• Asia Marketing Journal
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• v.17 no.3
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• pp.105-127
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• 2015

This study compares experienced and inexperienced consumers' patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate between the two most readily discernible extrinsic cues in the fine arts market - an art gallery's brand reputation (a high-scope cue) and certificates of authenticity (a low-scope cue). These two cues are different in nature; the former is more abstract, intangible, and rich in content, so is more difficult to interpret than the latter. Given the differences in experienced and inexperienced consumers' information processing styles, we hypothesise that experienced arts consumers form perceived credibility of and purchase intentions towards artworks based on high-scope cues, whereas inexperienced consumers do so based on low-scope cues. To test our hypothesis, we conducted a consumer intercept study at Korea's two most representative art fairs. The survey participants were categorised into either experienced or inexperienced consumers based on their prior purchase experience, and their responses to a set of attribute combinations about two artworks created by the same artist were collected. The results indicate that experienced participants show higher purchase intentions when an art gallery's reputation is very high, whereas inexperienced participants show higher purchase intentions when artworks are accompanied by certificates of authenticity. This congruency effect between prior experience and cue type is mediated by the perceived credibility of the artworks. The findings suggest a correspondence between a consumer's prior experience and the types of extrinsic cues that are important in product evaluations. To the best of our knowledge, this study is the first attempt ever to investigate the role of prior experience in determining when to use high- or low-scope cues. It also provides a useful frame of reference to advise marketers on the effective sales approach based on a client's prior purchase experience.

• Journal of the Korean Society of School Health
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• v.27 no.2
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• pp.100-108
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• 2014

Purpose: The purpose of this study is to examine the effects of clinical art therapy programs utilized at schools on adolescents' suicidal thoughts and stress relief and to validate their effectiveness as a type of adolescent suicide prevention program. Methods: 12 sessions of clinical art therapy for youth suicide prevention were provided, once a week for 90 minutes, for 20 students at five middle schools in Seoul who were at high risk of committing suicide. By using the paired sample t-test, the study presented qualitative data on the analysis of pre- and post- questionnaires and on the subjects' EEG test and saliva test. Results: First, through the clinical art therapy program, the subjects' happiness index improved significantly while their scores of depression and suicidal ideation (suicidal thoughts) decreased. Second, in the EEG and saliva test conducted after the art therapy sessions, emotional stability increased and stress was reduced significantly. Third, according to the results of pre- and post- K-HTP tests and individual activities, the subjects started to recognize the seriousness of suicide and show emotional stability and positive changes in overall attitudes, valuing the rights and life of their own 'precious selves' (self respect). Conclusion: The results of this study indicate that the clinical art therapy program is significantly effective at preventing suicidal ideation by reducing suicidal impulses and depression, by increasing the happiness index, which can serve as a protective factor against suicide, and by increasing emotional stability while reducing stress. Based on the results, there is a need to develop policy measures regarding art therapy programs which can be utilized at schools.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2007.11a
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• pp.268-272
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• 2007

As Music Room in Art School is mainly for exercise of musical instrument rather than any lecture or music appreciation, it should be designed and constructed in consideration with Acoustic Condition on the preferential basis. However, in case of Music Room in Art School that has been built already or latest newly constructed, since it was designed and constructed without any reflection of Acoustic Characteristics, it appeared as inadequate for them to enjoy music appreciation or performance activity. On such view point, this Study has examined the physical Acoustic Characteristics for the subjects on those Music Rooms of Art Middle School, Art High School, Art College built in Cheonbuk Province, and it is deemed that the material grasped in such way could be utilized as the valuable data enables to improve Acoustic Performance at the time when designing and construction or renovation for Music Room hereafter.

• The Korean Journal of Health Service Management
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• v.6 no.4
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• pp.231-243
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• 2012

This study is aimed to improve future-oriented curriculum by investigating the satisfaction of students from beauty art-related departments on their curriculum and major courses and proposing their basic direction and improvement plan. For this, a survey was conducted against students from beauty art-related departments in Busan (5 junior colleges and 1 four-year university). The following results were obtained: First, according to a correlation analysis on major questionnaire items on the curriculum in beauty art-related departments, statistical significance was observed in 'curriculum development', 'facility and administrative & financial supports', 'instructor/teacher activities', 'educational evaluation activities', 'academia-industry cooperation activities' and 'output evaluation'. In terms of educational satisfaction, statistical significance was observed in all positive relations. Second, according to regression analysis on the evaluation of curriculum output factors in beauty art-related departments, output factor levels were high as 'academia-industry cooperation activities', 'age', 'teacher/instructor activities', curriculum requirement analysis' and 'curriculum development' were high. In overall, relatively good results (69.0%) were observed. A further study needs to be performed for improvement of satisfaction of students majoring in beauty art on their curriculum in educating students from beauty art-related departments by applying their educational evaluation to optimum standards.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.115-124
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• 2021

The purpose of this study was to investigate the relationship between the characteristics of beauty information in the SNS environment and consumer attitudes and loyalty of high school students. The subjects of this study were high school students residing in Gwangju, and a total of 375 copies were used for the final analysis. The collected data were analyzed using SPSS V.21.0 program. Summarizing the study results, interactivity and usefulness were key factors in the relationship between beauty information characteristics and high school students' attitude and loyalty in the SNS environment, and information provision, playfulness, and vitality were derived as major factors. Based on the above result rule, it is expected that it will be used as a data for presenting the direction for collecting the correct information in the SNS use of teenage consumers and establishing marketing strategies for beauty companies.

• Journal of Engineering Education Research
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• v.25 no.5
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• pp.68-74
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• 2022

The purpose of this study was to develop an infographic-based STEAM program for high school students and test its effectiveness. In this study, we converged high school 'art' education with 'Korean language' and 'mathematics.' The program was divided into four phases. The effectiveness of the program was analyzed by conducting matched pair t-test for 377 students at a girl's high school in Seoul before and after the program. The study found that the students' self-concept on mathematics and their attitude towards choosing science and engineering career showed significant increases after the program. By connecting high school courses through data visualization based on cognitive information design, findings from this study suggest that our infographic-based STEAM program should be implemented more frequently at high schools.

• International journal of advanced smart convergence
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• v.12 no.2
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• pp.84-89
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• 2023

In recent years, with the breakthrough of Artificial Intelligence (AI) technology in deep learning algorithms such as Generative Adversarial Networks (GANs) and Variational Autoencoders (VAE), AI generation technology has rapidly expanded in various sub-sectors in the art field. 2022 as the explosive year of AI-generated art, especially in the creation of AI-generated art creative design, many excellent works have been born, which has improved the work efficiency of art design. This study analyzed the application design characteristics of AI generation technology in two sub fields of artistic creative design of AI painting and AI animation production , and compares the differences between traditional painting and AI painting in the field of painting. Through the research of this paper, the advantages and problems in the process of AI creative design are summarized. Although AI art designs are affected by technical limitations, there are still flaws in artworks and practical problems such as copyright and income, but it provides a strong technical guarantee in the expansion of subdivisions of artistic innovation and technology integration, and has extremely high research value.

• (The) Research of the performance art and culture
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• no.40
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• pp.111-136
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• 2020

Agricultural high schools are undergoing a change their name from the mid-1950s to the 2000s. Although it varies slightly depending on the case, it has been changed from 'rural forests' to 'agricultural farms' or 'agricultural industries' and 'life sciences high schools' in turn. In several aricultural high schools had managed Nongak Department(class), it's guarantees the continuity of Korea's traditional folk art. Examples include entertainment and farming in Honam region of Jeonju aricultural high School in North Jeolla Province, Geumsan aricultural high School in South Chungcheong Province, Gimcheon aricultural high School in North Gyeongsang Province. Therefore, the interpretation and significance of studies should follow. This method of Nongak education in modern school institutions is a new phenomenon in the history of Nongak after modern time, the emergence of a whole new pattern of professional entertainment Nongak after paving and Female-Nongak, as well as local traditional folk music. Education here was conducted in such a way that the best performers of the time were invited as guidance teachers among traditional folk artists. Thus, various local and professional music and entertainment were able to be promoted Apart from the social relations of delay, social progress, and economy, the education of farming and music, which consists of teachers and students in public schools, has provided an environment where unlimited freedom is allowed for art forms. In other words, the conditions for a new performance style experiment and creative fusion were met, and the foundation for the development of professional musical performers who had acquired individualized talents from previous generations was laid down in the context of the phenomenon of active stage music and theater performance of outstanding in the culture of Nongak. In other words, the Department of Agriculture and aricultural high school was a very free space compared to other communities' and economic community's agricultural music in social relationships bound by traditional cultural customs. This is why they have created a new style of performance through a new experiment and a different traditional performance repertoire, and their activities have led to a more stylistic expansion from traditional farming. More importantly, the figures who came across Agricultural Nongak department became the main experts of traditional Korean folk music nowdays. Thus, Nongak Department, operated by the Agriculture and Forestry High School, was a space where would give a very important meaning in terms of Nongak history.

• Korean Journal of Child Studies
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• v.26 no.3
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• pp.97-110
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• 2005

This study of the effectiveness of various art programs took place in Gwangju with asample of 60 four- to five-year-old children from three kindergartens. The children were assigned to one of three experimental groups : 20 children in the picture book group(experimental group 1), 20 children in the famous paintings group(experimental group 2), and 20 children in the traditional group(control group). Data were analyzed by ANCOVA using the scores of the pre-test as covariance. Results showed that the picture book and the famous painting art programs affected young children's art ability more positively than the traditional art program. The picture book art program showed particularly high educational effectiveness.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.531-538
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• 2021

The purpose of this study is to investigate the effect of self-management of dance major high school students on eating attitudes and eating disorders. The subjects of this study were 239 dance major students at art high schools located in Seoul, Gyeonggi-do and Chungcheong-do, and a questionnaire was used as a survey tool. For data analysis, multiple regression analysis and hierarchical regression analysis were performed to derive the following results. First, interpersonal management of dance major high school students affects restrained eating, and body management affects external and emotional eating. Second, self-management of dance major high school students has a significant effect on anorexia. Third, the eating attitude of dance major high school students strongly mediates self-management and eating disorders. The above results indicate that the management of excessive body of dance major high school students has a high influence on eating attitude and anorexia. Accordingly, it is considered that leaders need careful guidance on correct eating behavior of students.