• The Korean Journal of Community Living Science
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• v.15 no.4
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• pp.67-78
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• 2004

This study was designed to understand purchase motivation for clothing, evaluation criteria for clothing, evaluation criteria for stores depending on average monthly expense for clothing among female college students in Yanbian, China. Questionnaire was used for measurement tools to study the subject of the thesis. Each question was rated in 5 point scale, where 1 means 'not at all' and 5 means 'definitely'. The main study was conducted against 300 female college students from May 17 to June 5, 2001. The data for the study were analyzed using SAS PC program for frequency distribution, percentage, t -test. The purchase motivation for clothing, evaluation criteria for clothing, evaluation criteria for stores are affected by average monthly expense for clothing. The result was showed as follows : A significant difference was showed in the purchase motivation, evaluation criteria for clothing, evaluation criteria for stores, preferred stores between lower group and higher group depending on monthly expense on clothing. A meaningful difference was showed in 4 areas'to try a new trend, impulsive buying at the store display, for a change of mood, for stylish appearance'in the purchase motivations for clothing depending on the monthly expense for clothing, in 2 areas'brand, trendy fashion'in evaluation criteria for clothing depending on the monthly expense for clothing, in 3 areas 'after service, hospitality of sales person, brand awareness' in the evaluation criteria for stores depending on the monthly expense for clothing, And Respondents of a high expense group for clothing showed higher means compared to a low expense group for clothing in all areas. A significant difference was showed among groups regarding preferred stores based on the monthly expense on clothing.

• The Korean Journal of Community Living Science
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• v.15 no.3
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• pp.167-177
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• 2004

This study is designed to understand purchase motivation for garment depending on demographic factors among college students in Yanbian, China. Questionnaire was used for measurement tools to study the subject of the thesis. The main study was conducted against 450 college students from May 17 to June 5, 2001. The data for the study were analyzed using SAS PC program for frequency distribution, percentage, t -test, and one way ANOVA. The purchase motivation for garment are affected by demographic factors such as gender, average monthly household income, monthly expense for clothing. The result was showed as follows: A meaningful difference showed in 3 areas 'to try a new trend, impulsive buying at the store display, discount advertising' depending on the gender in terms of purchase motivations, and in all the three areas, male students showed a higher ranking. But in other motivation areas, no difference was noticed in terms of gender. In terms of purchase motivation based on monthly income, only one area 'impulse buying from a store display' showed a meaningful difference. Respondents with an average monthly household income above 2,000 yuan showed a higher tendency of 'impulse buying' compared to those with below 500 yuan or those with between 500-2,000yuan. Those with the average monthly household income below 500 yuan showed the lowest ranking in the impulse buying. In other areas of purchase motivation, average monthly household income was not an important element. A meaningful difference showed in 4 areas, 'to try a new trend, impulse buying from a store display, discount advertising', and 'for a change of mood' in the product motivation based on expense on clothing. Respondents with an average monthly expense for clothing above 100 yuan showed a higher ranking in all 4 areas than those with less than 100 yuan. In other areas, the average monthly clothing expense didn't give any impact.

• The Korean Journal of Community Living Science
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• v.18 no.4
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• pp.707-714
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• 2007

This study was conducted by surveying 300 female college students in Yanbian University and 248 surveys were considered for final analysis. Each question was rated according to 5 point scale in which 1 means 'not at all' and 5 means 'definitely'. The data of this study was statistically analyzed by SAS PC program, the factor analysis, cluster analysis, ANOVA and Duncan-test and t-test. The results are summarized as follows; The clothing attitude of the college students is classified into four factors: fashionable, brand-oriented, aesthetic and modest. The behavior pattern was categorized into four groups: conservative modest group, aesthetic modest group, fashionable aesthetic group and brand oriented group. The perception and buying desire of the fashionable aesthetic group and the brand oriented group on clothing made in Korea were higher than those of the other two groups. As the perception and buying desire on clothing made in Korea depended on the average monthly expense for clothing, the group with high expense for clothing showed higher means compared to the low expense group for clothing.

• Journal of the Korea Fashion and Costume Design Association
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• v.5 no.3
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• pp.111-123
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• 2003

This study is designed to understand evaluation criteria for garment depending on demographic factors among college students in Yanbian, China. Questionnaire was used for measurement tools to study the subject of the thesis. The main study was conducted against 450 college students from May 17 to June 5, 2001. The data for the study were analyzed using SAS PC program for frequency distribution, percentage, t-test, and one way ANOVA. The evaluation criteria for garment are affected by demographic factors such as gender, average monthly household income, monthly expense for clothing. The result was showed as follows: The evaluation criteria for garment based on gender showed almost no meaningful different between male and female college students. Means on factors considered highly in selecting clothes was studied. The result shows that 'fit to the body, 'quality', 'color' and 'pattern' are considered most highly and 'harmony with other clothes', 'after service', design' 'easy to manage' and 'price' are considered relatively highly, but 'brand' and 'trendy fashion' were not considered highly. A meaningful difference was showed only in one area-trendy fashion-among three different income level groups. Those with an average monthly household income between 500 and 2,000yuan showed a highest tendency compared to those with above 2,000yuan and those with 500yuan. In terms of evaluation criteria for garment based on monthly expense for clothing, 'brand' is the only area which showed a meaningful difference. Respondents with monthly clothing expense of above 100yuan showed a higher means than those with below 100yuan.

• The Research Journal of the Costume Culture
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• v.6 no.4
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• pp.50-61
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• 1998

This study aims to make clear how consumer's characteristic and involvement in infant's clothing effect on the purchasing behavior. Using questionnaire as a researching tool, I collected the date from 366 housewives who live in Seoul and have kids aged from two to six year-old. The results of the study were as follows : First, they showed a significance on the correlation between sub-variants of involvement in their child's clothing like interest, importance and cognition of danger and those of purchasing behavior like directions to trademark, beauty and practicality, and so that, ti was realized that the involvement have a great effect on their purchasing behavior like. This was of the same opinion that when they think economic significance seriously, they also think practical function importantly. It seems that such a result derived from the fact that infant's clothing is most involved in practicality and economy rather than in trademark, beauty and popularity which are important on adult's clothing because infant's growth is so rapid that it requires to change sooner. Second, as for the correlation between the involvement in their child's clothing and the purchasing behavior according with the consumer's characteristics, they showed a significant correlation according with the consumer's characteristics like husband's profession, average monthly income and monthly expense to purchase infant's clothing. I found, therefore, economic factors like husband's profession, average monthly income and monthly expense to purchase infant's clothing were of most important. It suggests that the higher the consumer's income is, the grater it have an effect on the purchasing behavior.

• The Korean Journal of Community Living Science
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• v.14 no.3
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• pp.111-124
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• 2003

This study is designed to understand demographic characteristics, store selection factors, difference in preferred stores which are considered to be related to store selection behaviors for clothes by college students in Yanbian, China. Questionnaire was used for measurement tools to study the subject of the thesis. Questions used for the evaluation criteria for store selection were primarily based on those previously used by the other researchers with some revision and supplementation. Each question was rated in 5 point scale, where 1 means 'not at all' and 5 means 'definitely'. A total of 50 copies of the questionnaire was passed out to college students in Yanbian from March 20 to March 25, 2001, for the preliminary study. The main study was conducted against 450 college students from May 17 to June 5, 2001 The data for the study were analyzed using SAS PC program for frequency distribution, percentage, 1 -test, and one way ANOVA. A significant difference was showed in the preferred stores between male and female students. In total, underground markets were preferred most with 41.6%, followed by markets with 40.3%. A significant difference was showed among groups regarding preferred stores based on an average monthly income, monthly expense on clothing. Three areas of 'product price', 'display and mood of the store' and 'royal store' showed a significant difference in terms of selecting stores based on an average monthly income. A significant difference was showed in only one areas(brand awareness) in selecting stores based on monthly clothing expense.

• Journal of Fashion Business
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• v.9 no.2
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• pp.40-56
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• 2005

The purpose of this research is to analyze the patterns on consuming basic skin makeup products of female college students, and to provide basic information to understand the patterns of ordinary consumers. The survey was included 283 female students from 5 colleges located in metropolitan area of Seoul. The survey data were analyzed by one-way ANOVA, Duncan test, T-test, chi-scuare-test methods. The results are as follows : 1. 60% of the college students of metropolitan area are doing basic skin makeup for aesthetic reasons in most cases, eye makeup is regarded the most important part, so 92% students have experienced to buy imported cosmetic products because of it's better absorption to skin. 2. Significant correlations were found between the skin types and dissatisfaction about foundation after using. 3. According to demographic variables, significant correlations were found between grade and makeup extent, grade and the reasons why they use imported products. 4. According to demographic variables, significant correlations were found between grade and foundation types used, monthly average living expense and purchasing channels, grade and purchasing channels, price level of the currently using face powder and monthly average living expense, monthly average spending for cosmetic products and level of wealth, price level of the currently using foundation and monthly average living expense. 5. According to demographic variables, significant differences were found in monthly average living expense, monthly average spending for cosmetic product, mother's job, grade.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.4
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• pp.195-207
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• 2013

The purpose of this study is to observe the rapidly changing men's fashion style in the contemporary society and to analyze the features related to the major-subject groups, male university students. This information could be used for clothing companies to plan commodities, divide markets, and develop designs. The results are as follows. First, several opinions were varied among students' majors. For the opinion about the male students focusing on their external appearance, the students from all majors said that it depends on individual preference. For 4 reasons of external appearances, students from all majors frequently said that they should adjust their external appearance for employment. For the opinion about what is considered the most in the purchase of clothing, most of the students considered about the design of the cloth. For the opinion about influences on the purchase of clothing, major of the students were influenced by their friend or colleague. on the other hand, the students from artistic talent and physical education mentioned other opinion that it depends that it depends on situation and own intention is most important. Second, for the question about clothing behavior, with regard to monthly average shopping control expense, the students from all majors mentioned the amount less than KRW 50,000. For the opinion about the number of shopping, most student mentioned once a season. For the opinion about the store to purchase dress, most students mentioned the use of large shopping mall but the students from business administration and economy mentioned the use of discount store. Third, for the question about preferred style and preferred brand, with regard to the opinion about usual style, the students from all majors have worn casual style. For the opinion about the preferred style, most students mentioned casual style. For the opinion about man's accessory wearing, the students from all majors mentioned that it is good and for the opinion about coordination item, most students mentioned bag.

• Journal of the Korean Society of Costume
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• v.67 no.2
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• pp.17-35
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• 2017

The purpose of this study was to present empirically the factors in appearance management behavior, the differences in appearance management behavior according to various occupational characteristics and demographic characteristics, and the degree of efforts to manage appearance for workers. The questionnaire was administered to 1,056 male and female workers in 10 occupational categories in Korea. Data were analyzed using descriptive statistics, factor analysis, analyses of variance (ANOVA) and chi-square tests. The results of the study are as follows. First, the factors of workers' appearance management behavior consist of 'appearance management for decoration' and 'appearance management for a good feeling'. Workers perform appearance management behavior for a good feeling more than appearance management behavior for decoration. Second, there were statistically significant differences in the appearance management behaviors of the workers according to occupational categories, the size of the organization, the presence of the dress code in the workplace. Third, there were statistically significant differences in the management behaviors of workers by gender of demographic characteristics. Fourth, the largest number of monthly average expense for appearance management was 100,000~300,000 won (44.1%), and the largest number of daily average time for appearance management was 30 minutes~1 hour (45.5%). This study presents the tendency of appearance management behaviors according to the occupational characteristics and demographic characteristics of workers and helps the marketer in the appearance industry understand the target customer clearly.

• The Research Journal of the Costume Culture
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• v.18 no.4
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• pp.670-686
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• 2010

This study aims at clarifying the action types of skin management which is base on age, marriage or not, family composition, school career, and income which are demographic variables centering around the lifestyle of middleaged and old age women. As for study method, this researcher executed literature study and questionnaire on adult women over 45 years old who dwell in Seoul and Kyounggi area. Survey period was Mar. 1, 2009 to Jun. 30. And, after distributing 1,000 copies of questionnaire, this researcher used effective 869 copies of questionnaire for analysis out of collected questionnaire, 895 copies. As for analysis method, this researcher executed DUNCAN test with factor analysis, reliability analysis, manin component analysis, K-average, multitude analysis, dispersion analysis and post verification by using SPSS 12.0 program. As for demographic feature for middle aged and old age women, 50~59 years old women were most by age as 302 persons(33.7%). It is emerging that spouse existence is very high as 674 persons(75.3%) in the answer for marriage or not, couple family to live with unmarried children is very high as 483 persons(54.0%) in the answer for family composition, leaving high school in mid-course or gradation of high school are very high as 356 persons(39.8%) in the answer for school career, income from 3 million Won under 4 million won is very high as 260 persons(29.1%) in the answer for monthly income of family members, and women to use under 50 thousand won is very high as 510 persons(57.0%) in the monthly average expense to be used for skin management. In this study, this researcher extracted total 5 factors (economic saving, displaying consumption, confidence inclination, centering around family, and leisure application) by executing factor analysis with 12 question items of lifestyle so as to grasp factor structure of lifestyle of middleaged and old age people, and whole explanatory variable quantity was 70.9%. This researcher named as economic saving type, diplaying consumption style, and type centering around leisure and family, after making multitude analysis about 5 factors analyzed by measuring lifestyle feature. As the result of structure analysis of question items of skin management(pursuit of skin management, life of skin management, and inclination of skin management), this researcher extracted total 3 factors, and whole explanatory variable quantity was 71.30%. Thus, it emerged that there is significant difference among groups.