• Title/Summary/Keyword: artistic performance

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Research on the Impact of the Network Marketing Strategy on Enterprise Performance of Artistic Products - Centered on Consumers' Impulsive and Repeated Purchasing Behaviors

  • Du, Mingzhe
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.8
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    • pp.159-166
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    • 2019
  • In this paper, we propose takes network marketing as a starting point for analysis, uses the theory of purchasing behavior and enterprise performance to analyze the network marketing strategy of artistic products, incorporates the practical problems encountered by some artistic products enterprises in Zhejiang Province in network marketing into theoretical research. The theoretical model of network marketing strategy acting on enterprise performance through the intermediary effect of purchasing behavior is constructed. This paper conducted an in-depth survey of three representative core domestic companies engaged in Internet marketing of artistic products, and analyzed the questionnaires of 357 respondents. The initial model was verified by statistical tools such as SPSS and AMOS, and three conclusions were drawn: Firstly, network marketing strategies of different dimensions have different effects on purchasing behavior: pricing strategy and product strategy have significant positive effects on impulse purchasing behavior, but channel strategy has no significant impact on impulse purchasing behavior; Channel strategy and product strategy have a significant positive impact on repeated purchasing behavior, but pricing strategy has no significant impact on repeated purchasing behavior. Second, user purchasing behavior has a significant positive impact on enterprise performance. Third, network marketing strategies of different dimensions have significant direct and positive impact on enterprise performance.

A Deep Approach for Classifying Artistic Media from Artworks

  • Yang, Heekyung;Min, Kyungha
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.13 no.5
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    • pp.2558-2573
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    • 2019
  • We present a deep CNN-based approach for classifying artistic media from artwork images. We aim to classify most frequently used artistic media including oilpaint brush, watercolor brush, pencil and pastel, etc. For this purpose, we extend VGGNet, one of the most widely used CNN structure, by substituting its last layer with a fully convolutional layer, which reveals class activation map (CAM), the region of classification. We build two artwork image datasets: YMSet that collects more than 4K artwork images for four most frequently used artistic media from various internet websites and WikiSet that collects almost 9K artwork images for ten most frequently used media from WikiArt. We execute a human baseline experiment to compare the classification performance. Through our experiments, we conclude that our classifier is superior in classifying artistic media to human.

The Visual Art Teachers' Perceptions on the Observational Evaluation System for the Artistic Giftedness in Elementary and Middle School (미술영재 판별을 위한 관찰 평가 도구에 관한 초·중학교 미술교사들의 인식 조사 연구)

  • Kang, Byoungjik;Maeng, HeeJu
    • Journal of Gifted/Talented Education
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    • v.26 no.1
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    • pp.123-140
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    • 2016
  • This study searched the perception of observational evaluation system in visual art which elementary and middle school teachers have in mind. As results, observational evaluation system in visual art is widely accepted as important and efficient to diagnose the artistic giftedness. At the same time, subjectiveness of the system might be advantageous for student for whom teacher get favor and in-service program related to observational evaluation system is insufficient comparing to the demand from field. In spite of this, the scale for behavioral characteristics of the gifted in visual art and the test for artistic task performance are recognized as the most important and needed tools for evaluating artistic giftedness. Following the results, in order to raise up the validity and reliability of evaluation in visual art, the scales for behavioral characteristics of the gifted in visual art and the test for artistic task performance should be developed first and foremost.

A Study on The Adoption of Drama for Improving Early Childhood Teacher's Artistic Competence (유아교사의 예술적 역량 함양을 위한 교육연극 활용에 관한 고찰)

  • Kim, Ji-Youn;Kim, Su-youn
    • (The) Research of the performance art and culture
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    • no.41
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    • pp.69-92
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    • 2020
  • This study describes the impact of early childhood teacher's artistic competence on art education pedagogy and improved curriculum design. Furthermore, the effect of drama as a way of improving early childhood teacher's artistic competence is explained. Many researchers have mentioned that early childhood is a period of sensitivity and potential. Therefore, it will be helpful if children meet a teacher who understands them and inspires their innate artistic sense at a level of their eyes. It explained which aspect of artistic competence should be focused for the teacher training education. There are many approaches to develop early childhood teachers' artistic competence. Adopting drama is one of them. The strong points of drama to improve their artistic competence are as follows. Firstly, human's movement and voice are the main artistic channel in drama. What we are doing in daily life is found are drama world. It means if early childhood teachers experience drama activity, they will feel more comfortable and intimate with it. In addition, early childhood teachers tend to be familiar with dramatic play, so they can more easily access to drama world. Secondly, drama will be helpful to understand different feelings and to broaden and deepen understandings of others' standpoints. For early childhood teachers, drama activity will be helpful to understand how dramatic art form works and to lead children's play in diversified and sincere way. In addition, drama activity will be useful to build horizontal and democratic relationships between children and the teacher. It is one of the main emphases of 2019 revised Nori national curriculum. To sum up, drama will be a excellent method to develop artistic competence for early childhood teachers. Thus, it is expected that They have more opportunities to experience drama as an art form.

Analysis of Operational Effect of Public Culture & Arts Institution (공공 문화예술기관의 운영효과 분석)

  • Kim, Shin-Pyo;Cho, Hyun-Joo
    • Journal of Industrial Convergence
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    • v.14 no.2
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    • pp.39-46
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    • 2016
  • The purpose of this Study is to present the tasks and means of improving the operational system of public culture and arts institutes in the future on the basis of the analysis of the effectiveness of operation of public culture and arts institutes. The summary of the results of analysis in this Study is as follows: Firstly, it was found that the factor variables that impart effect on the operation of public culture and arts institutes included (1) artistic value, (2) convenience and (3) organizational management, while the performance variable of public culture and arts institutes was (4) operational performance. Secondly, in the analysis of the structure that explains the operational effects of public culture and arts institutes, convenience and organizational management were found to impart effects on the operational performances. However, artistic value was found to have no effect on operational performances. Therefore, these results of analysis imply that organizational management and convenience, rather than artistic value, need to be fortified in order to elevate the operational performances of public culture and arts institutes.

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Real-time Style Transfer for Video (실시간 비디오 스타일 전이 기법에 관한 연구)

  • Seo, Sang Hyun
    • Smart Media Journal
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    • v.5 no.4
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    • pp.63-68
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    • 2016
  • Texture transfer is a method to transfer the texture of an input image into a target image, and is also used for transferring artistic style of the input image. This study presents a real-time texture transfer for generating artistic style video. In order to enhance performance, this paper proposes a parallel framework using T-shape kernel used in general texture transfer on GPU. To accelerate motion computation time which is necessarily required for maintaining temporal coherence, a multi-scaled motion field is proposed in parallel concept. Through these approach, an artistic texture transfer for video with a real-time performance is archived.

A legal study on a Street Performance (거리 공연에 관한 공법적 고찰)

  • Lee, Jang-Hee
    • Journal of Legislation Research
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    • no.55
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    • pp.7-56
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    • 2018
  • This paper deals with the legal meaning and issues of street performances. The key elements in the legal sense of street performances (or artistic performances) are 'public places' and 'artistic activities'. Therefore, as far as belongs to "artistic activities in public places", we can call them in principle as street performances regardless of its level of art, whether they are paid or not, size of performances or genre of artistic activities. Street performances are a way for anyone to freely participate and enjoy art by being performed on open places. In addition, street performances can be seen as more popular and democratic artistic acts than mainstream art culture in that anyone can become street performers. Although street performances are in vogue and becoming a universal cultural phenomenon, they do not appear to be legally organized yet. However, we don't have to strictly regulate street performances on the grounds that they are something different and special. Instead, they should let their street performances be freely performed and enjoyed in accordance with the constitutional law that guarantees the freedom of art or the freedom of artistic expression. Of course, it is necessary to modify the relevant laws on key issues raised regarding street performances. Finally, for street performances to be well established as cultural phenomenon, it should be harmonized that efforts to observe the law and orders by street performers, mature rituals and cultural tolerances of citizens who enjoy street performances, and efforts to realize the purpose of cultural countries and to promote street performances by governments.

Analysis of Operational Competency of Public Culture & Arts Institution (공공 문화예술기관의 운영역량 분석)

  • Lee, Hyea-Sook
    • Journal of Digital Convergence
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    • v.12 no.11
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    • pp.23-32
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    • 2014
  • The main purpose of this Study is to present the means of activation of public culture & arts institutions in the future through analysis of the operational competency of public culture & arts institution. Summary of the results of the analysis of this Study is as follows: Firstly, the variables in the operational competency of the existing public culture & arts institutions are found to be (1)artistic value, (2)convenience and (3)organization management while the performance variable includes (4) operational performance. Secondly, although there is no major difference in the artistic value for each of the public culture & arts institutions, other variables, namely, convenience, organization management and operational performance were found to be different between the institutions. Therefore, it would be necessary to pursue activation of operational performances and industry through differentiation of the contents of the artistic value in order to achieve real progress in the culture and the arts industry in the future.

In Gong Ok-jin's solo performance of Changmugeuk Analysis of the Korean sentiments and artistic values of the choreography (공옥진 1인 창무극에서 무(舞)의 한국적 정서와 예술적 가치 분석)

  • Kim, Ji-Won
    • (The) Research of the performance art and culture
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    • no.20
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    • pp.63-94
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    • 2010
  • Research on Gong Ok-jin's choreography and its artistic value is still insufficient in the academia of Korea. Her life cannot be said even or smooth - she was born into an artist family with abundant innate talent and sensitivity, feeling joy and sorrow as a gypsy artist begging for food, facing and overcoming the crisis of her trademark deformed dance during the period when she played the solo performance of Changmugeuk, making a transition to the animal dance and finally to the sick dance getting her health back from the long struggle against disease. Her life, however, has always been an artistic expression and we can know that art has been the consolation and driving force of her life. In the Korean artistic tradition that integrates music, singing and dancing, it is beyond doubt that the third has been rather secondary compared with the first two. In the Changmugeuk, however, Gong Ok-jin focuses on each movement of hers, commensurate with the humorous witticism and the traditional opera of pansori. What is her message in such painstaking movements? She puts gestures ahead of words and continues them, reminding her audience of the meaning of dance and driving it into them. Especially, her deformed dance, unprecedented in choreographic history, is hard to understand if you do not sympathize with Koreans' innermost emotions. If you are to understand it, you should first feel what emotions are in Koreans' mentality to be expressed in the form of choreographic elements and what artistic values they carry. This study, in this context, is to reflect upon the original choreographic form of her Changmugeuk solo and to overview Korean dance's unique emotional values with regard to the way Korean choreographic subject matters and traditions are passed down.

A Study on Korean Fashion Designers' Stage Costumes (국내 패션 디자이너의 공연의상 디자인 연구)

  • Jinyoung Ryu;Jiyeon Kim
    • Journal of the Korea Fashion and Costume Design Association
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    • v.25 no.1
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    • pp.115-132
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    • 2023
  • The globalization of Korean culture has spurred a steady increase in the participation of domestic fashion designers in global performance art. This study analyzes the formal elements of stage costume designs by fashion designers, and further evaluates the impact of these designers' aesthetic philosophies on overall performance. This analysis seeks to provide a foundation for the development of new directionality in performance art, with an enhanced competitiveness derived from diversity and creativity. The scope of this research spans 15 performances and eight fashion designers' works in the post-2010s era. These performances are characterized by their break from traditional artistic norms, illustrating the modernization of the performing arts and reflecting the designers' aesthetic philosophies. This modernization incorporates inspirations drawn from a diverse selection of movements, such as fusion, culture clash, kitsch, and minimal avant-garde. As a result, in combination with a pure reflection of the designers' aesthetics, these designs heighten overall performance, suggest a new direction for traditional performance art, tap into a popular sensibility to expand communication to a wider audience, and push the boundaries of tradition through artistic innovation.