• Asia Marketing Journal
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• v.13 no.2
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• pp.71-97
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• 2011

Over the last twenty years, sponsorship has been used very widely as an important marketing tool that enhances corporate image. Since it has proven to be effective in creating positive perceptions of the company, many marketers have sponsored a variety of consumer-related activities. However, sponsorship has also been criticized as it can be related to ambush marketing and excessive commercialism which trigger negative consumer responses. Unlike the existing study on the sponsorship marketing, this study intends to investigate its negative effects. The study was conducted based on the persuasion knowledge model which was proposed by Fristed and Wright (1994) and investigated consumer responses to ulterior motive of sponsorship marketing. According to the persuasion knowledge model, consumers activate their persuasion knowledge to see the agent's commercial motive; there are several antecedents to the persuasion knowledge activation such as the source familiarity, the marketer's effort and the appropriateness of persuasion. Also, existing studies have pointed out the sponsor-event fit and the sponsor's integrity as crucial factors which influence consumer attitude. By taking a survey of people who watched the 2010 Guangzhou Asian Games, we tried to examine how the sponsor familiarity and the sponsor-event fit as pre-existing variables which have been formed based on the prior consumer knowledges/memories as well as the sponsor effort and the sponsor integrity as situational variables activated based on the specific persuasion episode influenced persuasion knowledge. We also tried to test the potential moderating role of sponsorship type (i.e., official sponsorship versus marketing focused) on the causal path from the persuasion knowledge and the consumer attitude from the perspective of the appropriateness of persuasion. The results show that the sponsor familiarity, the sponsor-event fit, and the marketer's effort have significant effects on the persuasion knowledge activation, and the sponsorship type has moderating role in the sponsorship effectiveness. The theoretical and practical implications of the results are discussed.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.35 no.1
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• pp.165-172
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• 2015

The appropriateness of railway route design is generally evaluated by the future value corresponding to the travel demand or benefit-cost analysis. These methods may have the limitation for the reasons that all the design alternatives cannot be considered, and the differentiation between the alternatives may not be significant because the alternatives are based on the strict basic scheme such as the design criteria. In addition, the cost varies by the design elements. In this study, all the design alternatives are considered with the automatized tool and the design criteria, and evaluated with the multi-criterion decision making method. The weight for each design element with the analytic hierarchical process may be helpful to derive more efficient railway alignment.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.6
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• pp.750-763
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• 2013

This research suggests pattern design methods for motion through an evaluation of the appearance and motion of three existing kinds of original patterns (K type, N type, and L type) and modified patterns designed by the researcher. The results of the study are as follows. First, the evaluation of appearances showed that the modified patterns of a standing posture received a higher evaluation compared to the original patterns only in N type and in a sitting posture. In addition, the degree of lowering or a natural feel by the pulling of the slacks waist belt in a sitting posture received a higher evaluation than the original patterns. Second, the evaluation of motions showed that modified patterns received a higher evaluation than the original patterns in almost all items. Per each pattern, it showed meaningful differences in questions asking about the degree of comfort as the whole in N type in crouching motions. The L type showed low scores as a whole (both in original patterns and modified patterns) and the K type showed meaningful differences in questions asking about the degree of comfort of the crista iliaca and groin region in the motion of walking at a normal walking pace, ascending stairs and bending the waist 90 degree to the front. Third, the measuring distance the between back waist point of the body and the back waist point of original patterns and modified patterns during motions showed that the modified patterns of all three patterns (N type, L type, and K type) showed less lowering compared to the original forms in the whole pattern as well as individual patterns. The design method of back waist point developed in this research can be regarded as a design method appropriate for motions.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.33 no.6
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• pp.2195-2209
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• 2013

The effective strength of concrete struts must be determined accurately for the reliable strut-tie model analysis and design of structural concrete. In this study, the equations of the effective strength, which are useful for the three types of determinate and indeterminate strut-tie models of reinforced concrete deep beams employed in current design codes, are proposed. The effects of shear span-to-effective depth ratio, compressive strength of concrete, and flexural and shear reinforcement ratios are reflected in the development of the proposed equations. To examine the appropriateness of the proposed equations, the strengths of 241 reinforced concrete deep beams, all tested to shear failure, are evaluated by using the three types of strut-tie models with the existing and proposed equations.

• The Korean Journal of Elementary Counseling
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• v.11 no.2
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• pp.219-235
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• 2012

The purpose of this study was to identify the factors of school happiness of elementary students by implicit theory. For this purpose, 192 items for happiness were constructed based on 76 5th and 6th elementary students' free descriptions. Then 75 items were selected for preliminary factor analysis based on item appropriateness by evaluation of 28 elementary teachers. The happiness inventory composed 136 items was administered to 155 students and 36 items were selected based on exploratory factor analysis results. 4 factors-optimism, positive peer-relationship, self-esteem, consideration, and teacher-relationship-were extracted by principal component analysis. The confirmatory factor analysis indices indicated that 4 factor model of happiness was fit. The reliability(Cronbach's ${\alpha}$) was .996.

• Journal of The Korean Association of Information Education
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• v.15 no.3
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• pp.355-363
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• 2011

Level-Based Education is necessary for the multi-cultural learners because they tend to have the academic underachievement and learning deficiency that cause the huge educational gap. However, it is very hard to make the best of competence for the multi-cultural learners in the classroom. So, it is needed to suggest how we can use the educational contents that are appropriate for the Level-Based Learning and Individual Learning to make good use of teaching the learners from multi-cultural families. However, developing the new educational contents takes much time and cost, we have to improve existing contents for the student from multi-cultural families to use it. Hence, the purpose of this thesis is to develop the educational appropriateness evaluation scale to verify the educational contents that are for the multi-cultural students based on the educational content's evaluation tool, so by developing the scale, I intend to evaluate the 4~6 grades' Korean contents of the E-learning service and provide the ways of improvement.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.145-158
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• 2013

I estimate stock prices of listed companies using financial information and Ohlson model, which is used for the evaluation of company value. Furthermore, I use the artificial neural network, one of artificial intelligence systems, which are not based on linear relationship between variables, to estimate stock prices of listed companies. By reapplying this in estimating stock prices of newly listed companies, I evaluate the appropriateness in stock valuation with such methods. The result of practical analysis of this study is as follows. On the top of that, the multiplier for the actual stock price is accounted by generating the estimated stock prices based on the artificial neural network model. As a result of the comparison of two multipliers, the estimated stock prices by the artificial neural network model does not show statistically difference with the actual stock prices. Given that, the estimated stock price with artificial neural network is close to the actual stock prices rather than the estimated stock prices with Ohlson model.

• Journal of the Earthquake Engineering Society of Korea
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• v.8 no.5 s.39
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• pp.25-33
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• 2004

To evaluate the seismic capacity of a multistorey building structures in performance based seismic design, it is needed to convert MDOF model into equivalent SDOF model. This paper presents predictions for interstory drift of multistorey structures using method of converting a MDOF system into an equivalent SDOF model. The principal objective of this investigation is to evaluate appropriateness of converting method through performing nonlinear time history analysis of a multistory building structures and an equivalent SDOF model. Comparing the interstory drift of multistorey structures calculated by time history analysis and those evaluated by an equivalent SDOF model, the adequacy and the validity of converting method is verified. The conclusion of this study is following; A method of converting a MDOF system into an equivalent SDOF model through the nonlinear time history response analysis is valid. Inelastic first mode shapes are expected to be more accurate than elastic first mode shapes in obtaining interstory drift of multistorey structures from equivalent SDOF model.

• Journal of Korean Academy of Nursing
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• v.50 no.3
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• pp.474-486
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• 2020

Purpose: The purpose of this study was to develop and validate a Korean version of the Self-Care for Aspiration Pneumonia Prevention (SCAPP-K) scale in older adults at risk of dysphasia. Methods: The Hertz and Baas model of scale development and validation was used. In the development stage, items were generated via literature review and interviews with medical experts, older adults, and caregivers. Ten experts assessed the items for content validity. Subsequently, 12 older adults participated in a pilot test to determine the comprehensibility and appropriateness of the SCAPP-K scale. The validation stage involved a cross-sectional survey with 203 older adults for exploratory factor analysis (EFA) and 200 older adults for confirmatory factor analysis (CFA) and to determine convergent and discriminant validity. To test the validity and reliability of the scale, EFA using principal component analysis with varimax rotation and CFA were conducted, and convergent and discriminant validity as well as internal consistency reliability were determined. Results: As a result of EFA, three self-care factors (knowledge, resources, behaviors) with 21 items were validated. The CFA and convergent and discriminant validity indicated the applicability of the three-factor self-care scale. The reliability of the SCAPP-K scale was acceptable, with Cronbach's α=.87~.91. Conclusion: The SCAPP-K scale has acceptable validity and reliability and can contribute to clinical practice, research, and education to improve self-care for the prevention of aspiration pneumonia in older adults at risk of dysphasia.

• Journal of The Korean Association of Information Education
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• v.21 no.1
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• pp.127-137
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• 2017

In this paper, previous research materials for the education in the area of information and communications of elementary information curriculum, new improvement and the suitability of contents selection were examined and analyzed. Targeting professors in the departments of elementary computer education nationwide, the importance of the educational contents organization and the appropriateness of education period were investigated. Based on the investigation results, they were evaluated through the verification of the third delphi survey, the final educational contents were selected, and the elements of key concepts, achievement standards were drawn up and suggested. The proposed organization of educational contents in the area of information and communications of the elementary information curriculum and the achievement standards will be able to be used for the re-organization and improvement of detailed elementary information educational contents.