• 경영과정보연구
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• 제4권
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• pp.201-224
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• 2000

Since Organ(1977) published a paper on the importance of organizational citizenship behavior, studies of organizational citizenship behavior have increased continuously. An exploratory study on the application strategy of organizational citizenship behavior for human resource management is very scarce. Many organizational researchers so far, have focused on investigating in-job behavior. Yet, from a decade, organizational researchers have recognized that in-job behavior alone can not explain sufficiently job performance or organizational effectiveness. Thus, they have paid attention to extra-job behavior, which is generally called as organizational citizenship behavior. Focusing on the importance of human resource management in organizational citizenship behavior, this paper is to examine an exploratory study on the application strategy of organizational citizenship behavior.

• 대한가정학회지
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• 제40권12호
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• pp.85-108
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• 2002

The objectives of this study were to investigate the trend of the attitude and the behavior about consumer's internet premium advertisement and its application and the factors which influence on the attitude and the behavior about consumer's premium advertisement and its application; the demographic variables, internet communication-environment variables and variables in relation to consumer's premium advertisement application. For these purpose, the data collected two way: internet survey and questionnaire survey. The data used in this study included people who have looked an internet Premium Advertisement more than once during internet use. Major findings were as following: (1) The attitude of internet premium advertisement and its application could be described as the mean 34.16 md 24.61 separately(3.11 and 2.73 point on 5.00 points scale). The behavior of application about internet premium advertisement was measured as a behavior of application whether or not; application 18.7% and unapplication 81.3%. (2) The attitude of application about internet premium advertisement was significantly different according to age, joining frequency on internet, past experience of winning a premium, purchasing information search, interesting connection on the internet, the risk about the money loss and negative evaluation of other persons, the economical values of premiums, winning possibility, and preferable premiums. The behavior of application about internet premium advertisement, the behavior of application whether or not was significantly different according to sex, age, school career, a circuit speed, a period of using, joining frequency and a using place, past experience of winning a premium, purchasing information search, interesting connection on the internet, the risk about the negative evaluation of other persons, the economical values of premiums, winning possibility, and preferable premiums. (3) When looking at the influence of variables about the attitude of application about internet premium advertisement, the most influence variables was the past experience of winning a premium, and next was winning possibility, sex, the interest about the premiums which made the consumer want to apply, the economical values of premiums, the purpose of purchase information search and the using time. The explanation of those variables were 22.6%. As the result of the Logistic analysis, it was found that the frequency of the internet connection, the past experience of winning premiums, the risk about the outflow of credit information, interesting premiums, and premium advertisement were the most important variables to affect the possibility of the behavior of application about internet premium advertisement critically.

• 대한가정학회지
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• 제50권6호
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• pp.43-54
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• 2012

The purpose of this study was to identify the factor structure of self-efficacy, clothing behaviors, contents application of the unit 'preparing and managing clothes' and the effects of self-efficacy on clothing behavior and contents application of the unit 'preparing and managing clothes'. Questionnaires were administered to 201 girl students in middle school, living in the Daegu area. Frequency, descriptive statistics, factor analysis, reliability analysis, and multiple regression were used for data analysis. The findings are as follows. Self-efficacy was composed of five factors, namely interpersonal skills, task performance skills, anxiety, planned performance, and challenging action. Clothing behavior was composed of five factors, namely pleasure, coordinated clothes, uniform preference, learning behavior, and fashion oriented. Contents application of the unit 'preparing and managing clothes' was composed of two factors, namely usefulness of lectures in general, and usefulness of Hanbok lecture. The effects of clothing behavior and contents application of the unit 'preparing and managing clothes' on each of the self-efficacy variables, like interpersonal skills, task performance skills, anxiety, planned performance, and challenging action were explained by factors such as pleasure, coordinated clothes, uniform preference, learning behavior and fashion oriented, and usefulness of lectures in general and usefulness of Hanbok lecture.

• 유통과학연구
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• 제13권5호
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• pp.45-52
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• 2015

Purpose - Augmented reality (AR) content used in mobile media today can accommodate a wide variety of contextual information. This indicates that making people experience a sense of presence and flow is a very significant factor in augmented reality content. Flow represents a rich immersion potential as representing the progress of emotion and the means to facilitate the operation of the smart phone. Therefore, users will have friendly relational continuance behavior with products and brands that supply this experience. Based on that, the purpose of this study is to investigate the relationships among smart phone AR application traits, presence, flow experience, and relational continuance behavior. First, AR application traits are defined as three categories sensory immersion, navigation, and manipulation, based on preceding studies. This study then examines the influence of AR application traits on the presence and flow experience and looks into the relation among presence, flow experience, and relational continuance behavior. This analysis suggests more detailed and concentrated strategic implications. Research design, data, and methodology - A research model is designed to examine the relation among AR application traits, presence, flow experience, and relational continued behavior. For data collection, questionnaire surveys were composed of multi-items for each component and the direct interview method was used for the interviews. To collect the data, after running the smart phone AR applications, the consumer behaviors of the respondents were generally determined. The questionnaire surveys were conducted for one month, October 2014. A total of 300 questionnaires were distributed with 278 questionnaires used for analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0 and LISREL ver. 8.51. Results - The following results are found: First, AR application traits have a significantly positive effect on presence with sensory immersion, navigation, and manipulation all having a significantly positive effect. Second, sensory immersion and manipulation among the AR application traits have a significantly positive effect on flow. However, navigation did not have a significantly positive effect on flow. Third, presence has a significantly positive effect on flow and has a significantly positive effect on relational continuance behavior. Moreover, flow also has a significantly positive effect on relational continuance behavior. This behavior tends to be formed since brands want to encourage relational continuance behavior and positive emotions with the brands being used. Relational continuance behavior accompanies repeat purchasing, positive word-of-mouth and recommendation activities, and forms of trust with the brand. Conclusions - The research results showed that smart phone AR traits had significantly positive effect on presence, flow, and relational continuance behavior. Based on this, smart phone AR application providers should establish an aggressive marketing strategy to accommodate more realistic problems in order to positively influence user behavior. Additionally, the marketers should make efforts to provide fun or convenience in the AR application operation process of the user.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제18권6호
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• pp.1583-1598
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• 2024

With the popularization and application of artificial intelligence technology in daily life, new ethical and moral problems constantly appear in human society. These ethical and moral problems have been associated with people's moral behavior and have become crucial issues. In traditional social situations, researches have proved that moral intensity affects people's moral behavior. However, in the context of applying artificial intelligence technology, the mechanism between moral intensity and moral behavior is unknown. Therefore, this study focuses on the relationship between moral intensity and moral behavior in the context of applying artificial intelligence technology, and introduces a new concept - technology moral sense (TMS) into the theoretical model. Research method: We set various situations of applying artificial intelligence technology and adopt the situational experiment method to analyze the relationship between moral intensity and moral behavior in different application scenarios. The results show that moral intensity has a significant influence on moral behavior, while the technology moral sense performs a mediating function.

• 대한영양사협회학술지
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• 제26권3호
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• pp.208-220
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• 2020

In modern society, the online to offline (O2O) market has become an emerging market. Based on social and cultural phenomena, the importance of "FOODTECH" linked with mobile applications is growing in the food and restaurant industry. This study examined subjective food application service quality, perceived value, and post-purchase behavior intentions. According to this study, of foodtech service quality attributes, only information, mobility, and reliability had positive (+) relationships with perceived value. However, foodtech service quality attributes did not have a direct impact on behavior intentions. Perceived values had a positive (+) relationship with behavior intentions and showed full mediation effects between foodtech service quality attributes and behavior intentions. Based on these results, future research on the relationship among food application service quality, perceived value, and post-purchase behavior intentions is needed.

• 한국산림과학회지
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• 제99권2호
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• pp.179-185
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• 2010

Organophosphate pesticides inhibit cholinesterase. It is likely that application of organophosphate pesticides affect behavior of arthropods. This study aimed to find changes in foraging behavior of ants due to application of fenitrothion, one of the widely used organophosphate pesticides. Foraging activity (FA) of ants was observed using bait cards in a pesticide sprayed pine stand and in an unsprayed stand before and after aerial application of fenitrothion in 2003 and 2004. Ant abundance and species richness of ants were also monitored using pitfall traps during the activity season in 2003 and 2004. There was not a significant decrease in abundance and species richness after the application of fenitrothion. However, FA of an ant, Paratrechina flavipes (Smith), which was abundant enough to be statistically compared, was depressed from 2 hours to 10 days after application of the pesticide. FA was fully recovered at day 14 in 2003, and was partially recovered at day 18 and fully at day 31 in 2004. FA of other ant species also decreased significantly during the FA depression period of P. flavipes. On the bait cards, workers of the species responded dully to baits during the FA depression period. Despite the decline in activity, alertness of P. flavipes to other species did not decrease even during the FA depression period.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권2호
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• pp.817-828
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• 2018

Modern software, especially web-based software, is broadly used in various fields. Most web applications employ design patterns, such as a model-view-controller (MVC) pattern and a factory pattern as development technology, so the application can have a good architecture to facilitate maintenance and productivity. A web application, however, may have defects and developers must fix the defects when a user submits bug reports. In this paper, we propose a novel approach to improving fault traceability in web application by using software revision information and software behavior model to reduce costs and effectively handle the software defect. We also provide a case study to show effectiveness of our approach.

• 대한교통학회:학술대회논문집
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• 대한교통학회 1995년도 제27회 학술발표회
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• pp.58-82
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• 1995

This study providesd an empirical analysis of trip-chaining behavior and its application to transportation planning. In the empirical analysis, changes in trip-chaining patterns since 1970 have been examined and details of current trip-chaining behavior as they describe shopping trip-chaining behavior has changed. Individual trip-chaining has become longer and complex. It appears that the average number of trips per chains has substantially increased over the past 20 years. An increased number of trips in chains means fewer home-based trips. Changes in trip-chaining behavior have several consequences. Important consequences are for transportation and land-use planning. Up to now trips have been treated as if they are independent clusters of home-to-destination-to-home; this approach has not usually taken into account the trip-chaining behavior of individuals. this calls for a different approach to at least the trip generation and trip distribution part of transportation planning. In this study, application of trip-chaining behavior to trip distribution model formulation is proposed and its calibration results are presented.

• 한국응용과학기술학회지
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• 제38권5호
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• pp.1255-1264
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• 2021

본 연구는 코로나-19 환경에서 소비자가 인식하는 골프 어플리케이션(App)특성이 몰입정도와 소비행동에 관하여 인과 관계(SEM)를 적용하여 골퍼들이 인식하는 어플리케이션 서비스를 탐색하고, COVID-19 이후 골프산업을 예측하기 위한 기초자료를 제공하고자 하였다. 이를 위해 2021년 6월 1일 ~ 8월 10일까지 표본계획에 의해 모바일 서베이(URL)를 사용하여 총 235명을 분석에 사용했다. 결과를 도출하였다. 첫째, 어플리케이션의 이동성, 신뢰성 특성이 몰입증진에 통계적으로 유의미한 정(+)의 영향을 미치는 것으로 가설이 채택되었다. 둘째, 몰입증진은 소비행동에 통계적으로 유의미한 정(+)의 영향을 미치는 것으로 가설이 채택되었다. 마지막으로 어플리케이션의 정보성, 이동성 특성이 소비행동에 통계적으로 유의미한 정(+)의 영향을 미치는 것으로 가설이 되었다.