• 대한가정학회지
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• 제28권2호
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• pp.91-106
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• 1990

This study focuses on consumers' advertising discriminatory competencies and the influencing facors. So the objects of this study are as follows : 1) to identify the overall level of advertising discriminatory competencies. 2) to examine if consumer attitude variables have significant effects on the ads. discriminatory competenceis. 3) to examine if the frequencies of contacting advertising variable have significant effects on the ads. discriminatory competencies. 4) to examine if socio-economics variables-age, educational level, monthly family income, occupational status-have significant effects on the ads. discriminatory competencies. 5) to find out the independent influence of variables related to the ads. discriminatory competencies. For this purpose, a survey was conducted using questionaires and advertisement papers. The data used in this study included 194 Homemakers living in Seoul. The ads. used in this study included ads. of diary products like foods, drinks, medicine, cosmetic, detergent in TV, radio, newspaper and magagine. Statistics were Frequency Distribution, Mean, percentile, ANOVA, Scheff -test, Pearsons' Correlation, Multiple Regrassion Analysis. Major findings were as follows : First, in 26 items(70%) of 37 items measured consumers' ads. discriminatory competencies, the rate of right answer was below 50%, so over the half of consumers were misleaded by the deceptive ads. Second, consumers' ads. discriminatory competencies differed significantly according to consumer attitude variables but no according to the frequency of contacting advertising. Third, according to socio-demographic variables-age, educational level, monthly family income, occupational status-advertising discriminatory competencies differed significantly. In group of lower age, higher educational level, higher income and professional occupation status, the level of ads. discriminatory competencies were high. Forth, the most influencing variabel on ads. disciriminatory competencies were eudcational level and in turn general attitude toward ads., attitude toward consumerism. This three variables explain 22.9% of dependent variable's variance. From these findings, the following suggestions are made, First, the consumer education offering informations and learing practical ads. discriminatory competencies should be conducted for all consumers wheather they are educated or not. Also the education to improve the consumer attitude must be. Second, considering misleading level, the business must make the regulatory standards and reinforce the regulation voluntarily, and by enforcing the regulation of ads. and deciding more diverse, objective and exact standards, the government should keep the consumer's right to know.

• 가정과삶의질연구
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• 제1권2호
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• pp.75-88
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• 1983

This study intends to examine the relations between the demographical and the socioeconomic variables on the post-purchase behavior of durable goods in rural household . Several concrete hypothesis in the above study were set as follows: 1) The evaluation on the post-purchase of rural household might be differently made in accordance with sex, age, resident district, education level, income level, family type and user's own purchasing, etc. 2)There can be differences in the attitude on the post-purchase of rural household in accordance with sex, age, resident district, education level, income level, family type and user's own purchasing, etc. 3) It must be of necessity to habe correlation between the evaluation and the attitude of the post- purchase. To examine these hypothesis, the study used the 27 questionnaires which are composed of 7 subject for general characteristics and 10 subjects respectively for the post-purchase evaluation and attitude of 285 rural households in Chon Nam Province. They were interviewed for 11days from Apr. 1st, 1983 to Apr. 11 the, 1983. Statistical methods such as frequency, percentage, Chi-Square test, arithmetical mean, t-test, F-test and Pearson's correlation coefficients, etc. are used for the data analysis. The summary and the conclusion resulted form such analysis are as follows; First, high significances are shown on the age the resident district the education level and the family type as significant variables affecting on the post-purchase evaluation of the rural house hold. Second, high significances are shown on the education level, the income level, the family type and the users own purchasing, etc. as significant variables affecting on the post-purchase attitude of rural household. Third, correlations between the post-purchase evaluation and the post-purchase attitude are very close. Therefore the hypothesis 1)and 2) of this study were accepted partially and the hypothesis 3) was confirmed wholely.

• 보건교육건강증진학회지
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• 제20권3호
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• pp.189-205
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• 2003

The purpose： This study was to get database of health service for smoking prevention through investigating the state of the students' experience, knowledge and attitude on smoking. Method： The subjects were cosisted of 545 students who were currently enrolled in 3, 4, 5 and 6th grade of 4 primary school in J community. The instruments for this study were Smoking Knowledge and Smoking Attitude questionaire (40 items) developed by WHO(l982). Frequency, percentage, t-test, ANOY A and Chi- square test with SAS program were used to analyze the data. Result： Among the students 10.8％ answered they had the experience of smoking, while 0.5％ said they are current smokers. The experience of smoking related to general characteristics were showed significantly different according to sex, grade and received or not received of smoking exhort. With regard to smokers smoking behavior, first beginning time of smoking was most by 29.8％ preschooler and the first motive of smoking was most by 80.8％ curiosity. The main smoking area is most by 31.1 ％ own house or friend's house. The main purchase route of tobacco appeared by thing which house(father or brother's tobacco) most by 34.9％. Smoking period was most less than 1 day and smoking frequency was most stops while bum sometimes. The amount for a day was less than one cigarette. Smoking time was appeared highest when curiosity occurs. Students' knowledge level about smoking prevention is high comparatively to mean 15.44(±2.66). Smoking prevention knowledge level related to general characteristics were showed significantly different according to the grade, academic score and learned or not of smoking prevention. Therefore, was expose that the smoking prevention knowledge level is high in students who results high grade, high academic score level and learned of smoking prevention. Students' attitude level about smoking prevention was high level to mean 55.90(±3.58). Smoking prevention attitude level related to general characteristics were showed significantly different according to academy score and received or not of smoking exhort(t＝2.33, p＝.020). Therefore, was expose that the smoking prevention attitude level is high in students who result high academic score level and received of smoking exhort group. Conclusion： It follows from this study that education for smoking prevention should be continued from lower grade students and teaching for refusal skill against smoking is needed.

• 한국간호교육학회지
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• 제22권2호
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• pp.163-170
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• 2016

Purpose: The purpose of this study is to determine the relationship between nursing students' level of knowledge of and attitude toward the elderly and their behavior towards the elderly. Methods: For this study, 223 nursing students participated. The data was analyzed with PASW statistics program version 18.0 using descriptive statistics, a t-test, one-way ANOVA, Pearson's Correlation coefficient and multiple regression analysis. Results: The findings of the study displayed a score of 14.5 out of 25 for the level of knowledge of the elderly, a score of 3.9 out of 7 on the attitude toward the elderly, and 1.3 points on a 4-point scale on behavior towards the elderly. There was a positive correlation (r=.410, p<.001) between attitude and behavior towards the elderly, thus confirming that attitude towards the elderly influences behavior towards them. Conclusion: The most influential variable on the behavior towards the elderly emerged to be attitude. Thus, although knowledge and attitude cannot be neglected in manifesting positive behaviors in nursing students when they care for the elderly, knowledge training and elderly nursing practical sessions need to take place in order to strengthen attitude, which displayed a positive correlation with behavior.

• Journal of Korean Biological Nursing Science
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• 제18권3호
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• pp.160-168
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• 2016

Purpose: This study was conducted to examine the pro-environmental attitude (actual commitment domain, verbal commitment domain, affect domain), behavior to decreased exposure and knowledge of endocrine disruptors by obesity -related profiles (BMI, body fat percentage, visceral fat percentage, skeletal muscle mass percentage, waist circumference, waist-hip ratio). Methods: A cross-sectional study was conducted with 102 nursing students. Data were collected from November to December, 2015 using self-report questionnaires and physical measurements. Data were analyzed using t-test, Pearson correlation and coefficients with SPSS 18.0. Results: The study results showed that actual commitment domain of pro-environmental attitude and behavior to decreased exposure level on endocrine disruptors were significantly related to visceral fat percentage. Actual commitment domain of a pro-environmental attitude was significantly related to body fat percentage. Pro-environmental attitude was significantly related to the behavior to decreased exposure level on endocrine disruptors and knowledge thereof. Conclusion: These findings suggest that visceral fat and body fat percentages were significantly related to the actual commitment domain of a pro-environmental attitude. Therefore, a replication study is recommended to understand the connection between endocrine disruptors and obesity. In addition, developing an education program about endocrine disruptors for nursing students is recommended. In particular, a pro-environmental attitude, especially on actual commitment domain, could be involved as an education program.

• 부모자녀건강학회지
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• 제10권2호
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• pp.172-181
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• 2007

The purpose of this study was to review the concept, type and factors that affect child rearing attitude of parents and suggest desirable child rearing attitude of parents. Child rearing attitude of parents not only decide the quality of parent-child relationship but also affect child intellectual, emotional, social development and character. Many theorists suggest the type of child rearing attitude of parents, Schaefer's theory is commonly accepted. This model divided into 4 types, affectional-automatic attitude, affectional-controling attitude, rejecting-automatic attitude, rejecting-controling attitude. Through this study, confirmed factors that affect child rearing attitude of parents were family social position, parent's age and educational level, child gender. And other factors were mother has a job or not, marriage satisfaction, number of child and etc. Desirable parent's child rearing attitude were parent's consistency, understanding and acceptance of parents, parent's ideal behavior, democratic attitude of parents, parent's love for their children.

• 대한가정학회지
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• 제35권1호
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• pp.129-142
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• 1997

The purpose of this study is (1) to investigate the level of the consumer needs on a reform of administrative service and (2) to identify the influencing variables. For empirical analysis it used the data on 511 persons collected in the Chunju. The questionaire method was for data gathering. The major findings are as follows: (1) The level of consumer needs on a reform of administrative service is quite high and expecially the need on ' a government employee' is very high(2) It differed significantly according to age occupation attitude on adminstation attitude on consumerism and especially attitude on consumerism is most influencing variables.

• 한국응급구조학회지
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• 제18권1호
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• pp.55-66
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• 2014

Purpose : The purpose of the study is to investigate the knowledge, attitude, confidence, and experiences of community health practitioner(CHP) regarding cardiopulmonary resuscitation(CPR). Methods : The subjects were 333 CHP in G Province, C Province, and I Metropolitan City. A structured self-reported questionnaire was filled out by 209 participants from July 29, 2013 to September 30, 2013. Results : Confidence level toward CPR was intermediate, and knowledge and attitude level was very low. Seventeen participants performed CPR to cardiac arrest victim. Eleven patients among 25 patients had spontaneous recovery of circulation (ROSC). So the rate was very high. Conclusion : It is necessary to perform the efficient CPR in CHP. In order to improve the positive attitude and confidence in CHP, the renewal system must maintain every two years.

• 한국융합학회논문지
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• 제8권6호
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• pp.1-7
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• 2017

본 연구는 디지털 사이니지와 스마트 기술이 융합되면서 디지털 사이니지의 상호작용성(고/저)와 인게이지먼트(고/저)에 따라 기억 효과와 브랜드 태도 효과의 차이가 어떻게 나타나는지를 살펴보았다. 2X2 피험자간 요인설계를 통해 실증적으로 분석하였으며, SPSS 18을 이용하여 Two Way MANOVA분석을 통해 검증하였다. 연구 결과, 첫째, 디지털 사이니지의 상호작용성과 인게이지먼트 수준이 낮으면 '종합적 기억정보'가 많이 회상되나 두 조건이 모두 높으면 '속성기억정보'가 회상되는 것으로 나타났다. 둘째, 디지털 사이니지의 상호작용성이 낮고 인게이지먼트 수준이 높으면 제품의 제품에 대한 전반적인 태도를 형성하는 기억 정보가 많이 회상되었다. 또한 상호작용성 수준이 높고 인게이지먼트가 낮아도 속성 정보보다는 전반적인 평가를 통한 태도적인 인지 반응이 높게 형성되었다. 셋째, 브랜드 태도는 상호작용성 수준이 나자고 인게이지먼트 수준이 높을 때 긍정적이었다. 이는 디지털 사이니지를 통해 제품에 대한 태도를 긍정적으로 형성시키기 위해서는 상호작용을 최소화하는 대신 디지털 사이니지 미디어 자체에 대한 몰입을 극대화하는 방안이 브랜드에 대한 경험을 통해 태도 형성에 긍정적인 영향을 미칠 수 있다.

• 한국융합학회논문지
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• 제9권11호
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• pp.333-343
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• 2018

주의력결핍 과잉행동장애(ADHD)는 아동기에 흔히 나타나는 증상으로 초중고등학생들의 학업성취와 사회적 관계 구축에 상당한 어려움을 불러일으키곤 한다. 교사들의 ADHD증상 완화를 위한 코칭역할이 중요한데, 본 연구에서는 통합교육환경에서 코칭의지에 영향을 미치는 요인들의 중요성에 대해 논의해보고자 한다. 353개의 교사대상 설문자료를 토대로하여 교사의 ADHD 증상에 대한 지식수준, 교사들의 ADHD학생들에 대한 태도, 촉진조건, 학부모와의 협업 등의 선행요인이 직, 간접적으로 ADHD 코칭에 미치는 영향을 분석하였다. 통계적 분석 결과, 5% 유의수준에서 지식수준과 촉진조건이 태도에 영향을 미치며, 태도는 학부모와의 협업에 영향을 미치는 것으로 나타났다. 협업은 다시 교사의 ADHD 코칭에 유의한 영향을 미치지만, 태도는 ADHD 코칭에 별다른 영향을 미치는 않는 것으로 분석되었다. 결론으로 ADHD 관련한 교사들의 니즈에 대해서도 기술하였다.