• The Journal of the Korea Contents Association
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• v.10 no.10
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• pp.226-236
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• 2010

This study attempted to identify the effect of senescent sexual attitude and desire of 352 aged people living in institutions on coping behavior. The main findings of this study are summarized as follows: Firstly, the negative sexual attitude was higher than the positive one of the aged people, the subjects of this study, and their sexual desire and coping behavior showed a low level, falling short of the median. Secondly, as for the positive sexual attitude of aged people in the institution, the point of sexual attitude of those under age 65 appeared high. As for the negative attitude, the point was higher among those over 89 in age, that of the group who graduated from elementary and middle schools was also high, showing a U-turn curve in the order of those with an academic background of high school and above and those with no academic background. Thirdly, as for sex drive, the point of sexual attitude of those under age 65 appeared high in cases where persons engaged in the institution look at the relationship between aged men and women as good and in cases where aged people in the institution see the relationship among their fellow aged people as good. As for the desire for sexual relationship, the lower their ages were, their points were higher; and in terms of academic background, the highest were those with none, followed by those who graduated from high school and above and by those who did from elementary and middle schools, showing a U-turn curve. Fourthly, as for the problem-focused coping behavior of aged people in the institution with respect to coping behavior toward the sex, the lower their ages were lower, the higher their points were, and the points were also high in cases where persons engaged in the institution look at the relationship between aged men and women as good and in cases where aged people in the institution see the relationship among their fellow aged people as good. As for the problem-evading coping measure, the points for men at age between 66 and 75 appeared high in cases where persons. Fifthly, the higher the positive sexual attitude of aged people in the institution was, the lower their negative sexual attitude was while the higher the sex drive and the desire for sexual relationship were; and they were shown to do problem-focused coping behavior and problem-evading coping behavior well. Sixthly, the more positive their sexual attitude was, the higher the sex drive and the desire for sexual relationship were, the better they were shown to do problem-focused coping behavior

• Journal of Korean Academy of Rural Health Nursing
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• v.15 no.2
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• pp.41-48
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• 2020

Purpose: This study was a descriptive study to identify the factors affecting the dementia prevention behavior of elders in rural communities. Methods: The participants in this study were 125 elders aged 60 or older who lived in Eup or Myeon areas of P city. For data analysis, SPSS/WIN 22.0 was used to perform descriptive statistics, t-test, ANOVA, Pearson correlation, and linear multiple regression and mediated effects. Results: Scores for dementia recognition, dementia attitude and dementia prevention behavior averaged 5.6±2.50 points in the 0~11 range, 38.8±4.59 in 14~56 and 20.2±3.59 in 10~30 respectively. Dementia recognition (a), dementia attitude (b), dementia prevention behavior (c) and the number of chronic diseases of the elders (d) were positively or negatively correlated with each other (rab=.29, p<.01; rbc=.26, p<.01; rac=.36, p<.01; rad=-.29, p<.01; rcd=.19, p<.05). Factors affecting dementia prevention behavior were dementia recognition, dementia attitude, and degree of dementia interest. When the number of chronic diseases affects dementia prevention behavior, dementia recognition has a mediating effect. Conclusion: In order to prevent dementia among elders in rural areas, appropriate management of chronic diseases and provision of appropriate dementia-related education and information to enhance dementia recognition should be provided.

• Journal of the Korean Home Economics Association
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• v.40 no.12
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• pp.85-108
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• 2002

The objectives of this study were to investigate the trend of the attitude and the behavior about consumer's internet premium advertisement and its application and the factors which influence on the attitude and the behavior about consumer's premium advertisement and its application; the demographic variables, internet communication-environment variables and variables in relation to consumer's premium advertisement application. For these purpose, the data collected two way: internet survey and questionnaire survey. The data used in this study included people who have looked an internet Premium Advertisement more than once during internet use. Major findings were as following: (1) The attitude of internet premium advertisement and its application could be described as the mean 34.16 md 24.61 separately(3.11 and 2.73 point on 5.00 points scale). The behavior of application about internet premium advertisement was measured as a behavior of application whether or not; application 18.7% and unapplication 81.3%. (2) The attitude of application about internet premium advertisement was significantly different according to age, joining frequency on internet, past experience of winning a premium, purchasing information search, interesting connection on the internet, the risk about the money loss and negative evaluation of other persons, the economical values of premiums, winning possibility, and preferable premiums. The behavior of application about internet premium advertisement, the behavior of application whether or not was significantly different according to sex, age, school career, a circuit speed, a period of using, joining frequency and a using place, past experience of winning a premium, purchasing information search, interesting connection on the internet, the risk about the negative evaluation of other persons, the economical values of premiums, winning possibility, and preferable premiums. (3) When looking at the influence of variables about the attitude of application about internet premium advertisement, the most influence variables was the past experience of winning a premium, and next was winning possibility, sex, the interest about the premiums which made the consumer want to apply, the economical values of premiums, the purpose of purchase information search and the using time. The explanation of those variables were 22.6%. As the result of the Logistic analysis, it was found that the frequency of the internet connection, the past experience of winning premiums, the risk about the outflow of credit information, interesting premiums, and premium advertisement were the most important variables to affect the possibility of the behavior of application about internet premium advertisement critically.

• Journal of the Korean Home Economics Association
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• v.44 no.12
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• pp.139-154
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• 2006

The purpose of this study is to determine the variables affecting adolescents' conformity behavior in bullying. The study subjects were 753 middle school and high school students. The data were analyzed using Chi-Square, ANOVA, and hierarchical regression analysis. The major findings are as follows. 1. The variables affecting bully-conformity behavior were sympathy, close friends to confide in, anxiety, social skills, and family harmony. The variables affecting victim-conformity behavior were social skills, sex, attitude toward school atmosphere, anxiety, and sympathy. The variables affecting onlooker behavior were anxiety, sex, and close friends to confide in. 2. Sympathy, self-esteem and social skills were higher in the victim-conformity group than in the other two groups. Anxiety was higher in the onlooker group than in the other two groups. In the case of the victim-conformity group compared to the bully-conformity group, the parents showed more generous attitude toward their children, a more harmonious atmosphere existed within family members, and the group showed better relationship with teachers. Finally, the victim-conformity group showed a positive attitude toward school atmosphere, compared to the other two groups.

• Knowledge Management Research
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• v.12 no.1
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• pp.53-76
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• 2011

This study aims to examine the effects of on premium convergence products buying behavior. This paper analyzed the positive attitude formation using the basic and extended TAM and also revealed how the positive premium convergence product attitude relate to relationship purchasing intention and word of mouth intention. The samples of 562 consumer indicate that the antecedents are consist of four dimension(perceived usefulness, perceived ease of use, social value) and attitude is developed into buying intention and word of mouth intention. We have reached the following conclusion about the antecedents and outcomes factors of customer attitude for the launch of premium convergence product. First, perceived usefulness, perceived delight, and social value had a positive effect on customer attitude but perceived ease of use did not. Second, we found that customer attitude had a positive effect on purchase intention and word-of mouth intention. Finally, interaction effect of perceived usefulness/perceived delight and social value had a positive effect on customer attitude. Our findings suggested that adoptian and diffusion of premium convergence product is influenced by several behavior factors. Managerially, our result emphasize that premium convergence products must satisfy not only the perceived usefulness/delight but also social value that consumers are seeking in order to be successful in the market. The theoretical and practical implications of these findings are discussed as well.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.4
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• pp.529-540
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• 1999

The purpose of this study is examine how price attitude and risk perception affect6 consumer's attitude to clothing discount stores. As for the methods of the research 313 female consumers who just finished shopping at discount stores were interviewed and questioned. The result is as the following. 1. The factors such as discount price inclination effective value inclination price-quality association and price-social grade association in the price attitude as well as social psychological risk and the risk of losing opportunity in the risk perception affected consumer's attitude to clothing discount store. 2. The domestic national brand discount store acquired the highest scores in all factors but discount inclination factor and low price inclination factor. No difference was seen between stores in terms of the risk perception. 3. The determining factors for repurchase intention were found to be store satisfaction and the attitude to clothing discount store. 4. The convenience of transportation the availability of exchange or repair the payment option the quality of the product and the attributes of the store e, g, good quality with relatively low price affected the store satisfaction. 5. Domestic national brand discount store showed higher score in 'good quality with relatively low price' than domestic casual brand discount store did. And difference between groups was found in repurchase intention, Conclusively most consumers using clothing discount stores are effective value-oriented.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.7
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• pp.1030-1041
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• 2007

The purposes of this study were to identify the sub-dimensions of consumers' attitude and types of loyalty behavior toward fashion brands, and to analyze the influence of consumers' brand attitudes on brand loyalty. A survey was conducted with the questionnaire for consumer's buying experience of fashion brand. A total of 350 questionnaires were distributed, and 341 complete responses were analyzed. Exploratory factor analysis, confirmatory factor analysis, path analysis, and multi-group analysis were used for data analysis. The results of this study were as follows. First, the consumers' brand attitude consisted of four sub-dimensions of affective, familiar, value-expressive, and utilitarian attitude. Second, each brand attitude significantly influenced the brand loyalty behavior(single-brand loyalty, multi-brand loyalty, and brand switching). Finally, the causal relationship between brand attitude and brand loyalty differed by consumer's variety seeking tendency.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.417-425
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• 2020

This study investigated predictors of the behavior related to particulate matter in nursing students. The participants in this descriptive study were 186 nursing students at K university in G city from May 1 to 14 in 2018. Collected data were analyzed by t-test, one-way ANOVA, Pearson's correlation coefficient, and multiple linear regression using SPSS WIN 18.0 program. The level of knowledge(10.6/15), attitude(59.94/75) and behavior(42.56/60) were relatively high. The significant predictors of the behavior were attitude(β=.591, p<.001), smoking(β=-.134, p=.049) and respiratory disease(β=.133, p=.025), and explained 40.1% of it. Educational programs to enhance nursing students' health promoting behaviors against particulate matter must be focused on attitude change.

• Korean Journal of Human Ecology
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• v.17 no.1
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• pp.141-150
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• 2008

The purpose of this study was to assess the causal relationships among hedonic belief, ambivalence, subjective norm, attitude and meat consumption behavior. A total of 318 questionnaires were completed. Structural equation model was used to measure the causal effects of constructs. Results of the study demonstrated that fit of the restricted baseline model is significantly worse than that of the unrestricted proposed model, in which more parameters are estimated. The effects of hedonic belief, ambivalence and subjective norm on attitude were statistically significant. The effects of hedonic belief, subjective norm and attitude on meat consumption were statistically significant. The effect of attitude on intention was statistically significant. Moreover, attitude played a mediating role in the relationships between hedonic belief and meat consumption, between ambivalence and meat consumption, and between subjective norm and intention. This study suggested that the consumer decision-making process for eating meat products is best modeled as a complex system that incorporates both direct and indirect effects on meat consumption. This study believed the evidence presented supports this position. Moreover, this study appeared to be a worthy area of pursuit.

• Korean Parent-Child Health Journal
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• v.10 no.2
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• pp.172-181
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• 2007

The purpose of this study was to review the concept, type and factors that affect child rearing attitude of parents and suggest desirable child rearing attitude of parents. Child rearing attitude of parents not only decide the quality of parent-child relationship but also affect child intellectual, emotional, social development and character. Many theorists suggest the type of child rearing attitude of parents, Schaefer's theory is commonly accepted. This model divided into 4 types, affectional-automatic attitude, affectional-controling attitude, rejecting-automatic attitude, rejecting-controling attitude. Through this study, confirmed factors that affect child rearing attitude of parents were family social position, parent's age and educational level, child gender. And other factors were mother has a job or not, marriage satisfaction, number of child and etc. Desirable parent's child rearing attitude were parent's consistency, understanding and acceptance of parents, parent's ideal behavior, democratic attitude of parents, parent's love for their children.