• Journal of Distribution Science
• /
• v.10 no.2
• /
• pp.53-62
• /
• 2012

Well-being is a reflection of current sociocultural trends that focus on the quality of life based on economic growth. Furthermore, organic food is believed to help people maintain good health and therefore leads to increased consumption of organic foods. Therefore, consumer interest in organic food is increasing, causing its market to grow, and this trend will be maintained in the future. The abuse of agricultural pesticides, gene manipulation, and bovine spongiform encephalopathy has caused consumers to worry about food safety. The well-being trend has also contributed to consumers' growing interest inorganic food and organic agricultural products. A consumer's choice offood is a complex processes affected by various factors. In particular, organic food is considered an individualistic merit good, considering the consumers' preferences related to certification policies. Therefore, various factors such as personal characteristics and sense of value could affect consumers' decisions. This research focused on an analysis of the factors influencing consumers' purchasing intention for organic food on the basis of an increase in organic food consumption. The research method was based on the theory of planned behavior (TPB). Factors such as consumer characteristics regarding food consumption, purchasing frequency, and other factors affecting purchasing intention were presented. The hypothesis was set using advanced research and stated that it is easier to forecast purchasing intentions by combining the theory of planned behavior and personal characteristics of consumer. The results show that two dimensions, attitude and perceived behavioral control, have statistically significant influence on the purchasing intention. It can be said that a positive attitude toward organic foods in particular increases the possibility of purchasing intention. In addition, consumers who consume more organic food products are more likely to have positive attitudes, and, in the past, purchasing frequency has positively influenced purchasing intention of organic foods. Consumers' negative feelings about the non-purchase of organic foods also showed a negative influence on purchasing intentions. In other words, even though consumers feel uncomfortable when not consuming organic food products, they do not try to purchase such products because of this feeling of discomfort. Furthermore, the subjective norm and the behavioral control of food-related involvement do not have a statistically significant influence on the purchasing intention or attitudes. This research verified the influence of factors related to purchasing intention. This study has several limitations: (1) even though consumers' responses can change based on the type of food, the types of food were not classified in this study; (2) future studies are necessary to analyze the attitudes of consumers on the basis of their purchasing experiences with organic foods.

• Management & Information Systems Review
• /
• v.31 no.2
• /
• pp.199-230
• /
• 2012

This study introduced trust dimension as a mediating variable and analyzed in order to investigate the empirical mechanism on the process of leader's emotional intelligence which is a emotional factor to produce organizational effectiveness. Based on the empirical analysis, first of all, this study found whether the team leader's emotional intelligence gives an influence on the subordinate's trust in leader. Secondly, this study examined the multidimensionality of trust by selecting subordinate's cognition-based trust and affect-based trust on the team leader as mediating variables between team leaders's emotional intelligence and subordinate's affective commitment, organizational citizenship behavior. I found the theoretical implications based on this study; first, from the view on cognition-based and emotion-based trust, the integrated verification of the process of the trust in leader as a mediating role, second, verification of the relationship between leader's emotional intelligence and trust in leader which was not studied before, third, the methodological try to prevent from the common method bias problem through the evaluation of a team leader on a subordinate's organizational citizenship behavior. This study also suggested the ways to apply those theoretical implications to human resource management.

• The Journal of Korean Philosophical History
• /
• no.28
• /
• pp.155-182
• /
• 2010

When we divide Environmental Ethics education into the elements of 'knowledge - emotion - behavior', we need to focus on 'knowledge' at high school level. In general Moral Education, 'knowledge - emotion - behavior' is a circular link, but as Environmental Ethics is a matter of 'consciousness', it is desirable to instruct with the process of 'knowledge>emotion, behavior'. Teaching 'Consciousness on Nature' is not recommended at elementary or middle school level because it demands higher inference. On the contrary, considering the reality in high school it is not recommended to teach the necessity and method of recycling or to go field trip to the polluted area. Rather, it is better to inform the students of Environmental Ethics' viewpoints and let them know the ways of moral judgments. The view of nature in Orientalism is well explained through the Environmental Ethics' viewpoint. To explain the view of nature in Orientalism we should concentrate on the theory, not on the attitude of life. And we should rather compare the viewpoints of nature in Confucianism, Taoism and Buddhism respectively than explain in Orientalism all together. That is, if we compare with the viewpoints of Environmental Ethics and explain similarities & differences in Confucianism, Taoism and Buddhism, we can complement Environmental Ethics or present the third approach.

• Korean Journal of Community Nutrition
• /
• v.11 no.3
• /
• pp.383-391
• /
• 2006

The purposes of this study were to examine the impacts of characteristics of bakery cafe customers and service quality on customer perceived value, customer satisfaction, intention to revisit, and intention to recommend, and to provide comprehensive understanding on attitudes and behaviors of bakery cafe customers. The questionnaire was developed through literature review and focus group interviews and was modified after pilot test. The questionnaires for the main survey were distributed to 320 males and females aged 20 and over in Seoul. A total of 275 questionnaires were used for analyses (85.9%) and the statistical analyses were completed using SPSS Win (12.0) for descriptive analyses, regression analyses, and correlation analysis. The main results were as follows. There were significant differences of intention to revisit between groups of different gender, age, and personal expenses. The service quality of product dimension affected all tested variables, and the service quality of services and price dimension had effects on customer perceived value and intention to recommend. Customer satisfaction was a unique variable that is affected by service quality of the interior environments dimension. Overall, researchers and managers of bakery cafes should understand customer attitudes and behaviors, and the results of this study would help to establish marketing strategies that meet target customers' needs.

• Journal of the Korean Home Economics Association
• /
• v.34 no.5
• /
• pp.307-325
• /
• 1996

The purpose of this study is to examine aspects stressors experienced by adolescents and make a comparison of their coping in terms of criteria of average and delinquent, male and female. The subjects were 506 adolescents of 2nd grade high school in Taejon and delinquent in D,A city. The data was analyzed by mean, standard deviation, two way ANOVA, and correlation analysis. The main results of this study were as follows: (a) It was found that regardless and behavior patterns, adolescents feel stress by pocket maney problem, relationship with teachers, and mental health(in the descending order). It is interesting to note that the stress from girl and boy friends proved to be much higher with delinquent adolescents than with average ones. In the case of subcategories of health, family relationship, and school life, it was found that average adolescents feel more stress than delinquents ones, whereas the reverse is case with the problem of relationship with relatives, school friends, and girl or boy friends. On the other hand, it was discoved that for the problem of physical and mental health, pocket money, parent and school friend relationships, females feel more stress than males. (b) With the differences of the coping og stress, it was found that while average adolescents as a whole tend to rely upon logical analysis and positive attitude, delinequent counterparts expect alternative reward and reveal the avoidance coping of emotional discharge. (c) The correlation between the stressors and coping showed partial differences, as the differences in the relation between average and delinquent adolescents, males and females in each sub-category.

• KIEAE Journal
• /
• v.12 no.2
• /
• pp.15-24
• /
• 2012

The purpose of this study is to understand children's participating behavior on the environment-improving process of a community child center, and to develop participating technique and tools that can be appliable. For this, a workshop, constructions, and an evaluation research were done on the premise that children participate in process of designing a community child center. The result of study is as follows. (1) A survey chart, questionaries, preference image chart, and attitude measurement chart used in this study were easy to understand, simple, and thus found to be a useful technique and tool that could make children participate more active and interested. (2) As children participated more on the environment-improving process of community child centers, their demands became more diverse and specific, and their levels of satisfaction were high. (3) The change of satisfaction level before construction and after, and consistent demands for the separation of studying space between upper and lower graders show that children understand their physical environment changes well, and have clear ideas on how their studying space should be composed.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.18 no.4
• /
• pp.87-99
• /
• 2016

The purpose of this study was to investigate the appearance orientation and clothing and cosmetics purchasing behaviors according to media contact responses. The subjects were 445 female university students in Daejeon and Chungnam province. The measuring instruments was a questionnaire with media contact responses, appearance orientation, clothing and cosmetics purchasing behavior, and subjects' demographic characteristics. The data were analyzed by Cronbach's ${\alpha}$, frequency analysis, ${\chi}^2$ test, ANOVA, Duncan's multiple range test, and regression analysis using SPSS program. The results were as follows. First, female university students had very positive response and attitude on entertainers' appearance, style and products showed by media. Second, media contact response had a significant effect on appearance orientation. The group with a high level of media contact response showed higher appearance orientation than the groups with mediate and low level of media contact response. Third, media contact response had meaningful effects on clothing and cosmetics purchasing behaviors. The group with a high level of media contact response showed higher shopping frequency, purchasing frequency, and more spending on clothing and cosmetics than other groups.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.11
• /
• pp.1527-1576
• /
• 2002

Quick Response based Mass-Customization can be produced and distributed customized goods and services on mass basis in apparel e-business. Because consumers can: t touch and feel the apparel products in e-business, they tend to have the negative buying behavior. The purpose of this study is to investigate the differences of consumer's texture sensibility of apparel products based on marketing channels (on-line/off-line). Two types of questionnaires for on-line and of f-line were used to assess consumer sensibility on apparel fabric. The 8 swatches were selected in regard to the previous literatures. 205 questionnaires for each type (on-line/off-line) were distributed. Statistical devices were t-test, mean and standard deviation with SPSS10.0. The result of this study was showed that there were partially significant differences on consumers' texture sensibility on apparel products between on-line and off-line. Under on-line environment, consumers perceived corduroy as warm, strong, and sandy. taffeta as warm, sandy, and glossy, denim as sandy, and warm, organza as sandy, and thin, satin as sandy, dense, and modern, chiffon as sandy, and flat, velvet as warm, and soft, single jersey as warm, soft, and comfortable. Therefore, apparel firms cooperating based Mass-Customization in e-business have to pay attention to the differences on consumers’ texture sensibility of on-line apparel products from those of off-line.

• Korean Journal of Human Ecology
• /
• v.6 no.1
• /
• pp.79-88
• /
• 1997

The postpurchase process is the phase that consumers evaluate products or services while using them. And then, they may experience satisfaction/dissatisfaction and emotions elicited products or services. The satisfaction and emotions may be important concepts in consumer behavior such as brand attitude, purchase intentions and using. The purpose of this study was to examine the effects of emotions elicited clothing products on product satisfaction and using in postpurchase. The subjects in this study were selected 500 females. The data were collected by using questionnaires, and 431 data were analysed. The results were as follows: The emotions in postpurchase process were consisted of three dimensions; unpleasure, pleasure, security/activity. These three emotions had the causal effects on product satisfaction significantly, and the unpleasure influenced stronger than others on satisfaction. In addition, the emotions were related to using and the ownership of clothing products. The emotions of pleasure and the security/activity influenced on the ownership, and the security/activity and unpleasure influenced on using clothing products. Therefore, the results in this study imply that consumption emotions elicited clothing products would be multidimensional, and the emotional factors would be important indicators for explaining the satisfaction. The positive affects were related to using clothes, which is, the consumer would have fulfilled their hedonic desires by wearing clothes. Also, the positive affects would be the basis for marketing strategies of sales promotions in clothing products.

• Korean Journal of Child Studies
• /
• v.6 no.1
• /
• pp.75-92
• /
• 1985

The purpose of this study was to investigate the relationship between the psychological/physical home environment, and children's moral judgement and moral behaviors. The subjects for this study were a normal group of 58 children and a delinquent group of 54 children. The normal children were selected from elementary and middle schools in Taegu city, and the delinquent children were from two juvenile prisons in the Taegu area. Children's moral judgement scores were measured by levels of moral judgement as conceptualized by Kohlberg. The major findings of this study were that: 1) There were significant differences between the normal and delinquent groups on democratic conduct, permissive attitude, degree of intimacy between parent and child, and materialism orientation. 2) There were significant differences between the normal and delinquent group on life or death of real parent, living with parents, separation, bereavement or divorce, mother's age, father's educational level, and father's occupational level. 3) There were significant differences between the normal and delinquent group on children's moral judgement scales. 4) Father's educational level was the best index for predicting psychological and physical home environment variables and differences between normal and delinquent children on level of moral judgement.