• 제목/요약/키워드: announcement effect

검색결과 95건 처리시간 0.03초

담뱃갑 경고그림 및 메시지 효과 분석 - 흡연자, 비흡연자와 금연자를 중심으로 (Analysis for Effectiveness of Cigarette Warning Picture and Message - Focusing on Smoker, Non-smoker, Ex-smoker)

  • 서연희;김우진
    • 융합정보논문지
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    • 제9권10호
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    • pp.187-194
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    • 2019
  • 본 연구는 흡연 여부(흡연집단, 비흡연집단, 금연집단)에 따른 담뱃갑 경고그림 및 메시지 효과를 분석하기 위한 서술적 조사이다. 연구대상자는 G도에 거주하는 성인 대상으로 총 219명이 참여하였다. 자료수집은 2017년 6월 4일부터 6월 14일까지 실시하였다. 연구진행 방법은 보건복지부의 경고그림위원회에서 선정한 2016년 담뱃갑 경고그림과 경고메세지 10종(심장질환, 뇌졸중, 폐암, 후두암, 구강암 등)을 활용하여 설문조사를 실시하였다. 연구결과는 담뱃갑 경고그림과 경고메시지의 노출 후 흡연여부에 따른 금연의도는 흡연자, 비흡연자와 금연자 그룹 간에 통계적으로 유의한 차이를 보였다(F=36.08, p<.001). 따라서 국민건강증진법에 따라 흡연자의 금연 효과를 향상시키기 위하여 TV 금연공익광고를 포함한 담뱃갑 경고그림 및 경고메시지를 주기적으로 교체할 것을 제언한다.

자기주식매입의 유상증자에 대한 신호효과 (The Signaling Effect of Stock Repurchase on Equity Offerings in Korea)

  • 박영규
    • 재무관리연구
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    • 제25권1호
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    • pp.51-84
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    • 2008
  • 자기주식매입 공시 후 1년 이내에 유상증자를 실시한 표본을 이용하여 자기주식의 유상증자에 대한 신호효과를 검증하였다. 자기주식직접매입은 유상증자의 신주발행가격을 부양시키는 반면, 자기주식펀드 및 신탁은 신주발행가격을 끌어올리는 역할을 하지 못함을 발견했다. 또한 자기주식매입이 유상증자 시 신주발행가격을 올리기 위한 거짓신호로 사용된 가능성을 검증하기 위해서 표본집단들과 대응집단의 장기성과를 비교하였다. 자기주식매입이 선행된 표본들은 유상증자에 비해 장기저성과정도가 심하지 않았으며, 자기주식 펀드 및 신탁이 선행된 유상증자기업의 장기성과 또한 대응집단과 유의하게 다르지 않다는 실증결과를 발견하였다. 따라서 자기주식매입이 신주발행가격의 시세조정을 위해 불공정하게 사용되고 있다는 기존의 주장에 대한 증거를 발견하지 못하였다.

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고성장 코스닥시장 벤처기업의 개별특성이 IR공시 효과에 미치는 영향 (The Impact of Corporate Characteristics to IR Announcements Effect in the KOSDAQ Venture Enterprise)

  • 김종선;윤세헌;김철중
    • 벤처창업연구
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    • 제9권4호
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    • pp.97-109
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    • 2014
  • 본 연구는 창업후 상장까지의 기간이 유가증권시장 기업에 비해 상대적으로 짧은 코스닥시장 기업의 IR공시 효과를 검증함으로써 IR활동의 필요성을 살펴보는데 그 목적이 있다. 국내외 선행연구에서 IR공시가 정보불균형을 해소하고, 주가에 긍정적인 영향을 미치는 것으로 나타나고 있다. 이에 본 연구는 기업특성에 따라 IR공시의 효과가 상이하게 나타날 것으로 예상하여, 기업의 규모, 기업유형, 최대주주 지분율, 본사 소재지 등 4가지의 기업특성별로 기업을 분류하여 각 그룹별 초과수익률의 차이를 분석하였다. 특히, 거래소에 상장되었지만 유가증권시장에 비해 상대적으로 소규모이고, 개별기업에 대한 정보의 부족으로 투자자들에게 관심이 부족한 코스닥 상장기업을 대상으로 IR공시의 정보효과를 살펴보고자 한다. 분석기간은 2005년부터 2012년까지 코스닥 상장기업 중 IR공시를 실시한 기업을 대상으로 기업특성별로 각 기업들의 IR공시 전 후 5일간의 초과수익률 차이를 분석하였다. 연구결과, 코스닥시장 상장기업들의 IR활동이 정보의 비대칭으로 인하여 선행연구에서 조사된 결과와 유사하게 긍정적인 정보로 인식되고 있음을 발견하였다. 기업규모(매출액 1,000억 원 기준)에 따른 초과수익률은 소규모기업에서 대규모기업보다 더 높게 나타났다. 벤처기업과 일반기업의 초과수익률은 벤처기업에서 더 높게 나타나고 있고, 최대주주 지분율(지분율 35% 기준)이 높은 기업이 낮은 기업에 비해 높은 초과수익률을 보이고 있다. 그러나, 본점 소재지를 수도권과 비수도권으로 분류하여 분석한 결과 초과수익률의 차이는 통계적으로 유의한 결과를 발견할 수 없었다. 추가적으로 기업특성별 상호작용을 고려하여 4개의 집단으로 구분하여 분산분석한 결과 기업규모와 기업형태에서 상호작용효과가 뚜렷이 관찰되었다. 일반기업집단의 규모별 초과수익률은 차이는 미미하였으나, 벤처기업군에서는 기업규모효과가 크게 나타나, 한가지 기업특성만이 초과수익률에 영향을 주는 것이 아니라 여러 요인이 동시에 영향을 줄 수 있음을 시사한다. 또한, 지리적 위치와 기업형태에서도 약한 상호작용효과가 나타났으며, 지방소재 기업은 기업형태에 따른 차이가 없었으나, 수도권에 소재한 벤처기업군의 초과수익률이 일반기업보다 더 높은 것으로 나타났다.

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Stock Market reaction of disclosure of technological information and R&D intensity

  • Lee, Posang
    • 한국컴퓨터정보학회논문지
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    • 제21권11호
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    • pp.151-158
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    • 2016
  • This study analyzes the stock market reaction of disclosure of technological information using events which are collected in the Korean stock market for the thirteen-year period between January 2002 and December 2014. We find that abnormal return on the disclosure day of full sample firms is positive and statistically significant. However, abnormal return of high R&D intensity subsample is a larger positive number than that of the low one. Using a longer window, it shows that low R&D intensity negatively decreases the long term performance after the adoption of new technological information. The empirical evidence of the studying is expected to serve as a good judging guide-line for the investors.

전행적 BCP프로세스 구축운영이 은행원의 직무만족도에 미치는 영향에 관한 연구 (A Study on the Effect of Banker's Business Satisfaction Through the BCP Process)

  • 정해원;김현수
    • 한국IT서비스학회지
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    • 제6권1호
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    • pp.31-45
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    • 2007
  • With the announcement of Basel II Accord in 2004, worldwidebanks have been strengthening their risk management system. Under the circumstances, S became the first bank among other financial institutions in Korea to establish bank-wide BCP process that goes beyond the past Disaster Recovery Planning or DRP. Considering that the purpose of the process is to guarantee stability of work under the real disastrous situation, other banks are anticipated to introduce the process sooner or later to cope with any possible disaster and adhere Basel II Accord. The purpose of this thesis is to see how much impact does the work process or its improvement would have on employees' satisfaction level by considering Recovery Time Objectives (RTO) via Business Impact Analysis (BIA) and influence of BCP process implementation on parties involved.

The Dark Side of Star Marketing: Celebrity Endorsement Contracts Can Lower Consumers' Judgment of Brand Growth When the Firm is Tech-Focused

  • Jang, Hojoon;Lee, Kyoungmi
    • Asia Marketing Journal
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    • 제20권3호
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    • pp.63-81
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    • 2018
  • This research examines how the announcement of a celebrity endorsement contract with a brand can influence consumers' judgment of its future growth in a market. Using both behavioral experiments and an event study analysis, we find that when the brand is perceived to be technology-focused (versus marketing-focused), the information about the celebrity contract can lead consumers to view the brand's future as less promising. Furthermore, we identify consumers' inferences about the quality of the brand as a psychological factor underlying this effect. This paper provides evidence that star-marketing can sometimes signal management's misjudgment about resource allocation for a brand, which unduly invests in celebrity marketing at the expense of quality improvement for the product.

What Drives the Listing Effect in Acquirer Returns? Evidence from the Korean, Chinese, and Taiwanese Stock Markets

  • Kim, Byoung-Jin;Jung, Jin-Young
    • Journal of Korea Trade
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    • 제24권6호
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    • pp.1-18
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    • 2020
  • Purpose - This study investigates whether a listing effect exists in cross-border M&As and whether the effect can be attributed to the uncertainty of the GDP growth rate in the target firm's home country. We apply a joint variable analysis using M&A announcement data from the Korea Exchange (KRX), Shanghai Stock Exchange (SSE), and the Taiwan Stock Exchange (TWSE) from 2004 to 2013. We also conduct an event study using the measure of the uncertainty of the GDP growth rate (based on IMF statistics) in 55 target countries. Design/methodology - We measure the abnormal return (AR) using the market-adjusted model. We test the significance of the AR and the cumulative abnormal return (CAR) using a one-sample t-test. We examine the characteristics of the CARs depending on whether the target company is listed by applying a difference analysis using CAR as a test variable. In addition, we set CAR (-5, +5) as a dependent variable to identify the cause of the listing effect, and test both the financial characteristic variables of the acquirer and the collective characteristic variables of the merger as independent variables in the multiple regression analysis. Findings - First, we find the listing effect of cross-border M&As in the KRX, SSE, and TWSE, which represent the capital markets in Korea, China, and Taiwan, respectively. This listing effect persists during the global financial crisis and has a negative effect on the wealth of acquiring shareholders, especially when the target countries are emerging markets. Second, greater uncertainty regarding the target countries' economic growth in cross-border M&As has a negative effect on the wealth of acquiring firms' shareholders. Third, our empirical analysis demonstrates that the listing effect is attributable to the fact that firms listed in a target country with greater uncertainty of economic growth are more directly and greatly exposed to uncertain capital markets through stock markets, than are unlisted firms. Originality/value - This study is significant in that it presents a new strategic perspective in the study of cross-border M&As by demonstrating empirically that the listing effect is attributable to the uncertainty regarding the economic development of the target firms' home countries.

기업합병의 성과에 영향을 주는 요인에 대한 실증적 연구 (The Gains To Bidding Firms' Stock Returns From Merger)

  • 김용갑
    • 경영과정보연구
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    • 제23권
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    • pp.41-74
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    • 2007
  • In Korea, corporate merger activities were activated since 1980, and nowadays(particuarly since 1986) the changes in domestic and international economic circumstances have made corporate managers have strong interests in merger. Korea and America have different business environments and it is easily conceivable that there exists many differences in motives, methods, and effects of mergers between the two countries. According to recent studies on takeover bids in America, takeover bids have information effects, tax implications, and co-insurance effects, and the form of payment(cash versus securities), the relative size of target and bidder, the leverage effect, Tobin's q, number of bidders(single versus multiple bidder), the time period (before 1968, 1968-1980, 1981 and later), and the target firm reaction (hostile versus friendly) are important determinants of the magnitude of takeover gains and their distribution between targets and bidders at the announcement of takeover bids. This study examines the theory of takeover bids, the status quo and problems of merger in Korea, and then investigates how the announcement of merger are reflected in common stock returns of bidding firms, finally explores empirically the factors influencing abnormal returns of bidding firms' stock price. The hypotheses of this study are as follows ; Shareholders of bidding firms benefit from mergers. And common stock returns of bidding firms at the announcement of takeover bids, shows significant differences according to the condition of the ratio of target size relative to bidding firm, whether the target being a member of the conglomerate to which bidding firm belongs, whether the target being a listed company, the time period(before 1986, 1986, and later), the number of bidding firm's stock in exchange for a stock of the target, whether the merger being a horizontal and vertical merger or a conglomerate merger, and the ratios of debt to equity capital of target and bidding firm. The data analyzed in this study were drawn from public announcements of proposals to acquire a target firm by means of merger. The sample contains all bidding firms which were listed in the stock market and also engaged in successful mergers in the period 1980 through 1992 for which there are daily stock returns. A merger bid was considered successful if it resulted in a completed merger and the target firm disappeared as a separate entity. The final sample contains 113 acquiring firms. The research hypotheses examined in this study are tested by applying an event-type methodology similar to that described in Dodd and Warner. The ordinary-least-squares coefficients of the market-model regression were estimated over the period t=-135 to t=-16 relative to the date of the proposal's initial announcement, t=0. Daily abnormal common stock returns were calculated for each firm i over the interval t=-15 to t=+15. A daily average abnormal return(AR) for each day t was computed. Average cumulative abnormal returns($CART_{T_1,T_2}$) were also derived by summing the $AR_t's$ over various intervals. The expected values of $AR_t$ and $CART_{T_1,T_2}$ are zero in the absence of abnormal performance. The test statistics of $AR_t$ and $CAR_{T_1,T_2}$ are based on the average standardized abnormal return($ASAR_t$) and the average standardized cumulative abnormal return ($ASCAR_{T_1,T_2}$), respectively. Assuming that the individual abnormal returns are normal and independent across t and across securities, the statistics $Z_t$ and $Z_{T_1,T_2}$ which follow a unit-normal distribution(Dodd and Warner), are used to test the hypotheses that the average standardized abnormal returns and the average cumulative standardized abnormal returns equal zero.

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기업의 정보보안 투자에 시장이 어떻게 반응하는지에 대한 탐색적 연구 (How does the Stock Market Reacts to Information Security Investment of Firms in Korea : An Exploratory Study)

  • 박재영;정우진;김범수
    • 한국IT서비스학회지
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    • 제17권1호
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    • pp.33-45
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    • 2018
  • Recently, many South Korean firms have suffered financial losses and damaged corporate images from the data breaches. Accordingly, a firm should manage their IT assets securely through an information security investment. However, the difficulty of measuring the return on an information security investment is one of the critical obstacles for firms in making such investment decisions. There have been a number of studies on the effect of IT investment so far, but there are few researches on information security investment. In this paper, based on a sample of 76 investment announcements of firms whose stocks are publicly traded in the South Korea's stock market between 2001 and 2017, we examines the market reaction to information security investment by using event study methodology. The results of the main effects indicate that self-developed is significantly related to cumulative average abnormal returns (CAARs), while no significant effect was observed for discloser, investment characteristics and firm characteristics. In addition, we find that the market reacts more favorably to the news announced by the subject of investment than the vendor, in case of investments with commercial exploitation. One of main contributions in our study is that it has revealed the factors affecting the market reaction to announcement of information security investment. It is also expected that, in practice, corporate executives will be able to help make an information security investment decision.

The Effect of Management Disclosure and Analysis on the Stock Crash Risk: Evidence from Korea

  • Lee, A-Young;Chae, Soo-Joon
    • The Journal of Asian Finance, Economics and Business
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    • 제5권4호
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    • pp.67-72
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    • 2018
  • The purpose of this study is to investigate the effect of quality of management discussion and analysis (MD&A) disclosure on stock price crash risk. The MD&A can be seen to reflect the management's intention on public announcement and reveals directly what the management says to communicate with outside investors. A firm's high-quality MD&A implies the management's commitment to communicating with the market, not allowing the managers to have incentives to hoard unfavorable news, which if revealed to the public, may lead to downward stock price corrections, damaging corporate values. The high-quality MD&A is, thus, likely to reduce the stock price crash risk. We use a logistic regression to test whether MD&A influences crash risk using listed companies in the Korean Stock Exchange (KSE) stock market between 2010 and 2013. Findings of the empirical test show that the higher the quality of MD&A, the less likely crash risk appears, implying that the MD&A disclosed adequately can be one of the factors mitigating firm's stock price crash risk. This study has implications as it presents the MD&A disclosure as a factor influencing stock price crash risk and suggests voluntary disclosure as well as mandatory disclosure acts as a variable that explains the risk of stock price crash.