• Journal of Digital Convergence
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• v.13 no.2
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• pp.51-60
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• 2015

Recently the sales of PB products attribute shows a steady growth day by day. The consumers buy them due to low prices, however, lately they buy the high premium PB products. And thus the large distributors made a rapid growth of sales. The aim of this study is to analyze what the PB products attributes may affect the consumers' purchase behavior. First, the attribute factors of the PB products: store image, knowledge and information, quality perception, economic value etc. have effects on the consumer attitude after usage experience with PB products. Second, the consumer attitude after usage experience with PB products can have an effect on the purchase behavior. As a result of this study, the various attributes of PB products such as store image, knowledge and information, quality perception, economic value appeared to be positive effect. At the same time the attitude after buying the PB products showed positive effects on the purchase behavior.

• Women's Health Nursing
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• v.24 no.1
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• pp.71-79
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• 2018

Purpose: The purpose of this study was to identify effects of attitude, subjective norm, and perceived behavior control toward Human Papillomavirus (HPV) on HPV vaccination intention in female high school students. Methods: Subjects of this study were female students aged 16 to 17 years, the optimal age group of HPV vaccination, arbitrarily selected from three high schools in B city. A total of 140 students agreed to participate in this study. Data were analyzed using descriptive statistics, t-test, ANOVA, correlation, and stepwise multiple regression. Results: Attitude, subjective norm, and perceived behavior control toward HPV were factors influencing HPV vaccination intention of subjects. Perceived behavior control toward HPV vaccination was the most influential factor. These factors accounted for 49% of HPV vaccination intention. Conclusion: These results suggest a need to increase perceived behavior control to increase HPV vaccination intention. The government needs to establish a national policy system such as financial support for HPV vaccines and free vaccinations so that students are aware that HPV vaccines can be easily inoculated.

• Journal of Digital Convergence
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• v.13 no.2
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• pp.13-22
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• 2015

This study used 286 men living without a spouse in the regions of Daejeon, Sejong, Chungnam and Chungbuk to review the effects that expressive sexual coping behavior have on the prostitution attitude. During this process, the moderating effect of the factor, 'perception of crime deterrence', was verified. The data were analyzed using PASW Statistics 18.0.Major findings are as follows; First, the attitude towards prostitution found in study subjects was higher than average, showing that they had a positive perception. Second, factors affecting the attitude towards prostitution were identified to be education level, health status, employment status, social participation, sexual coping behavior, official and unofficial deterrence as part of crime deterrence. Third, official deterrence as part of crime deterrents appeared to have a moderating effect in the relation between sexual coping behavior and prostitution attitude. Based on these findings, the study presents practical measures to deter prostitution of spouseless men.

• Nutrition Research and Practice
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• v.10 no.1
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• pp.49-55
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• 2016

BACKGROUND/OBJECTIVES: The purpose of this study is to utilize an extended Theory of Planned Behavior in identifying predictors of exclusive breastfeeding intention and behavior among women in Kelantan, Malaysia. SUBJECTS/METHODS: A prospective cohort study was conducted, recruiting pregnant womenthrough two-stage cluster sampling. Their exclusive breastfeeding intention, attitude, perceived norm, perceived behavioral control and past behavior were obtained at baseline through interviewer-guided questionnaire. At one month after delivery, another interview was conducted to determine the two additional variables in the extended theory, which were their postpartum support and breastfeeding difficulty. The behavior, which was the actual duration of exclusive breastfeeding, was obtained from the second follow-up at six months. Pearson correlation and two hierarchical regression analyses were conducted. RESULTS: A total of 200 women completed the study follow-up. Their median intended exclusive breastfeeding duration was 4.0 (IQR 5) months, and the median actual duration was 1.0 (IQR 4) month. The Theory of Planned Behavior explained 51.0% of the variance in intention, with perceived behavioral control and attitude were the significant predictors. It also explained 10.0% of the variance in behavior, but the addition of postpartum support and breastfeeding difficulty increased the amount of explained variance in behavior by 6.0%. The significant predictors of exclusive breastfeeding behavior were intention, postpartum support and breastfeeding difficulty. CONCLUSION: The extended Theory of Planned Behaviorhad a good predictive ability in explaining exclusive breastfeedingintention and behavior. The women's intention to practice exclusive breastfeeding may be improved by improving their perceived behavioral control and attitude. Providing correct postpartum support and skills to handle breastfeeding difficulties after delivery will improve their exclusive breastfeeding behavior.

• Research in Community and Public Health Nursing
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• v.9 no.1
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• pp.117-127
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• 1998

The Theory of Planned Behavior has been shown to yield great explanatory power in health behavior as well as social behavior. This study was conducted to test the Theory of Planned Behavior in the prediction and intention of smoking cessation behavior in university student smokers. We conveniently sampled 204 university student smokers and investigated using questionaries, analyzing the data with the Pearson product-moment correlation, and multiple regression. The results are as follows : 1. There are significant correlations in direct and indirect measures of attitude toward smoking cessation behavior, subjective norm, and perceived behavioral control. 2. Behavior belief is significant in predicting attitudes toward smoking cessation behavior. Normative belief is significant in predicting the subjective norm. Control belief is significant in predicting perceived behavioral control. 3. Attitude toward smoking cessation behavior, subjective norm are significant in predicting intention of smoking cessation behavior. In conclusion, this study demonstrated strong support for the Theory of the Planned Behavior and its use to predict smoking cessation behavior in university students smokers. But, as perceived behavioral control is not significant in predicting smoking cessation behavior, indepth research is needed to evaluate the usefullness of the Theory of Planned Behavior and Reasoned Action Theory.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.261-271
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• 2017

This study was conducted to identify sexual knowledge, sexual attitude, and sexual behavior that are perceived by psychiatric patients, and analyzes their differences and relations. Participants were 222 adult psychiatric patients hospitalized in two psychiatric hospitals located at K city of J province. Data were collected from March 11 to April 15, 2016 by using structured questionnaires. Collected data were analyzed through independent t-test, One-way ANOVA, $Scheff{\acute{e}}$ test, Pearson's Correlation Coefficients using SPSS/WIN 20.0 program. The mean score of sexual knowledge was 2.60, sexual attitude was 2.74, and sexual behavior was 0.49. The sexual knowledge of patients differed significantly according to parent attitude(${\rho}$<.01), and sexual behavior showed the difference according to diagnosis(${\rho}$<.05). Sexual knowledge had a significant positive correlation with sexual attitude(r=.75, ${\rho}$<.001) and sexual behavior(r=.15, ${\rho}$<.05). There were also positive correlation between the sexual attitude and active sexual behaviour(r=.20, ${\rho}$<.01), the subcategory of sexual behaviour. These results of study suggest that psychiatric nurses should appropriately assess sexual problems of psychiatric patients and include them in nursing interventions.

• Journal of the Korea Convergence Society
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• v.10 no.3
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• pp.363-371
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• 2019

The purpose of this study is to investigate elementary school students' safety knowledge, safety attitude and safety practice behavior to analyze the relations between them, and to find the factors influencing their safety practice behavior. The study method was conducted by using SPSS/SIN 21.0 program of 468 questionnaire surveyed from March. 1 to March. 15, 2018 in S city. As a result, elementary school students' safety knowledge scored 23.21; attitude 3.58 points; safety practice behavior 2.92 points. Safety knowledge has positive correlation with safety attitude and safety practice behavior. Safety attitude, knowledge to be the factors influencing their safety practice behavior. These influential factors explained their safety practice behavior 23.3%. It is necessary for the educational institutions to develop and utilize the practice-oriented fusion education continuously to improve safety attitude and safety knowledge.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.1
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• pp.41-55
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• 2016

This study analyzed the influence of other customers' perception (similarity, physical attraction, and suitable behavior) of the fashion retail environment on male customers' store attitude and behavioral response. In addition, comparing the effect of store type, this study comprehensively provides the effect of other customers' perception in fashion retailing. In order to investigate research questions, an online survey was conducted and 220 responses were analyzed using AMOS 18.0. The results of this research were as follow. First, the dimensions of physical attraction and suitable behavior of other customers influenced toward target customer's fashion store attitude. Second, the effect of store attitude towards the perceiver's behavioral response was proven. Third, customers established their store attitude by other customers' physical attraction in luxury stores, while others' behavior was meaningful in SPA store. Fourth, other customer's similarity dimension did not influence the male customers' store attitude. This study contributes to a comprehensive understanding of other customer's effect in fashion stores by examining different store types. In addition, managers may establish a customer portfolio strategy and training based on this research.

• Journal of Korean society of Dental Hygiene
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• v.6 no.4
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• pp.375-385
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• 2006

The purpose of this study is to analyze the influence of attitude of mothers on the dental health and behavior of dental health management on children on the dental caries of their children, and the questionnaire survey was implemented and analyzed for 202 children in fifth and sixth grades of two elementary schools in Ulsan City along with their mothers with the following outcome. 1. 80 students from entire subject students(39.6%) are subjects of dental caries with the average DT index shown to be $1.78{\pm}1.04$ and tended to have higher in the upper level of grade. 2. In the attitude of dental health management for mother, 95 students(47.0%) visited the dental clinic within 6 months with the main purpose of treatment, rather than preventive work, for 141 students(69.8%), and hey have high level of interests on the teeth condition of their children but they rarely take a close look at the dental condition for their children. 3. The efforts of mothers on preventing the dental caries by mothers showed in the sequence of regular instructions for brushing, limiting the sugar intake, fluorine coating, sealant, regular examination and the like and DT rate will be decreased by these kinds(p<0.05). 4. The number of dental caries of children with the attitude of mother in dental health showed noticeable differences statistically with respect to the brushing method, use of dental sanitation goods, scaling, visit to dental office and others(p<0.05). With the above conclusion, the attitude and behavior of mothers on dental care influences greatly on the dental health of children. Therefore, in order to improve the dental health of children, it would be important to recognize the importance of attitude and behavior of dental health for mothers for positive dental care with the support in policies.

• Culinary science and hospitality research
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• v.16 no.3
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• pp.1-13
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• 2010

This study aims to clear the relation between perceived risk and user's attitude and behavior toward a food service event. To accomplish this, theoretical reviews and empirical analysis were jointly carried out. For the empirical analysis, a survey was conducted from April 3 to April 6, and total 291 copies of the questionnaire were used for the statistical analysis, SPSS 15.0 and LISREL 8.30. The results of the test of the hypotheses can be summarized as follows: First, the analysis shows that there is significant difference between the perceived risk and attitude of a food service event user. The perceived risk of food service event users causes effect that is contradictory in attitude. As users' perceived risk is less, attitude improved. Second, the analysis of the relationship between user's attitude and behavior intention showed that user's attitude affected behavior intention. Therefore, under these circumstances, there should be more concern in solving perceived risk among food service event users and a special program for promoting satisfaction with an event. And food service event director should make more efforts in nutritive value, organic food, time saving, etc.