• 한국의류학회지
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• 제48권4호
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• pp.657-672
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• 2024

This experimental study aimed to investigate the determinants of fashion products donation intentions built on two consumer attributions: strategic and value-driven motives. While consumers may perceive that the underlying motivations of a firm's CSR initiatives are to sincerely help society, they may also believe that such initiatives are strategically motivated and that the firm only engages in CSR to improve its corporate image. Therefore, this study tested how extrinsic factors (consumer monetary and non-monetary- benefits for participating in a donation campaign) and intrinsic factors (i.e., altruistic attitudes) influenced perceived value- and strategic-driven motives, which in turn promote donation intentions. An analysis of 268 responses revealed that monetary benefits, such as offering discount coupons, increased consumers'perception of strategic motives, while non-monetary benefits, such as offering a ring and acertificate, enhanced their perception of value-driven motives. In addition, consumers who tended to have a positive altruistic attitude were more likely to perceive value-driven motives, and this orientation also directly increased donation intentions. These findings also confirmed that only value-driven motives promoted donation intentions. However, consumer benefits did not directly affect donation intentions. The findings of this study suggest valuable managerial implications as well as academic contributions.

• 한국가정과교육학회지
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• 제19권3호
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• pp.77-89
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• 2007

본 연구의 목적은 중 고등학교 가정과교사의 이타적 태도와 가정과수업 중 도덕성 지도 정도가 어떠한지, 그리고 개인적 변인에 따라 이타적 태도와 도덕성 지도 정도에 차이가 있는지를 알아봄으로써 가정과교육에서의 이타적인 태도와 도덕성 교육을 함양하는 방안을 마련하는 기초 자료를 제시하는데 있다. 연구 자료는 울산광역시의 중 고등학교에 근무하는 가정과교사를 대상으로 질문지를 통한 우편조사법을 실시하였으며, 114부를 최종 분석에 사용하였다. 자료는 SPSS/WIN for 10.0 프로그램을 이용하여 연구문제에 따라 빈도와 백분율, 평균과 표준편차, t-test를 실시하였고, One-way ANOVA를 실시하였다. 본 연구를 통해 밝혀진 결과를 하면 다음과 같다. 첫째, 가정과교사들의 이타적 태도가 보통 이상으로 높았다. 교사들은 사회적 책임감 중 자신의 일에 최선을 다하는 것을 매우 중요시하였다. 이타적 태도 중 정서적 공감에 대한 태도에서도 교사들은 타인의 처지와 감정에 대해 정서적 공감을 가지고 함께 공유하고자 하는 경향이 나타났다. 둘째, 도덕성 교육내용 지도 정도는 보통 이상으로 높았다. 교사들은 생명존중, 근면성실, 용기, 경로효친 등의 도덕성 덕목에 대해 중요하게 인식하고 있으며 지도도 우선적으로 하고 있음을 알 수 있었다. 셋째, 가정과교사 개인적 변인에 따른 이타주의 태도와 도덕성 내용 지도 차이에 대해서, 공립학교에 근무하는 가정과교사가 사립학교에 근무하는 가정과교사에 비해서 이타주의 태도가 더 높다. 한편 공립학교에 근무하는 교사, 연령과 경력이 많은 교사가 그렇지 않은 교사에 비해서 가정과 수업 중에 여러 가지 도덕성의 내용을 더 많이 지도하였고 경제력이 높은 교사. 종교가 없는 교사, 고등학교에 근무하는 교사, 농촌에서 성장한 교사가 그렇지 않은 교사에 비해서 일부의 도덕성 내용을 더 많이 지도하고 있었다.

• 한국가정과교육학회지
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• 제13권2호
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• pp.25-36
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• 2001

The purpose of this study is to activate the disposition behaviour of dealing with the recyclable clothes by using the primary causes related to the behaviour. The summary of the outcome of this research is as follows. First. the attitude of girl students toward the consumption of their clothes is of great value. It presents the attitudes toward both the internal incentive and the external incentive are of great value and the attitude toward the external incentive has a little higher level than the attitude toward the internal incentive does : the altruistic behaviour of high school girls who tend to simply give or donate their clothes to their relatives or neighbors has a higher level than the economic behaviour by barter or sale at second-hand. Second. there's a positive correlation between the attitude toward the consumption of clothes and the altruistic behaviour in dealing with clothes and there is not a significant correlation between the attitude toward the consumption of clothes and the economic behaviour. The attitude toward the internal incentive has a positive correlation with the altruistic disposition. This research shows that there's a positive correlation between the attitude toward the external incentive and the economic disposition behaviour and the altruistic disposition behaviour. Third. the relative power of influence of the related variables that have an effect on the altruistic disposition behaviour shows that the attitude toward the internal incentive comes first and the personal contact with the information comes second. the attitude toward the consumption of clothes comes third and the existence of mother's job comes last in order of influence. The relative power of influence of the related variables that have an effect on the economic disposition behaviour shows that grades and the attitude toward the external incentive comes first and the existence of siblings comes next in order of influence.

• 한국식품조리과학회지
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• 제16권1호
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• pp.27-35
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• 2000

This study intended to find out what the male and female university students in Kyung-book area think about Korean traditional foods, how much they use them, and how their life styles affect their estimates on traditional foods. They evaluated the aspects of traditional foods highly in the order of nutrition(6.07), taste(5.96), appearance(5.40), color(5.33), preservation after cooking(4.82), cost(4.63), and cooking method(4.43). Female students had higher estimates on traditional foods than male students. There was no significant difference in the evaluation between the students raised in rural and urban areas if they had the same educational level. Regardless of gender, Kimchi was most preferred followed by boiled rice, pot stew, grilled fish, and beef out of 25 traditional foods. In the correlation among the evaluation factors and uses of traditional foods, those with high evaluation on traditional foods(r=0.282, p<0.01) and the families with higher income(r=0.316, p<0.01) made more use of traditional foods. For the life style, leisure-valuing type was the greatest part(39.4%) in male students and altruistic type(31.9%) in female students. The altruistic type comprised of the greatest part(34.8%) among the students raised in urban areas and the leisure-valuing type(40.0%) among those raised in rural areas. The altruistic type students put high values on taste, nutrition, appearance, color, and preservation after cooking of the traditional foods. The egocentric type gave high values on cost and cooking method. However, there were no significant differences among the types in every item. The altruistic type put the highest and the leisure-valuing type put the lowest value on traditional foods, respectively, however, it was not significantly different. The individuality-centered type made the most use of traditional foods, whereas the leisure-valuing type made the least(p<0.05).

• 한국의류학회지
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• 제37권2호
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• pp.159-173
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• 2013

This research investigates the mechanism of ethical fashion consumption by examining the effects of benefit and risk perception on ethical fashion consumption attitudes and behavioral intention. To test the hypotheses, 300 female consumers between the ages of 20 and 49 were invited as study participants. The reliability and the validity of multi-item constructs were tested by Confirmatory Factor Analysis. The hypotheses were tested by utilizing Structural Equation Analysis and hierarchical multiple regression analysis. The benefit perception of ethical consumption was composed of three benefit types, which were altruistic benefit, social image benefit, and self-oriented benefit. Benefit perception, except social image benefit, had significant effects on consumer attitudes towards ethical fashion consumption; similarly, benefit perception had significant effects on behavioral intention (except self-oriented benefit) which had an effect on behavioral intention only when it was mediated by attitudes. Further analysis was conducted to understand the reason for the weak relationship between attitudes and behavioral intention. Financial and performance risk perceptions were tested for the moderating roles of attitudes and behavioral intention; subsequently, only financial risk interacted with attitudes and showed that the positive effects of attitudes on behavioral intention were weakened by a high financial risk perception. Performance risk had a main effect on behavioral intention independent of attitudes. Managerial implication and future study directions are also discussed.

• Asia pacific journal of information systems
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• 제26권1호
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• pp.163-188
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• 2016

Compliance with information security policies has been an important managerial concern in organizations. Unlike traditional general deterrent theory, this study proposes whistle-blowing as an alternative approach for reducing internal information security policy violations. We build on the theories of planned behavior and rational choice as well as develop a theoretical model to understand the factors that influence whistle-blowing attitudes and intention at both the organizational and individual levels. Our empirical results reveal that altruistic and egoistic concerns are involved in the development of whistle-blowing attitudes. The results not only extend our understanding of whistle-blowing motivation but also offer directions to managers in promoting internal disclosure of information security breaches.

• 아동학회지
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• 제21권1호
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• pp.295-306
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• 2000

Differences and relationships between Emotional Intelligence Quotient(E.Q.) and altruism of elementary school students were analyzed by the demographics of age, residence, and level of education of mothers and mothers' parenting attitudes. Subjects were 469 sixth grade students in urban and rural areas and their mothers. Results showed that parenting attitude was influenced by mothers' living area and level of education. Elementary students' E.Q. was related to their living area. The students' altruism was related to living area and mother's level of education. There was a significant relationship between E.Q. and altruistic behaviors of elementary school children.

• 기본간호학회지
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• 제18권1호
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• pp.87-96
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• 2011

Purpose: The purpose of this study was to investigate the subjectivity of Koreans about well-dying by dividing the cognition and attitudes of Koreans about well-dying into five types and analyzing and interpreting each type. Method: Q-methodology, which is effective in scientifically measuring individual subjectivity, was used. The result of the Q-shorting of the 34 Q-statements by 42 participants was analyzed with the PQM program. Result: Five cognitive types of the subjectivity about well-dying were identified and labeled as follows. Type I: Individual and preparation for the other world. Type II: Receptive to nature and fate. Type III: Oriental and family centered. Type IV: Realistic and self-independent. Type V: Altruistic and preparing for the other world. Conclusions: This study generally show that traditional family connections and blood relationship are declining, and western rationalism and the pursuit of the positive meaning of well-dying are beginning to be accepted in the cognition of modern Koreans.

• 감성과학
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• 제17권2호
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• pp.25-34
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• 2014

본 연구는 장애인 돕기 캠페인에 대한 반응에 공감적 관심과 소구 유형(이성적/감성적)이 미치는 영향을 살펴보았다. 공감적 관심은 이타적 동기를 활성화하는 감성적 개인 성향을 지칭한다. 실험은 2단계로 구성하였는데, 1단계에서는 피험자들의 공감적 관심의 정도를 측정하고 2단계에서는 이성적 소구와 감성적 소구로 차별화된 캠페인을 보여주었다. 이에 따라 전체 실험은 공감적 관심(2) ${\times}$ 이성적/감성적 유형(2)으로 설계되었다. 그 결과, 돕기 태도와 행위 의도의 측정에서 공감적 관심과 소구 유형의 상호작용이 도출되었다. 이성적 소구에서 공감적 관심이 높은 개인들이 낮은 개인들에 비하여 상대적으로 호의적인 반응을 보여주었다. 감성적 소구에서는 공감적 관심이 높고 낮음에 따라 차이가 없었다. 이 결과로부터 이타적 성향인 공감적 관심이 높은 개인들에게 이성적 소구가 더 유용하다는 해석이 가능하여, 감성적 소구의 중요성을 강조해온 과거 돕기 캠페인 연구의 내용과 차별화된다.

• 벤처혁신연구
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• 제7권3호
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• pp.123-139
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• 2024

최근 빠르게 성장하고 있는 새로운 채널 중 하나인 라이브 커머스 시장에서 소비자의 만족도는 상대적으로 정체된 상황이다. 이에 본 연구는 소비자의 내면적 심리 상태가 서비스 태도 형성에 미치는 영향을 살펴보고, 이를 바탕으로 실질적인 해결안을 제시하는 데 중점을 두었다. 기존 연구들이 주로 외적인 요인의 영향력에 중점을 두었다면, 본 연구는 소비자의 내면적 심리적 상태와 지각하는 가치가 태도 형성에 어떻게 영향을 미치는지 살펴보았다. 특히, 본 연구는 심리적 요인을 단일 변수가 아닌 개인적 관점의 외로움과 사회적 고립감으로 구분하고, 더 나아가 이타적인 관점에서 대인관계성향을 추가하여 살펴보았다는 점에서 선행연구와의 차별성을 가지며, 학술적 시사점과 의의를 제공한다. 따라서 본 연구는 라이브 커머스를 이용하는 소비자의 심리적 상태에 초점을 맞추어, 외로움, 사회적 고립감, 대인관계성향과 같은 심리 요인들이 소비자의 지각된 경제적 가치와의 조절효과를 통해 라이브 커머스의 서비스 태도에 어떤 영향을 미치는지 살펴보았다. 분석결과, 사회적 고립감과 대인관계성향은 서비스 태도에 유의미한 영향을 나타냈으며, 특히 사회적 고립감이 대인관계성향보다 더 큰 영향을 미치는 것으로 나타났다. 반면, 외로움과 서비스 태도 간의 관계는 통계적으로 유의하지 않았다. 또한, 사회적 고립감과 대인관계성향이 서비스 태도에 미치는 영향은 소비자가 지각하는 경제적 가치에 따라 다르게 나타났다. 즉, 지각된 경제적 가치는 사회적 고립감과 대인관계성향이 서비스 태도에 미치는 영향을 더욱 강화하는 것으로 나타났다. 본 연구결과를 통해 전략 수립 시, 소비자 중심의 심리적 요인을 고려하는 것이 중요하며, 라이브 커머스의 채널 특성에 맞는 맞춤형 서비스를 제공할 수 있는 전략적 접근이 가능하다. 이러한 접근은 라이브 커머스뿐만 아니라 향후 양방향 의사소통이 가능한 채널을 통해 기업 및 소상공인이 효과적인 운영전략과 유용한 방안을 제공할 수 있을 것으로 기대된다.