• 패션비즈니스
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• 제9권2호
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• pp.28-39
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• 2005

This chapter presents how 'optical illusion' works in applying makeup and how to differentiate the direction, location and shape at eyebrow lines in the aspect at physiognomy. For this study, employed were five types of face shape produced by Photoshop program - round, square, long, inverted triangle. and diamond. The best-matched facial shape was examined through a questionnaire research after applying the optical illusion of eyebrow lines to the five types of face shape. The results were revealed to be identical to ones presented in make-up teaching materials. In conclusion, it was found that well-matched shape and size of eyebrow could make some changes in the facial impression, changing the face shape into oval shape. The facial line can be modified and supplemented by reshaping such facial parts as the eyebrow, producing well-balanced facial shape. Consequently, make-up was proved to be one of the methods which can be used to create social and psychological effect which can make a favorable facial impression and individuality, natural impression and image making depending on different purposes, taking advantage of optical illusion effect.

• 한국패션뷰티학회지
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• 제3권2호
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• pp.1-11
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• 2005

This study is focusing on typicalized character make-up of TV Drama characters. The purpose of this study is to analyze the interconnections of its images and impressiology concretely, and then reflect on an application approach of impressiology. The aim of make-up lies in not only helping actors to visualize their own external qualities, appropriate the quality of a play, but also audience and spectators to be immersed in the concrete fact of i character person. Impressiology will be a data to give the understanding and sympathy of make-up work. I would like to utilize character make-up based on impressiology for creative and effective make-up techniques, and make it a typicalized character. Also I will examine the horizon of a new make-up technique through character development according to the demandes of the times. As a result of this study, we find that expression method of characteristic character generalized representatively is the common quality of impressiologistc image. Also we see that such a impressioiogistic image is useful for the fundamental basis of character expression method.

• 패션비즈니스
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• 제19권3호
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• pp.121-129
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• 2015

Aloe is a popular and effective agent used to cosmetic ingredient. It could replace artificial pigment on make-up base product and it is highly probable that might be useful as ingredients of multi-functional color cosmetic. In this study, we made a makeup base containing aloe extract and tested the effectiveness, safety and stability. Contents of polyphenol and flavonoid from the aloe extract were measured. To determine the antimicrobial effect from the aloe we used the paper disc diffusion method. We assessed the safety of make-up base containing aloe to cultured macrophage RAW 264.7 cells by MTT assay. Polyphenol contents of aloe extract and flavonoid respectively were 48 mg/g and 10 mg/g, in the 10 % concentration aloe extract. In case of aloe make-up base, the clear zone against Stapylococcus epidermidis was 9~11 mm and Stapylococcus aureus was also 9~11 mm. Growth activity of macrophage RAW 264.7 cells was over 80% in all concentration of make-up base containing aloe and general make base product. In conclusion aloe extract may be able to substitute the synthetic pigments and considered to be uses for ingredients multi-functional color cosmetic's ingredient.

• 복식
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• 제60권3호
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• pp.84-98
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• 2010

This study aims to present basic materials to promote the importance of make-up design in advertising images and designing effective perfume advertisement by looking at features such as colors, forms, patterns, and material feels, the elements of make-up designs shown magazine advertising images for various perfume brands. The features of make-up designs shown in Anna Sui and Bvlgari perfume advertisements are as the following. Among 9 images in Anna Sui advertisements, 5 displayed mat-like skin feels. Among shadow colors, brown colors accounted for over half, 5 out of 9 while pink colors accounted 5 out of 9 for cheek make-up. Among 7 images in Bvlgari advertisements, pale blue skin colors accounted most, 5 out 7. 4 out of 7 displayed mat-like skin feels and 4 out 7 were in pink colors for lip make-up. Anna Sui brand was found to use a bold and unique makeup design for each perfume advertisement according to the designer's fashion orientation tendency to pursue unique, vintage-style, and romantic images whereas Bvlgari focused on make-up to emphasize elegant and refined female beautify according to the company philosophy of pursuing elegant and high-class images. Namely, it was determined that the BI(brand image), the images a company pursues is related to the MI(make up image), the make-up images in advertisements.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2012년도 춘계학술대회
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• pp.144-145
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• 2012

메이크업이란 신체와 얼굴을 화장품을 이용하여 보호하거나 단점을 보완하여 아름답게 꾸미는 행위를 뜻한다. 본 논문에서는 이러한 메이크업의 분류 및 종류를 현 시대에 맞도록 새롭게 편성해 보았다. 그리고 메이크업의 의미를 새롭게 알아보았다. 메이크업은 외부의 변화로부터 피부를 보호해준다. 그리고 피부의 결점을 감춰주고 아름답게 해주는 미화 기능을 살려준다. 따라서 외모에 자신감을 주어 능동적이고 적극적으로 사회생활을 할 수 있도록 해 준다.

• 복식문화연구
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• 제18권5호
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• pp.923-941
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• 2010

The purpose of this study examines women in 20s~30s who start applying adult makeup and are sensitive to cosmetics and makeup techniques to understand the influence of overseas cosmetic brands' personality on their preference to provide overseas cosmetic brands with unique personality marketing resources. The following summarize the findings of this study: first, overseas cosmetic brands' personality factors were aesthetics, performance, interest, competency, and boldness. Second, among imported brands, the most preferred brand was Christian Dior, followed by Bobbi Brown, Chanel, SK-II, and Estee Lauder. Third, the subjects preferred Chanel when they perceived its aesthetics, performance, and competency and Christian Dior when they perceived its aesthetics and performance and did not perceive its boldness as much. They preferred Estee Lauder when they perceived its aesthetics and competency and Bobbi Brown when they perceived its aesthetics, performance, and competency and did not perceive its boldness as much. In case of SK-II, they preferred it when they perceived its aesthetics, performance, interest, and competency.

• 융합정보논문지
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• 제10권2호
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• pp.201-210
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• 2020

본 연구는 미용 목적의 문신시술에 대한 기존의 법률적 한계점을 파악하고 미용인의 시술행위에 대한 법률적 합법화 및 전문 자격사 제도의 필요성을 제기하기 위한 목적을 지니고 있다. 미용 및 법률분야의 전문가 10명과 피시술자 101명을 대상으로 각각 심층인터뷰와 설문조사를 실시한 결과는 다음과 같다. 첫째, 10명의 전문가는 다수의 시술이 불법으로 이루어지는 점을 고려하여 법규가 현실을 반영하지 못한다고 지적하였으며, 전문 자격사제도의 도입에 대한 필요성과 찬성의 의견을 제시하였다. 둘째, 피시술자 중 15.7%만이 의사에게 시술받았다고 응답하였으며, 시술품질, 만족도, 추천의도는 비의료인이 더욱 높게 나타났다. 한편, 시술 부작용은 의료인과 비의료인이 차이가 없으며, 응답자의 73.7%가 전문 자격사 제도가 필요하다고 응답하였다. 본 연구는 미용 목적의 문신 시술에 대한 사회적 인식을 반영한 정부정책의 개선이 필요하다는 점을 실증적으로 지지한다.

• 패션비즈니스
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• 제14권2호
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• pp.14-26
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• 2010

This study aims to investigate how the woman's beauty makeup trend had been changed in 1960s by analyzing the characteristics of woman's make-up in that period. For this study, a lot of documents and papers related to the woman's make-up were collected and reviewed. In particular, to analyze the characteristics of woman's make up trend in 1960s, a lot of women's pictures and makeup-related articles from 143 volumes of woman's magazines such as Yeowon and Jubusaenghwal were collected. Among the 624 pictures, fifty two pictures which were good enough for studying the total face and makeup were used for this study. The period of this study ranges from 1960 through 1969 and the analysis is focused on skin expression, eyebrow, eye shadow, eye line, lipstick, and brusher and through the related articles, the intention and contents of make up. were delivered and found out. The results are as follows. In early 1960s, the woman's make up was characterized by the make up ranging from unnatural and gray skin expression to dense pink skin expression, giving natural and glossy tint onto the skin and in particular putting a bright accent on the eyelid, eye or lip. In the mid-1960s, the make up style expressed skin more naturally, giving more shading on the eyelid, nose and lip, thus having cubic make-up. In the late 1960s, the make up became more refined and harmonized by using colors according to the TPO (time, place and objective) and skin color. The study results show that the women in 1960s pursued the "cute and young looking image" and used the make up to express their images young and cute. In the mid 1960s, the minimalism which pursued the pure and simple make up appeared in US. That trend affected the make up style of Korean women and hence Korean women showed more natural make up style in the mid and late 1960s.

• 한국융합학회논문지
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• 제7권3호
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• pp.35-44
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• 2016

본 연구의 목적은 아트메이크업과 초현실주의의 이론적 배경을 보다 심층적으로 살펴보고 초현실주의 데페이즈망에 근거한 창의적인 사고와 발상을 미술과 메이크업이 접목된 아트메이크업의 다양한 표현방식을 재조명하는데 있다. 연구방법은 선행연구와 전문서적, 인터넷 등을 토대로 초현실주의 데페이즈망 개념과 기법, 아트메이크업에 관한 이론적 배경을 이론적으로 고찰한 후 데페이즈망 기법의 특성을 이중적 이미지, 이질적 사물의 결합, 변형 및 변환, 공간의 변조로 분류하여 총 4작품을 제작한다. 이러한 연구 결과는 첫째, 미술과 메이크업의 접목을 통해 창의성을 기반으로 하는 표현영역을 창출해내어 미술과 메이크업분야가 서로 융합 활용될 수 있는 기반을 마련하였다. 둘째, 전혀 다른 공간에서 이미지를 창출해 내어 결합함으로써 보는 이들에게 신선함과 낯섦을 제공한다. 이로서 본 연구자는 창의적인 아이디어를 도출해내어 표현영역을 넓힐 수 있도록 방향성을 제시하였으며 아트메이크업이 단순히 미적수단에서 그치는 것이 아니라 예술의 한 장르로 자리매김하기를 기대해본다.

• 한국의류학회지
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• 제22권2호
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• pp.250-256
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• 1998

The culture of makeup has early developed in China. Especially, beautiful eyebrows were the symbol of a beauty. This study is related to fashionable Cheong-Dae in Han Dynasty. In Han Dynasty, women painted thier eyebrows with blue color in a different color from former periods. This fact has close connection with the bordering countries on Western China. Together with Hu fashion having been in fashion during trading directive with Western China women has seemed to use Cheong-Dae for their makeup in Han Dynasty. In Hand Dynasty, Ferghana women had very often used it for their makeup. And it had produced in Ferghana, Jaguda, Kashkar. In Tang Dynasty, it has been said that Persia was the best. Let's take a look at the producing method. Soak indigo plants in water add lime and stir it up, then bubbles are formed. They are called it as Cheong-Dae. Nearly, they are produced in the course of indigo dying. So we can see inflowing course of Cheong-Dae into China through the history of Indigo dying. We can guess the use of Cheong-Dae in Egypt. Indeed, Nile Blue is used for the Protection their access from insects as well as effect of coolness visually. This guess is very reasonable because the fact is considered that some people dye with indigo color by the way of sedimentation in Peniasula of Sinai. Also, the PH of Cheong-Dae is about 7. So, it does no harm in skin and its color is dark blue. Cheong-Dae has effects of insecticide and removal of fever. Cheong-Dae that had been used in Peninsula of Egypt seems to have been carried into China through Silk Route. And by trial to make Cheong-Dae it is proved that its ingredient is plant.