• Informatization Policy
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• v.29 no.1
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• pp.60-83
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• 2022

The purpose of this study is to empirically analyze the effect of individual perception of artificial intelligence and the level of digital literacy on the acceptance of artificial intelligence-based public services. For empirical analysis, a research model was set up based on the technology acceptance model and planned behavior theory using survey data of 2017 and analyzed through structural equations. To summarize the results of the analysis, firstly, the positive perception of individuals about artificial intelligence technology plays a role in reinforcing attitudes toward benefits and reducing concerns about public service in which artificial intelligence technology has been introduced. Secondly, the level of digital literacy reinforces both benefits and concerns about artificial intelligence technology, but it was found that the intention to use public services was reinforced through the benefits of artificial intelligence technology perceived by individuals, rather than privacy concerns about artificial intelligence technology. Thirdly, it was confirmed that the perceived benefits of individuals on artificial intelligence technology reinforced the intention to use public civil services, and privacy concerns negatively influenced the intention to use. It was confirmed that the influence of a perceived ease of use and usefulness, as opposed to privacy concerns, further reinforces the intention to use. Both citizens' positive perceptions regarding the accuracy and reliability of information provided through artificial intelligence technology and institutional complementation of responsibility for errors caused by artificial intelligence technology are strengthened, and technical problems related to privacy protection are solved.

• ETRI Journal
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• v.41 no.6
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• pp.703-714
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• 2019

Many use cases have been presented on providing convenience and safety for vehicles employing wireless access in vehicular environments and long-term evolution communication technologies. As the 70-MHz bandwidth in the 5.9-GHz band is allocated as an intelligent transportation system (ITS) service, there exists the issue that vehicular communication systems should not interfere with each other during their usage. Numerous studies have been conducted on adjacent interfering channels, but there is insufficient research on vehicular communication systems in the ITS band. In this paper, we analyze the interference channel performance between communication systems using distribution functions. Two types of scenarios comprising adjacent channel interference are defined. In each scenario, a combination of an aggressor and victim network is categorized into four test cases. The minimum requirements and conditions to meet a 10% packet error rate are analyzed in terms of outage probability, packet error rate, and throughput for different transmission rates. This paper presents an adjacent channel interference ratio and communication coverage to obtain a satisfactory performance.

• Knowledge Management Research
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• v.21 no.1
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• pp.175-195
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• 2020

The development of platform service based on the information and communication technology has revolutionized patterns of commercial transactions, driving the growth of global economy. Furthermore, the radical advancement of artificial intelligence(AI) presents the huge potential to innovate almost all the industrial and economic activities. Given these technological developments, the goal of this paper is to investigate AI's impact on the platform service innovation as well as its influence on the business performance. For the goal, this paper presents the review of the types of service innovation, the nature of platform services, and technological characteristics of leading AI technologies, such as chatbot and recommendation system. As an empirical study, this paper performs a multiple case study of Kakao Group which is the leading mobile platform service with the most advanced AI in Korea. To understand the role and effect of AI on Kakao platform service, this study investigated three cases, including chatbot agent of Kakao Bank, Smart Call service of Kakao Taxi, and music recommendation system of Kakao Mellon. The analysis results of the case study show that AI initiated innovations in platform service concepts, service delivery, and customer interface, all of which lead to a significant decrease in the transaction costs and the personalization of services. Finally, for the successful development of AI, this research emphasizes the significance of the accumulation of customer and operational data, the AI human capital, and the design of R&D organization.

• Journal of Distribution Science
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• v.15 no.4
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• pp.69-78
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• 2017

Purpose - The study was AI as exploratory study on artificial intelligence (AI) shopping information services, to explore the possibility of a new business of the distribution industry. For research, we compare to IBM of consumer awareness surveys an AI shopping information service for retailing channel and target goods group. Finally, we present to service scenario for distribution service using AI. Research design, data, and methodology - First, to identify possible the success of the information service shopping using AI, AI technology for the consumer is very important for the acceptance of judgement. Therefore, we explored the possibility of AI information service for business as a shopping. The experimental data were used to interpret the meaning of the relevant literature and the IBM Institute of Business Value (IBV) Report 2015. This research is based on the use of a technical acceptance model (TAM) to determine whether the consumer would adopt the 'AI shopping information service' technology. Step 1 of the process assumes that the consumer adopts AI technology. In step 2, consumers find their preference channels and goods targeted at them as per their preferences. Finally Step 3, we present scenario for 'AI shopping information service' based on the results of Step 1 and 2. Results - Consumers have expressed their high interests in the new shopping information services, especially the on/off line distribution channels can use shopping information to increase the efficiency in provision of goods. Digital channel (such as SNS, online shopping etc.) is especially high value goods such as cars, furniture, and home appliances by displaying it to an appropriate product group. Conclusions - The study reveals the potential for the use of new business models such as 'AI shopping information service' by the distribution industry. We present seven scenario related AI application refer from IBM suggestion, and the findings would enable the distribution industry to approach target consumers with their products, especially high value goods. 'Shopping advisor' is considered to the most effective. In order to apply to the other field of the distribution industry business, which utilizes AI technology, it should be accompanied by additional empirical data analysis should be undertaken.

• Journal of the Korea Society of Computer and Information
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• v.26 no.1
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• pp.275-281
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• 2021

The purpose of this research is to explore what factors affect consumers' purchasing decisions when purchasing artificial intelligence artworks. The research pointed out that in the real shopping model, customer perceived value includes three dimensions: product perceived value, service perceived value and social perceived value. On this basis, an artificial intelligence work purchase decision-making influence model was constructed, and an online survey was attempted to collect data. Through analysis of the reliability, effectiveness and structural equations of SPSS24.0 and AMOS24.0, and scientific verification and analysis, we found that product cognitive value and service cognitive value have a positive impact on consumers' purchase intentions, but social cognition Value has no positive effect on consumers' purchasing intentions.

• Journal of Multimedia Information System
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• v.5 no.1
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• pp.21-26
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• 2018

Recently, data analysis technology through artificial intelligence is attracting major attention in various industrial fields. In addition, with the increase in personal income, nowadays, the importance of heterogeneous leisure life is becoming more prominent. However, there is a problem that the tourism industry is not out of the traditional service framework. For the ultimate development of the tourism industry, it is time to provide more scientific and systematic tourism services. In this paper, various data analysis techniques in the field of computer science are applied to the field of tourism to realize next generation tourism services. To this end, the scope of this study is limited to the aviation service, and a natural ecosystem of the aviation industry for future-oriented services of aviation tourism that can improve the efficiency of aviation service gradually is established. The proposed method effectively solves the problems of traditional aviation services through data analysis techniques with artificial intelligence techniques in computer science. We expect that it will enhance the customized satisfaction of customers through personalized service and foster loyal customers in aviation companies through the method proposed.

• Proceedings of the KIEE Conference
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• 2004.05a
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• pp.129-131
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• 2004

The advanced technology called Telematics appeared with the development of automobile industries and IT technologies. In Telematics it is important to offer good quality information to the car which loads the terminal, so in this paper, for this, we propose the intelligent information service method using artificial intelligence(A. I.). In this paper, through the concept of multi-agent, we represent Telematics system and show the interaction between information service center and a terminal for smooth information service. Finally, we mention the way that Telematics should persue for the enhancement of information service.

• The Journal of Industrial Distribution & Business
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• v.11 no.6
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• pp.41-53
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• 2020

Purpose: The purpose of this study is to review the previous studies on the characteristics of the image search service provided by using artificial intelligence, the social impact characteristics, and the moderating effect of perceived anthropomorphism, and conduct empirical analysis to identify the constituent factors affecting purchase intention. To clarify. Through this, I tried to present theoretical and practical implications. Research design, data, and methodology: Research design was that characteristics of image search service (ubiquity and information quality) and social impact characteristics (subjective norms, electronic word of mouth marketing) are affected by mediation of satisfaction and flow, therefore, control of perceived anthropomorphism have an effect on purchase intention to increase. For analysis, research conducted literature review, and developed questionnaires, so that EM firm which is a specialized research institute has collected data. This was conducted on 410 people between the 20s and 50s who have mobile shopping experiences. SPSS Statistics 23 and AMOS 23 had been used to perform necessary analysis such as exploratory factor analysis, reliability analysis, feasibility analysis, and structural equation modeling based on this data. Results: first, ubiquity, information quality and subjective norms were found to have a positive effect on purchase intention through satisfaction and flow parameters. Second, satisfaction and flow were found to have a mediating effect between ubiquity, information quality, and subjective norms and purchase intentions. However, there was no mediating effect between eWOM information and purchase intention. Third, perceived anthropomorphism was found to have a moderating effect between information quality and satisfaction, and it was found that there was no moderating effect on the relationship between information quality and flow. Conclusions: The information quality of image search services using artificial intelligence has a positive effect on satisfaction, and it has been found that there is a positive moderate effect of perceived anthropomorphism in this relationship, which may be an academic contribution to the distribution science utilizing artificial intelligence. Therefore, it is possible to propose a distribution strategy that improves purchase intention by utilizing image search service and anthropomorphism in practical business and providing a more enjoyable immersive experience to customers.

• Electronics and Telecommunications Trends
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• v.35 no.2
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• pp.28-37
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• 2020

Recently, the focus of research interest in artificial intelligence technology has shifted from algorithm development to application domains. Industrial sectors such as smart manufacturing, transportation, and logistics venture beyond automation to pursue digitalization of sites for intelligence. For example, smart manufacturing is realized by connecting manufacturing sites, autonomous reconfiguration, and optimization of manufacturing systems according to customer requirements to respond promptly to market needs. Currently, KSB Convergence Research Department is developing BeeAI-an on-site end-to-end intelligence platform. BeeAI offers end-to-end service pipeline configuration and DevOps technologies that can produce and provide intelligence services needed on-site. We are hopeful that in future, the BeeAI technology will become the base technology at various sites that require automation and intelligence.

• KIPS Transactions on Computer and Communication Systems
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• v.10 no.10
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• pp.285-290
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• 2021

In the medical field, disease diagnosis and prediction research using artificial intelligence technology is being actively conducted. It is being released as a variety of products for disease diagnosis and prediction, which are most widely used in the application of artificial intelligence technology based on medical images. Artificial intelligence is being applied to diagnose diseases, to classify diseases into benign and malignant, and to separate disease regions for use in identification or reading according to the risk of disease. Recently, in connection with cloud technology, its utility as a service product is increasing. Among the diseases dealt with in this paper, liver disease is a disease with very high risk because it is difficult to diagnose early due to the lack of pain. Artificial intelligence technology was introduced based on medical images as a non-invasive diagnostic method for diagnosing these diseases. We describe the development of a web service to help the most meaningful clinical reading of liver cirrhosis patients. Then, it shows the web service process and shows the operation screen of each process and the final result screen. It is expected that the proposed service will be able to diagnose liver cirrhosis at an early stage and help patients recover through rapid treatment.