• Title/Summary/Keyword: beauty coefficient

Search Result 44, Processing Time 0.019 seconds

The Effect of K-Beauty Brand's Social Responsibility Activities on Purchase Intention through Value : Focusing on the Comparison of Korean and Chinese Consumers (K-뷰티 브랜드의 사회적 책임활동이 가치를 통해 구매의도에 미치는 영향: 한·중 소비자 비교를 중심으로)

  • Lee, Sun-Joo;Jeong, Yun-Hee
    • Journal of the Korea Convergence Society
    • /
    • v.13 no.3
    • /
    • pp.291-299
    • /
    • 2022
  • This study aims to study the effect of K-beauty brand's social responsibility activities on purchase intention through value, and to conduct a comparative study using Korean and Chinese data. To To test the hypothesis, a total of 480 data were collected from Korean and Chinese and analyzed using SPSS 27 and LISREL 8.8. As a result, it was found that economic responsibility affect efficient value, and ethical responsibility positively affect social·ethnic value. Also, the effect of efficient value and social·ethnic value on purchase intention had also positive effect for both Korean and Chinese. Regarding the difference in path coefficient, it was found that the influence of social·ethnic value on purchase intention was greater for Chinese than for Korean. These research results expand the theory of K-beauty brands' social responsibility activities and provide practical applications for K-beauty brands operating in China. If a comparative study on the impact of other social responsibility activities is conducted in the future, better implications can be provided.

The Plan on Brassiere of Reduce Clothing Pressure for the Twenties Aged Women (20대 여성을 위한 의복압 경감 브래지어 설계)

  • Park, You-Shin
    • Journal of the Korean Society of Fashion and Beauty
    • /
    • v.4 no.3 s.9
    • /
    • pp.40-44
    • /
    • 2006
  • This study is on the brassiere of reduce clothing pressure. To set the measurements of bras for women in their 20s, considering the comfortableness in wearing and tightness, this paper conducted a questionnaire survey concerning breasts and bras as well as measurements of body and contact surface pressure. As a result of comparing the discrepancies between the lower chest circumferences of the body and the bra, it was revealed that 67.0% were wearing one that was bigger than the body size. Most of them mentioned 'feeling of tightness' as a reason(60.4%), which suggests there are problems of the total length and elasticity in the process of making bras. The favorite bra types are wire type(57.9%), mold type(24.3%), and strapless type(10.4%).it is recommended that the total length of lower chest circumference be increased. The result and the recommendations of this study are as follows: First, the total length of brassiere be increased by 5cm from the current patterns in the process of manufacturing. Second, elasticity of the lower-side tapes be extended from 120% to 170%.

  • PDF

Selection Factors for Distribution Partners for the Market Entry in Southeast Asia

  • Choi, Eun-Mee;Kwon, Lee-Seung;Kwon, Nam-Hee;So, Young-Jin
    • Journal of Distribution Science
    • /
    • v.16 no.5
    • /
    • pp.17-29
    • /
    • 2018
  • Purpose - This study analyzed the success strategy of Korean small & medium cosmetics exporting companies to enter the Southeast Asian market. Research design, data, and methodology - The independent factors are classified into firm capacity, financial factor, institutional factor, and operational factor. The results of the selection of distributor partners of cosmetics related export companies as a were classified as financial performance and non - financial performance. In order to analyze this, 65 Korean small and medium export companies were recruited through structured online questionnaire for 44 days from September 18, 2017 to October 31, 2017. These data were analyzed by frequency analysis, correlation analysis, factor analysis and regression analysis using SPSS. Results - The Cronbach's alpha coefficient was found to be 0.846. Factor analysis between variables revealed that the eigen value exceeded 1 and was considered valid. As a result of the correlation analysis between the variables, the financial factor and the corporate's competence showed the highest correlation with 0.774. Conclusions - Among the factors influencing the financial performance of the exporting firms, the factors influencing the financial performance of the exporting companies are the factors that influence the non - financial performance rather than the financial performance.

A Study on the Relevant Factors in Tool and Fashion of Make-up (화장의 도구성과 유행성에 영향을 미치는 관련변인 연구)

  • Choi, Su-Koung
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.32 no.5
    • /
    • pp.717-728
    • /
    • 2008
  • The purpose of this study to examine the relevant factors in tool and fashion of make up. For the study, a questionnaire survey was conducted of 436 women in between their twenties to fifties residing in the Kyeongnam region. Obtained data were analyzed pearson's correlation coefficient and multiple regression analysis. The results of this study were as follows.; The influence on tool and fashion of make up can be described into 4 factors that are included in the decision making process of tool and fashion, in other words, the demographical characteristic, the body cathexis, the need and the clothing value. Among these factors, the beauty need and the political value were proved to be more important. The demographic characteristics, the media contact had a direct influence on tool, and the occupation status had a direct influence on fashion. The body cathexis did not have a direct influence on any subordinate factors of tool and fashion, but had indirect influence having the need as a parameter or had no influence having the clothing value as a parameter.

Photogrammetric Analysis of Attractiveness in Indian Faces

  • Duggal, Shveta;Kapoor, DN;Verma, Santosh;Sagar, Mahesh;Lee, Yung-Seop;Moon, Hyoungjin;Rhee, Seung Chul
    • Archives of Plastic Surgery
    • /
    • v.43 no.2
    • /
    • pp.160-171
    • /
    • 2016
  • Background The objective of this study was to assess the attractive facial features of the Indian population. We tried to evaluate subjective ratings of facial attractiveness and identify which facial aesthetic subunits were important for facial attractiveness. Methods A cross-sectional study was conducted of 150 samples (referred to as candidates). Frontal photographs were analyzed. An orthodontist, a prosthodontist, an oral surgeon, a dentist, an artist, a photographer and two laymen (estimators) subjectively evaluated candidates' faces using visual analog scale (VAS) scores. As an objective method for facial analysis, we used balanced angular proportional analysis (BAPA). Using SAS 10.1 (SAS Institute Inc.), the Turkey's studentized range test and Pearson correlation analysis were performed to detect between-group differences in VAS scores (Experiment 1), to identify correlations between VAS scores and BAPA scores (Experiment 2), and to analyze the characteristic features of facial attractiveness and gender differences (Experiment 3); the significance level was set at P=0.05. Results Experiment 1 revealed some differences in VAS scores according to professional characteristics. In Experiment 2, BAPA scores were found to behave similarly to subjective ratings of facial beauty, but showed a relatively weak correlation coefficient with the VAS scores. Experiment 3 found that the decisive factors for facial attractiveness were different for men and women. Composite images of attractive Indian male and female faces were constructed. Conclusions Our photogrammetric study, statistical analysis, and average composite faces of an Indian population provide valuable information about subjective perceptions of facial beauty and attractive facial structures in the Indian population.

Women's Skin Care Factors Affecting Korean Women's Skin and Beauty Industry Market

  • CHOI, Jong-Won;YOO, Ho-Gil;KWON, Young-Eun;KWON, Lee-Seung
    • The Journal of Industrial Distribution & Business
    • /
    • v.10 no.8
    • /
    • pp.25-32
    • /
    • 2019
  • Purpose - This study aims to explore women's beauty industry market and growth development by identifying the main factors of women's perception of skin health care. Research design, data, and methodology - The survey was conducted on women aged 20 to 60 living in Seoul. For the statistical analysis, frequency analysis, t-test and one-way ANOVA were conducted, and significant differences in p<0.05 were tested through the multiple range test of the Scheffe. The factor analysis was conducted to verify the validity of questions, and the reliability was determined by the coefficient of Cronbach's α. Results - The lower the age, the higher the perception of the skin, and women pay a higher price for skin health as a provisional customer. 'Acne care' was the most common skin condition (32.8%), 'life style' (79.8%) was the most important part of skin care. Final education was the highest level of skin care for women with a professional background (M=3.41) (F=4.028, p<.05). Conclusions - The differences in the recognition of health knowledge by age, marital status, and household monthly income were significant, but there was no difference between jobs and final education. Customers who use less skin care than customers who frequently use the skin care center were more aware of skin health, and women who have a high awareness of skin are more interested in aging and regenerating due to the skin care.

The Analysis of Economic Contribution of Beauty Industry by Input-Output Table (산업연관분석에 의한 캐릭터 산업의 경제적 효과 분석)

  • Lee, Yu-Bin;Jin, Yanjun;Bae, Ki-Hyung
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.12
    • /
    • pp.945-956
    • /
    • 2013
  • The character industry is a high value-added industry, and is one of the strategic industries to be fostered. However, the character industry is struggling due to the lack of national consensus on the importance and value of the character industry. Therefore, in order to resolve this issue, the study used the character Input-Output Table of year 2009 of korea to analyze how much the character industry(Toys and games, Models and decorations) contributes to the national economy by measuring economic spreading effects of character industry on national economy. The results shows that character industry shows that production inducement coefficient is column 1.602, row 1.007, index of the sensitivity of dispersion is 0.543, Index of the power of dispersion is 0.864, value-added coefficient is 0.620, income inducement coefficient is 0.334, tax inducement coefficient is 0.066, employment inducement coefficient is 0.008.

Study of complete transparent nano-emulsions which contain oils

  • Kwak, Jong-Im;Kim, Ju-Duck;J, i-Hong-Geun
    • Proceedings of the SCSK Conference
    • /
    • 2003.09a
    • /
    • pp.258-267
    • /
    • 2003
  • Recently inside nano liposome particles or nano-emulsions which contain tough-melting physiology activity materials or the coefficient of low organism utilization promote the coefficient of organism utilization, so this part has been studied a lot because they can absorb selectly cosmetics, specially physiology activity materials, into the skin. Also, in particle size, cells interstitial lipid interval are 30~50nm, so nano-emulsions that the size is similar to 30~50 nm are made to study for absorbing quickly into the skin. And transparent skin which contains oils in common skin lotion dosage form has become the center of public interest. The used nano-emulsions in this study were unsaturated lecithin/co-surfactant! ethanol/ oil / water. And polysorbate 20/ polysorbate 80/ Dicetyl phosphate/hydrogenated .caster oil/ isoceteth-20/SLS were used in co-surfactant. The used oils were cyclomethicone and caprylic/capric triglyceride. The manufacturing process was that microfluidizer was fixed in 1000bar and transit times were changed from 1 to 10 times. From transparency and particle size, the transparency sequence was SLS> polysorbate 20= polysorbate 80> isoceteth-20> dicetyl phosphate >hydrogenated caster oil and the particle size was small. Specially cyclomethicone nano-emulsions, when we made unsaturated lecithin /SLS /ethanol/water/cyclomethicone, cyclomethicone 5% was good for transparency. And 20% of this was used for making transparent skin toner in common skin dosage form.

  • PDF

Relationship between Eating Disorders, Physical Symptoms, Depression and Health Locus of Control among Elementary School Girls in South Korea (초등학교 여학생의 섭식장애, 신체증상, 우울 및 건강통제위에 관한 연구)

  • 성미혜
    • Journal of Korean Academy of Nursing
    • /
    • v.34 no.3
    • /
    • pp.576-585
    • /
    • 2004
  • Purpose: The purpose of this study was to identify the relationship between eating disorders, physical symptoms, depression and health locus of control. Method: The research design was a descriptive study done by using a constructive self-report questionnaire. A total of 464 elementary school girls were measured. The instrument was a constructive questionnaire that consisted 136 items. The subjects were divided into 4 groups according to the Body Mass Index (BMI). Data analysis was done by SPSS/WIN Programs using frequency, percentage, mean, SD, ANOVA, Pearson correlation coefficient, and stepwise multiple regression. Result: The score of eating disorders differed significantly by BMI : the score was highest in the group of obese students(F=4.208, P=.015). Stepwise multiple regression analysis revealed that the most powerful predictor of eating disorders was BMI. Conclusion: These results indicate that Korean elementary school girls need more education and counseling on diet. Also, we should take systematic efforts to reestablish the social standard of beauty to promote normal growth development.

Anthropometric Study on Facial Shape Analysis of Female College Students (여대생의 얼굴형태 분석을 위한 계측적 연구)

  • 김혜수;이경화
    • Journal of the Korean Home Economics Association
    • /
    • v.42 no.7
    • /
    • pp.165-178
    • /
    • 2004
  • The purpose of this study is to research the facial shape and suggest quantified data for the domestic fashion cordinaton and beauty industry. A measurement survey of 264 female college students aged from 20 to 24, was conducted with photographs of front view and later view taken by digital camera. Two hundred values were generated through the facial measurement program. In the results, for the coefficient of variance of the height was highly related with height, radial length was highly related with radial length, and breadth with highly related with breadth. However Gnation breadth, Zygomatic breadth, Philtrum breadth were lowly related and indefendent with other items.