• 한국식품영양학회지
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• 제35권6호
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• pp.481-490
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• 2022

The influence of the food value consumption type of MZ generation on food choice attribute and sustainable food consumption behavior was studied using structural equation modeling. A survey was conducted on April 11~17, 2022, among panels aged 20 to 39. A total of 350 valid replicates (100%) were analyzed using statistical program SPSS The validity of the measurement instrument was verified through exploratory factor analysis and confirmatory factor analysis. The data reliability was confirmed using Cronbach's alpha coefficient. The hypothesis was verified by performing path analysis through structural equation modeling using AMOS. Regarding the influence of food choice characteristics on sustainable food consumption behavior, health has a significant positive (+) effect on the selection consumption behavior of certified food and local food. Among food value consumption categories social value consumption has a significant negative (-) influence on the consumption behavior of certified food and the choice of local food. Ethical value consumption has a significant positive (+) influence on the selection consumption behavior of certified food and local food. This study is significant because it has identified sustainable food consumption behaviors that domestic consumers can adopt daily. It can use as baseline data for preparing political and institutional measures.

• 한국프랜차이즈경영연구
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• 제8권1호
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• pp.31-41
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• 2017

Purpose - As the domestic coffee market is rapidly growing and competition is intensifying, coffee shops need to establish a marketing strategy that grasps the needs and desires of consumers in order to secure a competitive advantage in terms of survival. From this point of view, this study suggests what choice attributes consumers consider when visiting coffee shops, and analyzes the effect of customer choice attributes on franchise and private coffee shops using fsQCA. Research design, data, and methodology - In the present study, we tried to understand the effect of the combination of choice attribute on satisfaction by the type of coffee shop based on the complex system theory, while studying the existing coffee shop choice attribute focuses on the causal relationship. FsQCA is a complementary analytical method between quantitative and qualitative research, and is a method for effectively analyzing the complex combination of causal variables. Result - The results of the study are as follows. First, cleanliness was found to be the most important factor in determining coffee quality, which is the most important factor affecting customer satisfaction. Second, customers who prefer franchise coffee shops seem to be most concerned about atmosphere, menu, cleanliness and price. On the other hand, customers who prefer private coffee shops consider image the most important. Conclusions - The implications of this study are as follows. Overall, coffee shops should manage cleanliness basically regardless of the type of store, but they should manage the choice attributes differently depending on the type of coffee shop. Franchise coffee shops will be able to increase the level of store satisfaction by systematically managing the store atmosphere, menu, cleanliness, and price according to the manual using the advantages of the franchise system. On the other hand, unlike the franchise coffee shops, private coffee shops can operate autonomous stores, so customers can use various marketing mixes to enhance their store image.

• 대한영양사협회학술지
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• 제14권2호
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• pp.186-197
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• 2008

The aim of this study was to measure the brand images of contract foodservice management companies by identifying brand image attributes and then developing a measurement scale to measure the weight of these attributes. The measurement scale was developed by following a 5-stage process that included face-to-face interviews with experts, literature review, questionnaire surveys, verification of scale validity, exploratory factor analysis, and confirmatory factor analysis. A total of 137 items measuring brand image were collected: 37 items from studies of brand image and corporate image, 55 items from studies of contract foodservice management companies and 45 items from the internet and websites of contract foodservice management companies. A survey was then conducted to assess the validity and reliability of the questionnaire items. Ultimately, the 137 items were reduced to 40 items. The calculated Cronbach's alpha for the 40 brand image items was 0.934, demonstrating good internal consistency. Based on exploratory factor analysis (EFA), employee attitude, menu content, corporate image, dining location and ambience, along with 33 subattributes, were identified as brand image attributes. Employee attitude was the most significant attribute influencing brand image. After confirmatory factor analysis (CFA) and a review process, four brand image attributes and 33 subattributes were finalized and incorporated into the scale.

• 한국대기환경학회지
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• 제30권1호
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• pp.26-36
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• 2014

The uncertainty assessment is important to improve the reliability of emission inventory data. The DARS (Data Attribute Rating System) have recommended as the uncertainty assessment technic of emission inventory by U.S. EPA (Environmental Protection Agency) EIIP (Emission Inventory Improvement Program). The DARS score is based on the perceived quality of the emission factor and activity data. Scores are assigned to four attributes; measurement/method, source specificity, spatial congruity and temporal congruity. The resulting emission factor and activity rate scores are combined to arrive at an overall confidence rating for the inventory. So DARS is believed to be a useful tool and may provide more information about inventories than the usual qualitative grading procedures (e.g. A through E). In this study, the uncertainty assessment for 2009 CAPSS (Clean Air Policy Support System) emission inventory is conducted by DARS. According to the result of this uncertainty assessment, the uncertainty for fugitive dust emission data is higher than other sources, the uncertainty of emission factor for surface coating is the highest value, and the uncertainty of activity data for motor cycle is the highest value. Also it is analysed that the improvement of uncertainty for activity data is as much important as the improvement for emission factor to upgrade the reliability of CAPSS emission inventory.

• Spatial Information Research
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• 제19권1호
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• pp.83-91
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• 2011

The route finding analysis is an essential geo-related decision support tool in a LBS(Location based Services) and previous researches related to route guidance have been mainly focused on route guidances for vehicles. However, due to the recent spread of personal computing devices such as PDA, PMP and smart phone, route guidance for pedestrians have been increasingly in demand. The pedestrian route guidance is different from vehicle route guidance because pedestrians are affected more surrounding environment than vehicles. Therefore, pedestrian path finding needs considerations of factors affecting walking. This paper aimed to extract factors affecting walking and charting the factors for application factors affecting walking to pedestrian path finding. In this paper, we found various factors about environment of road for pedestrian and extract the factors affecting walking. Factors affecting walking consist of 4 categories traffic, sidewalk, network, safety facility. We calculated weights about each factor using analytic hierarchy process (AHP). Based on weights we calculated scores about each factor's attribute. The weight is maximum score of factor. These scores of factor are used to optimal pedestrian path finding as path finding cost with distance, accessibility.

• 한국컴퓨터정보학회논문지
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• 제21권9호
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• pp.113-119
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• 2016

In this paper, a research model is proved empirically which includes factors related on the purchase intention of smart car as high innovative product in advance of commercialization. As one of relating to consumer's expectation benefit factors, individual attribute factor includes product knowledge, individual innovativeness, and sociality. Consumer's expectation benefit factor includes perceived ease-of-use, usefulness, and enjoyment. As of switching cost variables, there are financial, uncertainty, relational and psychological switching costs factors. Analysis were performed using data from the 257 respondents as random sampling among potential consumers. Purchase intention were affected by individual innovativeness mediated by perceived enjoyment, and individual sociality by perceived ease-of-use and enjoyment also. Relational switching costs factor was only a significant control variable between purchase intention with consumer's expectation benefit factor. This result presents some implications for making the new smart car's detail concept and marketing strategy related to targeting the consumer as high innovative product and technology firms including smart car makers.

• 복식문화연구
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• 제31권3호
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• pp.310-329
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• 2023

To compete with the growth of fashion shopping platforms in the online fashion market, general shopping platforms have begun to expand their product categories to include fashion items. This research examines the characteristics that influence consumers' trust in each of these platforms and their intention to reuse them. Applying the concept of platforms, this study also distinguishes between general shopping platforms and fashion shopping platforms and compares their characteristics. This study surveyed 788 consumers in their 20s and 30s with experience in using general shopping platforms or fashion shopping platforms (389 and 399 respondents, respectively). SPSS was used to conduct frequency analysis, factor analysis, and cross-tabulations, and AMOS was used to conduct confirmatory factor analyses and structural equation analyses. The results were as follows: platform reputation, shopping convenience, and interactivity all influenced consumer trust. For fashion shopping platforms, the product quality factor significantly improved consumer trust. However, for general shopping platforms, the product quality factor only influenced reuse intentions to reuse and did not contribute to improving trust. Platform reputation and information offering have influenced reuse intentions for both shopping platforms. Regardless of the type of shopping platform, platform reputation has influenced reuse intentions and consumer trust, and platform esthetics didn't have affect consumer trust and consumers' reuse intentions. Consumer trust influenced the intention to reuse on both platforms.

• 한국조경학회지
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• 제44권1호
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• pp.16-28
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• 2016

본 연구는 자연휴양림과 체험마을 이용객의 여가목적지 선택속성에 대한 중요도와 만족도의 비교분석에 관한 연구로 이용객의 이용행태를 파악하여 자연휴양림과 체험마을의 연계 당위성을 확인하고 여가목적지 선택을 위한 물리적 선택소성, 프로그램 선택속성, 서비스 선택속성의 인식차이와 중요도-만족도분석(IPA 분석)을 통해 연계방안을 도출하였다. 주요 결과 및 시사점은 다음과 같다. 첫째, 자연휴양림은 가족단위의 이용객이 휴식 및 정서함양을 위해 방문하고 단순 산림공익적 기능을 활용한 체험프로그램 경험이 이루어지고 있는 반면, 체험마을은 가족, 친구 및 동료, 단체 및 동호회 등이 연중 다양한 프로그램을 경험하고 지역문화를 이해하기 위해 방문하고 있었다. 이를 통해 다변화한 국민의 여가수요 충족을 위한 자연휴양림과 체험마을의 연계 필요성을 확인하였다. 둘째, 단순 휴식이 주 방문목적이었던 자연휴양림 이용객에게 체험마을과 연계 시 긍정적인 방문의향이 나타났으며 체험프로그램 참여, 자녀교육, 안전한 숙박시설 확보 등 다양한 이용이 예측되었다. 즉, 자연휴양림과 체험마을의 연계는 실질적 수요와 이용객의 수준 높은 산림휴양활동을 야기하는 대안이라 할 수 있다. 셋째, 자연휴양림 이용객의 경우 모든 선택속성에 대하여 중요도보다 사후 만족도가 낮았으므로 전반적인 개선 필요했다. 특히, 프로그램의 다양성, 유익성, 홍보, 지역성(테마성)의 개선과 숙박 및 편의시설의 공급, 예약시스템 및 지역특산물 구입 체계 구축을 위한 노력, 운영관리인의 전문성 확보가 필요했다. 반면, 체험마을의 프로그램 선택속성의 만족도는 높았으므로 체험마을 프로그램 속성이 자연휴양림 이용활성화를 위한 주요 연계대상임을 알았다. 넷째, IPA 분석에서 이용객의 높은 기대와 만족을 주는 숙박 및 편의시설과 인근 관광지와의 적절한 연계는 유지해야 할 속성이었고 소득창출이 주요 목적인 체험마을의 목적을 달성하고 방문객의 예약시스템 및 특산품 판매기회 만족 증진을 위한 공동의 노력이 요구됐다. 이 외에 자연휴양림 이용요금 체계의 유지, 체험마을 프로그램의 다양성 및 지역성의 유지가 이용객의 여가목적지 선택유도를 위해 필요한 사항으로 고찰되었다.

• 한국식품영양과학회지
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• 제41권7호
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• pp.1020-1027
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• 2012

본 연구는 학교급식 영양(교)사들이 인식하는 메뉴 속성별 중요도와 수행도를 분석함으로써 학교급식 메뉴 운영 현황을 파악하여 향후 학교급식에서의 효율적 메뉴 운영을 위한 기초자료를 제공하고자 실시되었다. 2010년 9월 29일부터 10월 19일까지 전국의 학교급식 영양(교)사 448명을 대상으로 설문조사를 실시하였고, 총 292부가 통계분석에 이용되었다. 먼저 총 21개 메뉴속성 항목에 대해 탐색적 요인분석을 실시한 결과, '영양', '교육적 효과', '생산 능력', '품질관리 용이성', '효율성', '선호도' 등 6개 요인이 도출되었다. 메뉴속성 중요도와 수행도에 있어 영양교사들이 영양사들에 비해 메뉴의 영양적 부분에 대한 중요도를 높게 평가하고 있었고(p<0.01), 학생선호도의 경우 영양교사에 비해 영양사들이 인지한 중요도가 유의적으로 높게 나타났다(p<0.05). 수행도의 경우 영양 요인(p<0.05)과 교육적 효과 요인(p<0.001)에서 영양교사의 수행도가 유의적으로 높게 나타났고, 전체적인 수행도 역시 영양교사 집단에서 유의적으로 높았다(p<0.01). 학교급에 따라서는 초등학교 영양(교)사의 영양에 대한 중요도 인식 수준이 고등학교 영양(교)사에 비해 유의적으로 높게 나타났고(p<0.001), 수행도의 경우 영양과 교육적 효과 요인에서 초등학교 영양(교)사의 수행 수준이 중학교와 고등학교에 비해 유의적으로 높게 나타났다(p<0.001). 영양(교)사가 평가한 학교급식 메뉴속성에 대한 중요도 수행도 분석 결과에서는 전통적인 방법으로 분석한 결과 영양사, 영양교사 모두 시급한 개선이 필요한 영역과 과잉 수행되고 있다고 평가되는 영역에 아무 요인도 포함되지 않아 전반적으로 급식 운영이 효율적으로 이루어지고 있는 것으로 나타났다. 하지만 gap 분석방법으로 중요도 수행도 분석을 실시한 결과 영양사와 영양교사 집단 모두 효율성 요인만이 중요도에 비해 수행도가 높은 오른쪽 영역에 위치하고 나머지 항목 모두 수행도가 낮은 왼쪽 영역에 위치하여 개선이 필요한 것으로 평가되었다. 추가적인 분석에서 영양사 집단은 영양, 교육적 효과, 학생 선호도 요인에서, 영양교사 집단은 교육적 효과 요인에서 중요도에 비해 상대적으로 낮은 수행도를 보여 우선적으로 개선되어야 할 항목들로 평가되었다. 따라서 메뉴와 연계한 식생활 교육 등 메뉴 운영기법 개선에 대한 보다 많은 관심과 연구가 이루어져야 할 것으로 보인다.

• 품질경영학회지
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• 제38권1호
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• pp.108-114
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• 2010

In this research, we study to find core factor of the perceived quality of internal quality and external quality factors on agriculture products and food industry. By empirical research, we prove that the perceived quality effects to the customer attitude on agricultural products and food Industry. The results of this research can contribute in working-level practical use about quality problem in agriculture products and food industry. The latest interest of customer attitude on agricultural products and food Industry is being rosed.