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http://dx.doi.org/10.22156/CS4SMB.2019.9.10.187

Analysis for Effectiveness of Cigarette Warning Picture and Message - Focusing on Smoker, Non-smoker, Ex-smoker  

Seo, Yon-Hee (Department of Nursing, Yeoju Institute of Technology)
Kim, Woo-Jin (Department of Aviation Maintenance, Catholic Kwandong University)
Publication Information
Journal of Convergence for Information Technology / v.9, no.10, 2019 , pp. 187-194 More about this Journal
Abstract
This study is a descriptive study for analyzing cigarette warning picture and message effect according to smoking status (smoking, non-smoking, ex-smoking). A total of 219 subjects participated in the study. Data collection was conducted from June 4, 2017 to June 14, 2017. The survey was conducted by using the 10 cigarette warning pictures(heart disease, stroke, lung cancer, laryngeal cancer, oral cancer) and cigarette warning messages selected by the Ministry of Health and Welfare in 2016. The results of the study showed that there was a statistically significant difference in smoking cessation intention between smoking, non-smoker and ex-smoker groups after exposure of smoking warning picture and cigarette warning message(F=36.08, p<.001). Therefore, it is suggested that the contents of cigarette warning picture and warning messages including T.V Anti-Smoking Public Service Announcement need to be replaced regularly in order to improve the smoking cessation of smokers according to National Health Promotion Act.
Keywords
Smoking; Cigarette warning picture; Cigarette warning messages; Anti-smoking public service announcement; Smoking cessation intention;
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