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http://dx.doi.org/10.5805/SFTI.2013.15.5.815

Female Clustering & Characteristics according to Environmental Attitude and Eco-clothing Purchase  

Han, Dongil (Dept. of Clothing & Textiles, Inha University)
Kim, Junho (Dept. of Clothing & Textiles, Inha University)
Na, Youngjoo (Dept. of Clothing & Textiles, Inha University)
Publication Information
Fashion & Textile Research Journal / v.15, no.5, 2013 , pp. 815-824 More about this Journal
Abstract
This study divides female consumers according to eco-friendly attitudes and the purchase frequency of eco-clothing products; in addition, it analyzes the characteristics of each group in terms of LOHAS lifestyles, the attitudes for eco-clothing products, and satisfaction. Eco-clothing attitudes of female consumers were lower than eco-friendly attitudes. A total of 360 female consumers were divided into 4 group according to purchase frequency and the eco attitude, Type 1: survival (33.0%), Type 2: wellbeing (25.6%), Type 3: curious (15.0%), Type 4: LOHAS (26.4%); in addition, age, income, marit alstatus, occupation, LOHAS lifestyle and shopping places were differentiated by type. Type 1 (low eco attitude and low eco-clothing purchase) were composed of the youngest, college students, low income, low level of LOHAS lifestyles and low level of eco-clothing attitude. Type 2 (high eco attitude and low eco-clothing purchase) were interested in healthy eating & exercise among LOHAS lifestyles; in addition, Type 1 & 2 showed alow level of eco-clothing satisfaction. Type 3, low eco attitude and high eco-clothing purchase, were characterized with high expenditures on clothing relative to income as well as lower levels of family activities and leisure life than LOHAS Type 4. Type 4 (high eco attitude and high eco-clothing purchase) were the oldest group and mostly composed of married workers (the highest income) with the highest LOHAS lifestyles and the highest level of eco-clothing satisfaction.
Keywords
attitude for eco-clothing; eco-clothing satisfaction; purchase frequency; female grouping; lohas lifestyle;
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Times Cited By KSCI : 5  (Citation Analysis)
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