• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.1 s.12
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• pp.56-70
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• 2007

Shade cosmetics that were considered to be women's exclusive possession, are now expanding its market to men and teenagers. As a result, development of subdivided shade cosmetics is becoming active. In these market environments consumers demand various personalized desires through beauty care, therefore enterprises have to establish marketing strategies to meet these desires. Accordingly this study aimed to provide information actually needed in cosmetics development by researching shade cosmetics in subdivision according to items and basic data that will be helpful in establishing marketing strategies of shade cosmetics. The survey was conducted among adult females with age of 20 to 26, living in Seoul and several local cities. 387 survey papers were used in the analysis among 500 survey papers distributed. The results were summarized as following. First of all, many women were doing overall makeup generally. The younger they tended to do partial makeup more and the older they tended to do overall makeup more according to the analysis on actual conditions of using shade cosmetics. Many women got information related to shade cosmetics from friends or family. This is an example of the fact that shows collecting information from human relationship such as friends and family played an important role and surrounding environment can be a factor that can have impact on purchasing behavior. Purpose of makeup was mostly to show courtesy and the younger they tend to answer that they do makeup to look beautiful. The order of the most frequently used shade makeup was makeup base>foundation>two way cake. The most important focusing point in shade makeup was the eye. In choosing colors they chose their favorites colors most frequently.

• Journal of Convergence for Information Technology
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• v.8 no.6
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• pp.305-315
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• 2018

The purpose of this study is to investigate the relationship between university students' interest in appearance management and various forms of appearance management behaviors converged with beauty trends. The questionnaire was distributed for 15 days from April 15 to 30, 2018 to the students in the G district. The data of 267 students who explained and agreed on the purpose and method of the study were analyzed using SPSS 18. University students' interest in appearance management showed a difference of interest according to university students, male and female students in body composition management, skin care, hair care, and cosmetics use management except for interest in health care. In addition, students with a high level of interest in managing cosmetics use had a positive effect on the degree of interest in managing cosmetics usage in fashion styles, cosmetics style, skin care, and body management behavior factors that were converged with trends. And negative (-) influence on the use of health equipment. Based on the study of the trend management behaviors of college students, I will expect to utilize the reference materials for new product development research of the beauty industry and will continue to study the new management mode of appearance management.

• Journal of Information Technology Applications and Management
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• v.29 no.3
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• pp.1-23
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• 2022

This study is about the change in the importance of shopping value for beauty products of social commerce due to the social crisis or risk caused by COVID-19. It was analyzed focusing on whether the importance of shopping value changed before and after COVID-19. We checked the importance of shopping value after COVID-19 through the AHP results of previous papers before COVID-19, and analyzed the importance by adding variables of risk reduction behavior and delivery convenience according to the situation of COVID-19. The AHP method was used to check the change in the importance of shopping value before and after COVID-19, and the study was conducted using 48 data. The results were as follows. As for the importance of shopping value of social commerce beauty products, it was ranked in the order of time convenience, convenience of delivery, third-ranked trust business operators, fourth-ranked economic aspects, fifth-ranked decision support, sixth-ranked risk reduction behavior, and seventh-ranked business reputation. Compared to previous studies, decision-making support, which was in the second place, fell to the fifth place. This result was confirmed to be a drop in ranking due to the improvement of delivery convenience due to the influence of COVID-19. In addition, in the case of beauty products, it was confirmed that risk reduction behavior related to COVID-19 infection is not a key factor in shopping value. These results confirmed changes in the importance of shopping value compared to pre-COVID-19 studies, and in the case of product groups other than beauty products, further studies are expected as there is a possibility of other results.

• Journal of Distribution Science
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• v.16 no.1
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• pp.73-85
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• 2018

Purpose - The beauty salon industry is a highly competitive market. Every beauty salon shop aims to keep its customers satisfied and hopes that they will revisit several times. Hence, this paper investigates the key factors affecting the repurchase intention of consumers in the beauty salon industry in Taiwan. Research design, data, and methodology - We first use the content analysis of free-response narratives from beauticians to classify the key factors objectively and develop the questionnaire accordingly. We then distribute the questionnaire to 130 beauty salon consumers to complete the questionnaire. Next, the Grey Relation Analysis is employed to identify the key factors that affect the repurchase intention of consumers in the beauty salon industry. Results - From the perspectives of the beauty salon customers, the factors affecting the repurchase intention of consumers are (1) obvious treatment results, (2) the treatment space considers personal privacy, (3) the offer of promotional prices for treatment/product trials, and (4) the product knowledge of the beauticians. From the perspectives of the beauticians, the factors include (1) the treatment space is well-designed and makes the customers feel relaxed, (2) enhancement of the customer relationship, (3) the treatment space considers personal privacy, and (4) the positive service attitude of the beauticians. Conclusions - We analyze all the key factors and offer some suggestions as a conclusion.

• International Journal of Costume and Fashion
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• v.7 no.2
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• pp.1-17
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• 2007

The purpose of this study was to identify appearance management behavior related to well-being lifestyle of women. The results of the study were as follows: 1. The factors relating to a well-being lifestyle were personality and value, fashionable appearance, leisure activity, healthy food, brands, social activities, reasonable consumption, environmental protection, and individuality. The factors of appearance management behavior were weight management and skin care, apparel and accessory management, dietary treatment, bathing, make-up and hair styling, underwear management, using hospitals, beauty salons, and identity kits. 2. Women were classified into 4 kinds of groups: well-being, reasonable value pursuit, ostensible consumption, and bad-being. 3. The members of the well-being group were generally married, highly educated, had a high income, and spent a lot of money for their appearance management. They had a high level of appearance management in terms of weight and skincare, apparel and fashion accessories management, dietary treatment, bathing, make-up and hairstyling, underwear management, and in the use of hospitals and beauty salons. The members of the reasonable value pursuit group were generally married, less educated, with a medium income, and spent little for their appearance management. Members of the ostensible consumption group were generally unmarried, with a low income but spent lot of money for sundries and appearance management. They also had a high level of appearance management with regard to weight training and skin care, apparel and fashion accessory management, underwear management, the use of hospitals and beauty salons, and using identity kits. Members of the bad-being group were generally unmarried, had low incomes, little disposable income, spent little on appearance management, and didn't manage their appearance as a whole.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.484-495
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• 2019

This study attempted to investigate the effects of self-leadership on organizational citizenship behavior and turnover intention among beauty salon employees and analyze the moderating effects of job satisfaction. For this purpose, data were collected for 330 people working in beauty salons and analyzed using SPSS v. 21.0. According to multiple regression analysis, self-leadership revealed a statistically significant positive effect on the OCB and urnover intention Therefore, it was shown that self-leadership is a critical factor. To determine if self-leadership having an influence on the OCB and turnover intention is moderated by job satisfaction, variables were applied to the following models, and hierarchical regression was performed: self-leadershipto model I, job satisfaction to model II, self-leadership and job satisfaction to model III. The results found a statistically significant positive influence in all three models. Therefore, this shows that job satisfaction has a moderating effect on self-leadership, OCB and turnover intention. Self-development education as well as technical training should be strengthened to enhance self-leadership, which leads beauty salon employees' thoughts and behavior in the right direction.

• Journal of the Korean Society of Costume
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• v.61 no.4
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• pp.138-151
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• 2011

Due to its vast lands and rich underground resources, Mongolia is a country with high growth potential, even though it is currently in the early stage of economic development. In Mongolia, the Korean wave (Hallyu) has increased interests in Korea, especially in Korean fashion. This study analyzed lifestyles and examined the characteristics of clothing purchase behavior of Mongolian women in order to deepen the understanding of Mongolians' lifestyle and clothing purchase behavior and provide information for successful marketing strategies. The results based on 293 questionnaires showed that lifestyles consisted of six factors (socially active, beauty seeking, individualistic, simple comfort seeking, sensitive to others' perception, information focused) and four groups (socially oriented, individualistic, beauty seeking, and information seeking) were identified. Among the lifestyle groups, socially active group showed clear differences from other groups and there was no significant difference in demographic characteristics according to the lifestyle groups.

• Journal of the Korean Applied Science and Technology
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• v.38 no.1
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• pp.75-87
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• 2021

The purpose of this investigate the effect of the educational institution service quality f the government-supported beauty-related educational institution on the students' perceived usefulness and career preparation behavior. Participations in the study collected 362 students at a government-funded educational institution located in Seoul and Gyeon-ggi by a convenience sampling method. The collected data was analyzed through descriptive statistics, factor analysis, reliability analysis, correlation analysis and multiple regression analysis using SPSS statistical package version 26.0 version. The results derived through a series of research procedures are as follows: First, educational service quality, perceived usefulness and career preparation behavior showed a statistically significant positive(+) correlation. Second, it was found that educational service quality had a statistically significant positive(+) effect on perceived usefulness. Third, the educational service quality showed a positive(+) influence on the career preparation behavior of information collection activities and job preparation activities. Fourth, the perceived usefulness was found to have a statistically significant positive(+) effect on the career preparation behavior of the information collection activities ad job preparation activities. The results of this research can be used as basic data to increase the efficiency of beauty-related government funding projects by evaluating the quality of education services of state-funded beauty related educational institutions.

• Journal of The Korean Society of Integrative Medicine
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• v.7 no.3
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• pp.21-32
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• 2019

Purpose : The purpose of this study was to analyze perceptions of well-being and characteristics of beauty care tendencies among women, in order to provide basic data for the establishment of a well-being and beauty management direction. Methods : The domains examined for perceptions of well-being included spirit-oriented, material-oriented, self-oriented, and appearance-oriented values. The domains examined for beauty care tendencies consisted of appearance interest, social factors, and beauty care behavior. A survey of 320 women was conducted. In the analysis of the data, t-test and analysis of variance were used to examine the relationship between perceptions of well-being and beauty care tendencies based on sociodemographic variables. A multiple regression analysis was used to analyze the factors affecting beauty care tendencies. Results : The analysis of the perceptions of well-being among the participants indicated that they tended to be more aware of the mental aspects of well-being and seldom recognized well-being as having material aspects. Therefore, they recognized the concept of well-being as something mentally oriented. The analysis of the factors affecting beauty care tendencies indicated that the participants were most greatly influenced by spirit-oriented values, and the more appearance-oriented values were emphasized, the more focus there was on beauty care. Conclusion : This study found that well-being is a luxury, and traditional beauty care involving care of the mind and body can be effectively utilized if the beauty care is based on the recognition of mentally oriented well-being.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.4
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• pp.727-738
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• 2020

The popularity of beauty makeup applications has dramatically increased among young Korean female social media users. The current experimental study examined how the use of beauty makeup applications when taking and posting selfies influences social media users' mood, body satisfaction, and self-esteem. A total of 114 female undergraduate students participated in experiments which included two conditions of taking selfies with and without the use of beauty makeup applications. Participants reported their current mood, and body satisfaction as well as self-esteem before and after experiments. Data were analyzed using repeated measures analysis of variances. The significant interactions between experimental groups and time (pre- and post-test) were found for negative mood, positive mood, and body satisfaction. Participants who took selfies using beauty makeup applications were in a significantly better mood compared to those taking selfies without the use of a beauty makeup application. The level of body satisfaction significantly decreased only for women who took selfies without the use of a beauty makeup application. This study extends the current literature of virtual makeup behavior and body image.