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A Study on the Differentiating Design Factors to Take the Lead in the Apartment Housing Market (주택시장에서 경쟁력을 갖기 위한 아파트 차별화 요소에 관한 연구)

  • Ha, Mi-Kyoung;Park, Nam-Hee;Lee, Kyeong-Hee;Jung, So-Won
    • Journal of the Korean housing association
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    • v.18 no.2
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    • pp.1-9
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    • 2007
  • This survey on the housing consumers in the Daegu region aims to understand their needs for differentiating design items, which are now regarded to be essential factors to take the lead in the apartment housing market. The survey questionnaires on the differentiating items in six categories, were filled by 135 apartment households in Deagu, and the answers on each item were analyzed according to their home size and age. For the general apartment plan, the strongest need was found in the energy saving design; and larger windows for a fine view are significantly favored by the older households. For the unit design, more households were interested in the design items related to the kitchen or subsidiary-kitchens. For the storage space design, enough space for ampler storage was desired the most. For the interior design, prevailing needs for the use of environment-friendly furnishing materials and the non-slippery flooring of bathroom were found. For facilities and up-to-date system design, most of households displayed their interests in noise-proof doors. For the environment design of the complex, the need for a walk passage was highest in general.

The Improvement of The Exterior Air Flow Environment in The Inner Curved Area of Tower Type Apartment (탑상형 아파트 만곡부의 외부 통풍환경 개선에 대한 연구)

  • Chang, Hyun-Jae;Kim, Hyung-Jin
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.24 no.1
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    • pp.61-69
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    • 2012
  • Recently, tower type apartment has been a main stream at the apartment market, in Korea. Tower type apartment has features that is easy to maintain a proper distance between apartment buildings, and to keep a prospect comparing to flat type apartment However, there is usually a inner curved area at tower type apartment, and it is able to make an unhealthy environment because of shaded area through a day and a bad air flow. In this study, the duration of sunshine and the exterior air flow environments are examined. As results, the duration of sunshine at the inner curved area of tower type apartment was extremely short, and the exterior air flow environment was very bad for the low air velocity of about 0.08m/s. Installing pilotis in the 1st floor which faces to the inner curved area makes the good improvement of exterior air flow environment.

Marketing Strategy and Influential Factors based on the Attributes of Unit Modular System (유닛 모듈러 공법의 특성요인 분석 및 시장진출전략)

  • Kim, Domin;Lee, Jeongseok;Kim, Juhyung;Kim, Jaejun
    • Korean Journal of Construction Engineering and Management
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    • v.15 no.1
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    • pp.78-86
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    • 2014
  • Modular system is a construction method which installs factory-manufactured units on site. It enables to reduce the duration and improve the quality of the construction. Nevertheless, the unit modular system is restrictively applied to domestic market such as barracks, education facilities, low-rise housing. To motivate the application of unit modular system, this study figures out important attributes of the unit modular system in a domestic construction market. Finally this study suggest marketing strategies and influential factors by Importance-Performance Analysis(IPA) based on those attributes focusing on the apartment housing. As a result, Unit modular System in the domestic market has strength on constructability, but it show weakness on usability and economic aspects which are more important in apartment housing market. Thus an improved technology in usability and economic aspects are required to activate the market.

Weighing the CS Experts' Priority on the Quality of Each Housing Segment - Focused on Apartment Building Construction Projects - (공동주택 부위별 마감수준에 대한 CS전문가 집단의 인식 분석)

  • Cho, Tae-Jea;Choi, Jong-Soo
    • Journal of the Korea Institute of Building Construction
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    • v.11 no.6
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    • pp.609-617
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    • 2011
  • For the past several decades, the residential housing market has been led by construction firms rather than consumers; in essence, it has been a suppliers' market. However, the market is experiencing a transition to a buyers' market, the implication of which is that there will be increased competition among the residential building suppliers. For this reason, it is necessary for construction firms to prepare new strategies to respond to the rapidly changing market environment. Furthermore, consumer satisfaction should be valued more highly than in the past, and should be a baseline in formulating construction product development strategy. For the pre-classified 13 apartment building segments, questionnaire surveys are conducted for the 50 CS (Customer Satisfaction) experts to evaluate their perceptions on the weighing of the quality of each apartment segment. Data obtained from a survey of experts was analyzed from an industry perspective utilizing the AHP technique. Analysis results indicate that the CS experts valued the kitchen & dining area more highly than all other segments. Specific analysis results and implications drawn from the study can be a valuable basis for marketing, product development, and quality management.

An analysis of housing market in Ulsan Metropolitan city (울산광역시 주택시장의 특성에 대한 연구)

  • 김은덕;김선중;박경옥
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2002.11a
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    • pp.263-268
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    • 2002
  • This paper aimes to analyse the housing market of Ulsan, that changed for Metroplolitan city in 1997. For the housing policy we need sufficient informations on the housing market appeared during the last five years. As a result, we can describe its housing market in a uniform way: Ulsan, compared with other cities, doesn't show varieties in households, housing type, housing conditions etc.. Concerning the housing preference, the results of our survey also show the uniformity. And the price of apartment in Ulsan moves relatively slowly to other cities.

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A Co-movement Analysis of Housing Purchase Price of Capital and Non-Capital Area (수도권과 지방 주택매매가격의 동조화 변화 분석)

  • Jang, Han Ik
    • Land and Housing Review
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    • v.10 no.1
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    • pp.9-18
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    • 2019
  • This study examined the dynamic change in the co-movement between the house price rates with the network methods of Mantegna (1999). First, Capital area and non-capital area form independent clusters which have the heterogeneous co-movement pattern. In other words, Capital and non-capital areas have low connectivity in the housing market. Also, if the co-movement between capital areas have been strengthened, the co-movement between non-capital areas have been weakened. The results of the dynamic analysis show that the degree of the co-movement in the housing market is continuously increased. The members of the co-movement group in the capital area are strongly steadied by all periods. However, the members in the non-capital area have been changed according to the period. Accordingly, it is necessary to establish policies based on various information for the housing market of the non-capital area rather than policies targeting the capital area. In addition, Apartments in Korea are more likely to be used as investment or speculative assets than other types of houses. It has been confirmed that this is Gangbuk, which is locatied in the northern part of Seoul, appears to be a region where the Spillover Effects of price fluctuation can be triggered in the housing and apartment market. However, the housing market in Gangnam, which is locatied in the southern part of Seoul, was divided into low systematic risk.

Methods for Decision making model in Apartment development projects using on Analytic Hierarchy Process (AHP기법을 이용한 공동주택 개발 사업 의사결정 평가 모델 개발)

  • Kim, Man-Jang;Lee, Jae-Seob
    • Korean Journal of Construction Engineering and Management
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    • v.9 no.5
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    • pp.95-103
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    • 2008
  • In recent years, there has been more reconstruction and redevelopment of apartments rather than efforts to consider alternative to extend the life time oh the apartments. It is essential to try to develop ways to adequately maintain and to use the apartment facilities efficiently in order to preserve earth environment and the limited resource. However, lacking research on the effects obtained through remodelling and maintenance have interfered with the vitalizing of the market. The objective of this study is to propose criterions and methods with which to evaluate adequacy of developing method. A survey was performed to investigate important evaluating methods in order to obtain advices that can smoothly progress improve apartment developing method. This study applied AHP(Analytical Hierarchy Process) methods for reasonable dependancy of developing in apartment. Through this study, the flow of apartment market is elevated to reaching the level in advanced nation.

Methods for improving efficiency in Apartment Maintenance Management using on Analytic Hierarchy Process (AHP 기법을 이용한 공동주택 유지관리 효율성 제고 방안)

  • Lee, Jeong-Bok
    • Korean Journal of Construction Engineering and Management
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    • v.7 no.4 s.32
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    • pp.69-77
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    • 2006
  • In recent years, there has been more reconstruction and redevelopment of apartments rather than efforts to consider alternative to extend the life time of the apartments. It is essential to try to develop ways to adequately maintain and to use the apartment facilities efficiently in order to preserve earth environment and the limited resource. However, tacking research on the effects obtained through remodelling and maintenance have interfered with the vitalizing of the market. The objective of this study is to propose criterions and methods with which to evaluate adequacy of maintenance management. A survey was performed to investigate important maintenance methods in order to obtain advices that can smoothly progress improve apartment maintenance management. This study applied AHP(Analytical Hierarchy Process) methods for reasonable maintenance in apartment. Through this study, the flow of apartment maintenance market is elevated to reaching the level in advanced nation.

A Study of the Deregulation of New Apartment Sales Price and the Stock Price of Construction Firms (분양가 자율화와 건설회사의 주가)

  • Yang, Choonsik
    • Korean Journal of Construction Engineering and Management
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    • v.20 no.5
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    • pp.3-11
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    • 2019
  • This study is designed to examine the stock price of construction firms which are affected by the deregulation of new apartment sales price. As empirical methodology, it uses the traditional event study analysis to test the influence of the deregulation of new apartment sales price and the regression analysis to test which variables are related. The results of this study are summarized as follows : First, the cumulative abnormal return of stock is positive when government announced the deregulation of new apartment sales price. The cumulative abnormal return of stock for 21 trading day before -10 to +10 day is 25.51% which is significant different from zero at 1 percent level. This result suggests that the deregulation of new apartment sales price conveys good information to stock market that the firms performance will be good in the future. Second, in the regression analysis this study shows that the cumulative abnormal return of stock is related to firm's profit margin ratio.

An study on the Architectural Visual Identity of Apartment Plan (아파트 계획에 있어서 건축적 시각 아이덴티티에 관한 연구)

  • Lee, Dong-Ho;Lee, Seung-Jo;Lee, Kyoung-Hun;Kim, Yong-Seong
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2003.11a
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    • pp.277-282
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    • 2003
  • The purpose of this study is to investigate the architectural visual identity, and scheme of conceptional extent of architectural visual identity through literature research and sample analysis by design factors for apartment design. Korea National Housing Corporation's Mapo apartment put first caterer which is continued about 30 years to solve shortage of houses by beginning and the impact of IMF and the price decontrol on second half in the 1990s have changed the housing status to commercial goods. Construction companies have introduced brand concept to satisfy consumer's appetite in production of house goods including apartment under market situation. Importance of visual identity in apartment design occupies has risen in heftily. However most companies are in condition of stay on two-dimensional application that uses symbol, logotype, and character assistance. Several high position construction companies are trying architectural visual identity, but those are applied in partial element and those are not going forward to systematic classification and synthetic visual identity plan within peculiarity of apartment complex. This study is to grasp plan and design tendency to acquire identity of design element of construction field and goods through design examination. In conclusion visual identity in apartment design is architectural visual identity on all of 2 dimensions and 3 dimension for application. Architectural visual identity is a language of form that prescribe identity about external appearance in combination with brand image.

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