• Fashion & Textile Research Journal
• /
• v.2 no.3
• /
• pp.198-204
• /
• 2000

This study aimed to analyze the characteristics of domestic textile designs for miss and madam apparel and to find out the trend sensibility felt by young female judge according to the product year and apparel target age. Textile designs of 170 pictures of 1999 and 1994-1995 were collected at 4 shopping malls and from consumers, and results are as follows; As the sources of textile design were 'nature', 'imagination', and 'combination' used in the order of frequence, but the sources appeared more diverse in 1999 than in 1994-1995. The interpretation techniques expressed most often were 'stylized', 'geometry', and the mast frequent arrangements were 'all over', and the second was '4-way' in 19941995, '2-way' in 1999, that is, the arrangement were different according to product year. The trend sensibility were varying to the target age and product year.1999 apparel products were felt more 'sophisticated', 'contemporary', and 'sporty' if they were the textile designs for miss, while 1994-1995 products were more 'sophisticated', 'contemparary', and 'sporty' if for madam.

• Fashion & Textile Research Journal
• /
• v.11 no.1
• /
• pp.75-83
• /
• 2009

The primary purpose of this study was to investigate business performance in small apparel retailer's stores operated independently. Data were collected from 167 managers independently operating small apparel stores in Busan and Ulsan. The aforementioned were analyzed utilizing frequency, factor analysis, ANOVA, regression analysis using SPSS Win 12.0. The results showed as follows; Factors influencing on perception of managers on business performance were market information, cost/quality control, opposing power to business depression, store management, product management, sales promotion. There were significant differences between factors influencing on perception of managers on business performance and business performance(the extent of success, profit and growth). It was market information and store management that the most important for the extent of success. It was opposing power to business depression, store management and product management that the most important for the extent of profit. It was market information, store management and product management that the most important for the extent of growth.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.15 no.1
• /
• pp.123-138
• /
• 2013

This paper studied the apparel product attributes that women in the new elderly generation require in formal wears and in casual wears. The purpose of this study was to provide the design guideline when considering the changing and diverse buying patterns of the new elderly female consumers as opposed to the traditional elderly generation. We employed a qualitative study methodology of one-on-one in-depth interview with open coding. Between August 10 and October 3 of 2012, we interviewed sixteen female consumers of age 60 or above residing in the metropolitan area who considered themselves as young-minded. Our findings were as follows: The consumer-required attributes that the new elderly women wanted to present have five dimensions of symbolism, aesthetic, fitness, usefulness, and maintenance. The main focus of the apparel product attributes that the new elderly women wanted was the dimension of symbolism in formal wears and the dimensions of usefulness and maintenance in casual wears. The new elderly females were the emerging group of consumers of diversified clothing products who emphasized overall balance and wore appropriately for occasions. Apparel products for the new elderly females should incorporate the design attributes that they want as well as the overall balance among individual wears.

• Journal of the Korean Home Economics Association
• /
• v.40 no.4
• /
• pp.27-44
• /
• 2002

The purposes of this study were 1) to identify predictors of consumers′ apparel purchase on Internet shopping malls and 2) to determine reasons that respondents didn\`t have purchase intention of apparel on Internet shopping malls. The data were collected via a self-administered questionnaire from 204 male and female students who experienced shopping for apparel on Internet shopping malls, living in Cheju and analyzed by factor analysis, multiple regression analysis, t-test and paired t-test. Two predictors were found regarding purchase of apparel on the "big box" Internet shopping malls which sells various product categories; apparel quality and fun of order process. On the speciality Internet shopping malls which sells only fashion goods, diverse apparel assortment and easy handling and fun of information search were identified as predictors of apparel purchase. Reasons that respondents didn′t have purchase intention of apparel on Internet shopping malls were summarized and labeled as: difficulty of decision making due to virtual shopping environment, insufficiency of diverse apparels, users′ unease handling, risk of incredible apparel quality, unfamiliarity of Internet shopping and risks of unsecurity. Difficulty of decision making due to virtual shopping environment was determined as the most important factor of reasons that respondents didn′t have purchase intention of apparels in website.

• The Research Journal of the Costume Culture
• /
• v.13 no.6 s.59
• /
• pp.934-945
• /
• 2005

The purpose of this study was to investigate the content and presentation style of consumer information of Korean young casual apparel brand. To collect the data for this study, the representative 25 casual brand web sites were selected, based on major search engines. In addition, to investigate exact product information, four product categories, knit shirts and casual pants for men and women, were selected and the number of products was limited as maximum 15 products per each category. A coding instrument was developed to capture the consumer information, based on the instrument by Park and Stoel(2002). The Pretest was conducted to gauge inter-coder reliability and the results showed that inter-coder reliability was highly acceptable. The results of this study were as follows. Most casual brand web sites for this study were presented well in brand and customer service information. Especially, many web sites provided various engaging information such as various events(best dresser contest, date with a star, special gift) and useful multimedia file(MP3 music file, screen saver, movie, calender). However, product information was very lack in most web sites. Especially, sizing and fitting information and textile and fabric hand information were rarely provided. Therefore, this result showed that the web sites should provide more specific product information and develop devices to get tactile sensory and experiential information for enhancement of future e-commerce of apparel products.

• International Journal of Costume and Fashion
• /
• v.10 no.2
• /
• pp.15-36
• /
• 2010

This study aims to examine if a consumer's evaluations of and purchase intentions towards textiles and apparel-related cultural products are influenced by their culture, as indicated by their nationalities. Additionally, several psychological variables, such as novelty-seeking tendency, world-mindedness, and familiarity with Northeast Asian culture were included in the analyses to compare the relative importance of cultural influences with the importance of individual characteristics. To conduct a quantitative analysis, we collected data from 400 female consumers in two countries: 200 from the USA and 200 from China. Key findings showed that, nationality and novelty-seeking were found to have a strong influence on purchase intention when product evaluation variables were not included. Evaluation of appearance and Northeast Asian design emerged highly significant predictors of purchase intention for Korean cultural products, regardless of the product type. Cross cultural comparative research on cultural product evaluations is extremely rare. This study focused on groups of consumers residing in the US and China and asked them to evaluate a series of textiles and apparel-related cultural products produced in Korea.

• Journal of the Korean Society of Costume
• /
• v.58 no.4
• /
• pp.58-71
• /
• 2008

The demand for personalized products and service of apparel product has increased dramatically. In order to acquire a personalized apparel product, consumers may have to sacrifice more expense or time. The purpose of this study was to investigate various personalization strategies in apparel business and to identify antecedents that influence the process. Clothing involvement and two price related variables (clothing expense and willingness to pay more) were included in the study as antecedents. Four personalization strategies were included in the study: design selection, size customization, in-store service and promotion personalization. For an empirical study, a conceptual model was designed and research questionnaire was developed. A measure of personalization of apparel shopping was developed based on existing scale items of prior research and a pilot study. Data from 766 men and women in their twenties to forties were used for statistical analysis. Structural Equation Modeling was used for the data analysis. Results indicated that the conceptual model was a good fit to data. Structural paths indicated that there was significant influence of clothing involvement on design selection and sales promotion personalization strategies. Involved consumers spent more on chothing products and were likely to pay more on personalized products and services. Monthly clothing expense influenced size customization significantly. It also had negative influence on service related personalization strategies. Consumers were willing to pay more when it comes to product related personalization strategies such as design and size but not necessarily to service related strategies. This study was an attempt to provide an in-depth and synthesized approach on consumer attitudes toward personalization of apparel products.

• The Research Journal of the Costume Culture
• /
• v.10 no.3
• /
• pp.261-269
• /
• 2002

The purposes of this study were to investigate component of service quality and to determine significant factors on the service quality and buying intention of internet apparel shopping mall. The data were collected from 212 female adults using questionnaire. Using SPSS package, Cronbach's α, factor analysis, and multiple repression analysis were performed. The results could be summarized as follows. 1. The service quality of internet apparel shopping mall was perceived as reliability, advantage, responsibility, product assortment, tangibles, and rapidness. 2. For perceived risk, privacy risk, economic risk, delivery risk, size risk, and quality risk were investigated. The perceived risk except economic risk and web search ability had an effect on the service quality of internet apparel shopping mall. 3. The most of perceived risk, web search ability, and advantage of the service quality had an effect on the shopping intent of the internet apparel shopping mall. Based on the these results, marketing strategies were suggested.

• The Research Journal of the Costume Culture
• /
• v.8 no.3
• /
• pp.349-359
• /
• 2000

The purposes of the study were to investigate the causal relationships between shopping motivation, purchasing situation in store, experienced affection, and purchasing behavior. We collected data from 430 consumers shopping in the apparel store of two department in Busan, and analyzed by factor analysis and regression analysis. The result of this study were as follows ; 1. Purchasing situations which influenced consumers'apparel purchasing behaviors in apparel store were consisted of four factors such as Physical factor, Product factor, Inter-personal Factor and Salesmen factor. 2. Experienced affections in apparel store were consisted of four factors such as Pleasure, Ignorance, Superiority and Insecurity. 3. The main causal course of the apparel purchasing behavior was the shopping motivation → the purchasing situation in store (→the experienced affection in store) → the apparel purchasing behavior. 4. Shopping motivation appeared to be the most important variable determining purchasing behavior in apparel store. Especially, the superiority experienced in store appeared to be positive effects. 5. The causal relationships of purchasing behavior in apparel store were significant differences between two relationships by shopping motivations. In conclusion, this study showed that purchasing situation in apparel store effected on purchasing behavior with the different causal relationships by shopping motivations.

• The Research Journal of the Costume Culture
• /
• v.10 no.1
• /
• pp.89-101
• /
• 2002

The purpose of this study was to investigate the effect of demographics and general clothing buying behavior of college male students in China. A questionnaire was developed to measure clothing purchasing motives, fashion information sources, evaluation criteria of apparel product, stores selection criteria, and general clothing buying behavior. The questionnaire was administered to 300 college male students in Dandong of China. The data was analyzed using percentage, frequency, mean, factor analysis, and ANOVA, duncan test. The results of the study were as fellows: 1. The clothing purchasing motives of consumers were significantly different depending on demographics. 2. The fashion information sources of consumers were significantly different depending on subjects, pocket money, and level of life. 3. The evaluation criteria of apparel product of consumers were significantly different depending on parent's jobs. 4. The stores selection criteria of consumers were significantly different depending on parent's school career, mother's jobs, household income. 5. Apparel buying places of consumers were in order of ; department stores, speciality stores, natural market. The buying frequency of apparel showed the most three times a year. The consumers were influenced by friends for apparel purchasing, and the method of payment mainly cash. 6. About purchase experience of the imported clothing, the 67% consumers answered 'yes', and the country of origin of the imported clothing were in order of ; Japan, Italy, France, Korea. The imported clothing satisfaction level of consumers were significantly different depending on demographics.