• 제목/요약/키워드: attractiveness level

검색결과 84건 처리시간 0.026초

Data-Driven Approaches for Evaluating Countries in the International Construction Market

  • Lee, Kang-Wook;Han, Seung H.
    • 국제학술발표논문집
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    • The 6th International Conference on Construction Engineering and Project Management
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    • pp.496-500
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    • 2015
  • International construction projects are inherently more risky than domestic projects with multi-dimensional uncertainties that require complementary risk management at both the country and project levels. However, despite a growing need for systematic country evaluations, most studies have focused on project-level decisions and lack country-based approaches for firms in the construction industry. Accordingly, this study suggests data-driven approaches for evaluating countries using two quantitative models. The first is a two-stage country segmentation model that not only screens negative countries based on country attractiveness (macro-segmentation) but also identifies promising countries based on the level of past project performance in a given country (micro-segmentation). The second is a multi-criteria country segmentation model that combines a firm's business objective with the country evaluation process based on Kraljic's matrix and fuzzy preference relations (FPR). These models utilize not only secondary data from internationally reputable institutions but also performance data on Korean firms from 1990 to 2014 to evaluate 29 countries. The proposed approaches enable firms to enhance their decision-making capacity for evaluating and selecting countries at the early stage of corporate strategy development.

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Modeling Stock Price Volatility: Empirical Evidence from the Ho Chi Minh City Stock Exchange in Vietnam

  • NGUYEN, Cuong Thanh;NGUYEN, Manh Huu
    • The Journal of Asian Finance, Economics and Business
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    • 제6권3호
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    • pp.19-26
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    • 2019
  • The paper aims to measure stock price volatility on Ho Chi Minh stock exchange (HSX). We apply symmetric models (GARCH, GARCH-M) and asymmetry (EGARCH and TGARCH) to measure stock price volatility on HSX. We used time series data including the daily closed price of VN-Index during 1/03/2001-1/03/2019 with 4375 observations. The results show that GARCH (1,1) and EGARCH (1,1) models are the most suitable models to measure both symmetry and asymmetry volatility level of VN-Index. The study also provides evidence for the existence of asymmetric effects (leverage) through the parameters of TGARCH model (1,1), showing that positive shocks have a significant effect on the conditional variance (volatility). This result implies that the volatility of stock returns has a big impact on future market movements under the impact of shocks, while asymmetric volatility increase market risk, thus increase the attractiveness of the stock market. The research results are useful reference information to help investors in forecasting the expected profit rate of the HSX, and also the risks along with market fluctuations in order to take appropriate adjust to the portfolios. From this study's results, we can see risk prediction models such as GARCH can be better used in risk forecasting especially.

체형 및 의복 색이 남자아동의 인상형성에 미치는 영향 (The Effects of Body shapes and Apparel Colors on male Children′s Impression)

  • 김재숙;송경자
    • 대한가정학회지
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    • 제40권2호
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    • pp.29-37
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    • 2002
  • The purpose of this study was to examine the effects of bodyshape and clothing color on boy's impression. The subjects were composed of 480 elementary students, 11-12 years old. The stimuli were consisted of 12 color photographs by using CAD system that was different in the bodyshape, the clothing color and the level of contained color each other. The subjects reported the stimuli's pression on the questionnaires. The image of the stimuli were emerged 5 differented dimensions ; attractiveness, evaluation, potency, bodyshape, visibility. The boy's impressions of normal bodyshape were more attractive, positive evaluation and thin than obese bodyshape. The boy's impressions who was dressed in pink color shirt were thin than blue color. The boy's impressions were positive evaluation when he was dressed in shirt with pink or blue color in collar and cuffs and the whole. The boy's impression of normal bodyshape wearing blue color shirt was the most attractive but the boy's impression of obese bodyshape wearing pink color shirt was not charm. The boy's evaluation who was normal bodyshape wearing pink color shirt was the most positive and the most thin.

스마트 가전의 전환의도에 관한 연구 : 이주이론과 현상유지편향 관점 (Understanding Individual's Switching Intentions to Smart Appliances : A Perspective of the Push-Pull-Mooring Framework and Status Quo Bias)

  • 김상현;박현선
    • 한국정보시스템학회지:정보시스템연구
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    • 제27권2호
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    • pp.221-245
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    • 2018
  • Purpose This study aims to investigate the factors that influence switching intention of Smart Appliances. We focuses on Push-Pull-Mooring theory and status quo bias as factors related to switching behavior. Design/methodology/approach This study developed an model to explain the switching intention of Smart Appliances and conducted structural equation modeling with AMOS22.0. To test the proposed hypotheses, we collected 319 survey responses from smart appliances's users. Findings The results indicated that low usefulness and low ease of use had an effect on the switching intention of smart appliances. The results also indicated that attractiveness of the alternative and social norms had an effect on the switching intention of smart appliances. Lastly, The difference between the relation of push effect and switching intention and the relation of pull effect and switching intention was found to be due to the level of status quo bias. The academic and managerial implications were discussed based on the results of empirical analysis.

Pedestrian Distribution in High-Rise Commercial Complexes: An Analysis of Integrating Spatial and Functional Factors

  • Xu, Leiqing;Xia, Zhengwei
    • 국제초고층학회논문집
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    • 제5권2호
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    • pp.95-103
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    • 2016
  • One of the key problems in the design of high-rise commercial complex is how to guide reasonable pedestrian distribution in commercial space. In this study, pedestrian distribution in three high-rise commercial complexes in Shanghai and Hong Kong was studied using spatial configuration analysis software Space Syntax and quantification of physical elements in commercial spaces, such as functional attractiveness, entrances, escalators, level variations and passage width. Additionally, in an attempt to integrate functions with spatial integration and spatial depth, two combination variables, the spatial coefficient of function (IF) and spatial depth coefficient of function (F/D), were proposed. The results of the correlation analysis and multiple regression analyses reflected the following: (1) Regarding the influence on pedestrian distribution, there was a synergistic and complementary relationship between function and space; (2) The comprehensive flow distribution analytic model could successfully interpret flow distribution in high-rise commercial complexes and its R Square ranged up to about 70% in the three cases; (3) The spatial coefficient of function (IF) and spatial depth coefficient (F/D) could effectively integrate functions and spatial configuration, which could help close the gap between over-emphasis on function in commercial research and the lack of consideration of function in space-syntax analysis.

대학교육에서의 CHANGE 플립러닝(Flipped Learning) 수업모형 개발 -교육방법및교육공학교과를 중심으로- (The Development of CHANGE Flipped Learning Instructional Model in Higher Education - base on the 'educational method and technology')

  • 정주영
    • 수산해양교육연구
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    • 제28권6호
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    • pp.1834-1847
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    • 2016
  • Main objectives of the this study are: to develop a model of "Flipped Leaning" that is designed to enhance self-directed learning, learning motivation and self-control, and to verify its effectiveness-in higher education. The verification process initially concentrated on the feasibility study of the model with a thorough literature review and case analyses; then, its general and practical applicability were tested with a field study. As a result, first, the CHANGE Class Model, specifically designed for effective and efficient "Flipped Learning", was developed. It is thus named for the stages that the learning process takes place in the model-i.e., (1) Check ${\rightarrow}$ (2) Ask ${\rightarrow}$ (3) Notice ${\rightarrow}$ (4) Group presentation ${\rightarrow}$ (5) Evaluation, and it emphasizes the dynamic, questions centered (i.e. back and forth between the students and the instructor as well as between the students) learning process. Second, the Model was instrumental in enhancing self-directed learning, learning motivation and self-control; thus, as a result, it significantly improved the effectiveness, the level of concentration and the attractiveness of the learning process. The value of this study lies in pointing to a clear plan to allow a student in higher learning to set-up a self-directed learning plan, to be able to control it while being continuously motivated to complete it.

어촌어항과 해수욕장의 워터프론트 개발 계획에 관한 연구 - 강원 안목항을 중심으로 - (A Study of Development on Waterfront of Fishing Village National Harbor and Swimming Beach - Foused on Anmock Harbor in Gangwon Province -)

  • 조원석;김흥기
    • 한국농촌건축학회논문집
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    • 제10권2호
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    • pp.37-44
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    • 2008
  • Both environments and landscape can be checked in development of waterfront, Nevertheless this conditions does not control at the programming phase as much as necessary in absorption speed of development. Therefore this paper aims to analyze for the environmental space and sustainable landscape. In case of Anmock Harvor, our team carried out interview method by satisfaction level and attractiveness to take requirements of users. This research is to provide that fishing village-national harbor and swimming beach based on the waterfront scale, consists of pedestrian mall, promenade circulation, various water friendly park and beautiful pier. This study proposes two strategies for better life by waterfront space: first, renewal guideline is necessary to masterplan: second, systematic comprehensive plan can be established regal procedures(District Unit Plan & Agreement of Landscape) by participation of regional resident. This survey of waterfront spatial data is expected to use for environmental improvement of fishing village, harbor and swimming beach.

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유명인 홍보대사의 전문성과 매력도가 비영리조직 인식에 미치는 연구 (How does the Ambassador's Expertise and Attractiveness Affect on the Perception of Non Profit Organizations?)

  • 김다혜;조삼섭
    • 한국콘텐츠학회논문지
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    • 제21권9호
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    • pp.209-220
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    • 2021
  • 본 연구의 목적은 다수 비영리 기관들이 기금모금을 위해 홍보대사를 활용하는 모금 캠페인에서 실제 홍보 대사의 효과를 실증적으로 검증하는 것이다. 연구가설을 분석하기 위해 홍보대사 유형(인지도 고-전문가, 인지도 고-연예인, 인지도 저-전문가, 인지도 저-연예인)과 홍보대사의 공신력, 메시지 신뢰도, 조직에 대한 태도, 후원 행동의도를 종속변수로 하는 2×2 요인설계를 사용하여 분석결과 홍보대사의 공신력에 대한 홍보대사 유형에는 통계적으로 유의미하였고, 메시지신뢰도에 대한 홍보대사 유형에는 통계적으로 유의미하였다. 하지만 홍보대사 유형에 따른 조직에 태도에는 유의미하지 않았다. 마지막으로 홍보대사의 유형에 따른 공중의 후원 행동의도에는 통계적으로 유의미함을 확인하였다.

Integrated Model of the Higher Education Financing Under the Quadruple Helix Concept

  • Kholiavko, Nataliia;Zhavoronok, Artur;Shaposhnykov, Kostiantyn;Krylov, Denys;Morozova, Liudmyla;Babiak, Nataliia
    • International Journal of Computer Science & Network Security
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    • 제21권7호
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    • pp.125-132
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    • 2021
  • Rapid growth of the higher education role in ensuring the socio-economic and innovative development of the national economy in the context of the development of the information society and the knowledge economy is observed. Achieving positive synergistic effects of the higher education development requires proper funding for university education and research. The existing funding models for national higher education systems in a number of developing countries need modernization in accordance with the modern challenges of economic and innovative development. The purpose of the article is to formulate theoretical - methodological and applied foundations for the development and implementation of the integrated model of the higher education financing under the Quadruple Helix concept. At the center of the developed model are the areas of interaction identified by the authors, namely: Personnel, Science, Management, Innovation, Social area. This made it possible to specify the interests of all stakeholders and orient the activities of higher education institutions to the satisfaction of these interests. Effective implementation of the integrated Model of the higher education financing requires increasing the level of investment attractiveness and practical value of university research; activation of innovative development of enterprises; state stimulation of business participation in university research and education; harmonization of current legislation with EU standards. Implementation of the Model will diversify sources of funding for universities, increase their level of economic security and achieve integrated synergies from the interaction of universities, business, government and the public (as the main stakeholders within the Quadruple Helix concept).

부산 해양·수산 관광지에 대한 중국관광객의 기대 및 만족도 연구 (A Study on the Chinese Tourists' Expectation and Satisfaction Level of Marine and Fisheries Tourism in Busan)

  • 이주예;장영수;박정아
    • 수산경영론집
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    • 제49권4호
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    • pp.37-52
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    • 2018
  • Busan is a representative of ocean cities in South Korea, which attracts many Chinese tourists. As a number of Chinese tourists increase, Chinese tourists' evaluations of sightseeing resources in Busan appear extremely important. However, there are few researches on Chinese tourists' evaluations of sightseeing in Busan. The purpose of this paper is to analyze Chinese tourists' evaluations of Busan tourism. Chinese tourists who travel to Busan are chosen as research objects and several aspects including marine, fisheries and general tourism are investigated to evaluate the tourists' overall satisfaction of the tourism in Busan. IPA analysis, factor analysis multiple regression analysis are used for the research. The results are as follows. Chinese tourists' evaluations of the importance and performance level of variables on Busan tourism were significantly different (total 19 of 25 variables) and the performance was lower than importance. This means the outputs of the various Busan tourism elements do not live up to their expectations. The findings show that Chinese visitors have high satisfaction on infrastructures of fisheries tourism (e.g. cleanness of aquatic product tourism facilities and sanitary state on fishery products), but low satisfaction in terms of the contents (e.g. unique cooking method experience of seafood and traditional seafood cooking consumption). The factors of fisheries tourism (e.g. product services of fisheries tourism and the attractiveness of seafood in Busan) never affect their satisfaction and intention to revisit and recommend the city.