• 한국의류학회지
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• 제42권2호
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• pp.278-297
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• 2018

This study examines the concept and type of art marketing used by luxury fashion brands as well as to elucidate the productive outcome of art marketing based on art marketing case studies. The research methods adopted in this study were a literature review and case studies. The scope of the research focused on companies operating luxury fashion brands such as Louis Vuitton S.A., Kering Group, Prada S.p.A., $Herm{\grave{e}}s$ International S.A., Salvatore Ferragamo Group, Giorgio Armani S.p.A. and Compagnie $Financi{\grave{e}}re$ Richemont S.A.. The results showed that luxury brands using art marketing to enhance the competitiveness of the company by combining art and marketing mainly incorporate the following types of art marketing: art foundation and museum, art sponsorship, art collaboration, advertising campaign, exhibition promotion, and flagship stores. In terms of the outcome of art marking by luxury fashion brands, it was found that art marketing facilitates company activities help companies acquire a positive image from revitalizing culture and art, produces increased profits for the companies due to increased product sales as well as expands the marketability of respective companies through company PR and brand promotion, customer satisfaction by providing cultural space, artistic places and new experiences.

• 유통과학연구
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• 제11권11호
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• pp.19-32
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• 2013

Purpose - This study examines the effects of art marketing management of the marketing mix in fashion, focusing on the cases of the leading global fashion brands in art marketing management. Research Design, Data, and Methodology - This study was implemented using the content analysis method. Criteria, including product differentiation, promotion strategies, store strategies, and social contributions, were based on previous research, brand promotional references, and critical reviews in newspapers or professional magazines for various cases of art marketing management by fashion brands. Results - To achieve product differentiation, art marketing management has borrowed images from artworks, and employed parodies and collaboration with artists; this has facilitated the pleasure derived from utilizing the artistic value of products. Promotion strategies were integrated with art performances, advertisements, and runway shows. Store strategies developed emotional feelings and a longing for brands among consumers. Reputational marketing of the social contributions made by corporations elevated the corporate brand image perceived by consumers. Conclusions - This study's findings revealed that consumers can derive emotional satisfaction through art marketing that seeks to profit effectively by stimulating consumers' emotions. From an economic perspective, a convergence of art and marketing plays an important role in profit-making and satisfying consumers' emotions.

• International Journal of Advanced Culture Technology
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• 제11권2호
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• pp.132-141
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• 2023

The purpose of this study was to understand the vivid realities of important technical and relational aspects of visual art that were emphasised during training by art therapy supervisors and educators. Max van Manen's hermeneutic phenomenological methodology was incorporated into the study. Summarising their main experiences, art therapy supervisors enabled experiences of reproducibility and immediacy in their supervision, and allowed visual art to be used as a tool to foster inner contact with their supervisees. To enable this experience, art therapy supervisors provided a creative foundation and a receptive environment that promoted creativity for supervisees to use and experience art beyond the role of passive viewers. The results of this research clarified how the participating supervisors interpreted the value of art therapy as a method to nurture the professional growth of trainees. Their contributions suggest experiences and methods that may effectuate future advancements in the field of art therapy supervision.

• International Journal of Advanced Culture Technology
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• 제10권2호
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• pp.116-121
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• 2022

Digital technology has now pervaded and become an inseparable part of our daily life. The art museum sector is evolving into a business model that adapts to the new digital format due to the requirement for survival and development. This study examines the development state of China's art museum industry and investigates the current business model innovation trend in the art museum industry from three perspectives: reorganization and development of the art museum industry's business model theory; reconstruction of the art museum industry's display and marketing logic; and innovation of the art museum industry's operation mechanism, based on a systematic assessment of domestic and international research. This research can provide reference value for digital technology to drive the innovation of business model in art museum industry. Moreover, the study has important reference significance for the development strategy of art museum industry.

• International Journal of Advanced Culture Technology
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• 제11권2호
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• pp.178-185
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• 2023

The Chinese calligraphy art, which still adheres to tradition, has fallen into the formalism deeper and deeper. The majority of studies on calligraphy still focus on the formal beauty and neglect the core spirit hidden behind the calligraphy art. The calligraphy art is an art defined by words. This definition is not only reflected in the form of the characters but also, and more importantly, in the meaning of the characters. It is not a form of writing, but a writing of lives, wills and feelings, a writing of the experience of daily life, and an improvised poetic writing. With the advent of the age of artificial intelligence, the Chinese traditional calligraphy art, which still adheres to the "supremacy of the brush and ink", has shown a sense of dystopia, and its end is inevitable. Only by truly understanding the core of the calligraphy art, by integrating it with contemporary daily life, and by focusing on the communication of ideas in calligraphy, will it be possible to obtain a new life.

• 산업진흥연구
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• 제5권1호
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• pp.63-72
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• 2020

본 연구는 다문화가정 아동이 성장과정에서 필요한 심리적 적응에 집단미술치료가 필요하다고 보며, 집단미술치료를 연구하여 그 효과를 논의하고자 한다. 연구 결과는 다음과 같다. 첫째, 다문화가정 아동은 미술작업경험과 연구자와의 상호작용을 통해 점차 자유롭게 자신을 표현할 수 있었으며, 자신의 감정과 생각 그리고 내면의 욕구를 미술적 표현을 통해 객관화하고 수용 및 해소하는 경험을 하였다. 둘째, 다문화가정 아동은 능동적인 자기표현, 자발성, 정서표현을 촉진하는 비구조적인 집단미술치료 환경가운데 자신에 대해 새롭게 인식할 수 있었으며, 점차 능동적인 태도 즉, 자발성을 회복하는 경험을 하였다. 셋째, 다문화가정 아동은 집단미술치료 경험의 과정에서 긍정적인 자아개념을 키울 수 있었다. 결론적으로 집단미술치료 프로그램을 적용하여 미술치료가 갖고 있는 고유의 독특한 측면들을 통해 다문화가정 아동의 심리적 적응에 어려움을 경험하고 있는 아동에게 서로 언어만으로는 할 수 없었던 방식으로 이야기를 나누는 장을 마련해 줄 수 있다.

• 디지털콘텐츠
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• 4호통권35호
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• pp.89-93
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• 1996

• International Journal of Advanced Culture Technology
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• 제11권1호
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• pp.198-203
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• 2023

Art grows with the development of human civilization. Many art forms exist to connect the past and the future. Oil painting, a form of western painting, has flourished in China since its entry into China. In the continuous exploration of artistic language, Chinese artists have formed art forms with Chinese characteristics, permeated Chinese painting ideas and techniques, and formed specialized painting language. Through the oil painting works, the Chinese oriental aesthetic, national spirit, local customs and other times of humanistic features. As one of the many practitioners of oil painting in China, the author starts from the ego and continuously explores and studies in the practice of art. This paper mainly discusses the embodiment of Chinese oil painting modernity in the oriental art context and analyzes the spiritual temperament and painting materials, so as to expand the creative thinking of Chinese oil painting modernity in the oriental art context.

• International Journal of Advanced Culture Technology
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• 제12권1호
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• pp.262-269
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• 2024

The "AR Campus Diary" project innovates in the realm of art through integrating augmented reality (AR) with interactive storytelling, fostering personal and interpersonal development through artistic expression. This artistic endeavor metaphorically represents the growth and fruition of individual stories, facilitated by a series of progressive art activities that emphasize continual interaction between self and others. Set against the backdrop of a university campus, the project employs AR markers designed to unfold stories in phases through a dedicated application, allowing participants to experience and influence the narrative uniquely. Diverging from traditional film editing techniques, "AR Diary" offers viewers the autonomy to navigate through story segments of their choosing, marking a departure from conventional cinematic storytelling by leveraging marker-based plot progression. This project not only showcases the fusion of technology and art but also pioneers a participatory form of art education based on engagement and play.

• 트랜스-
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• 제13권
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• pp.1-16
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• 2022

최근 NFT 아트를 접하고 구매하는 방식은 대중적으로 진화하고 있으며 NFT 아트에 대한 다양한 전망과 예측이 나타나고 있다. NFT 아트에 대한 논의는 주로 시장의 규모와 수익, 지속 가능성에 대한 측면에서 화제가 된다. 코로나 이후 디지털로의 전환이 가속화되면서 거의 모든 장르의 문화예술이 디지털, 기술과의 접목을 화두로 강제적 전환기를 맞았지만 수익성의 측면에서는 긍정적인 지속성을 담보하기 어려운 것이 일반적이었다. 반면, 미술 분야와 블록체인의 결합, NFT라고 하는 새로운 유통방식은 기술적 측면의 전환과 수익창출을 통한 지속성, 나아가서는 시각예술의 장르적 확장까지 연결되는 근본적인 변화를 야기함으로써 많은 관심을 불러 모았다. NFT와 미술시장에 대한 담론은 최근의 현상으로 이에 대한 학술적인 분석이나 연구보다는 신문이나 미술 관련 연구소의 자료를 통한 통계와 수치적 보도 중심으로 논의되고 있다. 하지만 NFT 아트와 관련된 논의들은 단순히 최고가 갱신과 낙찰 기록과 같은 현상의 단편이 아닌 기술과 예술의 접목, 유통방식의 변화, 매체의 변화에 따른 창작방식의 변화 등 다양한 측면에서 고려되어야 한다. 본고에서는 창작가와 유통방식의 변화를 중심으로 영향을 고찰해 보고자 한다.