• Journal of the Korean Home Economics Association
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• v.28 no.2
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• pp.1-14
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• 1990

The purpose of this paper was to examine the relationship between Surrealism and Schiaparelli's fashion design in the 1930s. Surrealism, derived from Dadaism, was based on Freud's analysis of dream imagery and human sexual behavior. Its style was characterized by the partial figure and the dislocation of body part, and the placement of the figure and its part in unanticipated settings. The objective of Surrealism was to exploit the unconsciousness and the interpretation of the body became an abiding. Surrealists were interested in the nature of clothing and in the specific characteristic of fashion, so, they moved into the world of fashion; fashion advertising window display and fashion photograph. The fantasy of Surrealism stimulated Schiaparelli to use wit and shock tactics, bold and unusual combination of colors, striking embroideries with crazy themes like circus and astrology. The character of her clothes was boldness and chic. She created humorous trompe-l'oel sweater, leg of mutton sleeve, tweed evening suit, shocking pink, peculiar accessories such as hats and buttons. She collaborated with many artists like Dali, Cocteau and Berard, and drew on all the latest artistic trends into the fashion arena from Cubism and African Art to Surrealism. Her Surrelist dress provided a play of illusions and affected today;s avant-grade style.

• Journal of the Korean Society of Costume
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• v.59 no.2
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• pp.42-58
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• 2009

This study researches previous aesthetic categories and organizes new one which is applied to fashion design. With the frame of the new aesthetic category, a survey about aesthetic consciousness and aesthetic enjoyment are conducted. Also, this study discusses about the variety of the aesthetic consciousness and aesthetic enjoyment which are arisen from peculiarity of fashion and the necessity of the systemized criticizing theory. Through the survey of aesthetic consciousness about fashion designer's clothes, there are possibilities of varieties in visions and critics about fashion works. But it is necessary to read in right way about kunstwollen and symbolic meaning of designer. In order to read aesthetic consciousness inside of a fashion designer's works properly, the interpretation method which follows in systematized phases such as iconology and semiology is necessary. Contemplation for the 'clothes' which is a part of an art Is not just simply see the object and judge subjectively but examine the factors which have influenced to the formation, kunstwollen, and symbolic meaning. Also, the process and the attitude which enjoy the aesthetic value have to be analyzed and criticized which based on systemized interpretation frame. The 'Clothes' is one artistic object which expresses kunstwollen of fashion designer and he or she puts in a sentiment and an ideology into the clothes and which reflects the present society and effects to the descendant.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.10
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• pp.1717-1730
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• 2010

This research analyzes the recent phenomenon of pursuing public benefit in fashion enterprises according to the increasing importance of corporate social responsibility attitudes towards the global sustainability crisis. The pursuit of public benefit in fashion enterprises has been realized by the activities that contribute to public welfare through one or plural corporations aligned with government, social corporations, and NGOs. The goals of public beneficial activities are to promote public issues and to support the underprivileged and communities both financially and voluntarily. Such activities can be categorized as philanthropy, sponsorship, social marketing, cause-related marketing, and public benefit product development. Especially public beneficial activities in fashion enterprises are featured as the charity donations of apparel products, the collaboration with fashion celebrities and artists in relation with popular culture and art, the limited edition of excellent design with slogans, and the visual campaigns to promote public issues. They deal with human right issues for the underprivileged and disease prevention issues. In addition, specially environmental issue and community trade issues (often raised in the fashion manufacturing and consuming process) are increasing.

• Journal of Fashion Business
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• v.11 no.1
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• pp.38-47
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• 2007

In the modern society that is advancing rapidly, the hair art is also advancing and subdividing. The purpose of this study is to investigate unique field of formative as characteristics and forms of copper wire, focused on such a harmony of hair art, the present thesis aims at developing concept of hair art as a creative way, and recognizing the formative characteristics of copper wire as analyze and arrange the concept of hair art, formative, a way of practical application, material aspect, through literature, academic journals, photo data, and researched about prior piece, for example, architecture and costume with hair art, and then pieces of hair art were made. Influenced by the theory, applied the social phenomenon and the formative principles, produced the five pieces which includes balance, composure, flying, harmony, way, spring etc. The results of this research are outlined below. Firstly, It showed that the copper wire can express the mysterious and beautiful formative world, and it could know the possibility of design. Secondly, formative activity using copper wire can differ according to approach and interpretation, and it can be a works with aesthetic value. Thirdly, hair could be express the art of the three-dimensional forms which constitute the mixture of line, surface and space. So, hair art has enlarged the fields with development of technique, and changed to recognition of the hair art, and opened up a new field. Hair art will be positive fields to maximize the possibility, and not only the beauty artist but also the public will be communicate each other.

• The Research Journal of the Costume Culture
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• v.24 no.3
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• pp.367-384
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• 2016

The aim of this paper is to examine relationship characteristics and the relevance there of in the context of the Chanel collection, between the contemporary fashion show viewed from the artistic side and intermedia on interaction. This study analyzed the relationship characteristics between intermedia and fashion shows by focusing on Chanel fashion shows from 2010 S/S to 2016 F/W as actual case. The results are as follow: First, participational accessibility indicates the experience of a designer and audience in active participation changing into passive participation. Second, audience immersion is represented by the perception of being involved by the audience in the place and acting. Third, conceptual symbolism is sending of messages through the designer's concept manifesting in the specific features of the design. Finally, expandability of media explains trans-boundaries in experimental attempts. It concludes that fashion show is a space where the audience can have visual as well as new knowledge and experience through multi-sensory channels. The Chanel collection which is considered a huge art project at the fashion show, showed a relationship between philosophy and the direction through season concepts and brands. The Chanel collection has brought a new experience through the convergence of communications and cultural media, such as music and art according to traditional brand image.

• Journal of the Korean Society of Costume
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• v.61 no.9
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• pp.114-130
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• 2011

The purpose of this research is to analyze expressional traits and meanings of hommage expressed in the 2000s' fashion, based on studies of film, art, and design areas. For achieving the purpose, this research surveys related research works and performs a demonstrative analysis of fashion collection photographs. The scope of this study is from 2000 to 2011. The results are as follows: First, the term of hommage is generally used to mean any show of respect publicly to someone or something one feels indebted. Second, artists and fashion designers pay hommage to various objects to show respect and love, and they also empathize with them. Hommage works are recreated ones, not just simply copied or repeated ones. They are new but familiar. Third, expressional traits of hommage in the fashion of 2000s are categorized into reinterpretation, insertion, inclusiveness, and symbolization. The internal meanings are respect and love, communication and empathizing, interaction with art, and recreation. In conclusion, by using hommage technique, fashion designers in the 2000s create something new with their own experiences and creativities while pursuing the timeless values.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.4
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• pp.783-794
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• 2001

This research focuses its study on the expressions of the visual images of the fashion illustration as a part of visual art and utilizes it to formulate the theoretical basis. Main findings of our research are as follows: The structure of communications in the fashion illustration is based on the four elements. They are the expression of the texture, drawings, composition, and the human body and dress. The characteristics in expression of texture level in fashion illustration can be the expression of creative texture in pattern or crease, and also can be expressed as various collage and photomontage by computer graphics. Secondly, the analysis on the characteristics of the drawings show that the drawing skills are imagination and sequential drawings. Thirdly, the characteristics of composition method are mainly shown as the application of plane composition which was previously used in avant-garde arts. Fourthly, most of the human body in the fashion illustrations are shown as the results of simplification, exaggeration and deformation in human body and also expressed or analyzed by the method of the body modification. Based on the above findings of this research we conclude that the way of expression in the fashion illustration is very similar in its composition as in visual art. However, they also show differences between the two in expression method or the method for the image development in specific expressions.

• The Research Journal of the Costume Culture
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• v.13 no.2 s.55
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• pp.318-328
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• 2005

Our interest in human body is more and more increasing. Not only academic and art communities but also other social communities show a keen interest in the human body. Especially, the breast of women's body parts may be comparable to men's penis because it is protruded. The breast which sexually distinguishes women from men becomes an important topic in the fashion design community. Therefore, such designs which emphasize the breast are being introduced in a natural way. This paper aims at examining the reason and symbolism for the exposure of breast and analyzing the fashion design that breast is exposed. This study will help us grasp the meaning which the design has. The exposure's scope of breast in the design includes the partial exposure, total exposure and the concealment of breast. But these all have their effects in each scope. For this paper, some general things were investigated. They are as follows: the phases of breast exposure in the fashion design, the exposure of breast expressed in the works of fine art, and the alteration of breast-exposing phenomenon shown in apparels. Then, each type of breast-exposing design shown in the women's fashion was analyzed from the middle of 1980s' when the phenomenon of breast exposure occurred to the year 2004. These could be divided into 4 types. They include a suggestive type, an exaggerative type, an open type and a reproductive type. As the result of analysis of 4 types, such meanings of design as an emphasis of femininity, an expression of liberty, a symbol of maternity and a commercialization of sex could be analogized.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.7
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• pp.1061-1073
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• 2009

Present expression methods have close relations with popular culture in the active acceptance of various kinds of genre. Fashion illustration is no longer limited to sketching garments or technically explaining construction, it is accepted as an art that is expressed by the desire and consciousness of the artist. This study examines the expressional characteristics and effects of photo-image appropriation as an expression method in fashion illustration. The word 'appropriation' (to steal something) is used as euphemism and not meant to be derogatory. The methods of appropriation in art indicate that paintings are not inventions but are self-satisfactory creations that show that the idea of originality is false and that paintings should be uninhibited from the greed of the authority of the genius of artists. In postmodern paintings, the photo-image of appropriation are expressed through the methods of re-photography, photo collage, and photo painting. Photo-image appropriation methods in fashion illustration are re-photography, photo collage, image mixing of photography, drawing, and graphic expression of photography. Fashion illustrators are able to develop expression techniques for expanding a field of expression and enhance the ability of communication through the photo-image appropriation methods.

• Journal of the Korean Society of Costume
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• v.65 no.3
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• pp.91-103
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• 2015

This study examined the image identity of the Celine fashion house, which went through a successful re-branding using its tradition and succession, a process that was heavily influenced by their new designer, Phoebe Philo. The purpose of this study is as follows: first, to encourage the use of the fashion house in a domestic fashion market. Second, to increase awareness about image identity. Third, to provide suggestions of maintaining sustainable brand by examining a fashion house, which does not follow fast-changing fashion trends but rather leads and creates fashion styles. The study extracted the characteristics of the Celine fashion house by analyzing data, which were collected from fashion literature, its designs, and its marketing. From the data, the study found ways that a brand could use to develop continually. Phoebe Philo re-branded the Celine by using minimalism to redesign its logo and create a new brand image. Her method included the use of diverse and vivid colors via color-blocking, a feature of modern minimalism. This is a modern minimalism, which differentiates itself from others with the elaborate tailoring and delicate detailing effectively. The modern minimalism like this has, caused the new mood beyond the flow of certain art trends and led the revolution, not the advent, of the minimalism in the 1990s. This study believes that the aspect of the fashion-house following and succeeding the tradition is not just in the fashion house. This study should be seen as a significant step forward at a time when we desperately need the continuation of the unique brand recognized as fashion house in the long-term domestically.