• 한국의류산업학회지
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• 제14권5호
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• pp.811-820
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• 2012

This study identifies the factor structure of sociocultural attitudes toward appearance, appearance management attitudes, fashion behaviors, and the effects of sociocultural attitudes toward appearance and appearance management attitudes on fashion behaviors. Questionnaires were administered to 255 college students living in Daegu Metropolitan City and Kyungbook province. The data collected were analyzed using frequency, factor analysis, multiple regression, and t-test. The findings were as follows. Sociocultural attitudes toward appearance were composed of two factors (body internalization and appearance recognition). Appearance management attitudes were composed of four factors (shape management recognition, weight management, appearance satisfaction, and health care). Fashion behaviors were composed of six factors (convenience, fashion following, self-satisfaction, attractiveness, pursuit of change, and pleasure). Gender of college students showed a distinction between the sub-variables of sociocultural attitudes toward appearance factors (body internalization) and appearance management attitudes (weight management) and fashion behaviors (convenience, fashion following, self-satisfaction, and pleasure). Women had more desire to have a similar looking body of TV celebrities than men. The effects of sociocultural attitudes toward appearance and appearance management attitudes on each fashion behavior variables (convenience, fashion following, self-satisfaction, attractiveness, pursuit of change, and pleasure) were explained by the factors of body internalization and appearance recognition, and weight management, appearance satisfaction, and health care. College students produced fashion appropriate to the situation. Strategies of fashion marketing based on these results are as follow. Through mass media, advertisers help university students realize a healthy outlook and create a social atmosphere that can promote healthy body attractions.

• 한국의류산업학회지
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• 제20권4호
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• pp.400-409
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• 2018

The purpose of this study was to identify the appearance-oriented, appearance-related consumption behavior according to appearance instrumentality. Questionnaires were administered to 460 males and females of 20 to 30 living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, factor analysis, cronbach's ${\alpha}$, t-test, regression analysis. Three factors of appearance instrumentality (social achievement, sexual attractiveness, social relationship formation), two factors of appearance-oriented and five factors of appearance-related consumption behavior were utilized for the problem analysis of the study. The results of this study were: First, there was significant differences in the appearance coordination oriented and appearance management oriented according to group of social achievement (high, low) and group of sexual attractiveness (high, low). But social relationship formation(high, low) had not significant differences in appearance oriented. Second, group of social achievement (high, low) were significant differences in cosmetic surgery behavior and fashion behavior, group of sexual attractiveness (high, low) showed a significant differences in cosmetic surgery behavior, hair management behavior and fashion behavior. But group of social relationship formation (high, low) had not significant differences on all of appearance management behavior. Third, appearance coordination oriented was a influences on beauty management behavior, cosmetic surgery behavior, hair style management behavior, fashion behavior. And appearance management oriented was influences on body management behavior, hair style management behavior, fashion behavior.

• 대한가정학회지
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• 제46권1호
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• pp.63-72
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• 2008

The purpose of this study was to investigate the appearance management behaviors and motives differentiated by the body image of college men. A questionnaire was designed for the survey and the subjects were 228 college in Pusan and the Kyongnam province, Korea. The statistical analyses were carried out in the forms of frequency, factor analysis, cluster analysis, ANOVA and Duncan's multiple range test. The findings throughout the research are as follows; First, according to the multidimensional body image of the subjects, the college men were classified into three groups, i.e. the appearance concerning and satisfied group, the weight concerning group, and the appearance indifferent group. The appearance management behaviors of the college men consist of innovative appearance management, weight reduction, appearance management through apparel and fashion products, body shape care, skin care, hair care and health care. Second, the weight concerning group showed a higher BMI than those of the other groups. The means of the monthly income and the expenses for the appearance management of the appearance indifferent group were lower than those of the other groups. Third, the college men were generally shown to pursue the motive improving sociality. The appearance concerning and satisfied group and the weight concerning group indicated higher pursuing motives than the appearance indifferent group in the appearance management motives. Finally, there were significant differences in the appearance management behaviors among the three groups. While the weight concerning group showed the more concerning appearance management behaviors, the appearance indifferent group had the least appearance concerning tendency.

• 한국생활과학회지
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• 제16권1호
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• pp.145-157
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• 2007

The purpose of this study was to identify Chinese university women's appearance management characteristics and clothing purchasing behavior. A self-administered questionnaire was used. Research period was 15th - 30th March. Frequencies, percent, factor analysis, cluster analysis, ANOVA, chi-square test were done. The results of study were: 1. The factors of appearance management characteristics were food management, skin care, weight control & tooth correction, nail & hair care, and use of identity kits. The factors of clothing selection criteria were outlook & appropriateness, management & service, fashion & brand, and individuality & price, and factors of information resources were marketer oriented & neutral and consumer oriented & store. 2. Chinese university women were segmented into positive appearance management group, food & skin management group, nail care & identity kits using group, and appearance management stagnated group. Positive appearance management group selected their clothing to pursuit individuality & relaxation, fashion, and conformity, considered fashion or brands more, used various information sources. Food & skin management group purchased their clothing for conformity. Nail care & identity kits using group considered management & service of clothing more, utilized consumer oriented & store information more. 3. Positive appearance management group were younger, and spent more pocket money and for their appearances. Food & skin management group were older, but nail care & identity kits using group were older. Appearance stagnated group spent less pocket money and appearance management.

• International Journal of Human Ecology
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• 제8권2호
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• pp.141-151
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• 2007

The purpose of this study is to classify men in their 20s by their sex role attitudes, and to study their appearance management behavior and inner characteristic variables such as socio-cultural attitudes on appearance and bodily image, which are expected to influence the appearance management behavior of each classified group. For this, a survey of 393 males in the 20s in Seoul and metropolitan areas was conducted. Factor analysis, Cronbach's alpha coefficient, and F-test were conducted on the data. First, as a result of analysis on sex role attitudes, four groups were categorized: Masculinity, Femininity, Androgyny and Undifferentiation. Second, the analysis of individual variables resulted in appearance management behavior being separated into five categories: Interests in fashion, Proper choice of clothing, Importance of bodily attractiveness, Pursuit for personality and Complementation of physical weaknesses. The socio-cultural attitude on 'appearance' was sub-categorized into Internalization, and Awareness, while 'body image' was divided into Cognitive behavioral and Affective aspects. Regarding differences in socio-cultural attitudes for appearance, body image and metro-sexual lifestyle attitudes, the androgyny group produced the highest scores. Based on these results, it can be concluded that people who take care of their physical appearance, cope effectively with social and circumstantial requirements for happiness and success, and respond flexibly and affirmatively.

• 한국산학기술학회논문지
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• 제15권2호
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• pp.914-922
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• 2014

본 연구는 여중생과 여고생을 대상으로 외모관리행동에 영향을 미치는 요인을 검증하기 위한 서술적 비교조사연구이다. 연구 목적은 외모에 대한 사회문화적 태도(내면화, 인식), 신체이미지(외모평가, 외모지향, 신체만족도), 자아존중감이 여중생과 여고생의 외모관리행동에 미치는 영향을 규명하여 청소년의 외모관리 지도를 위한 자료를 제공하기 위한 것이다. 대상자는 K도에 소재하고 있는 여중생 186명, 여고생 198명이 선정되었다. 여중생과 여고생의 사회문화적 태도 중 내면화와 인식을 비교한 결과 여고생의 내면화와 인식이 통계적으로 유의하게 여중생보다 높았다. 신체이미지 중 외모평가, 외모지향 역시 여고생이 여중생보다 유의하게 높았으나, 신체만족도는 여고생이 여중생보다 낮았다. 여고생의 외모관리행동 중 체중관리, 의복관리, 얼굴관리 모두 다 여중생보다 관리를 더 하고 있었다. 여중생의 외모관리행동을 회귀분석 한 결과 40.5% 설명하였고, 영향을 미치는 변수는 외모에 대한 사회문화적 태도인 내면화와 인식, 신체이미지 중 외모지향이었다. 여고생은 외모관리행동을 20.1% 설명하였으며, 영향을 미치는 변수는 신체이미지인 외모평가, 외모지향, 신체만족도이었다. 본 연구 결과는 사춘기 여학생을 위한 외모와 관련된 교육이나 상담 시 여중생과 여고생에 따라 다른 접근법이 필요함을 나타내고 있었다.

• 복식
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• 제33권
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• pp.27-39
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• 1997

The purpose of this study was to classify the attributes of brand image criteria of women's shoes to compose the perceptual map of the brand by factor analysis and to examine the differences in brand preferences and purchase methods of shoes according to demographic variables. 10 brand names were selected for the study Samples were 271 women in Seoul Korea :143 were college students and 128 were career women.The data were analyzed using factor analy-sis multiple regression analysis one-way ANOVA Duncan's multiple range test x2-test t-test. The results of the study were the -followings: 1. Four segments of brand image attributes of women's shoes derived by factor analysis: F. 1. 'utility' F.2'appearance' ; F. 3 'sales promotion' ; F.4 'financial factor'. 2. As the result of draw up the perceptual map 'landrover' was high in utility but low in appearance 'Misope' and 'Mook' was low in utility but high in appearance. 'Fashion Leader' was in the nearest ideal direction to the utility and appearance. 3. The preference level of the shoes brand name was in order of the 'Fashion Leader'. 'Mook' and 'Soda' But consumers possessed 'Landrover' the most 4. There were significant differences among preference level of ' Landrover' and 'Misope' according to the social class. There were sig-nificant differences among possession level of 'Misope' and 'Soda' according to the social class 5. the middle and lower class consumers used an exchange ticket during the bargain sales more than upper class when they pur-chase shoes.

• 한국의류학회지
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• 제26권11호
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• pp.1502-1513
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• 2002

The purpose of this study was to find relations between construction factors and adaptability on the 5 available raglan sleeve patterns through the drafting method. Also it was to suggest a functional sleeve pattern according to appearance and adaptability test. Three women in her twenties who have standard figure was selected as subjects. Raglan sleeves of 5 experimental clothes were rated by the appearance test and adaptability test. The major conclusions of this study are as follows. 1. The construction factors of the raglan sleeve are sleeve slant, sleeve cap height, biceps line, breast width. Bicep lines increased and sleeve cap height decreased as the sleeve slant decreased. The higher adaptability scores of raglan sleeves were, the lower sleeve slants were. 2. According to the appearance evaluation, B type was recorded the highest score 3. According to the adaptability scores, A type was recorded the highest score. In the pulled length of the waist-line, A type was the lowest movements among the pattern type. In the pulled length of the sleeve-line, A type was the lowest movements among the pattern types. Therefore A type was evaluated by the bort functional sleeve pattern type. Through the experiments, it was known that appearance and adaptability of the raglan sleeve patterns were effected by construction factor.

• 한국신뢰성학회지:신뢰성응용연구
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• 제1권2호
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• pp.79-93
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• 2001

Recently, new aspects of paints such as a beautiful appearance, use of environmentally friendly paints, etc., in addition to the superior performance of paints have been requested for industrial paints including the paints for heavy construction equipment and others. Particularly, the quality of appearance of coating affects the sales of heavy construction equipment. And the necessity for the paints to have a superior weather-proof property without changing the luster or color even after long-time exposure to the open air is emphasized. The change in the surface color and luster of the paint due to the natural environment progresses very slowly, and it takes a long time to verify material properties when developing new paints. In order to improve such methods, weathering tests are performed in many laboratories as a test for accelerating aging of coating, and the lifetime of the products is estimated through evaluation of the weathering (environment-proof) quality of paints. However, not a great deal of research activity has been conducted up to the present time since the interrelationship between the actual results of testing and field data is different for each paint and it takes a long time to study relevant materials. Therefore, introduced in the present study is the estimation of the change in the quality of appearance of coating in the field through the accelerated aging test among the cases of improvement of the quality of appearance of the urethane paint for heavy construction equipment.

• 디지털융복합연구
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• 제16권8호
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• pp.401-411
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• 2018

본 연구는 여성노인의 외모관심도, 미용성형에 대한 태도, 자아존중감 및 삶의 질 정도를 파악하고, 삶의 질에 영향을 미치는 요인을 파악하고자 하였다. G시 여성노인 162명을 대상으로 구조화된 설문지를 이용하여 자료를 수집하였으며 기술통계, ${\chi}^2-test$, t-test, ANOVA, Pearson correlation coefficient 및 다중회귀분석으로 분석하였다. 대상자의 외모관심도, 미용성형에 대한 태도, 자아존중감은 60대군과 70대군에서 통계적으로 유의한 차이는 없었다. 삶의 질은 60대군과 70대군이 통계적으로 유의한 차이가 있었으며, 삶의 질에 영향을 미치는 요인은 60대군에서는 자아존중감, 지각된 건강상태로 나타났으며 39.1%의 설명력이 있었다. 70대군인 경우 자아존중감, 교육수준이었으며 41.7%의 설명력이 있었다. 이는 여성노인의 외모에 대한 관심을 포함하여 노화 준비교육 및 삶의 질을 향상시키기 위한 프로그램 개발 시 고려해야 할 함의를 제시한다.