This study divides female consumers according to eco-friendly attitudes and the purchase frequency of eco-clothing products; in addition, it analyzes the characteristics of each group in terms of LOHAS lifestyles, the attitudes for eco-clothing products, and satisfaction. Eco-clothing attitudes of female consumers were lower than eco-friendly attitudes. A total of 360 female consumers were divided into 4 group according to purchase frequency and the eco attitude, Type 1: survival (33.0%), Type 2: wellbeing (25.6%), Type 3: curious (15.0%), Type 4: LOHAS (26.4%); in addition, age, income, marit alstatus, occupation, LOHAS lifestyle and shopping places were differentiated by type. Type 1 (low eco attitude and low eco-clothing purchase) were composed of the youngest, college students, low income, low level of LOHAS lifestyles and low level of eco-clothing attitude. Type 2 (high eco attitude and low eco-clothing purchase) were interested in healthy eating & exercise among LOHAS lifestyles; in addition, Type 1 & 2 showed alow level of eco-clothing satisfaction. Type 3, low eco attitude and high eco-clothing purchase, were characterized with high expenditures on clothing relative to income as well as lower levels of family activities and leisure life than LOHAS Type 4. Type 4 (high eco attitude and high eco-clothing purchase) were the oldest group and mostly composed of married workers (the highest income) with the highest LOHAS lifestyles and the highest level of eco-clothing satisfaction.
The purpose of this study is to investigate the relations between housewife's self esteem and attitude toward household work its satisfaction and to find out how independent variables(housewife's age, education level, employment, household work helper, type of family) have effect on the two dependent variables. The measurement of self-esteem was based on the self-concept test standarized by Jung Won Sick, reformed the Fitts measurement for Korean Society. In order to measure of attitude toward household work and its satisfaction, based on the previous research, researcher made the measurement . the research was conducted on 234 housewives in Seoul in September 1984. Data was analyzed by percentage, mean, frequence analysis of variances, Pearson's correlation coefficient. The result can be summarized as following. 1)Over on half of housewives have high self-esteem comparatively. 2) Age and education level were variables to have influence n the attitude toward household work. 3)The attitude toward household work and its satisfaction comparatively were high. 4)Education level and type of family were variables to have influence on the attitude toward household work. Education level, employment and household work helper were variables to have influence on the satisfaction of house hold work. 5) Level of Self-esteem has influence on the attitude toward household work and its satisfaction. The higher level of self-esteem was, the higher becomes the score of the attitude toward house hold work and its satisfaction. Following suggestions can be extracted form the results of above study. 1) research of housewife's self-esteem didn't established a setted theory yet. I think, therefore, it requires deeper study about housewife's household work look upon as her occupation and relation between the household work as her occupation and her self-esteem in this area. 2) Population and sociological variables, used in this study, hardly influenced on self-esteem, the attitude toward household work and its satisfaction. Also the result didn't correspond with one another. So I think it requires need of further study how psychological and family function variables will have influence on housewife's self-esteem, the attitude toward household work and its satisfaction. 3) To recognized the value of household work objectively, many researchers tried to investigate of economical value of household work, But if housewife can realize her self-actualization through household work, it requires the study that try to objectively not only estimate the economic value of household work, but also the contribution of the aspect of family psychology.
This study was surveyed the knowledge and attitude toward the elderly in dental personnels, who play an important role in oral health of the elderly in the aging society, In order to arrange the basic data that is conducive to development in the mouth care of the elderly, the research was conducted from January 7 to February 14, 2008, targeting 270 dental personnels in Daejeon & Chungnam area, who are in charge of oral duties in the current clinic. As a result of analyzing so that questionnaire can be prepared with the self-administered questionnaire, the following results were obtained 1. The knowledge level on the elderly in dental hygienist was 13.47 marks out of 25-mark perfection. There was no difference in knowledge depending on job category and volunteer-work activity experience, And, there was no difference even depending on physical & physiological sphere, psychological sphere, and family & social sphere. 2. The attitude level toward the elderly in dental hygienist was 91.63 marks out of 150-mark perfection. Dental hygienist showed positive attitude in personality characteristic, emotional characteristic, and self-management ability by sphere, and showed statistically significant difference (p=0.011). 3. In case of having volunteer-work activity experience, the attitude level toward the elderly was 92.57 marks out of 150-mark perfection, A case of having volunteer-work activity experience showed positive tendency in emotional characteristic, self-management ability, and judgement-ability characteristic by sphere, And, the attitude toward family relation was indicated to be negative tendency, thus there was statistical significance(p=0.022). 4. As for the correlation between knowledge and attitude toward the elderly, dental hygienist was indicated to have high interest in the volunteer-work experience, the elderly education experience, and the elderly problem(r=0. 444). The knowledge and attitude toward the elderly had slightly positive correlation(r=0.155). Dental hygienists are being required gradually as the primary staff for the elderly people's dental care in the aging society. A continuous education is needed so that dental hygienists can have positive sight in understanding, knowledge, and attitude. And, the development in a mouth care program for the elderly in line with it is considered to be necessary.
The purpose of this study was to identify factors that have impact on taking care of dementia elderly people by careworkers. 212 careworkers participated in the survey. The data was analyzed by SPSS/WIN 18.0 program. The mean score of knowledge of dementia was 16.19, and attitude was 34.42, and the level of care performance for elders with dementia was 102.18. It was shown that the more positive attitude the careworkers had, the higher level of care performance occurred(r=.41, p<.001). As a result of analyzing the main factors affecting the level of care performance for dementia elderly people, attitude toward dementia(${\beta}$=.41, p<.001) and the level of education(${\beta}$=.27, p<.001) appeared to be significant explanatory variables, and this model's explanatory power was 27%. To settle a long-term care insurance successfully, the qualifications for careworkers are needed to be reinforced, and the ways to improve a positive attitude towards dementia elderly are also required to be come up with.
E-homestudy refers to e-Learning after school. This concept has been introduced by Korean Government as a substitute for expensive private tutoring. The purpose of this research is to explore the perceptions and relationships among determinants affecting the attitude and satisfaction level in e-homestudy. Such factors as subjective norms, visibility, perceived usefulness, quality of contents, facilitating conditions, interactions are introduced into the model. The survey results show that the attitude and the self-directed teaming level influence the satisfaction level in e-homestudy; the subjective norms, visibility, and perceived usefulness are the major determinant affecting the attitude; the quality of contents as well as interactions have positive impact on the perceived usefulness.
Journal of the Korean Society of Clothing and Textiles
/
v.20
no.2
/
pp.298-310
/
1996
This research is designed to study the sales promotion strategy and advertising program which can provide the effective materials to the clothing industry. The purposes of this study are as follows. First, After college students are classified according to clothing involvement level, the relations between clothing involvement groups sand demographic variables, such as, sex, residence, pocket money, and clothing cost are understood. Second, attitude toward the expression of awertising according to clothing involvement is analyzed. Third, attitudes toward the expression of advertising were analyzed according to demo- graphic variables. Subjects were 474 students of universtiy in Seoul. This study was conducted by means of a questionnaire survey and random sampling method was used. In order to test the attitude toward advertising, the questionnaire was made through pre test and validity test. Study results were as follows. First, Subjects were divided into groups ccording to the clothing involvement level, and it was proved that sex, residence, pocket money, and clothing cost were related. Second, there was significance in attitude toward the expression of advertising according to clothing involvement level. Third, sex, residence, pocket money, clothing cost, reasonable level of cost were relatively connectd with attitude according to the expression of the jeans advertising.
Purpose: This study was conducted to evaluate the effect of CPR education on the knowledge, attitude and self-efficacy of elementary and middle school teachers. Methods: After obtaining informed consent from participants, data were collected from 75 teachers receiving training in emergency care using questionnaires before and after education. Data were analyzed using percentage, paired t-test, and correlation. Results: The knowledge and self-efficacy scores were the middle level and the scores for attitude were the upper middle level. The knowledge, attitude, and self-efficacy scores at posttest were significantly higher than those at pretest. Conclusion: Teachers should receive CPR education regularly, so that they can acquire the knowledge, attitude, and practical ability of CPR.
The study was mainly concerned with providing a basis of the development of consumer's attitude to the advertisements, and the change of sex role portrayals in advertisements. This study was to analyze the consumer's attitude to the advertisements. For the purpose of this study, 550 questionaires were distributed to the married men and women in Seoul. The 418 data were analyzed by Frequency, Percentage, Oneway ANOVA, Duncan's Multiple Range Test, Multiple Regression Analysis and Pearson's correlation. The Major findings of this study were as follows ; 1) Advertisement preferences were significantly related to the age, educational level, income, and family size the cases of men, in the cases of women, the significant variables were age and educational level. 2) Good purchasing attitudes were significantly related to the age and family size in the cases of men. In the cases of women, the significant variable was age. 3) Advertisement preferences were significantly related to the sex role attitude. 4) Good purchasing attitude were significantly related to the advertisement preferences. 5) In good purchasing attitude, the most significant variables were advertisement preferences.
The objectives of this study are (1) to identify sub-areas of the pro-environmental behavior, (2) to examine the level of the pro-environmental attitude and behavior, (3) to examine the degree of inconsistency between attitude and behavior, and (4) to investigate the reasons of the inconsistency. Data was collected from the questionnares with 299 married men and 378 married women and the deep interviews with 10 married women. The major findings are follows : (1) The pro-environmental behavior can be classified into 2 sub-areas : social-oriented area and individual-oriented area. (2) The level of pro-environmental attitude and behavior in the social-oriented area is lower than those in individual-oriented area. (3) The attitude-behavior inconsistency in the social-oriented sub-area is stronger than that in the individual-oriented sub-area. (4) The reasons of the pro-environmental attitude-behavior inconsistency are the lack of the sincere environmental consciousness and the existence of the pro-environmental behavior restriction factors.
Journal of the Korean Society of Clothing and Textiles
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v.29
no.6
/
pp.772-782
/
2005
The purpose of this study was to identify important factors influencing fragrance sensibility responses as well as to explore fragrance sensibility factors affecting attitude toward and buying intention of perfume products. For data collection, smelling experiments were conducted with seven groups of 34 female consumers who are aged from the 20's to 40's. Data were analyzed by ANOVA, t-test, factor analysis, and linear regression analysis. In results, five factors (pleasant, romantic, stimulating, modem, familiar factors) were generated from the factor analysis of 24 fragrance sensibility factors. These fragrance sensibility factors significantly affected both attitude toward and buying intention of perfume products. Pleasant, romantic and familiar factors were considered as important factors affecting attitude and buying intention while the stimulating factor affected only buying intention. Fragrance sensibility factors influencing attitude and buying intention of perfume products differed in terms of age and purchase level of consumers.
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