• Journal of Venture Innovation
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• v.1 no.2
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• pp.1-12
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• 2018

The applications of psychology principles in marketing areas were pervasived. As the importance of digital marketing has increased, the cases of applications of psychology principles in digital marketing areas also has increased. This study analnyzed digital marketing cases based on the psychology principles of social proof, scarcity and loss aversion, reciprocity, commitment and consistency, anchoring. Cases were analnyzed amomg USA and Korea in digital marketing areas. This attempt will facilitating interdisciplinary research. It also will improve customer engagement, increase customer life value, and develope virtuous circle of customer journey through optimal user interface and message strategies.

• Archives of Plastic Surgery
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• v.37 no.5
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• pp.659-666
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• 2010

Purpose: Blepharoplasty plays a vital role in facial rejuvenation. Aging eyelids are the result of relaxation of lid structures as the skin, the orbicularis muscle, and mainly the septum, with subsequent protrusion or pseudoherniation of intraorbital fat contents. Traditional blepharoplasty has often involved the excision of excessive lax skin and muscle and removal of fat, leaving the eyelid unnatural and even causing the brow ptosis. The authors propose the septal approach through which the amount of skin excision can be decreased and solid fixation can be achieved in the upper blepharoplasty. Methods: From November 2007 to February 2010, total of 15 patients underwent upper blepharoplasty with septal approach. In 9 patients, orbital septum anchored into the orbital periosteum only. But in 6 patients, the attenuated septum was strengthened through shortening and fixing into orbital periosteum with non-absorbable suture. Results: Pleasing results were obtained from most of the patients. But one patient who had septum anchoring procedure complained of slight undercorrection, therefore secondary operation with septum shortening procedure was followed. Conclusion: We found that the method using orbital septum fixation into orbital periosteum has several advantages: less amount of skin excision, less recurrence rate, and more natural appearance. And the results were reliable and satisfactory.

• Steel and Composite Structures
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• v.10 no.1
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• pp.87-108
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• 2010

A Steel Plate Shear Wall (SPSW) is a lateral load resisting system consisting of an infill plate located within a frame. When buckling occurs in the infill plate of a SPSW, a diagonal tension field is formed through the plate. The study of the tension field behavior regarding the distribution and orientation patterns of principal stresses can be useful, for instance to modify the basic strip model to predict the behavior of SPSW more accurately. This paper investigates the influence of torsional and out-of-plane flexural rigidities of boundary members (i.e. beams and columns) on the buckling coefficient as well as on the distribution and orientation patterns of principal stresses associated with the buckling modes. The linear buckling equations in the sense of von-Karman have been solved in conjunction with various boundary conditions, by using the Ritz method. Also, in this research the effects of symmetric and anti-symmetric buckling modes and complete anchoring of the tension field due to lacking of in-plane bending of the beams as well as the aspect ratio of plate on the behavior of tension field and buckling coefficient have been studied.

• Earthquakes and Structures
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• v.15 no.3
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• pp.275-283
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• 2018

Seismic strengthening is essential for existing bridge piers which are deficient to resist the earthquake. The concrete and CFRP jackets with a bottom-anchoring method are used to strengthen railway bridge piers with low reinforcement ratio. Quasi-static tests of scaled down model piers are performed to evaluate the seismic performance of the original and strengthened bridge pier. The fracture characteristics indicate that the vulnerable position of the railway bridge pier with low reinforcement ratio during earthquake is the pier-footing region and shows flexural failure mode. The force-displacement relationships show that the two strengthening techniques using CFRP and concrete jackets can both provide a significant improvement in load-carrying capacity for railway bridge piers with low reinforcement ratio. It is clear that the bottom-anchoring method by using planted steel bars can guarantee the CFRP and concrete jackets to work jointly with original concrete piers Furthermore, it can be found that the use of CFRP jacket offers advantages over concrete jacket in improving the energy dissipation capacity under lateral cyclic loading. Therefore, the seismic strengthening techniques by the use of CFRP and concrete jackets provide alternative choices for the large numbers of existing railway bridge piers with low reinforcement ratio in China.

• Proceedings of the Polymer Society of Korea Conference
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• 2006.10a
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• pp.240-240
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• 2006

Thin films of poly(vinyl cinnamate) (PVCi) were prepared on indium tin oxide (ITO) glass and silicon substrates by conventional spin coating and subsequent drying process. The thicknesses of the films ranged 50-120 nm. The films' surface was treated by rubbing, ultraviolet exposure or their combinations in various ways with changing rubbing strength and exposure dose. These films were examined in detail in the aspects of surface morphology and chain orientation. Further, the anchoring and orientation behaviors of liquid crystals on the film surfaces were investigated. All the results will be discussed in detail.

• Architectural research
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• v.22 no.1
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• pp.33-39
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• 2020

In this study, side-face blowout failure strength of high strength headed reinforcing bar, which is vertically anchoring between RC or SFRC members, is evaluated throughout pullout test. The major test parameters are content ratio of high strength steel fibers, strength of rebar, length of anchorage, presence of shear reinforcement, and the side concrete cover thickness planned to be 1.3 times of the rebar. In pullout test, tensile force was applied to the headed reinforcing bar with the hinged supports positioned 1.5 and 0.7 times the anchorage length on both sides of the headed reinforcing bar. As a result, the cone-shaped crack occurred where the headed reinforcing bar embedded and finally side-face blowout failure caused by bearing pressure of the headed reinforcing bar. The tensile strength of specimens increased by 13.0 ~26.2% with shear reinforcement. The pullout strength of the specimens increased by 3.6 ~15.4% according to steel fiber reinforcement. Increasing the anchoring length and shear reinforcement were evaluated to reduce the stress bearing ration of the total stress.

• Geomechanics and Engineering
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• v.16 no.3
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• pp.321-329
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• 2018

Classic braced walls use struts and wales to minimize ground movements induced by deep excavation. However, the installation of struts and wales is a time-consuming process and confines the work space. To secure a work space around the retaining structure, an anchoring system works in conjunction with a braced wall. However, anchoring cannot perform well when the shear strength of soil is low. In such a case, innovative retaining systems are required in excavation. This study proposes an innovative earth-retaining wall that uses in situ soil confined in dual sheet piles as a structural component. A numerical study was conducted to evaluate the stability of the proposed structure in cohesionless dry soil and establish a design chart. The displacement and factor of safety of the structural member were monitored and evaluated. According to the results, an increase in the clearance distance increases the depth of safe excavation. For a conservative design to secure the stability of the earth-retaining structure in cohesionless dry soil, the clearance distance should exceed 2 m, and the embedded depth should exceed 40% of the wall height. The results suggest that the proposed method can be used for 14 m of excavation without any internal support structure. The design chart can be used for the preliminary design of an earth-retaining structure using in situ soil with dual steel sheet piles in cohesionless dry soil.

• Journal of Korean Neurosurgical Society
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• v.54 no.4
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• pp.347-349
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• 2013

We report a very rare case of cervical compressive myelopathy by an anomalous bilateral vertebral artery (VA) entering the spinal canal at the C1 level and compressing the spinal cord. A 70-year-old woman had been suffering from progressive gait disturbance. Magnetic resonance imaging revealed that a bilateral VA at the V4 segment had abnormal courses and caused compression to the high cervical cord. VA repositioning was performed by anchoring a suture between the artery and around the arachnoid membrane and dentate ligament, and then, microvascular decompression using a Teflon sponge was done between the VA and the spinal cord. The weakness in the patient improved in the lower extremity after the operation. Anomalous VA could be one of the rare causes of cervical compressive myelopathy. Additionally, an anchoring suture and microvascular decompression around the VA could be a sufficient and safe method to indirectly decompress the spinal canal.

• Journal of the Korean Institute of Electrical and Electronic Material Engineers
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• v.16 no.10
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• pp.914-922
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• 2003

The FFS (fringe-field switching) mode was known to exhibit both a wide viewing angle and high transmittance, especially when using a liquid crystal with negative dielectric anisotropy. We have studied cell gap-dependent electrode-optic characteristics of the FFS mode using the LC with negative dielectric anisotropy. In case of a small cell gap of 2 ${\mu}$m, the transmittance at the center of pixel and common electrodes is relatively low because effect of surface anchoring that holds the LC to the initial state is larger than that in a large cell gap of 4 .urn such that the LCs in those regions cannot rotate enough. However, in case of a large cell gap of 4 .urn, the effect of surface anchoring becomes relatively small so that the LCs at the center of pixel and common electrode can be twisted enough by applied voltage, giving rise to high transmittance. Therefore, we can conclude that the light efficiency is dependent on the cell gap.

• Journal of Microbiology and Biotechnology
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• v.17 no.4
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• pp.677-680
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• 2007

To analyze a cotG-based Bacillus subtilis spore display system directly, $GFP_{UV}$ was expressed on the surface of Bacillus subtilis spores. When $GFP_{UV}$ was fused to the C-terminal of the cotG structural gene and expressed, the existence of a $CotG-GFP_{UV}$ fusion protein on the B. subtilis spore was confirmed by flow cytometry confocal microscopic analysis. When the cotG anchoring motif was deleted, no fluorescence emission was observed under flow cytometry and confocal microscopic analysis from the purified spore, confirming the essential role of CotG as an anchoring motif. This $GFP_{UV}$ displaying spore might be used for another signaling application triggered by intracellular or extracellular stimuli.