• Title/Summary/Keyword: attitude and behavior

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A Study on School Uniform Modification According to Lifestyle in High School Girls (여고생의 라이프스타일에 따른 교복변형행동 비교)

  • Wee, Eun-Hah
    • Journal of Korean Home Economics Education Association
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    • v.20 no.3
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    • pp.201-213
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    • 2008
  • This study was intended to examine the relationship between lifestyle and school uniform design modification in high school girls and provide basic data for guidance in the wearing of school uniform. The subjects of this study were 585 girls who were in the first and second grades of high schools throughout Gwangju. This study was executed using a questionnaire. The data from this study was processed using SPSS WIN 12.0(Kr). The results were as follows; This study hypothesized that the perception and attitude on school uniform modification would be significantly difference depending on lifestyles in high school girls. The significant differences appeared in a few items. So the results suggested that school uniform modification was a common that appeared in most high school girls. However it was affected by their lifestyle. specifically, a digital-dependence lifestyle group has a few different perceptions and attitudes on school uniform modification than the others. In other words, school uniform modification in high school girls who spend their most time in school is a general and universal clothing behavior by psychological factors rather than the effect of lifestyle. It is considered that rules concerning school uniform modification should allow students to express their individuality within certain limits. Teachers should instruct students to wear appropriate underwear rather than keep students under control with a fixed set of rules. If High school girls have a negative body image as a result of their exposed body, they should receive active educational guidance.

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The Effect of Government Officials' Cultural Bias to their Social Acceptance including a Case Study of Implementing New Air Traffic Flow Management System (공무원의 문화적 편향이 사회적 수용성에 미치는 영향 연구: 새로운 항공교통시스템 도입 사례를 중심으로)

  • Kim, Soo-Jung;Jin, Jang-Won;Park, Sung-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.4
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    • pp.493-503
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    • 2021
  • In this study aviation authority officials were classified into four cultural groups according to culture theory, and then questioned to determine the effects of cultural bias on their social acceptance of a new air traffic flow management system. Based on previous studies, cultural biases were categorized as egalitarianistic, individualistic, fatalistic, and hierarchical, and social acceptances were considered to be influenced by four variables, that is, perceptions of usefulness, work attitude, intention to use, and behavior (job absorption). Empirical analysis showed that hierarchy had a significant positive effect on social acceptance, and egalitarianism was found to have a significant positive effect on social acceptance with 95% credibility. We propose the organizational culture of Korean government be changed to accept the diverse opinions of government officials during the implementation phase of the new system recommended by ICAO.

A study on the meaning of abolition of abortion of abortion for nursing students using media (매체를 이용한 간호대학생의 낙태법폐지 의미고찰)

  • Kim, Mi-Hwa;Park, Sun-Hwa
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.9-14
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    • 2021
  • The purpose is a qualitative study to explore the self-consciousness of nursing students regarding the abolition of the abortion law using media. The participants of this study were 20 students who were first-year students at a university in M city, Gyeongsangbuk-do, and had strong awareness about the abolition of the abortion law. Data collection was done through self-reports within 72 hours of watching the video on life phenomena. The collected data were analyzed using Krippendorff's phenomenological method. As a result of analyzing the experiences related to the abolition of the abortion of abortion it was derived into 16 meaningful statements in 3 categories and 9 topics. Three categories were derived from 'disregarded dignity', ambiguity of boundaries, and 'reeducation in sex education'. As a result of this study, it was confirmed that the abolition of the abortion law in nursing colleges had opportunities for women's reproductive health promotion and women's human rights, and various social participation attitudes as nursing students. It is expected to be used as a useful basic data for student life counseling in the future, and it is expected to be used as a basic data for the development of reproductive health promotion education.

The Characteristics of Part-time Job experience of Youth Impact on Career Development (청소년의 아르바이트경험특성이 중소기업 인적자원의 진로발달에 미치는 영향)

  • Kim, San-Yong
    • Journal of Convergence for Information Technology
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    • v.7 no.3
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    • pp.159-164
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    • 2017
  • The purpose of this study is to develop and secure the human resources of SMEs by examining the causal relationship between job characteart-time job experience and career development of youth. In order to achieve the purpose of the study, 10,119 youths in the middle and high schools in Korea who participated in the panel data collection by the Korea Youth Policy Institute were surveyed from May 20 to July 12 in 2013, Panel data were used. The results of the study are as follows. First, it was found that the part-time job experience had a statistically significant effect on the planning, which is a sub-area of career development. Second, the part-time job experience has a statistically significant effect on attitude, a sub-domain of career development. Third, it was found that the part-time job experience had a statistically significant effect on the self knowledge, which is a sub-domain of career development. Fourth, it was shown that the part-time job experience had a statistically significant effect on career behavior, one of the sub-areas of career development. Fifth, it was found that the part-time experience characteristics had a statistically significant effect on the independence of sub-domains of career development. Therefore, since the part-time work of youth has a positive effect on career development, it is expected that the human resources of the future of SMEs will be secured if they create a place for career experience and job experience in connection with middle, high school and SMEs.

A Study on the Influence of Modern People's Hon-Bob Behavior (현대인의 혼밥 행위에 미치는 영향에 관한 연구)

  • Lee, Juong-Suk;Oh, Jong-Ryul
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.5
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    • pp.15-24
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    • 2019
  • The purpose of the study is to present implications for the management performance and improvement of enterprises through the study of the simplicity of meals, individual values, inhuman relationships, attitude formation, awareness and solitary eating behaviors. The research method was investigated by the judgment sampling method. The collected effective samples were validated using a confirmed factorial analysis to ensure the validity of the discriminatory validity and the internal validity of the convergent validity. First of all, the company should provide information to the people who eat alone to A recognize the simplicity of their meals. Second, we should ensure that the individual values of the Honbab people can be formed through various promotional strategies that can lead to the formation of attitudes. Third, companies should pursue diverse event strategies that can lead to the formation of attitudes of the people of the Honbab family. Fourth, event development such as the provision of a very special service for customers only will have to be conducted when visiting the stores of the Honbap people. Finally, companies should focus on promoting the convenience, convenience, and time-consuming advantages of eating alone through a variety of marketing, and strive to increase their customers.

Is it Enough to Have an 'Ethical Product' Label?: the Effects of Brand Reputation and Perceived Ethicality on Ethical Consumers' Choice ('윤리적 제품', 이름만으로 충분한가? 브랜드 명성과 지각된 윤리성의 정도가 소비자의 선택에 미치는 영향)

  • Lee, Cheonglim;Cha, Moon-Kyung
    • The Journal of the Korea Contents Association
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    • v.20 no.3
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    • pp.527-541
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    • 2020
  • Consumers' favorable attitude toward ethical brands, and the rise of ethical consumers, is a recent global trend. Nevertheless, prior studies have emerged that favoring ethical products does not necessarily lead to consumers' purchase. Focusing on this, authors attempted to explore what perceptions of the brand lead to purchase behavior. Three experiments were conducted for this purpose. Results are as follows. First, even in ethical products, consumers choose the product when it is perceived as more ethical. This tendency has been shown for both eco-friendly type and donation type products. Second, when there was no noticeable difference in ethicality, ethical consumers consider brand reputation as an important factor in choice. Third, results remains regardless of consumer individual characteristics (consumer altruism, conspicuousness). Note that, unexpectedly, the underdog effect was not observed among altruistic consumers. Several implications, limitations of research, and suggestions for future research were discussed.

A Study on Factors Affecting the Oral Health Promotion Behavior of middle school students based on subjective oral health (중학생들의 주관적 구강건강 상태에 따른 구강건강증진행위 영향요인 분석)

  • Lee, Eun-Kyoung;Cho, Mi-Suk;Lim, Hyun-Ju
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.12
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    • pp.5811-5818
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    • 2011
  • This study was carried out in order to be used as basic data in developing oral health program for adolescents hereafter by surveying which influence it has upon oral health knowledge and recognition depending on students' subjective oral health status targeting middle school students. First of all, examining about students' subjective oral health status, the 2nd graders accounted for 36.2% depending on school year, thereby having been indicated to be high in response as saying of being healthy in own teeth. It was indicated that the higher level of brushing teeth after lunch at school leads to the higher response as saying of being healthy in own teeth(p<0.05). The group with response as saying of healthy in own teeth was indicated to be higher in regularly visiting once or twice a year as the period of visiting dental clinic, and was indicated to be higher(p<0.001) in a visit for oral check-up even as for the aim of visiting dental clinic than other groups. Accordingly, the aim is to offer an opportunity of motivation that students will have interest in oral health, by carrying out continuously oral health education, and is also to increase knowledge and awareness level on oral health by allowing them to have positive attitude toward oral health.

A study of image on Honam Chinese poetry in 16th century (16세기 호남(湖南) 한시(漢詩)의 의상(意象) 연구(硏究) - 박상(朴祥), 임억령(林億齡), 고경명(高敬命)을 중심으로 -)

  • Kwon, Hyok-myong
    • (The)Study of the Eastern Classic
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    • no.63
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    • pp.43-82
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    • 2016
  • The purpose of this paper is to study the image of the 16th Century Honam Chinese poetry. for that, Park Sang, Im Eokryeong, Ko Gyeongmyeong in this study. This paper identified the characteristics of Ho Nam poetry is two things. First of all, is "literary talent does not acknowledge" consciousness and image of army. Park Sang, Im Eokryeong, Ko Gyeongmyeong was advanced to the center politics with excellent literary talent to the talents our 16th century Honam. However, at that time, the ruling layer was time to lead the politics. Therefore, the three people to frustration. Yet three people were criticizing the reality. And they thought that they were unhappy. It is unfortunate that they did because of their literary talent to be recognized. Three people were very sensitive to not be recognized literary talent. This is because they were subject to the management by the literary ability. It does not recognize the literary consciousness appears as sword, spear, admiral image. Second, The HwaIbulryu consciousness and image of integrity. Park Sang, Im Eokryeong, Ko Gyeongmyeong thought it not right politics. Yet continued to politics. This is not behavior that is typical scholar. What they did so because we follow a man named Yuhahye. A man named yuhahye pursue life, be it a dirty political reality was to continue the crest. But that never lose their integrity. Three people who will follow the life of this Yuhahye. This is a life attitude graft Japanese apricot flower, oriole, rock of pillar, appears as an image.

Cause-Related Marketing of Amway Korea (Focus on the Campaign for Nutrilite's Kid Health) (한국 암웨이 대의명분 마케팅 (뉴트리라이트 어린이 건강지킴이 캠페인을 중심으로))

  • Yoo, Chang Jo;Park, Heung Soo;Kang, Seong Ho;Kwon, Gae Eun;Bae, Su Jung
    • Asia Marketing Journal
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    • v.11 no.3
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    • pp.205-224
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    • 2009
  • Social responsibility which a corporation should be aware of is increasing as it plays a more important role in society. Corporate Social Responsibility (CSR) was taken by some huge entrepreneurs in the past. Conversely, CSR is prized one of important business activities for every corporate nowadays. Cause-related marketing draws particularly special attention among various CSRs, because it has a direct and positive effect on purchasing behavior. Marketing activity of Amway Korea is an excellent example of the cause-related marketing in Korea. Mid 2000s, some multilevel marketing firms had evaded the law, customer had negative attitude towards Amway Korea. Amway Korea, however, has overcome the difficulties by cause-related marketing, which is called campaign for Nutrilite's kid health. Present case examines the cause-related marketing, which Amway Korea has been doing for 10 years. Especially, we investigate specific factors, which differentiated CSR of Amway Korea from one of other firms. Lastly, we discuss a future action for Amway Korea's cause-related marketing and implications.

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A Study on Actual Usage of Information Systems: Focusing on System Quality of Mobile Service (정보시스템의 실제 이용에 대한 연구: 모바일 서비스 시스템 품질을 중심으로)

  • Cho, Woo-Chul;Kim, Kimin;Yang, Sung-Byung
    • Asia pacific journal of information systems
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    • v.24 no.4
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    • pp.611-635
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    • 2014
  • Information systems (IS) have become ubiquitous and changed every aspect of how people live their lives. While some IS have been successfully adopted and widely used, others have failed to be adopted and crowded out in spite of remarkable progress in technologies. Both the technology acceptance model (TAM) and the IS Success Model (ISSM), among many others, have contributed to explain the reasons of success as well as failure in IS adoption and usage. While the TAM suggests that intention to use and perceived usefulness lead to actual IS usage, the ISSM indicates that information quality, system quality, and service quality affect IS usage and user satisfaction. Upon literature review, however, we found a significant void in theoretical development and its applications that employ either of the two models, and we raise research questions. First of all, in spite of the causal relationship between intention to use and actual usage, in most previous studies, only intention to use was employed as a dependent variable without overt explaining its relationship with actual usage. Moreover, even in a few studies that employed actual IS usage as a dependent variable, the degree of actual usage was measured based on users' perceptual responses to survey questionnaires. However, the measurement of actual usage based on survey responses might not be 'actual' usage in a strict sense that responders' perception may be distorted due to their selective perceptions or stereotypes. By the same token, the degree of system quality that IS users perceive might not be 'real' quality as well. This study seeks to fill this void by measuring the variables of actual usage and system quality using 'fact' data such as system logs and specifications of users' information and communications technology (ICT) devices. More specifically, we propose an integrated research model that bring together the TAM and the ISSM. The integrated model is composed of both the variables that are to be measured using fact as well as survey data. By employing the integrated model, we expect to reveal the difference between real and perceived degree of system quality, and to investigate the relationship between the perception-based measure of intention to use and the fact-based measure of actual usage. Furthermore, we also aim to add empirical findings on the general research question: what factors influence actual IS usage and how? In order to address the research question and to examine the research model, we selected a mobile campus application (MCA). We collected both fact data and survey data. For fact data, we retrieved them from the system logs such information as menu usage counts, user's device performance, display size, and operating system revision version number. At the same time, we conducted a survey among university students who use an MCA, and collected 180 valid responses. A partial least square (PLS) method was employed to validate our research model. Among nine hypotheses developed, we found five were supported while four were not. In detail, the relationships between (1) perceived system quality and perceived usefulness, (2) perceived system quality and perceived intention to use, (3) perceived usefulness and perceived intention to use, (4) quality of device platform and actual IS usage, and (5) perceived intention to use and actual IS usage were found to be significant. In comparison, the relationships between (1) quality of device platform and perceived system quality, (2) quality of device platform and perceived usefulness, (3) quality of device platform and perceived intention to use, and (4) perceived system quality and actual IS usage were not significant. The results of the study reveal notable differences from those of previous studies. First, although perceived intention to use shows a positive effect on actual IS usage, its explanatory power is very weak ($R^2$=0.064). Second, fact-based system quality (quality of user's device platform) shows a direct impact on actual IS usage without the mediating role of intention to use. Lastly, the relationships between perceived system quality (perception-based system quality) and other constructs show completely different results from those between quality of device platform (fact-based system quality) and other constructs. In the post-hoc analysis, IS users' past behavior was additionally included in the research model to further investigate the cause of such a low explanatory power of actual IS usage. The results show that past IS usage has a strong positive effect on current IS usage while intention to use does not have, implying that IS usage has already become a habitual behavior. This study provides the following several implications. First, we verify that fact-based data (i.e., system logs of real usage records) are more likely to reflect IS users' actual usage than perception-based data. In addition, by identifying the direct impact of quality of device platform on actual IS usage (without any mediating roles of attitude or intention), this study triggers further research on other potential factors that may directly influence actual IS usage. Furthermore, the results of the study provide practical strategic implications that organizations equipped with high-quality systems may directly expect high level of system usage.