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Market Segmentation Based on Emotional-utilitarian Motivation - Focused on Specialty Coffee Shops - (감성적-유용적 동기에 따른 커피전문점 시장세분화)

  • Kim, Ju-Yeon;Ahn, Kyung-Mo
    • Culinary science and hospitality research
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    • v.16 no.5
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    • pp.103-117
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    • 2010
  • This study investigated emotional-utilitarian motivation to visit a coffee shop and segmented the market based on motivational factors realizing that coffee is considered as emotional and utilitarian goods in reality. As a result of market segmentation, three groups were identified: emotional consumers, utilitarian consumers, and passive consumers. Choice attributes of visiting a coffee shop according to each group were found to be significantly different. Firstly, emotional consumers highly perceived the importance of the emotional factors such as 'coffee taste and mood', 'special coffee', 'clean space' and also the utilitarian factors such 'price benefit', 'internet access,' etc. Therefore, emotional consumers could be utilitarian one at the same time. On the other hand, utilitarian consumers were highly aware of the importance of 'independent space available for a group meeting', 'degrees of being crowded', and 'facilities such as a bathroom and smoking area.' As for the demographic and the behavioral factors of having coffee, only gender, types of coffee, time and places have a significant relation.

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Experience of Falls and Predictors of Falls in the Elderly at Senior Citizens' Centers (경로당 이용 노인의 낙상경험과 낙상 예측요인)

  • Yoo, In-Young;Choi, Jung-Hyun
    • Research in Community and Public Health Nursing
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    • v.18 no.1
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    • pp.14-22
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    • 2007
  • Purpose: The purpose of this study was to investigate the experience of falls, the fear of falling and fall efficacy and identify the predictors of falls in the elderly at senior citizens' centers. Method: The subjects of this study were 106 elders who used senior citizens' centers in Chungcheongbuk-do, Korea. Data were collected from May to June, 2006 through a survey using a structured questionnaire. Result: Of the elderly sampled, 35.8% experienced falls during the last 1 year. Of falls experienced by the elderly, 53% occurred indoors, 47% outdoors, 15.8% in the bathroom or toilet. In addition, 57.8% of the elderly had injuries on the hip and waist related with falls. The fear of falling was higher in those with experience in falls than in those without. Factors affecting the elders' falls were age (OR=1.113, 95% CI=1.012-1.224), the number of chronic disease (OR=2.342, 95% CI=1.365-4.019) and the fear of falling (OR=4.279, 95% CI=1.901-9.634). The predictor of the frequency of falls was fall efficacy ($R^2=24.9$). Conclusion: As a result, it is essential to develop fall prevention programs based on the fear of falling, fall efficacy, chronic diseases and medication state. And in senior citizens' centers, fall prevention safety education should be activated as a health promotion program.

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The Development of a Retirement Home Model with Emphasis on Clothing, Nutrition, Housing, and Psychological Dimension (노인의 의.식.주생활 및 심리적 적응을 위한 이상적 모델개발 연구 -양로원을 중심으로-)

  • 윤복자
    • Journal of the Korean Home Economics Association
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    • v.27 no.4
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    • pp.167-191
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    • 1989
  • The present study was conducted to devlop and appropriate retirement home model for the elderly in terms of clothing and textiles; nutrition, health, and foodservice; housing and environment; and psychological adaptation. Specifically, the purposes of the study were: 1) to provide basic guidelines for clothing by comparing the clothing behavior of the elderly living in the retirement home and those living in their own homes with family, 2) to provide basic guidelines for balanced diet and effective foodservice, 3) to develop an ideal life space and facilities, and 4) to assess the psychological characteristics of the elderly. Questionnaires, observation, experimental method, and survey of literature were used for the study. Clothing behavior showed that the elderly were much concerned about clothing, and they preferred comfortable as well as fashionable designs. The elderly in the retirement homes complained of a lack of quantity and variety in clothing. They preferred natural fiber rather than blended fabrics. Flame resistance, thermal insulation, and flexibility of textile fabrics were found to be prime considerations in manufacturing and selecting clothing materials for the elderly. The health status of the surveyed elderly was generally good, but some poor eating habits were observed. Dietary nutrients intakes were generally sufficient, but several nutrients intakes were insufficient. The level of equipment in the kitchens of the institutions was low. Furthermore, the employment rate of dietitians in institutional settings was extremely low. This resulted in a lack of systematic foodservice management. Residents in the institution were generally satisfied with present life space and facilities but this was mainly because of abandonment, adaptation, and past experience. Optimal allocation of residents per bedroom and an adequate design for storage, bathroom, utility room, and dining room were recommended. The comparison of psychological status of the elderly living at home was more stable than those living in an institution. The emotional state of the elderly living in the institution was characterized by loneliness; they did not have close interpersonal relationships or future plans. An appropriate model for the elderly was developed on the basis of these findings.

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Incidence and Correlates of Urinary Incontinence in Women (여성의 요실금 빈도와 관련 요인에 대한 조사 연구)

  • 윤혜상;노유자
    • Journal of Korean Academy of Nursing
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    • v.27 no.3
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    • pp.683-693
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    • 1997
  • Urinary incontinence is defined as the involuntary and inappropriate loss of urine to failure to emit normal responses as the bladder fills, or inability to reach the bathroom in sufficient time. This study was undertaken to estimate the incidence of urinary incontinence and to determine the correlates of urinary incontinence among women. Subjects of this survey consisted of 408 women, 26 to 83 years old in Incheon. The results of this study are as follows. 1. Of the subjects 50.7% reported urine loss once or twice per year and 28.5% reported incontinence on a regular basis at least once per month. 2. 40.5% of women reported small volume accidents of only 1 to 2 drops, 31.4% ; 1 t-spoon, 16.9% : 1 T-spoon, while 10.1% of women couldn't estimate the volume of urine loss. 3. The volume of urine loss was great enough to require a change of garment (undergarments or outer garments) in 73%. But only 3.8% of those used some type of pads. 4. 56.5% of incontinent women didn't talk about their urinary incontinence with other persons because they felt that urinary incontinence was shameful(38.4%), was not a disease(31.6%), was incurable in spite of treatment(27.4%) and was fearful of being uncured (2.6%). 5. Only 15.5% of urinary incontinent women had sought treatment. 6. The incidence of urinary incontinence was significantly higher in women who had more pariety and uterine-ovarian disease, older age, worrying about where toilets were when they visited new places or voiding anxiety, nocturia and frequency, but was significantly lower in women who had coffee intake. The incidence of urinary incontinence was not related to smoking and enuresis. The results indicate that urinary incontinence is common among young and middle-aged women. That few seek treatment for urinary incontinence suggests a need for more information about women's attitudes toward urinary incontinence and more attention to this problem by health care providers.

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A Study on the Elderly Households' Needs for Housing Modification (노인가구 특성에 따른 주거개조요구에 관한 연구)

  • Lee, Kwang-Soo;Park, Soo-Been
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2009.04a
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    • pp.278-283
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    • 2009
  • This study aims to figure out the old people's needs for modification of their housing to maintain an independent lifestyle despite their health status and living arrangements. The total of 438 residents take part in the questionnaire survey research through the quota sampling method grouped by age (60-64 group, 65-69 group, 70-74 group, and over 75 group), sex (male and female), and house type (apartment houses and others). The results are as follows. (1) The old people's most inspired modification needs in interior spaces are remodeling the heating controls in the living room and the bedroom, ventilation facilities and storage spaces in the kitchen, non-slip tile flooring and ventilation facilities in bathroom, an easy door-lock, non-slip tile flooring, a draft cut-off, and storage spaces in the entrance. Besides they require emergency alarm, easy door and window locks, fire and gas alarm, and furniture with easy handling. It is necessary to supply the aged with the appropriate heating controls for their sensitivity to heat, with enough storage spaces for the increased possessions, and with diverse safety systems reflected blunting of mobility and sensibility. (2) As they grow older, the aged require more remote controls and safety facilities such as emergency alarm, easy locks and furniture with distinguishable colors. Male elderly is more concerned with safety, while female elderly do with convenience due to their different time spending in the house. The elderly residents in the apartment houses require the heating controls, a draft cut-off, and storage space less than other types of houses. Thus modification of the heating controls, a draft cut-off, and storage space are regards as basic needs for the elderly residents in non-apartment houses.

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Development of Guidelines for Indoor Environment in Apartment Remodeling Projects (아파트 리모델링의 실내환경 계획지침 개발)

  • Choi, Yoon-Jung
    • Journal of the Korean housing association
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    • v.20 no.3
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    • pp.1-10
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    • 2009
  • The final aim of this study was to propose guidelines for the indoor environment of apartment remodeling projects. The first task of this study was to understand the major elements and the actual condition of the remodeling for apartment unit by carrying out in-depth interviews on residents and specialists. The open-access interviews were conducted with interior designers who have a wide experience of apartment remodeling and residents who live in recently remodeled apartment units. The second task was to evaluate the actual condition of the indoor environment and to analyze the main factors that affect the indoor environment in remodeled apartment units. Field measurements were carried out in twenty apartment units occupied after remodeling, recording indoor environment elements (indoor temperature, globe temperature, relative humidity, $CO_2$, CO, PM10, TVOC, HCHO, illumination, and equivalent noise level). Moreover, resident interviews and researcher observations were carried out to determine the contents of the remodeled unit and to investigate the architectural and living factors(like ventilation characteristics, etc.) related to the indoor environment. The results are as follows. The remodeling elements generally included the changing of lighting fixtures and finishing materials in all the spaces, the integration of the balcony into the children's room, the installation of furniture in the kitchen and the entrance, the changing storage furnitures and equipments in the bathroom. The average levels of each unit of relative humidity, $CO_2$, TVOC, HCHO, equivalent noise level, and illumination were proved to be on the whole in inadequate condition. The factors that affect these indoor elements were classified as remodeling factors (remodeling amounts, extent balcony integration, and lighting fixture exchange), ventilation characteristics, and living factors. According to these results, this research proposed the guidelines for the indoor environment in apartment remodeling projects.

Evaluation and Analysis on the Characteristics of Use and Space of Rural Housing Environment according to Universal Design (유니버설디자인 관점에 따른 농촌지역 주거환경의 공간 및 사용 특성의 평가 분석)

  • Choi, Ryung;Byun, Hea-Ryun
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2008.11a
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    • pp.369-374
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    • 2008
  • In the 21st century, universal design has started to expand as new design value system for the diversity and various need of user: a new design that can reflects the welfare of the society. In addition, the percentage of population over 65 years old has been rising rapidly in Korea, and we are expected to reach 'aged society' with 14.3% of elderly population in 2018. In rural districts, population of the elderly has already reached 'super-aged society' with over 20%. With the rapid increase of the number of the elderly, the need for social service system is rising. For the independent living of the elderly, the dwelling space that supports their lifestyle is the most important factor. In advanced countries, they have proposed the housing for the elderly to keep living in their house, improvement of housing quality that fits the changing various needs of them. Until now, however, the most housing condition that the elderly has lived is poor living environment as below housing standards, especially housing in rural districts is very poor. The purpose of this study was to extract issue of housing in the rural districts in terms of universal design concept and reflecting the cultural and living characteristics of rural districts. With this, additionally, this study make understood about the necessity and important of universal design housing to reflect the characteristics of rural districts. For this study, data were collected from field survey and interview. The major results showed the following. 1) There were very various type of housing in rural districts. Spatial composition and shape was not related to living behavior and cultural characteristics of rural district. 2) The most new constructed housing was similar to urban housing type. It means that housing with respect to living culture of users in rural district must be developed. 3) In rural housing, they all had outdoor building (included storehouse, bathroom/toilet, kitchenet, etc.) relating to a series of work behavior. However, living environment was not to meet needs and characteristics of users.

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Evaluation of Accessibility to Multi-household$\cdot$Multi-studio Type House for Developing Senior Congregate Housing (노인공동생활주택 개발을 위한 다세대$\cdot$다가구주택의 접근성 평가)

  • Seo Ye-Young;Hong Hyung-Ock
    • Journal of Families and Better Life
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    • v.23 no.6 s.78
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    • pp.67-77
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    • 2005
  • The purpose of this study was to evaluate the accessibility of existing multi-household multi-studio type house for developing Senior Congregate Housing. At present, in Korea, 'the Act of Promotion of Convenience and SEcurity for Disabled, Aged, Expectant Mothers, etc.' is applied to only public facilities. Therefore, this study evaluated 7 units -2 multi-household house and i multi-studio type house- in order to grasp the problems caused if the aged would dwell in that type of house, by the items of 'manual for improving the residency of the disabled' which was stipulated by the act above. The data was collected from May to June, 2005. The results were as follows: Firstly, the main entrances, exits and width of stairways had narrow spaces, the handles and bars did not conform with the terms presented in the manual above. Front doors should be opened like a bay for wheelchair use. Secondly, additional lighting apparatus and furniture should be added properly Thirdly, there were several inconformity to the manual for bathroom: improper handles, inadjustable washing-stands, unavailable spaces in front of toilet bowls, and out-of-place showers and taps. Finally kitchen cabinet design improper for wheelchair user. In conclusion, accessibility of existing multi-household or multi-studio type house was not good enough for the aged reside in. Those insufficiencies suggest that more specified standards to enhance accessibility to develop senior congregate housing should be added.

Meaning of Housing through Oral Life History of Korean Chineses in Harbin, China : Focused on experiences of housing structure type and pathway approach (생애구술을 통해 본 중국 할빈 지역 조선족의 주거의 의미 : 주거유형 경험과 경로접근을 중심으로)

  • Hong, Hyung-Ock
    • Journal of Families and Better Life
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    • v.28 no.5
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    • pp.167-181
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    • 2010
  • This research was designed to explore the meaning of housing among Korean Chinese in Harbin, China. In particular, the meaning of housing was examined by using the pathway approach. Utilizing qualitative research methods, this study administered the in-depth interview on the oral history of an individual life, and the 5 elderly persons in their 60s and 70s participated in the individualized interviews that were conducted from May 28 to 31 in 2010. The main findings of meaning of housing were as follows; 1. Similarly to the meaning of housing in 1970s and 1980s in Korea, house was viewed as both a shelter for family members and relatives and a place for their comfort. 2. Prior to multi-story residences, Harbin had only 3 different forms of single-story houses available; Chinese style with Kang and soil room(地室), Korean style with 'Ondol', and Russian style with open floor and Pechka, The promotion at work enabled participants to move to multi-story residences, their moving time varied from 1970 to 1991, and the residential moving determined their current housing status. 3. Multi-story residences were available around 1970s, floor-heating system was introduced from 1990s, and high-rise apartments were built from 1998. Korean Chinese(朝鮮族) weren't satisfied with the spatial composition of individual units embedded into the Chinese culture, especially, entrance, kitchen, bathroom and veranda. 4. Based on assimilation through socialism, adaptation to socialist society and capitalist acculturation, the lifestyles of the interviewees were categorized into five types - capitalist-proactive(Ms. KS), socialist-pragmatic(Ms. J), socialist-inducive(Ms. KY), family centered-conservative(Ms. L), and socialist-adaptive(Ms. P). This study implies that housing-related services for Korean Chinese are necessarily provided so as to embrace their life style and cultural identity in housing design, and further studies need to be explored.

Case Study on Characteristics of the Bedroom Environment in Korean Nursing Homes

  • Kim, Dae-Nyun;Yoon, Young-Sun;Moon, Jae-Ho;Byun, Hea-Ryung;Chung, Mi-Ryum;Hong, Min-Jung
    • International Journal of Human Ecology
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    • v.8 no.2
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    • pp.29-46
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    • 2007
  • The purpose of this study was to analyze characteristics of the bedroom environment of nursing homes for the elderly in Korea. Field case research was performed using a structured checklist and measurements, from Oct. 28th to Dec. 2nd, 2006. Collected data were analyzed for cognitive efficiency, privacy, safety, supportiveness and amenity. Based on nursing homes for the elderly nationwide (Ministry of Health and Welfare, 2006), we choose 43 facilities in which Seoul and six megalopolis areas that had answered our questionnaire in 2006. We then narrowed the list to 14 facilities, balanced them in terms of regional population. The contents of investigation consisted of eight categories: that general characteristics of the bedrooms (including number of residents per room, using a bed or floor mat, the size and shape of the chamber, space for wheelchair turning, signage), door of bedroom (including door, doorknob, door sill/level difference), windows in the bedroom(including type of window, window sill height, window treatment, window safety device/shape, view/daylight), furniture (including personal furniture and lock), finishes (material, character and color of wall, floor, ceiling), lighting (including types of lighting, night lighting, switch), bathroom in the bedroom (including signage, door size/type, doorknob shape, height of the washbowl, size of toilet bowl, handrail, finishes), and other facilities (including outlet and handrails).