• 한국콘텐츠학회논문지
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• 제13권4호
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• pp.350-360
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• 2013

뷰티산업은 인체를 건강하고 아름답게 관리하기 위해 서비스 등을 제공하는 산업으로 노동집약적 서비스산업으로 고용 창출 효과가 뛰어난 산업이다. 본 연구는 2009년 산업연관표를 활용하여 403개 산업 중 화장품 및 치약, 비누 및 세제, 이용 및 미용 등 3개 부문을 뷰티산업으로 분류하고, 뷰티산업의 경제적 파급효과를 분석하여 향후 정책 수립에 일조하는데 목적이 있다. 연구 결과 뷰티 산업의 생산유발계수는 1.810, 감응도 계수 0.534, 영향력계수0.965, 부가가치유발 계수 0.728, 소득유발계수 0.293, 생산세유발계수 0.124, 노동유발계수 0.039으로 나타났다. 그리고 뷰티산업의 최종수요 11,004 십억원을 국가경제에 투입할 경우 전 산업에서 유발되는 총생산유발액은 598,438 십억원으로 이 중 뷰티 산업은 11,029십억원으로 전체의 1.8%를 차지하며, 부가가치유발액은 4,947십억원( 2.3%), 세금유발액은 23,798.5십억원(3.5%),소득유발액은 91,187십억원(2.5%)으로 나타났다.

• 한국융합학회논문지
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• 제11권7호
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• pp.351-359
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• 2020

본 연구는 뷰티서비스 관련 소비실태를 분석하여 K뷰티 산업에 대한 발전 방안을 제시하였다. 통계청에서 제공하는 06'-16' 가계 동향조사 및 GDP 자료를 바탕으로 K-beauty 서비스산업 관련 소비지출 영향요인 분석을 실시하였다. 가구당 K-Beauty 관련 서비스 산업 소비지출 영향요인 분석 결과 이미용 서비스 소비지출과 위생 및 이미용용품 소비지출은 경상소득은 부(-)의 영향을 보여 엥겔지수의 변화와 유사한 소비 특성이 있음을 알 수 있었다. 소득분위별 이미용서비스 소비비중이 차이가 있음을 알 수 있었다. 1인당 국민소득의 증가는 K-Beauty 서비스산업 소비지출 증가에 정(+)의 영향을 나타냈다. 이상의 결과로 K-Beauty 산업의 소비는 가계수지 영향요인들의 영향하에 있음을 알 수 있었다. 국가기반산업으로 성장하기 위해서는 국가 경제동향과 소비패턴을 고려한 근시안적인 대안이 필요하다.

• 대한치과교정학회지
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• 제18권1호
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• pp.127-139
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• 1988

Esthetic is one of the prime goal of the orthodontic treatment. It is represented by the word of harmony or balance. There is no absolute esthetic norm but it is important to study about it in orthodontic and orthognatic surgical treatment planning. The purpose of this study is to obtain the norm of Korean female adolescents who were candidates of 1986, 1987 Miss Korea Beauty Contest. The 77 individual samples were selected and studied by cephalometric analysis. Obtained results were as follows: 1 Korean esthetic norm was obtained. 2. Simple correlation coefficient was obtained between each measurements. 3. Holdaway ratio of Korean beauty was 3.3 : 1. 4. To compare with caucasian, profile of Korean beauty had less prominant nose, more prominant lip and deeper sulcus depth.

• 한국의류산업학회지
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• 제16권1호
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• pp.137-144
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• 2014

This study examined the effect of beauty involvement on self-satisfaction by conspicuous consumption tendency groups. A questionnaire method was used for this study. The subjects of this research were females in their 20s~50s. We distributed 580 questionnaires ets; constantly, 554 sets were used in the final analysis. Data were analyzed by factor analysis, ANOVA, cluster analysis, Cronbach's alpha coefficient and multiple regression analysis. Beauty consumption behavior factors were classified with hair styling, skin management, make-up and body shaping. Self-satisfaction factors were classified with living, appearance, economic and interpersonal relation. This study classified 4 conspicuous consumption groups (active, passive, syntonic and individuality & frugal group). The active conspicuous consumption group was unsatisfied with most of the self-satisfaction factors. The passive conspicuous consumption group was more interested in skin management factors than other factors. The syntonic conspicuous consumption group was interested in make-up, body shaping and skin management in order to provide a positive impression to other people. The individuality & frugal group was most interested in body shaping that could be achieved at low cost through exercise and diet.

• 보건교육건강증진학회지
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• 제23권3호
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• pp.121-134
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• 2006

Objectives: This study was conducted to analyze the general properties of beauticians and to analyze correlation between their experiences of indigestion and relevant factors and thus to provide basic data to prevent obstacles to beautician's health. Methods: A self-administered survey on 257 female beauticians in Daegu from March 15 to May 30, 2005 was conducted. Cross-link analysis was used to examine indigestion in relation to the general properties of beauticians, and correlation analysis was used to determine the level of relationship between indigestion and relevant factors, and multiple regression analysis was used to determine the degree of effects of relevant factors on indigestion. Results: The results can be summarized as follows: 1. As for indigestion by general properties and beauty-related properties, there were significant differences in gender(p<0.01), age(p<0.05) and marriage status(p<0.05) among general properties and there were significant differences in the number of holiday(p<0.05), beauty culture career(p<0.01), and the degree of satisfaction on duty(p<0.001) among beauty-related properties. As for indigestion by eating habit and health-related properties, there were significant differences in the degrees of regular eating(p<0.001) and regular living habit(p<0.001), and eating speed(p<0.01). 2. Factors relevant to the eating habit showing significant correlation with indigestion were regular eating habit, taking well-balanced nutrition, and taking salty food. Among them, the regular eating habit was shown to be the most relevant with the correlation coefficient of -0.253(p<0.01). The general and beauty-related factors showing significant correlation with indigestion were beauty culture career, number of holiday, and regular living habit. And regular living habit was shown to be the most relevant with the correlation coefficient of -0.260(p<0.001). 3. Results from the regression analysis showed that relevant factors having significant effects on indigestion were gender, beauty culture career, satisfaction on duty, eating speed, regular eating habit and regular living habit. And satisfaction on duty was found to have the greatest effect on indigestion. Conclusions: The findings of this study could be effectively used to develop a practical management strategy to prevent $beauticia{\acute{n}}s$ indigestion, and to promote $beauticia{\acute{n}}s$ health, and ultimately to improve the $beauticia{\acute{n}}s$ quality of life.

• 한국산학기술학회논문지
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• 제21권12호
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• pp.377-386
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• 2020

소비자와 대면의 접점이 넓은 뷰티종사자의 이미지는 소비자들에게 긍정적인 영향력을 발휘하여 소비자의 만족도 및 충성도를 높여줄 수 있는 중요한 요소이다. 본 연구는 뷰티종사자들의 이미지메이킹 효능감에 의해 자아존중감과 긍정적 사고 및 직무몰입의 영향력과 관계성을 파악해보는데 목적이 있다. 본 연구의 방법 및 범위는 이미지메이킹 효능감, 긍정적 사고, 자아존중감, 직무몰입에 관련된 이론적 연구와 함께 서울과 경기지역에 소재하는 뷰티종사자를 대상으로 설문조사를 진행하였으며, SPSS 23.0, Amos 23.0 프로그램을 활용하여 인구통계학적 특성, 문항내적합치도 계수 산출, 기술 통계분석, Pearson 상관분석, 확인적 요인분석, 구조방정식모형을 적용한 연구모형의 직접경로계수 추정, 간접효과를 검증을 위한 Sobel Test를 실시하였다. 본 연구의 결과는 뷰티종사자의 이미지메이킹 효능감은 자아존중감, 긍정적 사고, 직무몰입에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 뷰티종사자의 자아존중감은 긍정적 사고 및 직무몰입에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 뷰티종사자의 긍정적 사고는 직무몰입에 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 자아존중감 및 긍정적 사고가 뷰티종사자의 이미지메이킹 효능감과 직무몰입 간의 관계를 매개하는 것으로 나타났다.

• 한국의상디자인학회지
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• 제18권1호
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• pp.1-10
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• 2016

The purpose of this study was to examine the influence of elderly women's makeup behavior, psychological traits and demographic variables on their preference for makeup images in daily life(hereinafter called general makeup image) and for the makeup images of their own future funeral portraits. As for the method of research, a research study was implemented by using the questionnaire method. Seven factors were selected for makeup behavior: fashionability, conformity, subjectivity, instrumentality, interpersonal orientation and conspicuousness. The selected psychological traits were personality, death attitude and depression. Preference for general makeup image and for the makeup image of funeral portrait were investigated in terms of four: agreeableness, refinement, individuality and dignity. The subjects in this study were 651 female elderly residents in and around Seoul who were in their 60s to 80s. Concerning data analysis, factor analysis, Cronbach alpha coefficient, Pearson productmoment correlation coefficient, t-test, one-way ANOVA, Duncan's multiple range test and multiple regression analysis were utilized. Concerning the influence of the elderly women's makeup behavior, personality, death attitude, depression and demographic variables on preference for the makeup image of funeral portrait, their preference for an agreeable makeup image was analyzed. Thus, makeup behavior, personality, death attitude and depression were identified as the variables to exert a significant influence on preference for the makeup images of funeral portrait. The findings of the study are expected to help make makeup for funeral portrait entrenched as a part of the beauty industry and to make a contribution to the development of the beauty industry.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.811-822
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• 2020

This study investigates the gender differences in determinants of customers' satisfaction when purchasing online beauty and cosmetics products in Vietnamese market. To do so, we construct a data set via online survey of 419 Vietnamese customers including both males and females, and examine such sample using t-tests and multiple regressions. Our regression model is constructed based on our five-construct model including online shopping experience, customer service, external incentives, security and privacy, and personal characteristics. The t-tests results reveal that the mean difference of customer satisfaction (negative coefficient) between the two groups of customers (females and males) is statistically significant. This suggests that the purchasing satisfaction of male customers is significantly higher than that of their female counterparts. Similarly, we also find that male customers are more satisfied with their online shopping experience, customer service and external incentives offered by the online sellers than female peers. Furthermore, regression results for full sample show that, on average, the online shopping experience, customer service and external incentives are significantly and positively related to customer satisfaction. Yet, such positive effect of customer service on customer satisfaction is more likely for males while females' satisfaction is more positively influenced by security and privacy.

• 복식
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• 제64권3호
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• pp.13-31
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• 2014

This study attempts to analyze relational structures among service failure-related variables after the moderation of fairness in the beauty service industry with the following purposes: First, it aims to review and investigate service failure & service recovery strategies, non-switching intentions after recovery, revisit intention, the intent to provide word-of-mouth recommendations and previous studies on service failure and recovery in the beauty service industry. Second, it targets the analysis of the role of fairness as a variable that moderates relations between service recovery strategies and post-recovery satisfaction in the beauty service industry. For this, the following research method was used: This study has investigated the effect of service failure and its recovery strategies (behavioral recovery strategy, psychological recovery strategy, monetary recovery strategy) on customer satisfaction for beauty service users and used the Structural Equation Model (SEM) to further analyze and verify the effect of the satisfaction on post-satisfaction behavior (non-switching intention, repurchase intention and the intent to provide word-of-mouth recommendations). The SEM was divided into a measurement model and structural model to determine if the model is appropriate and estimate the parameters of the path coefficient. In addition, this study examined to see if fairness (procedural fairness, distributive fairness and interactive fairness) works as a moderating variable while the service recovery efforts affect customer satisfaction. Then, the role of service recovery strategies, targeted to satisfy the customers who were dissatisfied because of service failure, were investigated. In addition, its effect on post-satisfaction behavior was analyzed from the structural aspect, and the moderating role was examined as well. Then, the role of the service recovery strategy, which can be used to satisfy dissatisfied customers, was examined, and the effect of the satisfaction on customer behavior was analyzed from a structural perspective. In addition, the moderating role of fairness was tested. As a result, this study is significant in that it helps service providers formulate service recovery-related strategies.

• 한국의류산업학회지
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• 제11권5호
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• pp.808-817
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• 2009

The purpose of this study was to verify potential differences in group- specific external feature concerns and beauty care behaviors of Korean women in their 20's~40's depending on their narcissistic propensity. This study is to take psychological approaches to narcissistic propensity of our contemporary society, so that it can get better understanding about consumers and provide marketing data on beauty-related industry. To meet the above goals, total 400 sheets of questionnaire were distributed to subjects from March 30 to April 8, 2009. Out of 376 sheets of questionnaire collected, total 355 valid questionnaires except incomplete 21 ones were used for final data analysis. For data analysis, this study used SPSS 12.0 as statistic program to perform factor analysis, reliability test (Cronbac's ${\alpha}$ coefficient), cluster analysis, t-test, analysis of variance (ANOVA), Duncan's multiple range test and multiple regression analysis. As a result, this study could come to the following findings: First, according to cluster analysis depending upon different factors such as self-directed narcissism, others-conscious narcissism and others-sensitive narcissism, it was found that our women in 20's to 40's could fall into 4 groups, i.e. complex narcissism group, mixed narcissism group, others-sensitive narcissism group and dispirited narcissism group. Second, according to analysis on potential differences in external feature concerns among four groups depending on their narcissistic propensity, it was found that there were significant differences in all relevant factors among groups. Third, according to analysis on differences in beauty care behaviors among four groups depending upon their narcissistic propensity, it was found that there were significant differences in all relevant factors among groups. Fourth, according to analysis on potential factors of external feature concerns that may influence beauty care behaviors of complex narcissism group, it was found that those factors had significant effects on fashion-orientedness, cosmetic surgery and personality pursuit of this group. And it was also found that there were significant differences in fashion-orientedness, cosmetic surgery, makeup and hair styling of mixed narcissism group, others-sensitive narcissism group and dispirited narcissism group respectively.