• 한국조리학회지
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• 제5권2호
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• pp.447-467
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• 1999

Most published work on product quality focuses on manufactured goods. The subject of service quality has received less attention. This distinction is important because some of the quality-improving strategies avaliable to manufacturers may be inappropriate for service firms. Services are performances, not objects. They are often produced in the presence of the customer, as in the cause of hotel restaurant services, quality occurs during service delivery, usually in an interaction between the customer and contact personnel of service firm. for this reason, service quality is highly dependent on the performance of employees, an organizational resource that cannot be controlled to the degree that components of tangible goods can be engineered. The study has begun as a basic study for customer satisfaction-oriented management in understanding the service quality of food & beverage products and through a systematic analysis of it. The major purpose of the study was to examine the relationship of the customer satisfaction and service quality in consideration of reliability, empathy, responsiveness, tangibility and assurance. An empirical research was conducted based on the previous theoretical studies. 286 customer at first class hotels in Seoul were selected as samples of this study. The time period of research was from February through March 1999, and answers were processed by SAS to yield frequency analysis, multivariate statistical analysis and regression analysis. The finding of the statistical treatment are frequencies, factor analysis, multiple regression analysis, path analysis. SERVQUAL method was used the service quality evaluation methods. After factor analysis, it was resulted to 3 factors. those were factor 1(assurance.empathy.responsiveness), factor 2(reliability), factor 3(tangibility). The findings of the statistical treatment are as follows. First, the attribute measurement of performance service quality was affected by customer satisfaction. Second, the attribute measurement of performance service qualify was affected by repurchase intention. Third, The attribute measurement of performance customer satisfaction was affected by repurchase intention. The result of study model was followed, service quality was affected repurchase intention than customer satisfaction. indirected effect through, service duality and customer satisfaction was affected repurchase intention.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2007년도 추계학술대회 및 정기총회
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• pp.121-129
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• 2007

Recently a multi-attribute structure analysis method is one of the evident areas of important points in the decision support system analysis. This research developed an internet/intranet-based solution builder for a three-step decision support system using fuzzy-AHP in the view of 1) brainstorming far the idea generation, 2) fuzzy-AHP (fuzzy analytic hierarchy process) as a multi-attribute structured analysis method and 3) aggregation logic model to integrate the results of individual analysis. We applied this decision support system to the make-or-buy decision problem for school foodservice system considering the multi-attributes in the decision making. A computer program is developed and demonstrated it internet/intranet-based decision problem. It was known that this solution builder provides decision makers a good tool for mate-of-buy group decision making.

• 산업경영시스템학회지
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• 제37권3호
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• pp.75-81
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• 2014

To establish a new creative economy, the worldwide efforts have been made to wriggle out the old economic paradigm after the financial crisis of 2008. When it comes to the limitation of the viability. the start up companies have a high risk of failure. Therefore business incubator (BI) should carry out the role to improve their viability. As for the maximization of the effect on the business incubating services as move in companies, it is important for BI to increase the level of business incubating services by the systemic and scientific measurement. This study showed that the quality of the BI center services was measured by Kano analysis and the previous research as follows. First, BI quality attribute by Timko's customer satisfaction came out into the attractive qualities on the 14 items that amount to the 70% of 20 business incubating services items. It is desirable to perform the strategy for the satisfaction. Secondly, basic business incubating services were interpreted as the one-dimensional quality like incubating spaces, parking facilities, security facilities, industry technology development funds, and incubating managers. Finally, training and educational service was recognized as indifferent quality. Futhermore, the improvement and the limitation of this study as well as the interpretation of analysis results are also provided.

• 디지털콘텐츠학회 논문지
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• 제18권1호
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• pp.209-215
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• 2017

이모티콘 캐릭터는 모바일 공간에서 상대와 대화하는 가운데 대화내용과 이미지를 혼용하여 사용함으로써 디지털 시대의 표현성에 적합하다. 이러한 관점에서 모바일 콘텐츠 산업의 시장 확장에 이모티콘 캐릭터의 역할은 중요한 부분을 차치한다. 본 연구에서는 이러한 맥락에서 최근 산업적으로 급성장하고 있는 모바일메신저 유료 이모티콘의 캐릭터 속성이 구매의도에 어떠한 영향을 미치는가를 분석함으로써 소비자구매형태를 확인하는 것이 그 목적이다. 이를 위해 독립변인을 캐릭터 속성요인인 인지성, 친근성, 자아표현성, 이미지차별성으로, 종속변인은 유료 구매자의 구매의도로 하여 다중회귀분석을 실시하였다. 분석결과, 인지성과 이미지차별성은 구매의도에 긍정적 영향을 미치는 것으로 나타났고, 친근성과 자아표현성은 구매의도에 유의미한 영향력이 없는 것으로 나타났다.

• 한국경영과학회지
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• 제30권1호
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• pp.161-176
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• 2005

In a situation that ordinal preferences on multiattribute weights are captured, we present two solution approaches: an exact approach and an approximate method. The former, an exact solution approach via interaction with a decision-maker, pursues the progressive reduction of a set of non-dominated alternatives by narrowing down the feasible attribute weights region. Subsequent interactive questions and responses, however, sometimes may not guarantee the best alternative or a complete rank order of a set of alternatives that the decision-maker desires to have. Approximate solution approaches, on the other hand, can be divided into three categories including surrogate weights methods, dominance value-based decision rules, and three classical decision rules. Their efficacies are evaluated in terms of choice accuracy via a simulation analysis. The simulation results indicate that a proposed hybrid approach, intended to combine an exact solution approach through interaction and a dominance value-based approach, is recommendable for aiding a decision making in a case that a final choice is seldom made at single step under attribute weights that are imprecisely specified beyond ordinal descriptions.

• 대한공간정보학회지
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• 제8권2호
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• pp.71-78
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• 2000

현재 지적도 전산화에 기록된 속성자료는 도형자료와의 연계를 고려하여 작성된 것이 아니고 형식면에서 자료가 기재된 상태로 사용되고 있다 따라서 다양한 공간정보의 분석과 종합도형정보의 기초 자료로 활용하기 위해서는 속성자료와 지적도가 연계되어 수치정보화가 이루어져야 한다. 본 연구는 도해지적도와의 관련 사항들을 기준으로 도형 및 속성정보를 연계하여 지적정보를 효율적으로 구축하여 활용하고자 하였다. 속성정보는 데이터 모델링을 이용하여 개체-관계 다이어그램으로 표현하므로써 관계형 데이터베이스의 형태로 구축하였다. 그리고 다양한 공간분석 및 응용방법을 제시함으로써 지적정보를 효율적으로 관리하고 지적도면의 전산화 방안을 비롯하여 각종 공공계획을 수립, 설계하는데 기초자료로 제시하고자 한다.

• 한국측량학회지
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• 제18권4호
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• pp.335-342
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• 2000

본 연구는 지능형 교통시스템과의 연계성을 고려하여 도형정보와 속성정보를 구축하고 이를 통합분석하고 자 한 것이다. 도형정보는 위치확인의 편리성을 제공하기 위해 축척 1:5000의 수치지도에 지번도를 수치화하여 중첩하였다. 정확한 위치정보와 노선정보를 제공하기 위해서 시간대별 교통정보를 이용하였으며, 공간적인 위치분석을 위해 컴퍼넌트를 개발하여 분석시스템과 연결하였다. 이와 같이 구축된 데이터베이스는 질의 및 통계분석을 통해 적정노선을 효율적으로 선정할 수 있었으며, 도형정보에 지적정보를 연계하여 활용함으로써 위치정보를 보다 용이하게 제공할 수 있었다. 향후 실시간 위치정보와 교통정보가 연계된다면 실시간 지능형 교통시스템에 그 효율성이 증대될 것으로 기대된다.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.465-473
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• 2021

The main aim of this research paper is to identify the factors that influence smartphone purchase intention in the Nepalese market. The study identifies how the brand personality, attribute factors, and the price factor influence the purchase intention of a smartphone. The paper puts the emphasis on how the consumer preference functions in the selection of the smartphone and which factor plays the more significant role in smartphone purchase intention. This research paper has used primary data and a 7-point Likert scale survey questionnaire. The primary data has been collected through a structured survey questionnaire by using convenient sampling technique from 294 smartphone users in the Kathmandu Valley. Descriptive statistics, Correlation Analysis and Structural Equation Modeling (SEM) have been carried out to analyze the primary data using the SPSS AMOS 24. Brand personality, attribute factor, and product price were taken as independent variables to identify the impact on purchase intention. The result of the regression path analysis showed that brand personality has no significant effect on purchase intention in the purchasing of smartphone. It is also found that the product attributes and product price have a significant influence on consumer purchase intention of a smartphone in Nepal.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2003년도 봄 학술발표대회논문집
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• pp.246-247
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• 2003

• 한국응용과학기술학회지
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• 제40권6호
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• pp.1322-1329
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• 2023

본 연구는 국내 풋살장의 효율적인 운영 전략을 위한 기초자료를 제공하기 위해 선택속성이 고객만족 및 참여의도에 어떠한 영향력이 있는지를 검증하고자 했다. 따라서 국내 풋살장을 이용한 사람들을 표본으로 선정했으며, 편의표본 추출방법을 활용했다. 최종분석은 271부의 자료를 활용했다. 자료처리는 SPSS(ver. 21.0) 프로그램으로 빈도분석, 요인분석 및 신뢰도 분석, 상관분석, 단순 및 다중회귀분석을 실시했다. 연구결과는 첫째, 국내 풋살장 선택속성은 서비스, 편의성, 가격, 시설 순으로 고객만족에 유의한 영향이 있었다. 둘째, 고객만족이 참여의도에 유의한 영향이 있었다. 셋째, 선택속성은 시설, 서비스, 편의성, 가격 순으로 참여의도에 유의한 영향이 있었다. 이상의 결과들을 종합해보면 국내 풋살장들은 소비자들이 보다 편리하고 안전하게 풋살 경기를 즐길 수 있는 시설과 서비스를 제공할 필요가 있을 것으로 판단된다.