A Study on the Differentiating Design Factors to Take the Lead in the Apartment Housing Market

This survey on the housing consumers in the Daegu region aims to understand their needs for differentiating design items, which are now regarded to be essential factors to take the lead in the apartment housing market. The survey questionnaires on the differentiating items in six categories, were filled by 135 apartment households in Deagu, and the answers on each item were analyzed according to their home size and age. For the general apartment plan, the strongest need was found in the energy saving design; and larger windows for a fine view are significantly favored by the older households. For the unit design, more households were interested in the design items related to the kitchen or subsidiary-kitchens. For the storage space design, enough space for ampler storage was desired the most. For the interior design, prevailing needs for the use of environment-friendly furnishing materials and the non-slippery flooring of bathroom were found. For facilities and up-to-date system design, most of households displayed their interests in noise-proof doors. For the environment design of the complex, the need for a walk passage was highest in general.

주택시장에서 경쟁력을 갖기 위한 아파트 차별화 요소에 관한 연구