감을 위한 분말상 첨가제 제조기술 개발 (I) - 신규 유기물질 맥주박의 화학적.물리적 특성 평가 - (Development of New Powdered Additive and Its Application for Improving the Paperboard Bulk and Reducing Drying Energy (I) -Analysis of Chemical and Physical Properties of Brewers Grain -)

  • 이지영;김철환;최재성;김병호;임기백;김다미
    • 펄프종이기술
    • /
    • 제44권2호
    • /
    • pp.58-66
    • /
    • 2012
  • Brewers grain is a byproduct of beer brewing and consists primarily of grain husks, pericarp, and fragments of endosperm. Although this material is consumed by animals and used as fertilizer, a large amount of brewers grain is simply discarded. Therefore, new methods for utilizing this fibrous resource should be pursued. In this study, we examined the potential utilization of brewers grain as an additive in the paperboard industry by determining the chemical composition of brewers grain and the physical properties of brewers grain powders after grinding with two types of grinders. We found that brewers grain had a lower holocellulose content and higher lignin content and intermediate ash content when compared to other biomass materials, and did not contain any contaminants that would interfere with the papermaking process. Particles had a higher fiber length, less fiber width, and narrower shape factor distribution when ground by a blender type grinder than by a pin crusher type grinder. The blender type grinder was concluded to make regular brewers grain particles appropriate for papermaking.

Assessment of a Questionnaire for Breast Cancer Case-Control Studies

  • Strumylaite, Loreta;Kregzdyte, Rima;Rugyte, Danguole Ceslava;Bogusevicius, Algirdas;Mechonosina, Kristina
    • Asian Pacific Journal of Cancer Prevention
    • /
    • 제14권5호
    • /
    • pp.2777-2782
    • /
    • 2013
  • The aim of the present study was to assess criterion validity and external reliability of a questionnaire on risk factors for breast cancer. Materials and Methods. Women with breast cancer diagnosis (the cases) (N=40) and matched individuals without cancer (the controls) (N=40) were asked to fill in a questionnaire twice: on a day of admission to hospital (Q1) and on a day before discharge (Q2), with a time interval of 4-6 days. The questionnaire included questions (N=150) on demographic and socioeconomic factors, diseases in the past, family history of cancer, woman's health, smoking, alcohol use, diet, physical activity, and work environment. Criterion validity of the questionnaire Q2 relative to reference questionnaire Q1 was assessed with the Spearman correlation coefficient (SCC); external reliability of the questionnaire was measured in terms of the intraclass correlation coefficient (ICC). Statistical analysis was performed with SPSS 16. Results. The responses to most of the questions on socioeconomic factors, family history on cancer, female health, lifestyle risk factors (smoking, alcohol use, physical activity) correlated substantially in both the cases and the controls with SCC and ICC>0.7 (p<0.01). Statistically non significant relationships defined only between the responses on amount of beer the cases drank at the ages up to 25 years and 26-35 years as well as time of use of estrogen and estrogens-progestin during menopause by the cases. Moderate and substantial SCC and ICC were determined for different food items. Only the response of the cases on veal consumption did not correlate significantly. Conclusions. The questionnaire on breast cancer risk factors is valid and reliable for most of the questions included.

제조업 공급체인에서 정보리드타임 개선의 효과 사례분석 (An Effect Analysis for Improvement of Information Lead Time on Supply Chains : A Case Study of Manufacturing Industry)

  • 김철수;김갑중
    • 정보처리학회논문지D
    • /
    • 제10D권1호
    • /
    • pp.161-166
    • /
    • 2003
  • 제품을 생산하고 공급하는데 소요되는 주문리드타임과 달리 주문이 처리되는데 소요되는데 지연되는 것을 정보리드타임이라고 하는데, 이는 공급체인에서 개별기업들이 수요예측의 변동폭을 높이게 되며 이것이 바로 비용 상승요인으로 작용하게 된다. 본 논문에서는 직렬형 가치사슬에서 정보리드타임이 공급체인 시스템에 주는 영향을 알아본다. 특별히, MIT 시뮬레이션 모형을 동해서 실험을 수행하며, 아래와 같은 두 가지의 이슈를 다룬다. 첫째는 비용-이익 관점에서 물류 리드타임보다 정보리드타임의 개선이 효과적인가\ulcorner 둘째는 정보리드타임이 고객에게 보다 인접한 기업(downstream)이 고객하고 떨어져 있는 기업(upstream)보다 비용을 크게 상승시키고 있는지에 대한 물음이다. 사례 분석에서는 공급체인상의 개변기업들이 갖는 정보리드타임의 중요성을 지적하고, 개별기업간의 정보리드타임의 차이 분석을 통해서 고객의 수요와 요구를 직접 받는 기업에서 정보리드타임의 중요성이 큼을 인증하고 있다.

일부 여자대학생들의 음주실태와 관련요인 (A Survey on Drinking Status and Related Factors of Female Students in Women's University in Seoul)

  • 곽정옥;김영복
    • 한국학교보건학회지
    • /
    • 제10권2호
    • /
    • pp.259-269
    • /
    • 1997
  • In order to find associated factors with alcohol drinking among female students, a survey was conducted of 1,073 female students of a women's university in Seoul from the 22nd of May to the 18th of June, 1995. The major results were as follows: 1. Among 1,073 respondents, 13.8% of them were regular drinkers, 71.8% of them were social drinkers. the alcohol drinking rate of female students had significantly different depending on their field of study. The time of their first drind varied: 2. 14.8% in junior nigh school, 30.2% in high school, 4.7% after high school, and 49.4% in college. 3. The major motivation to start drinking was 'social meeting' (45.4%), 'curiosity' (12.6%), and 'releasing stress' (5.5%). 4. The favorite alcohol of drinkers was beer (62.2%), Soju (25.6%), whisky (1.4%), Makkori (0.2%). 5. The frequency of alcohol drinking was 36.5% once a week, 32.8% 2~3 times per month. 15.7% more than twice a week and 8.4% once a month. 6. Among the respondents, 73.4% of them wanted a health education program about drinking. 7. The drinking of the father, mother, brother, sister, boy friend, girl friend had a statistically significant relation with the drinking of the respondents. 8. Meal regularity, balanced diet, smoking, and knowledge of alcohol drinking had a statistically significant relation with the drinking of the respondents. 9. A multiple logistic regression analysis showed that related factors for alcohol drinking were the following: health status, balanced diet, father's drinking, sister's drinking, boy friend's drinking, and smoking.

  • PDF

Exposure to Ethyl Carbamate by Consumption of Alcoholic Beverages Imported in Korea

  • Hong, Kwon-Pyo;Kang, Yoon-Seok;Jung, Dong-Chae;Park, Sae-Rom;Yoon, Ji-Ho;Lee, Sung-Yong;Ko, Yong-Seok;Kim, So-Hee;Ha, Sang-Do;Park, Sang-Kyu;Bae, Dong-Ho
    • Food Science and Biotechnology
    • /
    • 제16권6호
    • /
    • pp.975-980
    • /
    • 2007
  • Determination of ethyl carbamate content in imported alcoholic beverages in Korea and an exposure assessment were conducted. In gas chromatography/mass spectrometry/selected ion monitoring (GC/MS/SIM) analysis, 2.5-39, 8-263, 6.3-112, 11.3-23.5, 53-94, 8.5-38.5, 7-9.5, 21.3-31.5, 5-832.5, and $10.5-364.8\;{\mu}g/L$ of ethyl carbamate were detected in imported beers, sakes, whiskies, vodkas, Chinese liquors, cognacs, tequilas, rums, liqueurs, and wines, respectively. The exposure assessment indicated that the exposure of Korean adults to ethyl carbamate were lower than 20 ng/kg BW per day, (the virtual safe dose) indicating that the amount of ethyl carbamate exposed through fermented food and alcoholic beverages including imported products are currently in the 'no significant risk level'. However, the present low exposure to ethyl carbamate through the imported alcoholic products was not due to the low contents of ethyl carbamate in imported products, but low consumption of the imported products. Therefore, given increasing importation of alcoholic beverages in Korea, reductions of ethyl carbamate content in imported alcoholic beverages, especially non-distilled products, should be required by regulating limits on the ethyl carbamate content in the imported alcoholic beverages.

비트 분말 첨가 흰찰쌀보리 증편의 기능성 및 품질 특성 (Functional and Quality Characteristics of Glutinous Barley Jeung-pyun Added with Beet (Beta vulgaris L.) Powder)

  • 정이지;진소연;한영실
    • 한국식품영양학회지
    • /
    • 제27권1호
    • /
    • pp.1-9
    • /
    • 2014
  • This study is performed to examine the functional and quality characteristics of glutinous barley Jeung-pyun added with beet powder. Jeung-pyun is being prepared with concentration of 0, 2, 4, 6 and 8% (w/w) of the beet according to nonglutinous rice powder weight. The pH level of Jeung-pyun batters decrease along with fermentation time. However, the pH level of Jeung-pyun is higher than that of the Jeung-pyun batter. For hunter's color value of glutinous barley Jeung-pyun added with beet powder, the L (lightness) values decrease with increasing concentrations of beet powder, whereas a (redness) values increase (p<0.001). In the texture analysis, the hardness, chewiness and gumminess are significantly increased with the amount of glutinous barley Jeung-pyun with added beet powder. According to sensory evaluations, the appearance, color, flavor, taste, texture and overall quality are considered very good in the 4% of added beer powder in glutinous barley Jeung-pyun (p<0.001). The antioxidant activities of beet powder by DPPH free radical scavenging activity, ferric reducing antioxidant power and total phenolic contents are being recorded at $259.52{\mu}{\ell}/mg$, $0.44{\pm}0.01$, $15.29{\pm}0.04mg$ GAE/g respectively. The antioxidant activities of glutinous barley Jeung-pyun added with beet powder increase with increasing concentrations of beet powder. These results suggest that beet powder are useful as functional food resources within antioxidant activities.

새만금 복합곡물단지의 6차산업화 모델 분석 (Analysis of a 6th Industrialization Model in the Saemangeum Grain Complex)

  • 김유안;정찬훈;김솔희;김찬우;서교
    • 농촌계획
    • /
    • 제25권2호
    • /
    • pp.63-74
    • /
    • 2019
  • As the awareness of food security has increased, the Korean government has established national projects, such as Saemangeum proclaimed land, to secure sources of grain. Saemangeum is a large-scale agricultural area that was constructed to maintain preparedness for unstable food markets. This study aims to develop a $6^{th}$ Industrialization Model (SIM) for Saemangeum Grain Complex by applying feasible strategies to wheat and two-rowed barley which have low self-sufficiency rates. In addition, this study estimates the potential economic value of each development strategy associated with a sixth industrialization model to create higher added values from production, processing and tourism experiences. The strategic plan for primary, secondary, and tertiary industries is to combine cultivating and processing wheat and two-rowed barley for sales and linking them to tourism experience. This study shows value added from the combination of the primary, secondary and tertiary industry of wheat and two-rowed barley are 7.5 and 23.0 times more than those of the primary and tertiary industry combination, respectively. Through branding Saemangeum Grain Complex's products, such as Saemanguem bread and craft beer, would further enhance the economic benefits derived from the complex.

Bentham의 쾌락계산법에 기초한 건축미 가치추정 방법론적 소고 (A Methodological Thinking on Valuation Analysis of the Architectural Aesthetic based on the Hedonic Calculus by Bentham)

  • 이동주;고은형
    • 대한건축학회논문집:계획계
    • /
    • 제34권4호
    • /
    • pp.11-18
    • /
    • 2018
  • The beauty is like the bubble of beer, and behavior scholars have been regarded as worthless to study. As a result, the aesthetic in construction projects has resulted in underestimation or neglect. The fundamental cause of this result is that it is not easy to estimate the value of the aesthetic. The hedonic calculus by Bentham has a possibility to valuating the intangible or invisible goods. In this context, this study proposes a method to valuate architectural aesthetic based on the hedonic calculus by Bentham. As a precondition for suggesting the valuation method, this study defined the architectural aesthetic as the value of attraction that affects the value of the built environment. As the concept of beauty that conforms to the architectural aesthetic, it has established the concept of beauty as 'the phenomenon of combining the foreground and background of Hartmann'. In addition, the scope of the value measurement is defined as 'built environment' so as to include not only the building but also the surrounding environment. We have reinterpreted the seven dimension of the hedonic calculus proposed by Bentham and systematized the method of valuation of the architectural esthetic based on the seven dimension. The result of this study is meaningful in that it presents a new perspective and approach to architectural aesthetic. And it will be used as grounds for valuation and analytical approach to architectural aesthetic and will be used as a basis for expanding the field of study from aesthetic to value.

Potentially Inappropriate Medications and Regimen Complexity on Readmission of Elderly Patients with Polypharmacy: A Retrospective Study

  • Sunmin Lee
    • 한국임상약학회지
    • /
    • 제33권1호
    • /
    • pp.1-7
    • /
    • 2023
  • Background: Along with the increase in the elderly population, concerns about polypharmacy, which can cause medication-related problems, are increasing. This study aimed to find out the association between drug-related factors and readmission in elderly patients within 30 days after discharge. Methods: Data of patients aged ≥65 years who were discharged from the respiratory medicine ward of a tertiary hospital between January and March 2016 were retrospectively obtained. The medication regimen complexity at discharge was calculated using the medication regimen complexity index (MRCI) score, comorbidity status was assessed using the Charlson comorbidity index (CCI), potentially inappropriate medications (PIMs) were evaluated based on the Beer 2019 criteria, and adverse drug events (ADEs) were examined using the ADE reporting system. Multivariable logistic regression analysis was used to evaluate the effect of medication-related problems on hospital readmission after controlling for other variables. Results: Of the 206 patients included, 84 (40.8%) used PIMs, 31 (15%) had ADEs, and 32 (15.5%) were readmitted. The mean age, total medications, MRCI, CCI, and PIMs in the readmission group were significantly higher than those in the non-readmission group. Age significantly decreased the risk of readmission (odds ratio [OR], 0.89; 95% confidence interval [CI], 0.84-0.96) after adjusting for sex, length of hospital stay, and ADEs. The use of PIMs (OR, 2.38; 95% CI, 1.10-5.16) and increased CCI (OR, 1.50; 95% CI, 1.16-1.93) and MRCI (OR, 1.04; 95% CI, 1.01-1.07) were associated with an increased occurrence of readmission. Conclusion: PIMs were associated with a significantly greater risk for readmission than MRCI.