• 유통과학연구
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• 제11권5호
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• pp.63-76
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• 2013

Purpose - For the past several decades, behavioral economics or behavioral decision theory has undergone rapid development. This study provides a critical review of the development of behavioral economics with a focus on what are deemed to be core theories in the field. Starting from the utility function proposed by Daniel Bernoulli in the 18th century, the development history of utility functions until the emergence of the prospect theory is thoroughly reviewed. Some of the experimental results violating the traditionally assumed utility function and supporting the prospect theory value function are summarized. The most representative principles of rational choice are transitivity, independence from irrelevant alternatives (IIA), and regularity. The development of behavioral economics has been triggered by finding counter-examples to these principles. Some of the choice behaviors discussed in this study as counter-examples to the traditional theories of rational choice are the St. Petersburg paradox; the Allais paradox; gambling behavior; and the various context effects including the similarity effect, attraction effect, and the compromise effect. The Elimination-by-Aspects (EBA) model, which was proposed as an explanation for the similarity effect, is discussed in detail as well. Based on the literature review and further analysis, this study summarizes the relationship between the context effects, prospect theory, and EBA model. Research design, data, and methodology - This study provides an extensive literature review on several important theories in the field of behavioral decision theory and adds some critical comments to the theories and the relationships among them. This study first reviews the development of utility functions. Daniel Bernoulli introduced the concept of utility function to solve the St. Petersburg paradox. In the mid-20th century, Herbert Simon proposed the "satisficing" heuristic and presented a value function with a shape different from traditional utility functions. This study highlights the strengths and weaknesses of several utility functions proposed until the emergence of the prospect theory value function. Results - This study posits that prospect theory and EBA model are the two most important theories in the field of behavioral decision theory. They can explain various choice behaviors that traditional utility maximization analysis has been unable to. The application of these models to various fields is further increasing nowadays. This study explains how prospect theory and the EBA model can be used to explain the context effects. Conclusions - The traditional economic theory relies on a single variable called "utility" in explaining consumer choice. However, this study argues that, in investigating consumer choice, several other variables should also be considered. These are the similarity among alternatives, an alternative's prototypicality within the category, the dominance relationship between alternatives, and the reference point in evaluating alternatives. Due to the development of behavioral economics, we are now closer to a more complete understanding of consumer choice behavior than in the past when we had only a single tool called utility.

• 농업과학연구
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• 제43권5호
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• pp.761-768
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• 2016

Recently, swine production costs have increased due to increased feed cost, especially the price of corn and soybean meals. Soybean meal is traditionally an expensive ingredient, but the price of corn has dramatically increased because of increased biofuel production. This change has resulted in the swine industry looking for alternatives in order to reduce feed cost, resulting in decreased production costs. Thus, various alternatives have been used as feed ingredients to replace corn, soybean meal, or other expensive ingredients. One othercandidate may be palm kernel co-products that are a by-product of oil extraction from palm fruits. Palm kernel co-products have not been used in swine diets due to high fiber content and imbalanced amino acids compared with corn and soybean meal. However, recent studies showed that palm kernel co-products did not have any negative effects on growth performance of pigs when they replaced some proportions of corn and soybean meal. In addition, palm kernel co-products may provide some physiological properties to pigs by modifying gut microbiota and/or immunity of pigs, resulting in improvement of growth and health of pigs. Therefore, the value of palm kernel co-products were reviewed as one of the alternatives for corn, soybean meal, or other major ingredients in swine diets.

• 예술인문사회 융합 멀티미디어 논문지
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• 제8권1호
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• pp.867-874
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• 2018

본 연구는 건축설계 안에서 사물인터넷서비스를 시뮬레이션 하는 일종의 전문가 시스템을 개발하는 연구로서 건물정보를 활용하여 보다 향상된 기능의 시뮬레이션을 구현하는 것을 목표로 한다. 본 연구에서 소개되는 프로토타입 시스템(iotBIM)은 사용자의 행위와 사물인터넷서비스를 디자인 대안으로부터 자동으로 생성된 가상공간상에서 시뮬레이션 한다. iotBIM의 개발을 위하여 본 연구에서는 상용 건축정보모델링(BIM) 저작도구를 이용하였다. iotBIM의 개발을 위하여 건축정보모델링 플랫폼을 활용한 것은 BIM 설계과정에 이미 세밀한 3차원 모델이 생성되기 때문이다. 따라서 iotBIM은 BIM기반 플랫폼에 장착되어 디자인 대안에 대한 시뮬레이션 모듈로 활용된다. 건축 디자인 과정 중에서 건축가는 iotBIM을 실행시킬 수 있으며 이를 통하여 가상공간에서 이루어지는 시뮬레이션을 통하여 사물인터넷 서비스 상황을 눈으로 확인하고 디자인 의사결정을 할 수 있다. 본 연구는 기초적 성격의 연구로서 본 연구의 궁극적인 목표 달성을 위한 이론적 기술적 기반을 마련하기 위한 것이다.

• 한국환경복원기술학회지
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• 제24권2호
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• pp.115-126
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• 2021

Strategic Environmental Impact Assessment (SEA) is a decision-making process taking into account the environmental impact, economic and social impact of policies, plans, and programs at the higher stage prior to the project plan for promoting sustainable development. In this study, we analyzed the process and criteria for selecting appropriate alternatives when establishing development plan in SEA. First, the criteria for estimating changes in ecosystem services following the implementation of development project of industrial complex were presented. Second, alternative evaluations were conducted through an analysis of ecosystem service scenarios to explore suitable alternatives in Anseong. As a result, the environmental quality of selected area as the existing project site deteriorated according to the implementation of the project, and the dimensional reduction technique confirmed that the change in ecosystem service factors in project area was the optimal location. In addition, the results of the scenario assessment to explore suitable alternatives in Anseong City showed that the existing site had large capacity in terms of water quality control services (scenario 1), scenario 2 in terms of preconditioning services, and scenario 3 in terms of water supply services. The guidance of Ecosystem service assessment is expected to be available in decision-making of large-scale strategies (e.g., SEA) and projects by presenting more quantitative criteria for determining the adequacy and location feasibility of development plans and policy plans. This is expected to require various support, including legislation and revision of related laws, believed to be supported by advanced research.

• 해양환경안전학회:학술대회논문집
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• 해양환경안전학회 2007년도 추계학술발표회
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• pp.103-108
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• 2007

본 연구에서는 게임이론과 AHP법을 이용하여 항만개발의 우선순위를 평가하였다. 먼저 항만개발 평가 주체를 지역주민, 이용자, 지자체로 선정하고 AHP법을 이용하여 종합 평가치를 산출하였다. 그리고 평가주체간 제휴를 구성하였을때 종합 평가결과와 대체안 선정에 따른 불만량을 고려하여 최소로하는 평가 결과를 제시하였다. 또한 대체안 선정에 따른 보상문제를 정량화하고 보상전략을 제시하였다. 그 결과 국내항만개발은 부산항을 가장 우선해서 개발해야 하며, 환경 친화적인 부산항 항만개발이 되어야 함을 제시하였다.

• 한국가정과교육학회지
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• 제35권1호
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• pp.53-72
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• 2023

본 연구는 우유, 두유, 기타 식물성 대체우유에 대한 객관적 이해를 바탕으로 식물성 대체우유를 바르게 이용하도록 돕기 위한 교육자료로써 카드뉴스를 개발하였다. FGI 대상자는 우유, 두유, 기타 식물성 대체우유 중 한 가지라도 최근 3개월 이내에 직접 구입하여 한 달에 한 번 이상 섭취한 사람이며 이들 중 두 가지 이상 섭취한 경우에는 섭취 빈도가 높은 것에 배정하였다. 이 기준에 맞는 19~65세 미만 남녀 17명(남자 9명과 여자 8명)을 편의추출법으로 선정하여 대상자를 구성하였다. 면담은 연령대별로 나누어 연구자가 대면이나 ZOOM으로 가이드라인에 따라 진행하였다. FGI를 통해 식물성 대체우유에 대해 대상자가 궁금해하거나 바른 소비를 위해 알아야 하는 정보를 선정하였다. 선정된 정보를 중심으로 쉽고 간결하게 콘텐츠를 구성한 후 식물성 대체우유의 주 소비자인 MZ 세대의 감각에 맞춰 디자인하여 온라인에서도 활용할 수 있는 10 페이지 분량의 카드뉴스를 완성하였다. 카드뉴스 콘텐츠 제작 시 최신 학술 동향을 담도록 하였으며 카드뉴스 시안에 대하여 전문가 자문 및 잠재 소비자 검토를 받아 수정과정을 거쳤다. 이상에서 본 연구를 통해 식물성 대체우유에 관한 카드뉴스 형식의 교육자료를 개발하였으며, 앞으로도 빠르게 변화하고 있는 식품 소비 트렌드를 반영한 교육자료 개발과 공급이 활성화되고 가정 교과 및 학교 밖 식생활교육에서도 관련 연구와 적용에 발맞춰나가야 할 것으로 생각된다.

• 한국항해항만학회지
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• 제40권5호
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• pp.329-336
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• 2016

The overall purpose of this paper is to conduct research on alternatives for strengthening the competitiveness of a state-run shipping company, Vinalines Corporation, the largest shipping and maritime enterprise in Vietnam. The first section of the introduction gives a panoramic overview of the current development situation of the Vietnam maritime industry and Vinalines. After summarizing a literature review in section 2, some alternatives are proposed in sections 3 and 4 to overcome the current difficulties of Vinalines and to improve the corporation's competitiveness for sustainable development by utilizing linear optimization and financial analysis. The final section presents a summary and recommendation for future study. It is concluded that privatization is the key solution for every problem faced by the corporation at present. Furthermore, modification of laws, restructuring of enterprise governance, financial situation, and fleet are also extremely necessary.

• 환경영향평가
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• 제9권4호
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• pp.363-372
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• 2000

For any particular development project or environmental regulations, decision-making criteria is required and conflicts among criteria should be resolved. It is necessary to investigate criteria that government agencies employ in making decisions that influence the environment. The evaluation of alternative development proposals and regulatory measures involves much more than environmental issues. Economic, technical, and social factors should be considered along with environmental impacts when making evaluations. Evaluation should be based on values of all individuals who may be affected by public or private decisions. There are many evaluation methods for determining how individuals and groups value alternative public actions. Numerous weighting-scaling methodologies can be used in such evaluations. These methodologies represent adaptations of multiple-criteria or multiple-attribute decision-making techniques. Environmental risk assessment which accounts for uncertainties in choosing among alternative policies and projects is increasingly used.

• 한국시스템다이내믹스연구
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• 제11권3호
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• pp.87-104
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• 2010

This research aims at designing policy alternatives which would facilitate the supply of the national rental housing units, especially targeted for the low-income households who need special types of social support for their residences. In order to illuminate structural characteristics of the national rental housing policies, it heavily depends on collection of secondary survey data, in addition to existing documents. From the institutional dimension, it focuses on major issues related to the residential development, which is pivotal in supplying the required national rental housing units. Furthermore, applying causal loop diagramming techniques derived from the System Dynamics (SD), it tries to divulge dynamic relationships between key stakeholders including the government, developers and tenants. Finally, this research stresses the point that the government should fulfill its basic duty as a financial supporter and the developer should not procrastinate in providing diverse options, timely reflecting tenants' needs.

• 경영과정보연구
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• 제7권
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• pp.381-400
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• 2001

Our country has been encountered with severe economic depression since IMF loan(1997). Korean economic system should be reformed according to the globalization and the world industrial trends based on adavanced technologies and skills. Todays the venture business should be considered to be the alternative of recovering Korean economy and increasing highly estimated values. Generally speaking, the venture business is defined as a new business with high risk-high return with new technical entrepreneurship. This treatise suggests the activating alternatives of the venture business in Korea. These alternatives are suggested as follows. First, several measures to incruit excellent technicians are suggested. These measures includes incruitment of parttime technicians, application of cooperative program of education training unemployees, the stock option system, a stock-sharing plan for the employees, etc. Second, in the financial aspect, activation of the foundation investment company, activation of the COSDAQ market, strengthening of technology security are suggested. Third, in the technical development aspect, amplification of inauguration assistant center, construction of technology accumulative network, etc. These measures will contribute to the development of Korean economy and the welfare of Korean people.