• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.12
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• pp.1425-1439
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• 2011

The present research developed and empirically examined a theoretical model called a Mobile Channel Extension Model for consumer behavior toward mobile commerce. We proposed three antecedents: compatibility of, subjective norm regarding, and media influence regarding mobile use for communication purposes that influence the attitude toward the subjective norm and media influences of mobile use for shopping. These in turn positively influenced the consume's intention to use mobile devices for shopping. A Structural equation modeling analysis, using the data collected from a national online survey of 524 U. S. multichannel shoppers, confirmed the proposed model. The theoretical implications of these effects were discussed and managerial suggestions were made for both academicians and practitioners.

• The Journal of Internal Korean Medicine
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• v.33 no.4
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• pp.543-557
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• 2012

Objectives : The purpose of this study which adopted a qualitative method was to evaluate blood pressure management behaviors of pre- and stage 1 hypertension patients and to provide fundamental data for developing a strategy about proper oriental medical treatment through analyzing factors related to a moxibustion clinical trial. Methods : Semi-structured interviews that focused on personal experiences with hypertension and its management were conducted with 10 hypertensive patients. The interviews lasted for approximately 50 minutes. Results : Most participants recognized that the direct cause of high blood pressure was unhealthy behavior rather than inheritance. Thus, the hypertensive patient believed they could recover their blood pressure to a normal level through removing the direct cause of hypertension instead of taking drugs. The reasons for these statements were that the drugs for controlling hypertension are not natural and they may have side effects. On future management plan of patients, most of them will continue to keep moxibustion and healthy behavior in the well-controlled blood pressure group. However in the uncontrolled blood pressure group, there was an increasing tendency to begin medication. Conclusions : For developing a strategy for an individual approach to hypertension management, we need to develop a client-centered attitude and strategy. That is, we need to tailor our approach to individual cases to avoid generalizations and stereotyping when developing an adherence increasing strategy.

• Journal of Korean Academy of Nursing
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• v.6 no.1
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• pp.41-50
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• 1976

This study was carried out to collect basic information on the knowledge and attributes and behavior related to the prevention of breast cancer of a Sample Seoul women. Similar studies had dealt with samples of tumor clinic patients and their families and with non-professional hospital welters. The sample for this study was drawn by women out patients from eight centrally located general hospitals, in Seoul where the number of annual out patients exceeded 100,000, and the number of beds exceeded 100. The interview schedule consisted 33 questions related to knowledge, attitude, and behavior related to prevention of breast cancer. It was modified from the previous on cancer studies. The investigator interviewed 665 women over 20 years of age, from those who visited these eight hospitals from 24, June to 20, August 1975. More than half of the respondents were housewives and primarily in the 20 to 29 ages group. They had a mean level of 3.562 pregnancies and 1,986 children. 33.4% were high-school graduates, 32.2% had a monthly family income in the 50,000 to 100,000 won range. 75% of the respondents had heard about breast cancer through mass media or personal media, but the majority of respondents did not have an accurate understanding of it. This varied according to educational, economical income and occupations. The primary reason given for maintaining distance from a patient with breast cancer was not because of cancer but simply because person was a patient. 74.7% of the respondents thought that early cancer of the breast could be cured with early treatment. Only 5.3% of the respondents had ever had a physical examination and only 6.3% practised self examination of the breast.

• Journal of the Korea Society of Computer and Information
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• v.17 no.3
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• pp.175-183
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• 2012

The study investigates peer rating, one of the most commonly used sources of performance rating other than those of supervisors. On the whole, both field and laboratory studies indicate that peer assessment is a valid and reliable evaluation procedure, but on average, peer rating is not usually accurate. The aim of the investigation is to explore the relationship of beliefs and attitude about the performance appraisal system as well as a dispositional characteristic as self-monitoring with rating behavior. In particular, the study tests whether the relationship between rating context variables-appraisal self efficacy and appraisal validity- and rating behavior depends in part on the personality of the rater. Data from 445 undergraduate students are analyzed for hypotheses testing. The study finds evidences that the high on appraisal self efficacy and appraisal validity are more likely to affect discriminating rating tendency and to reduce rating level. Results also show that self-monitoring make the moderating effects between contextual factors and rating behaviors. Some implications, future research directions, and limitations are discussed.

• Korean Journal of Health Education and Promotion
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• v.26 no.2
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• pp.49-61
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• 2009

Objectives: The purpose of the study was to test the applicability of the Theory of Planned Behavior(TPB) to Korean adult smokers in order to obtain an enhanced understanding of their smoking-cessation intention and to establish strategies for effective smoking-cessation interventions at the community clinic. Methods: The data came from a survey that was conducted on adult male smokers who visited the smoking-cessation clinic at H community clinic in Korea from January to November in 2006 (N=434). Included in the survey were questions asking core variables and salient belief variables dictated by TPB. A structural equation model was established using TPB and data were analyzed to examine the applicability of the theory to the understanding of the structure of variables leading to intention. Results: The analysis of the structural model revealed that the study model was statistically significant(p<.001), suggesting the high validity of TPB in explaining the structure of the data. Among the relationships in the model, negative behavioral beliefs were not significant(p>.05), and negative control beliefs and subjective norm were significant(p<.05) but not as highly as other variables in the model(p<.001). Conclusion: TPB was useful in understanding smoking-cessation intention of smokers who visited community clinic to stop smoking. More specific strategies for counseling and education need to be developed to enhance attitude and perceived behavioral control (self-efficacy) toward smoking-cessation intention, such as emphasizing health benefits of quitting smoking, and eliciting values and life principles that can help increase the intention to stop smoking.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.9 no.8
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• pp.199-208
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• 2019

The escape theory is the theory of problem behavior such as suicide. The purpose of this study is to investigate the causes of gaming disorder, which has been attracting attention as a typical youth problem, through escape theory. Suicide theory is a process in which the problem triggered by the negative external environment flows into internal attribution and self-criticism, and this leads to a process leading to problematic behavior with disgust self-awareness. This process was applied to the environment, psychology, and behavior of adolescents. As a result, the lack of affection and consistency of the parents resulted in negative external environment, which affected the self-esteem of children by creating a negative external environment. And low self-esteem caused negative emotions, lowered self control, and confirmed to induce game addiction. The results of this analysis show that game addiction has a structure similar to obsessive behaviors such as binge eating and shopping addiction explained through the escape theory model and it is necessary to concentrate more on the environmental psychological factors for game addiction research.

• The Korean Journal of Community Living Science
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• v.17 no.3
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• pp.67-87
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• 2006

This study examined how middle-aged jobholders anticipate their living after retirement, how they plan their post-retirement financial welfare and what attitude they have towards old age. The data came from 290 middle-aged male and female people in Incheon, Suwon and Cheongju city and were analyzed to find the differences among public planned pension types, such as the National Pension System (NPS), the Government Employee Pension Corporation (GEPC), and the Korea Teachers Pension (KTP). The major results were as follows: First, the expected income level after retirement in GEPC members was the highest and the lowest in KTP members. Second, the expected living period after retirement is the main criteria used when determining the amount of money needed for old age. Third, KTP members were of the most inferior at financial planning and practice, especially self-reflection of their expending behavior, thrift and saving practice for old age.

• The Korean Journal of Community Living Science
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• v.25 no.3
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• pp.303-319
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• 2014

This study considers structural equation model and examines the-relationships between various model variables to identify the causal relationships of between the attention span temperament, affectionate rearing attitudes of mothers, and family support (individual external variables) to children's behavioral problems though self-reliance, psychological variable. According to the results, the attention span temperament had significant direct, indirect, and total effects on the externalization of behavioral problems, but affectionate rearing attitudes and family support had only significant indirect effects. Self-resilience had a significant direct effect. These results can be used as basic data to prevent behavioral problems of children and increase their self-resilience.

• Hwankyungkyoyuk
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• v.14 no.1
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• pp.166-173
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• 2001

This study was designed to find answers for the two questions that had been raised in the study of Lee and Fortner(2000): 1) How can the appropriateness of classification of environmental issues by perceived certainty and tangibility be improved? and 2) How are perceived certainty, tangibility, significance of environmental issues and willingness to act to solve those problems related to each other? A questionnaire consisted of 40 questions was administered to 144 college students. Results of the study revealed that classification through cluster analysis appeared to be more appropriate and credible than classification by mean scores or medians. Four major factors were found to have high positive correlations to each other as hypothesized. These results imply for environmental educators that people's attitude toward and behavior on environmental problems are likely to be more strongly and meaningfully associated with their perceptions of those problems that are subjective and flexible than physical or chemical characteristics of the problems that are frequently considered as objective.

• Asia pacific journal of information systems
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• v.12 no.4
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• pp.55-75
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• 2002

The purposes of this study are in threefold; to explain the interactivity in web site, to extend the Technology Acceptance Model(TAM) in the WWW context, and to examine its relationship with the existing TAM components. We proposed that the WWW is not just web systems but interactive spaces for virtual community. Web interactivity is represented by the two constructs: system interactivity and social interactivity. We extended and empirically examined the TAM for the web context. An individual's attitude toward the use of the web site is significantly affected by the individual's perception about ease of use, usefulness, and system interactivity. At the same time, behavioral intentions to use the web site is highly related to the social interactivity. The results showed that the system interactivity and social interactivity of a web site are important factors in affecting the user's beliefs and behavior intention of such a web site, So web page providers not only have to make the web site useful and easy to use, but also need to design an interactive web page by putting both systemic aspects and social aspects.