• Title/Summary/Keyword: attitude and behavior

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A Study on the Market Penetration of Imported Apparel and Consumer Attitude toward the Country-of-Origin (시장 개방하에서 수입 의류의 시장 침투와 의류상품의 원산지에 대한 소비자 태도 조사)

  • 전경숙;민신기
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.2
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    • pp.357-367
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    • 1997
  • The success of apparel goods mainly depends on the purchase behavior of end use consumers. The decision making processes of apparel merchandise are very complicated according to the many information cues available to the consumers. The country-of-origin is one of the extrinsic cues to affect the consumers 'decision. To study the effect of country -of-origin, the Polo style knit shirts were chosen as stimuli to the male and the female subjects (total 527) aged from 18 to 35. The identical nine shirts (3 countries$\times$3 levels of price) were carefully manipulated for the treatments. The three countries labelled are Italy as industrialized country, China as less developed one, and Korea. In addition to the country-of -origin, the prices of the shirts were exposed to the respondents. The price levels were 14,000 won for the low, 39,000 won for the moderate, and 64,000 won for the high price level. The findings were as follows: 1) As price was increased, the perceived value and purchase intention were decresed. Price was not statistically significant to perceived quality, but it was significant to perceived value and willingness to buy. 2) The merchandise of "Made in Italy" was evaluated higher than those of "Made in Korea" and "Made in China" The country-of-origin had statistically significant influences on the perceived quality, perceived value and also willingness to buy. 3) The interaction between the two factors, country-of-origin and price, was not observed.n and price, was not observed.

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The Nutritional Status of the Female Elderly Residents in Nursing Home -II. Social, Psychological and Physical Health Status- (사회복지 시설 여자 노인의 영양 건강상태 -II. 사회적, 심리적, 신체적 건강상태-)

  • 송용숙
    • Journal of Nutrition and Health
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    • v.28 no.11
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    • pp.1117-1128
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    • 1995
  • This study investigated whether social and psychological factors were related to nutritional status of the elderly. Food habits, social contacts and psychological the test score were collected from 86 institutionalized elderly women aged 65-96 in Chon-buk area. Social health status was measured by score of social contacts with others. Depression, self-esteem and locus of control were measured to evaluate psychological health status by using Zung DSI(Depression Status Intentory), Rosenberg SES(Self-esteem scale) and Rotter's vs external control, respectively. Social contacts of the total subjects were lowered, and in the group of over 85, contacts with relatives were significantly decreased compare to under 85 years of age groups. Psychological health status such as depression and self-esteem were also lowered, but locus of control showed internal control that indicates positive attitude to eating behavior. Most of the nutrients intake were positively correlated to self-esteem scores(p<0.05), but not to nutritional risk index score. Intake of vitamin C was related to social health status as well as psychological health status. Increasing the number of contact with relatives, intakes of carbohydrates, fiber, vit B1, vit C, Ca and P were elevated(p<0.05). As the score of self-esteem increased, intakes of fiber, Fe, vit B1, niacin, vit C, and vit A were increased. It is suggested that social activity and health education programs will be needed to improve the nutritional status of the institutionalized elderly.

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Classification of Parents' Materialism Inclination Recognized by the Adolescents and Analysis of Their Financial Characteristics (청소년이 지각한 부모의 물질주의 성향과 그에 따른 유형 분류 및 재정적 특성 분석)

  • Hong, Eun-Sil
    • Journal of Families and Better Life
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    • v.26 no.5
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    • pp.377-390
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    • 2008
  • This paper investigated materialism inclination of the parents recognized by the adolescents and analysed the relationships between 5 categorized types about parents' materialism inclination and financial characteristics of the adolescents. Statistical analysis was achieved by using Cronbach'$\alpha$, paired t-test, one-way ANOVA, two-way ANOVA, Duncan's multiple range test, chi-square analysis, and Ward' hierarchical cluster analysis with a total of 801 questionnaires. The results are summarized as follows: First, the adolescents felt that calculated points of father and mother's materialism inclination were lower than median points and mother's inclination for materialism was higher than that of father. Second, five categories were classified according to materialism inclination of parents. First classified category was the type which showed both parents had little interest in materials and the second category was the type which father had strong interest in materials. The third one was the type which mother had strong interest in materials. The last two categories were the ones which both parents had much interest in materials. Final result of this study revealed that attitudes of the adolescents for materialism and money were higher for those whose parents had strong interest in materialism than those whose parents had little materialism interest. They showed not only the behaviors of impulsive and overspending consumption but also low financial satisfaction and high financial stress.

Effect of Weight-Related Concerns and Dietary Behavior on Eating Disorder Risk in Korean Women

  • Kim, Jung-Hyun;Lim, Yun-Sook;Jun, In-Kyung
    • International Journal of Human Ecology
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    • v.9 no.1
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    • pp.97-106
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    • 2008
  • This study investigated the relationships between eating disorder risk, body image perception, weight control, and dietary habits in Korean women. Body shape perception, the Eating Attitude Test (EAT-26) and dietary habit information were collected by a self-administered questionnaire to 373 adult women and the data were analyzed by the Chi-square test. 31.4% of the women were classified in the eating disorder group by a score of over 20 points on the EAT-26. Compared to the normal group, more women in the eating disorder risk group perceived that a thin body shape was the ideal body shape and were dissatisfied with their body shape. This group was also more interested in weight control and more likely to try weight control methods. The eating disorder risk group was more likely to skip meals and snacks than the normal group. In addition, they had a greater appetite and a higher frequency of overeating than the normal group. Over 30% of the Korean women surveyed were categorized at high risk of eating disorders. They were more likely to overestimate body weight and shape and tried to control their weight by inappropriate methods. To prevent eating disorders in adult women, nutrition education programs should incorporate strategies to change inaccurate self-body image and to disseminate information about healthy weight control methods.

Changes in Environmental Attitudes of Middle and High School Students after Anuran Call Monitoring (무미양서류의 음성 신호를 이용한 생물 모니터링의 수행에 따른 중. 고등학생들의 환경 인식 변화)

  • Kim Su-Kyung;Sung Ha-Cheol;Park Dae-Sik;Park Shi-Ryong
    • Hwankyungkyoyuk
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    • v.19 no.1 s.29
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    • pp.104-115
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    • 2006
  • This study was conducted to investigate whether attitudes and recognitions of middle and high school students regarding environmental concerns were improved after anuran call monitoring. It was a step toward monitoring local environmental changes with anuran calls. Three-striped pond frogs (Rana nigromaculata), Bullfrogs (R. catesbeiana), and Narrow-mouthed toads (Kaloula borealis) were surveyed to determine local abundance and distribution of them in 12 study sites using their advertising calls. A published booklet, which contains morphological, physiological, ecological, and acoustic information on amphibian species and methods of monitoring anuran calls were provided to monitoring students for identifying the three species. Pretest-posttest were conducted before and after monitoring from 10 April to 28 August in 2005 to determine how the monitoring students changed their attitudes on environmental issues, increased knowledges on amphibians, and improved the understanding on the cause and effect of declining amphibian populations. The amphibian monitoring program was effective to improve the students' attitudes towards conserving environments as well as the students' knowledge on general behavior and ecology of various amphibian species although their understanding about various environmental problems was not. In addition, the program increased the students' understanding on the problems of declining amphibian populations.

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Risk-Incorporated Trajectory Prediction to Prevent Contact Collisions on Construction Sites

  • Rashid, Khandakar M.;Datta, Songjukta;Behzadan, Amir H.;Hasan, Raiful
    • Journal of Construction Engineering and Project Management
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    • v.8 no.1
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    • pp.10-21
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    • 2018
  • Many construction projects involve a plethora of safety-related problems that can cause loss of productivity, diminished revenue, time overruns, and legal challenges. Incorporating data collection and analytics methods can help overcome the root causes of many such problems. However, in a dynamic construction workplace collecting data from a large number of resources is not a trivial task and can be costly, while many contractors lack the motivation to incorporate technology in their activities. In this research, an Android-based mobile application, Preemptive Construction Site Safety (PCS2) is developed and tested for real-time location tracking, trajectory prediction, and prevention of potential collisions between workers and site hazards. PCS2 uses ubiquitous mobile technology (smartphones) for positional data collection, and a robust trajectory prediction technique that couples hidden Markov model (HMM) with risk-taking behavior modeling. The effectiveness of PCS2 is evaluated in field experiments where impending collisions are predicted and safety alerts are generated with enough lead time for the user. With further improvement in interface design and underlying mathematical models, PCS2 will have practical benefits in large scale multi-agent construction worksites by significantly reducing the likelihood of proximity-related accidents between workers and equipment.

How YouTube Influencers Impact Customers' Purchase Intention: An Empirical Study of Cosmetic Brands in Vietnam

  • LE, Thanh Vi;ALANG, Tho;TRAN, Quang Tri
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.9
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    • pp.101-111
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    • 2021
  • This study investigates the impact of heuristic factors on customers' perception of information credibility of influencers on YouTube channels, and the association between customers' perception of information credibility and brand attitude, brand credibility, and purchase intention of cosmetic products in Vietnam. A quantitative approach is employed, with a survey of 270 females who are frequent viewers of beauty content on YouTube channels. The data reliability and validity go through various statistical tests including exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Also, structural equation modeling (SEM) is applied to test the hypotheses. The results reveal that there is a positive association between heuristic factors and the perception of information credibility. This perception of information credibility also influences positively on customers' attitudes toward the brand and brand credibility. Purchase intention is also found to be positively associated with the two latter variables. The study's main findings not only offer advice to practitioners on how to choose the right product endorsers and advertising platforms, but they also offer novel insight from the Vietnamese context that could help to extend the heuristic-systematic model and customers' buy intention behavior.

Convergence research on the speaker's voice perceived by listener, and suggestions for future research application

  • Hahm, SangWoo
    • International journal of advanced smart convergence
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    • v.11 no.1
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    • pp.55-63
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    • 2022
  • Although research on the leader's or speaker's voice has been continuously conducted, existing research has a single point of view. Sound analysis of voice characteristics has been studied from engineering perspectives, and leadership trait theory has been studied from a business perspective. Convergence studies on leader voice and member cognition are being attempted today. Convergence research on voice has a positive effect on refinement of voice analysis, diversification of voice use, and establishment of voice utilization strategy. This study explains the current flow of research on convergence between speaker's voice and listener's perception, and suggests a direction for the future development of voice fusion research. Furthermore, in connection with AI in the 4th industrial age, new attempts for voice research are sought. First, advances in AI focus on strategically generating the voices needed for individual situations. Second, the voice corrected in real time will support the leader and speaker to utilize the desired voice type. Third, voices through AI based on big data will affect the cognition, attitude and behavior of individual listeners who members, customers, and students in more diverse situations. The purpose and significance of this study is to suggest the way to research the leader's voice recognized by members, and to suggest a method that can be applied in various situations.

Comparison Study of Body Weight Perception and Physiological Index by Body Mass Index Level in Young Adult Women (초기 성인기 여성의 체중에 따른 주관적 체격인식과 생리지표 비교)

  • Cho, Chung-Min;Han, Suk-Jung;Lee, Young-Ran;Im, Mee-Young
    • Journal of Korean Public Health Nursing
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    • v.23 no.2
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    • pp.306-317
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    • 2009
  • Objectives: The purpose of this study was to assess the characteristics of body weight perception and physiological index in young adult women. Methods: Subjects were 283 Korea women. Data was from the 2005 Korean National Health and Survey. Three groups-low normal and overweight-were based on Body mass index(BMI). General characteristics, health status perception, weight control behavior and physiological index such as BMI, total cholesterol, high-density cholesterol (HDL), low-density cholesterol (LDL), triglyceride, systolic and diastolic blood pressure, and waist circumference were compared. Data were analyzed by t-test, $x^2$-test and ANOVA using SPSS program. Results: Of the normal weight group, 28.7% of subjects perceived themselves as overweight. Of the low weight group, 30.3% regarded their weight as normal weight. Of the overweight subjects, weight control was attempted by exercise (50.1%) and food reduction (77.1%). Significant group-related differences were evident in HDL, LDL, triglyceride, systolic blood pressure and waist circumference among three groups. Conclusions: Perception and attitude regarding body weight can be inaccurate. A weight control program should consider the relation of physiological index and weight based on BMI.

A Study on Consumer Preference Factors to Domestic Versus Imported Apparel (국내 및 수입 유명 의류에 대한 소비자 선호요인 비교연구 - 여성복을 중심으로 -)

  • 장은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.1
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    • pp.182-193
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    • 1997
  • The purpose of this study was to investigate the actual state of introduction and distribution of import apparel and to identify which characteristics of import apparels were different from domestic apparels by analysing consumer's evaluation attitudeto import apparels comparatively. Inaddition, by forming consumer groups who prefered import apparels and who prefered domestic apparels consumer characteristics and factors of each group were investigated. Results of this study are summarized as follows; 1. The degree of recognition of domestic or import well-known apparel brands were both high as 79.1% was to national brandcomparing with 77.0% of import brands. Average holding articles of import apparels were increasing up to 2.08 per person. 2. Consumers gave better evaluation to import apparel in all its aspects. With respects of the economic value and thepractical value, domestic apparel brands were evaluated better than import apparel brands while import apparel brands were evaluated better than domestic apparel brands with respects of design, brand image, and quality value. 3. Consumer group who has preference to import apparel has the tendency of high degree of clothing expenditure and low degree of economical behavior in clothing life st)4e and high degree of brand preferency. Futhermore, such group was not affirmative to negative effect of purchasing import goodsand open-trade policy. 4. Core factors affecting the preference to import apparel were design evaluation attitude, general reluctancy to buying imports, brand-oriented clouting life style, and degree of prossession of import apparel, as enumerated in the order of importance.

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