• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.6
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• pp.612-623
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• 2003

The purpose of this study was to find out the effects of mother's parenting attitudes on children's clothing orientation and clothing purchase behaviors. The questionnaires for this study were distributed to 166 fifth and sixth graders of elementary schools and 166 their mothers in Seoul. The data were analyzed through chi-square test, factor analysis, cluster analysis, MANOVA, ANOVA, and LSD test. Responses were classified as 4 groups (Acceptance-Autonomy, Acceptance-Control, Rejection-Autonomy, and Rejection- Control groups) based on mother's parenting attitude. The four groups showed significant differences both in clothing orientation and clothing purchase behaviors. Especially, the Rejection-Control group, which is easily influenced by peer students, placed much emphasis on fashionability of clothing and showed strong complaining behaviors toward unsatisfactory clothing selected by their mothers. Study results suggest the importance of mother's parenting attitude on analysis of target market for children's wear.

• Journal of the Korean Society of Clothing and Textiles
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• v.10 no.1
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• pp.59-67
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• 1986

The purpose of this study was to identify the characteristics of fashion leaders in relation to attitude toward change and socioeconomic level among Dae Gu woman as well as among rural women living on the suburbs of Dae Gu: and to compare the characteristics of these urban women in a mass society with the rural women living in a traditional society. Measures selected for this study consisted of the Schrank Fashion Opinion Leadership Inventory(1973), the Schrank ana Sugawara Attitudes Toward Change Inventory(1977), and socioeconomic level. The fashion Innovation Inventory was developed by author which consisted of a list of clothing and accessory items selected after surveys to local stores, campus, and main streets, and study of fashion magazines for the current seasons. The data from 280 respondents were analyzed by Pearson corrleation coefficients, analysis of variance, and t-test. The results were as followers : 1) A significant relationship was found between fashion leadership and socioeconomic level for both urban and rural women. High attitude toward change was significantly related to high fashion innovativeness and high fashion opinion leadership among the urban groups. re significant relationship was found between fashion opinion leadership and attitude toward change among the rural sample. 2) A significant difference was found in attitude toward change scores of four urban sub-sample groups : fashion innovators, fashion opinion leaders, fashion innovative communicators(who exhibit high scores on both fashion innovativeness and fashion opinion leader-ship), and non-fashion innovative communicators. No significant difference was found in attitude toward change scores of four rural sub-sample groups. No significant differences were found in socioeconomic level of four sub-sample groups for both urban and rural women.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.7
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• pp.677-689
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• 2012

This research examines the impact of brand personality dimensions on store attitude and store loyalty for department stores. A total of 431 customers participated in the online survey. The participants were women in their 20's to 50's with experience of purchasing apparel from four major department stores. The data were analyzed using factor analysis, reliability test, and structural equation modeling with PASW 18.0 and AMOS 18.0. Analyses revealed three dimensions of the brand personality of department stores: prestige, passion, and sincerity. Among the three dimensions of brand personality, 'passion' and 'sincerity' were shown to be the most influential factors affecting department store attitude. The results suggest that passionate and sincere customers tend to exhibit favorable store attitudes. Customers with more favorable store attitudes then are more likely to express great store loyalty than those with less favorable attitudes. An analysis of the effect of brand personality on attitudes toward department stores provides implications for department store brand management strategies.

• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1320-1333
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• 2011

The purpose of this study is to investigate high school students' buying attitudes toward school uniform brands according to clothing conformity orientation. For this research, a survey was carried out to 418 boy and girl students in Seoul and Gyeonggi areas. The data analysis of this study was verified by descriptive analysis, factor analysis, reliability tests, cluster analysis, one-way ANOVA with Duncan-test, and ${\chi}^2$-test. The results are as follows. First, high school students preferred and had strong intentions to buy school uniforms of famous leading brands although they were not satisfied with famous brands. Especially, respondents tended to have favorable attitudes toward sophisticated and luxurious designs of famous school uniform brands. Second, respondents who had a conformity to parents tended to follow parents' opinions by purchasing famous brand uniforms. The conformity group of mass media preferred famous brands, and acquired the information about uniforms from various mass media such as television or magazines. A peer conformity group also preferred leading brands. Based on results of this study, curriculum of home education department should consist of contents for inducing rational consumption of uniforms by considering students' inclination of conformity. In terms of marketing perspectives, school uniforms firms need to reinforce strategies to improve products' quality and value for money.

• The Research Journal of the Costume Culture
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• v.21 no.4
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• pp.467-477
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• 2013

Retailers deploy new shopping value-additions to induce customers to shop more, thus driving compulsive buying tendencies, which lead to increased profits for them. Customers display their ambivalence in purchasing a product either through instantaneous consumption, such as when following the latest fashion trends, or methodical decision making. The aim of this study is to investigate the influence of consumers' ambivalent attitudes toward various aspects (brand, store, price, trends, and product types) of clothing shopping on compulsive behavior tendencies. Compulsive buying tendencies were analyzed in terms of the shopping value group and demographic characteristics. For the empirical research, a questionnaire was used. Data from male and female clothing shoppers were analyzed. Consumers were segmented into ambivalent consumption group, emotional value consumption group, rationality consumption group, and indifference consumption group. Results indicate that ambivalent consumption groups showed significantly higher levels of compulsive behavior tendencies in terms of brand, store, price, trends, and product types than other groups. Females showed more compulsive buying tendencies than males. Single people showed more compulsive buying tendencies than married.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.2 s.150
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• pp.348-357
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• 2006

This study was designed to find out how the sociocultural attitudes toward appearance, BMI and body image of adult women affect their self-esteem. A questionnaire was prepared in the survey and a total of 456 adult women were selected by way of stratified random sampling. The research findings are as follows: 1. The sociocultural attitudes toward appearance were shown in two factors of 'internalization' and 'awareness'. The body image was shown in three dimensions of 'care for appearance', 'concern about weight', and 'appearance attractiveness'. 2. Internalization, recognition, and BMI influenced on 'care for appearance'. 'Concern about weight' was affected by internalization and BMI. Appearance attractiveness was affected only by BMI. 3. Adult women's self-esteem was influenced by appearance attractiveness, internalization, and care for appearance. 4. The behaviors of appearance management were differed according to the sociocultural attitudes towards appearance. Therefore, adult women form a higher degree of self-esteem is formed when they accept what they are regardless of their actual BMI and when they evaluate their body positively.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.1
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• pp.43-54
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• 2015

This study examines how consumer value and conspicuous consumption tendency influence attitudes and purchase intention toward fashion cause-related marketing products. Survey questionnaires were distributed to 326 women in their 20's to 50's living in Seoul January 2012. The instruments included measurements of consumer value, conspicuous consumption tendency, attitude toward fashion cause-related marketing products, intention to purchase fashion cause-related marketing products, and demographics. Factor analysis, correlations, and multiple regressions were conducted using SPSS 12.0. The results of this research are as follows. Consumer value affected attitude toward fashion cause-related marketing products as well as intention to purchase products. Those with a higher conspicuous consumption tendency showed a higher intention to purchase fashion cause-related marketing products, regardless of attitude toward fashion CRM products. This indicates that and association with famous prestige brands will increase the possibility of success of cause-related marketing products. The research helps establish a marketing strategy to launch new fashion cause-related marketing products by discovering the relationships between consumer consumption patterns and attitudes toward fashion cause-related marketing products.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.2
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• pp.125-137
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• 2013

This study investigated the conceptual constructs of ethical consumption beliefs and their impacts on the consumer attitudes toward eco-friendly faux leather apparel goods. The mediating roles of perceived consumer effectiveness and apparel environmental knowledge were examined in this research. A survey was conducted on female consumers between the ages of 20 and 50; subsequently, 300 responses were analyzed. The results of this study were follows: 1) The results of factor analysis and the reliability test on ethical consumption beliefs clearly showed factorial structures that include Social Responsibility, Eco-friendly Consumption, Animal Welfare, and Individual Enhancement. 2) The results of the mean scores of ethical consumption beliefs showed that respondents tended to consider Social Responsibility more important than the other three factors. Ethical consumption beliefs showed a significantly positive influence on consumer attitudes toward eco-friendly faux leather apparel products; in addition, Social Responsibility had the highest effect on product attitudes among the four factors of ethical consumption beliefs. 3) The perceived consumer effectiveness and environmental knowledge of apparel had important medicating roles in the relation-ship between ethical consumption beliefs and attitudes towards eco-friendly faux leather apparel products. This study highlighted a potential marketability of eco-friendly faux leather apparel products and that ethical consumption beliefs, perceived consumer effectiveness, and apparel environmental knowledge should be promoted among consumers to increase favorable attitudes towards these products.

• Journal of Korean Home Economics Education Association
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• v.33 no.3
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• pp.129-142
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• 2021

The purpose of this study was to provide educational data on teaching clothing culture by examining the effects of clothing lifestyle on attitudes toward teachers' clothing for 270 secondary school pre-service teachers. For data analysis, factor analysis, Cronbach's α reliability coefficients, t-tests, one-way analysis of variance, Duncan's multiple comparison verification, and multiple regression analysis were performed using SPSS 24.0 program. As a result of the study, first, the clothing lifestyle of secondary school pre-service teachers was classified as fashion trend orientation, clothing importance orientation, attractive appearance orientation, and economic orientation factors. In addition, the attitude toward teacher's clothes was classified into activity, fashionability, and modesty factors. Second, there was a statistically significant difference in the attitudes toward clothing lifestyle and teacher clothing of secondary school pre-service teachers according to gender and year in college, which are demographic variables. Third, it was found that the clothing lifestyle of secondary school pre-service teachers, who are Generation Z, had an effect on the attitude toward teacher clothes. In conclusion, this study proposes that school administrators and teachers should depart from the former stereotypes about teacher clothes and to encourage a culture in which teachers can dress and perform their role of teaching according to individual's changing lifestyles.

• Journal of the Korean Home Economics Association
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• v.39 no.8
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• pp.81-92
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• 2001

The purpose of this study was to find out the factors of Knowledge and attitudes related to sun safety and to determine the factors affecting sun protection behavior. The subjects were 167 adults in their twenties living in Busan. The results were as follows. 1. Four factors of knowledge about sun safety were identified: ultraviolet ray risk, sunscreen, sun protective clothing, and nil protective color. 2. Four factors of attitudes toward sun exposure were identified: attractiveness, emotion, conformity, and health concern. 3. Four factors of sun protection behavior were identified: sunscreen/parasol, shade, hat/sunglasses, and sun protective clothing. 4. Compared to women, men were relatively more risk to skin damage due to less proportion that used sunscreen and a parasol. 5. Factors of sun protective behavior, such as sunscreen/parasol, shade, hat/sunglasses, and sun protective clothing, were associated with the Knowledge related to ultraviolet ray risk. 6. Wearing a hat and sunglasses was predicted by the attractiveness, which defined as positive attitudes toward tanned appearance. 7. Shade use was affected by the perception of sun exposure as happiness and relaxing. 8. Health concern was the strongest predictor of sunscreen/parasol use.