• The Journal of Asian Finance, Economics and Business
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• v.5 no.4
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• pp.213-223
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• 2018

The interest in decrepitude expanded by graying is gradually growing in modern society. Moreover, he concern over decrepitude along with healthy mind and body is increasing. Therefore, there are many concerns and efforts toward physical and mental health. In addition, the interest in and effort for appearance health and value is rising as well as physical and mind health. The middle age is the most stable age based on the economic and social status that had been achieved through the life, but it is the most stressful age due to physical health problem and appearance ageing. There are many advanced studies for self-esteem and life satisfaction in old age by using hair, skin-care, cosmetic, nail-art among beauty related fields but studies on self-esteem and perception of successful ageing through user satisfaction of beauty service is lacking. This study is aiming to verify empirically the positive effect of self-esteem improvement through user satisfaction of beauty service on perception of successful ageing for middle-aged over 50 years old. The study has assumed that the higher middle-aged's satisfaction of beauty service is, the more self-esteem improves and there has a mediated effect to contribute successful ageing.

• Journal of Fashion Business
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• v.21 no.5
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• pp.122-135
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• 2017

The purpose of this study is to investigate the effect of career decision self-efficacy and course maturity on followership types of undergraduate students majoring in beauty and provide basic data for development of guidelines that can facilitate career decisions. Subjects are 310 students majoring at beauty colleges and universities. Results of this study were as follows. First, career decision self-efficacy was influenced by two underlying factors such as, followership of thinking Style and fatterns of behavior. Second, the effect of followership types on career maturity was significant. Both the higher followership of thinking Style and fatterns of behavior, the career maturity was more affercted. Based on this study, students majoring in cosmetology were divided into type of followership and analyzed according to organic relevance of career decision self-efficacy and course maturity. Based on this, professors or mentors may understand characteristics of college students in cosmetology in explaining characteristics of their profession related to their major. It will be beneficial to provide an opportunity for beauty students to make a reasonable course maturity and career decision self-efficacy with followership types.

• The Research Journal of the Costume Culture
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• v.10 no.4
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• pp.350-363
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• 2002

The purposes of this study were 1) to examine the conceptual structure of outcome quality and process quality of beauty service, 2) to investigate the relationships among beauty service quality, consumer satisfaction, word-of-mouth reputation and perceived risk, and 3) to find out the effects of related variables on consumer satisfaction. The questionnaire was developed based on pretest and previous studies, and completed by 435 female consumers that experienced beauty service during about one month in Busan. First, factor analysis showed that the process quality of beauty services consisted of four factors, such as Employee Service, Physical Service, Time-saving Service, and Economic Service. And the outcome service quality consisted of two factors, such as Socio-psychological service, Functional service. Second, the higher word-of-mouth reputation and the lower perceived risk were the higher perceived beauty service quality and the more satisfied with service. Third, the process quality of beauty service, word-of-mouth reputation, socio-psychological service quality effected on consumer satisfaction. Especially, the employee service was very important on consumer satisfaction.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.1 s.1
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• pp.57-64
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• 2004

Nowadays, this Ayurveda is coming to be accommodated and executed partially in various fields, with the name 'an alterative medicine', not only in the medical treatment territory but also in the beauty care territory. In this way, under the basic rules of the harmony with nature, we have investigated several documents with a view to grasp Ayurveda's principles which are being applied to skin beauty care and to indicate the accurate grounds and directions. However, there were not many data which have been verified scientifically yet, so we had many difficulties researching it. From now, It is thought that we need much research about more objective data and clinical aspects. As the result of this research, according to Ayurveda, it is the principles of Ayurveda that we all are governed by three kinds of Dosha which are called Vata, Pitta, Kapha and when their balance is broken up. we get diseases physically or mentally. That is, we need the aquisition following each physical constitution, in order for this principle to approach to the field of skin beauty care. Futhermore, it is expected that we will be able to improve much more effects by managing so as to follow each own's physical constitution.

• The Korean Journal of Community Living Science
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• v.26 no.2
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• pp.415-426
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• 2015

This study examines the employment experience of beauty shop owners with respect to immigrant women. A quantitative analysis was conducted through a survey of beauty shop employers. Total 400 beauty shop owners were given a questionnaire and 380 responses were obtained. IBM SPSS 21.0 was used for frequency analysis, chi-square test, t-test using obtained data. Most of the respondents reported rare immigrant women employment. In addition, they were not likely to have experienced benefits from government support system and had little knowledge of such systems. According to an the employment analysis, there were differences in business areas, locations, regions, business type, and the number of employees according to characteristics of beauty shops. Immigrant women were more likely to be employed in Gyeonggi than in Seoul and Chungcheong Province and in skincareshops than in hairshops, nailshops and make-up shops. Shops with fewer than six employees were more likely to employ immigrant women. Those shop owners has employed immigrant women were more likely to hire immigrant women. Employment intentions of employers included mitigation services for auxiliary and sharing purposes, government benefits, and solutions for employment difficulties. Government support had a positive effect on employment intentions of beauty shop employers. Employers with knowledge of government support programs were more likely to hire immigrant women. The results suggest that the government should make more efforts to promote relevant policies. Future research should identify the reasons why few immigrant women are employed.

• The Research Journal of the Costume Culture
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• v.14 no.6
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• pp.932-944
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• 2006

With supplied computers and the development of information and communication thropugh the Internet, the space of personal home pages in potal sites has been filled with photos taken by digital cameras, and 'the introduction of privacy' done in the personal home pages has become a general trend in society. As the use of Photoshop, available to edit and modify digital photos, in this social atmosphere, has grown general, they have shown their interest in the retouching technique of Photoshop. Computer graphics, marked based on the treatment of a variety of information into pictures or a technology to mark it, recently various application methods have been found in make-up. Especially, Adobe Photoshop, used to edit and modify images, is a sofetware program proper to perform beauty make-up in correcting and creating images in an effective way. The purpose of this study is to express each factor in Adobe Photoshop CS2 about the beauty make-up. As a result, I can say, the process that digital image is retouched by Adobe Photoshop CS is similar work to beauty make-up. The process of Photoshop retouching can be used as the materials for educating of make-up and as the materials for presentation of beauty make-up trend. And also we can serve the simulation to the customer before real make-up. Therefore, this study is for the effective performance of diverse beauty makeup integrating retouch technique with Photoshop CS.

• The Research Journal of the Costume Culture
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• v.30 no.2
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• pp.243-261
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• 2022

The purpose of this study was to identify beauty influencer attributes on Instagram and their impact on product attitude and purchase intention and on influential difference between micro and mega influencers. The survey was conducted using a consumer survey method with a questionnaire, and the subjects of the survey were 506 women in their 20s and 30s using Instagram. The results of the study are as follows: First, a range of influencer attribute sub-factors were derived in relation to expertise, attractiveness, similarity, reliability, and intimacy. Second, the attributes highly impacted product attitude in the increasing order of attractiveness, similarity, reliability, and familiarity, with expertise having no statistically significant influence. Third, the consumer's attitude toward the product introduced by the beauty influencer had a significant impact on their purchase intention. Fourth, it was shown that there is no difference in attributes according to the influencer's number of followers. Fifth, the number of followers of the beauty influencer had a partial impact on attitude and purchase intention. A limitation of this study is that age and gender samples are narrow, but it is nevertheless meaningful to explore this topic in the absence of research on beauty influencers. It is believed that these findings will serve as a foundation for the development of beauty influencer marketing strategies on Instagram.

• Fashion & Textile Research Journal
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• v.24 no.5
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• pp.628-635
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• 2022

This study sought to investigate the relationship between perception, body awareness, and beauty management behavior in the untact era in their MZ generation's, and as a result of the study, it was confirmed that there is a causal relationship between variables. For the empirical analysis of the study, a survey was conducted online(Google questionnaire) in Seoul/Gyeonggi area from June 7 to 26, 2021. Of the 548 questionnaires, 512, excluding 36, were analyzed using SPSS V.21.0. Among the sub-factors of perception in the untact era, it was confirmed that the social environment perception and human relationship perception are key factors that negatively affect body consciousness and beauty management behavior, and so does self-awareness(p<.05). Next, it was confirmed that, among the sub-factors of body consciousness, appearance management awareness and appearance/body care effort were key factors that positively affected beauty management behavior, and that appearance confidence was also an important factor that positively affected beauty management behavior(p<.05). Therefore, through this study, we intend to provide basic data for product development, programs, and marketing strategies that can cope with changes in the beauty consumption market in preparation for the post-COVID era.

• The Journal of Industrial Distribution & Business
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• v.14 no.7
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• pp.27-38
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• 2023

Purpose: The new technological innovation caused by the Fourth Industrial Revolution will bring about a major change in the scalp healthcare market and the wig industry. This review paper is an empirical analysis focusing on the development potential of the Korean beauty tech market and the wig industry. Research design, data and methodology: This review of the wig industry and consumer experience is an important literature review. The PRISMA flow chart was used. Beauty Tech; Beauty Industry; Wig Industry; Wig; Scalp Healthcare; was used as Keywords as records verified through database screening. A total of 513 references were finally selected through major journal search sites such as PubMed, Google Scholar, RISS, Scopus, and Research Gate. Among the selected references, a total of 52 papers were selected in the final stage from 2001 to 2022. Results: For the sustainable development of wig industry management, consumers' desire for new and convenient products should be secured through technologies related to the 4th industrial revolution, and creative thinking was presented throughout manufacturing, distribution, and customer service. Conclusions: Hair loss reduces the quality of life due to mental stress and affects social life. The continuous development of wig companies, such as information on wigs and quality improvement, should be supported.

• Convergence Security Journal
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• v.13 no.2
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• pp.67-73
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• 2013

This research is to define the Aesthetics of Karatedo as Security Guard Martial Art by explore the aesthetics of Karatedo being invigorated as security guard martial art. The first one is beauty of space. The offense and defense of Karatedo as Security Guard Martial art are to fill in, to come out and to move from side to side. It help to have higher judgment. Secondly, it is beauty of time. It is subjective time felt by people training Karatedo. The third on is beauty of unity. We can see formal beauty of unity such as white dogi or black suit of security guard and dynamic beauty of unity such as quick and slow, strong and soft or movement of hand and foot. The forth one is beauty of symmetry. It can be shown strongly by triangle or moving of team kata and triangle between athletes and referee at Kumite competition. The fifth one is beauty of balance. It can by shown well by continual Karatedo kick motion, jumping kick motion at Kumite, jumping motion, quick turning, or moving such as standing on one foot at kata. The sixth one is beauty of harmony. The whith Dogi and blue or red guard at Kumite competition shows harmony of yin and yang and we can see also various harmony such as strong and soft, quick and slow, or high and low at Kata competition. The seventh one is beauty of curve. We can see beauty of straight line and curve by watching line of hand and foot from starting point to ending point. Specially, moving line of white dogi shows strongly beauty. The eighth one is beauty of rhythm. The rhythm is specified in Kumite kata competition rules. It is also shown by basic step, left and right step, various moving of foot, continual offense of hand or continual rhythm of offense and defense. The last one is bezuty of ethics. It is manner, duty as human, and moderation being important in Karatedo.