• 유통과학연구
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• 제14권5호
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• pp.59-70
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• 2016

Purpose - The objectives of this study are described as following. First, the study will establish the concept of Brand Values of Environmentally-friendly agricultural product through theoretical discussion. Second, it shows the effects of Environmentally-Friendly Agricultural Products brand value on Brand Satisfaction, Brand Trust and Brand Loyalty by empirical investigation. Third, in order to provide the methodology of brand development, literature regarding and questionnaire survey were used such as Environmentally-Friendly Agricultural Products Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty. Based up on the results, the research estimates consumers' relative priorities of Environmentally-Friendly Agricultural Products Brand Value factors in purchase. This research also suggests the consumer oriented new brand development and the progressive direction for the successful launching of Korean Environmentally-Friendly Agricultural Products Brand. Research design, data, and methodology - Because the relative literatures reviewed regarding not only each factor but also the relationships among them, Brand Value was categorized into 4 dimensions: Emotional, Social, Functional, and Epistemic Value. Then, Brand Loyalty was added as an outcome variable and Brand Satisfaction, Brand Trust were also added as mediators. The proposed research model and 13 hypotheses were created and 23 measurement items were developed. A face-to-face questionnaire survey with items concerning the Brand Value of Environmentally-Friendly Agricultural Products is conducted to housewives in metropolitan area in May 2016. Respondent answered about Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty in preferred Environmentally-Friendly Agricultural Products. 333 copies of the questionnaire were collected and analyzed using SPSS 21.0 and AMOS 20.0 to determine the reliability and validity of the measurements. Results - From the confirmatory factor analysis and a structural equation modeling, the outcomes of these studies were as follows; (1) Three Brand value dimensions, i.e. Emotional Value, Social Value, and Epistemic Value had a significant and positive impact on Brand Satisfaction, but Functional Value did not. (2) Social Value also had an impact on Brand Trust, (3) Brand Satisfaction significantly affected Brand Trust, and Brand Trust influenced on Brand Loyalty, and (4) Brand Satisfaction were perfectly effective in mediation between Emotional Value, Epistemic Value and Brand Trust, and it also partially mediated between Social Value and Brand Trust. Conclusions - According to the result of consumer research on Environmentally-Friendly Agricultural Product brand, 3 dimensions of brand value affected brand satisfaction, and especially Social Value was a significant positive dimension. So, marketers should concern about value proposition of Environmentally-Friendly Agricultural Product to consumers by using premium package design, store identity, and distinctive product. Consumers wanted to get self-esteem, self-regard, and high social position by purchasing it. This study has academic and practical significance, so the findings can be applied to a wide range of brand management strategies. However, there are some limitations; 1) limitation about development of new brand value dimensions, 2) limitation about gender in the area of respondents. Future research should be done with wide range of respondents.

• 한국농업기계학회:학술대회논문집
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• 한국농업기계학회 2017년도 춘계공동학술대회
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• pp.122-122
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• 2017

Recently, environmental problems have become an area of growing interests. In-situ monitoring of water quality is fundamental to most environmental applications. The accurate measurement of nitrate concentrations is fundamental to understanding biogeochemistry in aquatic ecosystems. Several studies have reported that one of the most feasible methods to measure nitrate concentration is the use of Ion Selective-electrodes (ISEs). The ISE application to water monitoring has several advantages, such as direct measurement methodology, high sensitivity, wide measurement range, low cost, and portability. However, the ISE methods may yield inconsistent results where there was a difference in temperature between the calibration and measurement solutions, which is associated with the temperature dependence of ionic activity coefficients in solution. In this study, to investigate the potential of using the combination of a temperature sensor and nitrate ISEs for minimizing the effect of temperature on real-time nitrate sensing in natural water, a prototype of on-site water monitoring system was built, mainly consisting of a sensor chamber, an array of 3 ISEs, an waterproof temperature sensor, an automatic sampling system, and an arduino MCU board. The analog signals of ISEs were obtained using the second-order Sallen-key filter for performing voltage following, differential amplification, and low pass filtering. The performance test of the developed water nitrate sensing system was conducted in a monitoring station of drinking water located in Jeongseon, Kangwon. A temperature compensation method based on two-point normalization was proposed, which incorporated the determination of temperature coefficient values using regression equations relating solution temperature and electrode signal determined in our previous studies.

• 생태와환경
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• 제40권1호
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• pp.40-49
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• 2007

For effective watershed management, we must understand the complex and dynamic relationships of land uses and water quality. Despite numerous studies investigated the relationships between water quality and land use, there are increasing concerns on the geographical variation and lack of spatial integrations in previous studies. We investigated the relationships between land use and water quality characteristics in the Hwa-Sung estuarine reservoir watershed in Korea, which has spatially integrated land uses. The spatial variations of these relationships were also examined using zonal analysis. Water quality parameter were correlated positively with residential and forest and negatively with paddy and upland especially during base flow in the near buffer zone. During storm flow, correlation between land use and water quality was less apparent. Population and livestock density was correlated well to water quality parameter than just number of population and livestock. Relationships across zones, distinguished by distances from streams, were inconsistent and erratic, suggesting that the relationships between remote land uses and water quality may be affected more significantly by sub-basin characteristics than by the land use itself. The watersheds studied are mainly non-urban and their land uses are similar to typical watershed of other estuarine reservoirs, therefore, the correlation developed in this study might be helpful to manage other watersheds of estuarine reservoir. This methodology could be applied to other areas where the watershed characteristics are not significantly different from the study area.

• 한국정보시스템학회지:정보시스템연구
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• 제26권2호
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• pp.63-83
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• 2017

Purpose: In Korea, market size of social commerce has been increased steadily and highly, but profits of social commerce companies have been decreased because of excessive marketing cost. To overcome this stagnant market environment, new marketing strategy that could attract customers and make customers continue to use social commerce is required instead of cost consuming marketing strategy. The purpose of this study is to investigate the relationship among characteristics of social commerce - that is, economic value and information quality - usefulness, enjoyment, satisfaction and repurchase intention by applying motivation theory to the area of social commerce. Design/Methodology/Approach: Previous researches have been studied by applying Expectation-Confirmation Model (ECM), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Stimulus-Organism-Response (S-O-R) Model, although there are many studies related with customer acceptance model in the field of e-commerce. However, there is not so many studies in applying motivation theory. So this study adopts new approach to examine why customers use social commerce based on motivation theory. Thus, this study adopts economic value and information quality as antecedents, and then customers will perceive extrinsic and intrinsic motivation; usefulness is extrinsic and enjoyment is intrinsic, and adopts satisfaction and repurchase intention as a dependent variable. The data of questionnaire were collected from customers who have experience to buy something in social commerce. 228 questionnaires as data unit of individual level were collected using random sampling. Findings: This study proved empirically that the relationship between antecedents and motivation factors has a positive influence, and motivation factors also have a positive influence on repurchase intention through satisfaction. This study provides the managers an insight that social commerce companies should pay more attention to improve customer satisfaction in order to increase higher performance in repurchase intention of social commerce.

• 한국지리정보학회지
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• 제9권3호
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• pp.46-57
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• 2006

연구에서는 2007년 고시예정인 산지이용구분도를 정확하고 효율적으로 작성하기 위하여 GIS에 기반한 산지이용구분도 작성방법을 수립하였다. 산지이용구분도 작성절차는 임지추출 및 보완, 법정용도지역 구분, 기타 보전 및 준보전산지 구분, 지적기반 수치산지이용구분도 작성, 산지이용구분도(안) 편집 및 출력, 검수 및 보완 등 6단계로 구성하였다. 수립된 작성절차를 적용하여 경기도 화성시 지역을 대상으로 축척 1:25,000 14도엽 및 1:5,000 173도엽의 산지이용구분도와 산지이용구분대장을 작성하였다.

• 유통과학연구
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• 제17권4호
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• pp.69-76
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• 2019

Purpose - The purpose of this study is to examine the effect of basic value satisfaction on service quality evaluation and customer loyalty and the moderating effect of Bargain-proneness in this process. Specifically, I analyzed the influence of basic value satisfaction, the mediating effect of service quality evaluation, and the moderated mediation effect of Bargain-proneness. Research design, data, and methodology - Data collection for this study was conducted for adults over 18 years of age with shopping experiences in traditional market within a month around the traditional market in the metropolitan area. A total of 250 questionnaire response data was obtained. Hypotheses were tested using SPSS. The PROCESS macro method was used to verify the mediating effect of the service quality evaluation on the relationship between basic value satisfaction and customer loyalty. Hierarchical regression analysis was performed to analyze the moderated mediation effect of the bargain-proneness tendency. Results - Empirical results showed that the basic value satisfaction affected service quality evaluation and customer loyalty. Specifically, it has been found that it directly affects customer loyalty and indirectly influences through service quality evaluation. The moderated mediation effect of the bargain-proneness tendency in the process of basic value satisfaction affecting customer loyalty through service quality evaluation has been verified. In other words, the higher the bargain-proneness tendency, the more influence the basic value satisfaction has on the favorable service quality evaluation. Conclusions - This study contributed to the distribution literature in that it attempted a new empirical study considering the variable 'bargain-proneness tendency', which had not received much academic attention in the past. Furthermore, this study contributed academically in that it presented important moderating variables that should be paid attention in the field of distribution studies. In this study, bargain-proneness was used with a focus on traditional markets, but this variable could play an significant role in future offline distribution studies that should pay attention to meet hedonic needs of shopping. These results suggested that traditional market practitioners should focus on the basic value and that the bargain-prone consumer segment should be considered as a target.

• 국제지역연구
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• 제21권2호
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• pp.171-196
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• 2017

본 연구에서는 베트남 일반은행들의 경쟁력제고를 의사결정의 목적으로 삼고 AHP 계층분석기법을 적용하여 이 문제의 해결을 돕기 위한 모형을 제시하고 있다. 은행 분야 전문가들을 대상으로 항목간 쌍방비교방식으로 이루어진 설문지를 배포하고 회수된 의사결정요소들의 상대적 가중치를 분석한 결과 다음의 세 가지의 주요 결과를 도출하였다. 첫째, 은행의 안전성이 베트남 일반은행들의 경쟁력확보에 있어 가장 중요한 평가기준이며 운용의 효율성, 무형가치의 보유정도 및 영업규모가 그 뒤를 뒤따른다. 둘째, 베트남 일반은행들의 경쟁력제고를 위한 대안으로 건전한 재무상태의 확보가 가장 우선시되어야 한다. 효과적인 경영관리시스템, 전략적 인적자원계획 및 고품질의 제품과 서비스 또한 높은 상대적 가중치를 보인다. 셋째, 건전한 재정확보를 위해서 악성부채 해결이 절대 필요한 것으로 나타났다. 또한, 효과적인 경영관리시스템을 구축하고 고품질의 제품과 서비스를 제공하기 위해서는 신기술의 도입이 매우 중요하다. 아울러 전략적 인적자원계획의 달성을 위해서는 임직원의 자질향상이 절대적으로 필요하다.

• 기록학연구
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• 제73호
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• pp.125-159
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• 2022

이 연구는 부마항쟁 결락기록에 관한 수집 등의 기록화 방안을 마련하기 위하여 기록학적 수집방법론을 검토하고 Larry Hackman과 Joan Warnow-Blewett이 제시한 '도큐멘테이션 전략'의 실행모델을 적용하여 예비분석을 진행하였다. 먼저 부마항쟁을 개괄적으로 살펴보고, 효과적인 기록화 방안을 도출하기 위해서 범위를 마산항쟁으로 좁혀, 마산항쟁을 중심으로 예비분석을 수행하였다. 이어서 마산항쟁의 행위그룹의 유형과 활동을 분석하여 마산항쟁 도큐멘테이션의 영역을 정리하였다. 마지막으로 마산항쟁의 일부 행위그룹을 선정하여, 직접 기록을 조사하였다. 이를 토대로 결락기록의 현황 조사 및 분석, 수집정책 마련과 능동적 수집, 수집기록의 관리정책 수립 및 통합적 관리에 관한 세부적인 관리방안 등을 제시하였다.

• Journal of Korea Trade
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• 제23권2호
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• pp.1-13
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• 2019

Purpose - This paper empirically investigates the competition effect of exports between Korea and China in their common-export markets considering market sophistication. Modern market sophistication includes an importing country's aggregate demand for products of high quality, design, novelty, eco-friendliness, and even IPR protection. Using an empirical analysis to identify the demand for product quality across countries, this paper estimates the effects of market sophistication on the competition between Korean exports and Chinese products. Design/Methodology - Our empirical model considers the relationship between an importing country's consumer sophistication and the export competition between Korea and China. This study employs the existing theoretical framework to identify the aggregate demand for product quality across countries. Using a quite direct measurement (the consumer sophistication index, our analysis investigates the differential effects of Korea's export market sophistication, particularly in markets where Korean exports are in competition with similar Chinese products. Findings - Our main findings can be summarized as follows: the negative effects of the export competition between Korea and China on Korea's exports are stronger in third markets where consumers are less sophisticated while the effects are not as pronounced in markets where consumers are more sophisticated. This result, however, best applies to differentiated goods which significantly vary in product quality. Originality/value - Existing studies focus on the supply side of production and make the assumption that the market preference for export quality is identical across countries. This paper attempts to evaluate the export competition between Korea and China from the demand-side perspective. This area of trade studies is underexplored both empirically and in theory, although the issue has long been important to Korean and world trade.

• Journal of Korea Trade
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• 제24권7호
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• pp.73-92
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• 2020

Purpose - The letter of credit has been playing a major role to diminish overall risks which exist among concerned parties even though there are differences such as language, culture, law, and distance. This paper reviews essence of the letter of credit and its transaction principles, as well as overall practical questions based on the L/C transaction principle. It also investigates the risk of fraud occurrences in L/C transactions and the importance of fraud prevention and preventive measures in international L/C transactions, including the Fraud Rule, which is a major topic to consider in business transactions. Design/methodology - It is considered that an importing country's concerned parties and an exporting country's concerned parties face different situations. This study employs the existing framework to identify liability, responsibility, and obligation for all concerned parties across countries. Using a quite direct measurement of principles in the letter of credit, such as principle of independence, principle of abstraction, and principle of strictness and coincidence, we studied these differences. Findings - Our main findings can be summarized as follow. The paper enhances the efficiency of the L/C payment method to provide fraud generated from L/C transactions, presentation of a theoretical framework about fraud and fraud prevention, which international trading companies should acknowledge in a material way based on fraud risk resulting from taking advantage of L/C transaction principles. Originality/value - Existing studies focus on fraud accidents in L/C transactions by taking bad advantage of the characteristics of the letter of credit without suggesting risks of fraud. This paper attempts to evaluate and provide preventive measures as a solution for fraud and risky international business in a letter of credit transaction. This area of trade studies is underexplored, both empirically and theoretically, although the issue has long been important to Korean and world community foreign trade.