• Hwankyungkyoyuk
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• v.20 no.4
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• pp.117-131
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• 2007

The objectives of this study were to investigate using environment-friendly agricultural products and to analyze consciousness of agricultural safety of consumers. The data were collected from 1,000 consumers by two-staged stratified random sampling. SPSSWIN/ver. 13 program was used for analyzing data with frequency, cross-tab, t-test and ANOVA. The major findings of this study were as follows: 1) Consumers with higher academic career, more income, and white collars showed higher experiences on environment-friendly agricultural products. 2) Consumers who are under thirties, university graduation and upper income revealed high intention to use environment-friendly agricultural products. 3) The study revealed information needs and information acquisition are significantly different among consumers 4) Consumers with higher academic and upper income showed higher agricultural safety concern, 5) The study discovered that consumers who are over sixties and under middle school graduation were higher on agricultural safety effects.

• Journal of the Korean Home Economics Association
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• v.36 no.3
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• pp.1-14
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• 1998

This research focuses the safety problems for consumers with the viewpoint of behaviorism. Specially three issues are addressed: 1) Variables influencing the consumer's safety consciousness 2) The comparision of consumer's safety seeking behavior according to the product type 3) The relation of variables influencing the consumer's safety-seeking behaviors. In this paper, I deal with mainly the gas products and agricultural products and then observe the consumers' reaction for those two products concerning to the consumer's safety problem. For this purpose, I distributed the questionnaire to the residents I Seoul and suburban area of age between 20 and 60 years old. As a result, consumers put high values and concerns on general safety, but have quite negative concepts on society's safety problems generally. It was found that the consciousness on this problem was higher among those people who were reading journals for consumers, who have high education or high incomes, or who were unemployed house wives. In gas products, the level of consumer's safety seeking behavior and subareas were higher than in agricultural products. In the matter of the variables which affect the consumer's safety seeking behavior directly, those were safety consciousness variables and experience of reading journal for consumer in gas products, and safety consciousness vatiabls, consumer education experience, experience of injury, being employed and being married in agricultural products. Also as the result of path analysis, experience of reading journal for consumer, being employed, education and income level influenced indirectly the consumer safety seeking behavior.

• Journal of Families and Better Life
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• v.26 no.5
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• pp.61-74
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• 2008

This research aims to examine and analyze behavior of consumers in pursuit of safety the basis of data Korea Consumer Agency in 2007 2,000 male and females older than 20 years old in Korea. In particular, this study investigates the impact of and life styles of consumers in pursuit of safety. Results of this research could be summarized as follows. First of all, Korean consumers tend to place emphasis on factors such as price and freshness rather than safety in the purchase of vegetables, meats, rice, and fruit.Second, the safety consciousness of consumers is high among female young consumers among consumers showing intermediate positions for the issue of opening domestic markets for foreign agricultural products. Third, this study also examines the impact of life styles on consumers' behavior in pursuit of safety. Such behavior is high among consumers emphasizing values on family and current consumption and showing negative attitudes opening domestic markets for imported foreign agricultural products. Finally, behavior in pursuit of safety is high among female, high school graduated, family-oriented consumers and valuing leisure and showing negative attitudes opening domestic markets for foreign agricultural products. However, safety consciousness of consumers do not generate direct impact on patterns of pursuing safety.

• Journal of Biosystems Engineering
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• v.39 no.3
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• pp.151-157
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• 2014

Purpose: In order to develop strategies to prevent farm-work accidents relating to agricultural machinery, influential factors were examined in this paper. The effects of these factors were quantified using logistic regression. Methods: Based on the results of a survey on farm-work accidents conducted by the National Academy of Agricultural Science, 21 tentative independent variables were selected. To apply these variables to regression, the presence of multicollinearity was examined by comparing correlation coefficients, checking the statistical significance of the coefficients in a simple linear regression model, and calculating the variance inflation factor. A logistic regression model and determination method of its goodness of fit was defined. Results: Among 21 independent variables, 13 variables were not collinear each other. The results of a logistic regression analysis using these variables showed that the model was significant and acceptable, with deviance of 714.053. Parameter estimation results showed that four variables (age, power tiller ownership, cognizance of the government's safety policy, and consciousness of safety) were significant. The logistic regression model predicted that the former two increased accident odds by 1.027 and 8.506 times, respectively, while the latter two decreased the odds by 0.243 and 0.545 times, respectively. Conclusions: Prevention strategies against factors causing an accident, such as the age of farmers and the use of a power tiller, are necessary. In addition, more efficient trainings to elevate the farmer's consciousness about safety must be provided.

• Journal of Distribution Science
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• v.11 no.1
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• pp.45-53
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• 2013

Purpose - The environment-friendly agricultural product market in Korea sees continual high growth. Recently, the Korean government has been actively fostering environment-friendly agriculture as an engine of future growth. Korean people have increasingly become more health-conscious and interested in food safety issues. Many distribution and retailing companies have responded with various promotional activities. However, most of these are not strategic and appear to have unsatisfactory outcomes. The main purpose of this paper is to suggest effective marketing strategies for environment-friendly agricultural products. To achieve this aim, the study empirically investigates the effects of consumer characteristics and trust on the purchase intention of environment-friendly agricultural products. Research design, data, methodology - Based on the theory of planned behavior, and previous studies related to the purchase intention and consumption of environment-friendly agricultural products, we set up five study hypotheses. These related to the demographic characteristics of consumers, purchase intention, and behavior of the products. We then set up a study model and four study hypotheses relating to health consciousness, environmental consciousness, consumer trust level, purchase intention, and behavior of the products. The data were collected using a questionnaire given to consumers living in Seoul and southern Geonggi Province. The final sample size is 403 and mean age is 44.3. SPSS 15.0 for Windows and Amos 7.0 were used as statistical analysis tools. Meaningful results were derived using frequency analysis, correlation analysis, a t-test, and structural equation modeling. Results - Empirical results of this research are as follows. (1) First, it is shown that consumers consider such attributes as intimacy and health to be important when they buy environment-friendly agricultural products. (2) We also found that consumers recognize the value of environment-friendly agricultural products as high, but their trust level as low. (3) Consumer groups consisting of married couples, with higher education, higher income, and higher age are shown to have a higher intention of buying environment-friendly agricultural products than any other consumer group. (4) It is estimated that the level of consumer trust positively affects the purchase intention of environment-friendly agricultural products. The path coefficient (.138) between consumer trust and purchase intention is statistically significant at the α = .05 level. (5). It is also estimated that environmental consciousness positively affects purchase intention. The path coefficient (.245) between environmental consciousness and purchase intention is statistically significant at the α = 0.05 level. The standardized path coefficients of consumer trust and environmental consciousness with purchase intention are .556 and .288 respectively. Therefore, consumer trust affects purchase intention more than environmental consciousness. (6) Finally, purchase intention is estimated to positively affect purchase behavior. Conclusions - Based upon empirical results, this research suggests that marketers of environment-friendly agricultural products should focus more on increasing consumer trust levels, emphasizing the training and education of employees. The government also should pay attention to a standardized certification system for environment-friendly agricultural products. Marketers of environment-friendly agricultural products should consider the consumer groups of married couples, with higher education, higher income, and higher age as a major target segment.

• Journal of the Ergonomics Society of Korea
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• v.36 no.5
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• pp.545-557
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• 2017

Objective: The aim of this study was to find risk factors in cultivating ginseng based on risk assessments and suggest safety measures for main risks. Background: Safety education and training is one of the practical and effective methods to prevent occupational accidents and injuries. In agricultural sector, there are few contents of safety education as compared to other industries. Especially, farm work has different cultivation characteristics according to the crops, so it needs special education materials for each crop. Among the various types of crops, ginseng contains various risk factors due to its long cultivating period and unique environment. Therefore, safety education material specified for ginseng is necessary to improve ginseng farmers' safety. Method: Risk assessment for cultivating tasks of ginseng was carried out through data obtained from various methods (site survey, interview, literature survey). To improve objectivity, the risk assessment was applied with 3-criteria (researcher estimate, interview, previous research results). Finally, the three high-risk tasks were selected and safety measures for those tasks were provided. Results: Three tasks, such as 'Mounting, maintenance and removing supports', 'Pest control' and 'Harvest', were selected as risky tasks among total tasks. (1) In 'Mounting' and maintenance and removing supports', the farmers found to be exposed to the risks of musculoskeletal disorders and accidents related to operating the tablet machine. (2) In 'Pest control', agrichemical poisoning, musculoskeletal disorders and hyperthermia were main risks. Finally, (3) In 'Harvest', the farmers are mainly exposed to the possibility of accidents of agricultural machines and risks of musculoskeletal disorders. Thus, it needs to apply appropriate safety measures to those risky tasks, such as safety guidelines, convenience equipment, protective kit, and so on. Conclusion: This study can be used as basic data for agricultural safety and expected that it would be useful for further study. In addition, the results of the research will be produced in the form of animation, which will enhance the safety consciousness for aged farmers. Application: The result of this study can be used in developing safety education materials for ginseng farmers which is essential to prevent occupational accidents and injuries among ginseng farmers.

• The Korean Journal of Community Living Science
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• v.15 no.4
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• pp.149-163
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• 2004

The purpose of this study is to present a plan to activate the production and consumption of environmently friendly agricultural products through an analysis on the understanding degree, the level and inclination of consumption, the satisfaction degree of consumption, and the comprehension degree of production and circulation process of the environmently friendly agricultural products. 1 reviewed the literature and did survey In this study. The results are as follows : (1) As a result of an analysis on the understanding degree of the environmently friendly agricultural products, it is shown to get 6.37 points out of 10 and also, there is a difference between age, educational background, and income level. (2) In the case of research on the method to distinguish the environmently friendly agricultural products from others, it is proved that consumers have a strong faith on quality guarantee marks and there is a difference between gender, income level, and consumption period. (3) It is also shown that consumers purchase environmently friendly agricultural products for the family member's health in the survey on the motivation for purchasing them. And also, there is a difference between men and women. (4) The result of the survey on the consumption scale of the environmently friendly agricultural products shows that 94 people(60.3％) spend more than 50％ of their gloss foodstuffs cost purchasing them and 20 people(12.8％) spend 30-50％. (5) In the survey on the amount and the frequency of the purchasing items of the envirounently friendly agricultural products, respondents count livestock products mostly in amount while point out main cereals and a kinds of soy and pastes in frequency. (6) Consumers ask that the price of environmently friendly agricultural products is a little expensive or reasonable and there is no differences between individual groups. (7) In the case of the purchase of foreign environmently friendly agricultural products, there are more people who want to purchase domestic ones than those who want foreign ones. Therefore, it is shown that environmently friendly agricultural products have a counterpower after the market-open to import. (8) As a result of the analysis on the quality of environmently friendly agricultural products, it is proved that they have better quality than general agricultural products and also, it is found out that women feel larger differences than men in quality. (9) In the analysis on the satisfaction degree of the environmently friendly agricultural products, it is proved that respondents trust the safety and nutrition of them whereas they are not satisfied with the external shape of them. (10) It is analyzed that tile conversion of consumer's consciousness is the most critical factor for development of environmently friendly agriculture. (11) The factors to activate the consumption of environmently friendly agricultural products are proved in order of the enlargement of direct transaction, the conversion of consumer's consciousness, the easiness of purchase, activating consumers'unions, and publicity.

• Korean Journal of Organic Agriculture
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• v.12 no.1
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• pp.67-80
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• 2004

Farm economy is getting worse because of the free trade trends in agriculture sector and unreasonable application of market economy principles to agricultural products. And The worldwide issues of environmental pollution as well as want of food, water and energy make human future be anxious. In addition, consumers raise questions in argument about safety of foods produced by traditional farming or imported. So I propose the urban-rural living community movement(URLCM) as an alternative plan for sustainable domestic agriculture. URLCM based on environmentally friendly agriculture and community consciousness will be able to solve many of present issues on agriculture and rural society through incessant interchanges between urban and rural community. This URLCM has to be basically founded on principles of symbiosis-coexistence and life circulation. So those that have to be driven forward arc organizing producers and consumer cooperatives, making environmentally friendly rural region and products, combining with consumer cooperatives, training the participants and so forth.

• Journal of the Korean Society of Food Culture
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• v.12 no.5
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• pp.477-493
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• 1997

The consumers' purchase experiences of some imported agricultural products (rice, sesame, garlic, onion, jujube, red pepper, oak mushroom, apple, dried persimmon) and their consciousness for the labelling of the country of origin for agricultural products in Youngnam region were examined in this study. The sample consisted of 438 women who lived in Taegu, Pusan and other cities of Kyungpook and Kyungnam, and the self-administered questionnaire for the survey was used. The main reasons to purchase the imported agricultural products were the wide distribution and low price of them. Most of the consumers were concerned about safety of the imported agricultural products but only a few people experienced unsatisfaction of the products. The price, quality, package, container, label, and safety of the examined products were evaluated worse than those of the domestic products. Generally, although they suffered unsatisfaction, the consumers did not complain because they wanted to avoid troublesome work, which means the consumers did not assert their rights. Some people did not know the labelling system for the country of origin and the place to charge the market violating it. Therefore, it will be necessary for the consumers to receive education about the labelling system for the country of origin and the compensation criteria for consumers' grievances and damages. The current labelling method for the country of origin generally met the consumers' preference but the consumers wanted to improve the position and color of the label. Most consumers could not differentiate the imported products from the domestic products. The results obtained from the survey suggest consumer education for the labelling system for the country of origin and the compensation criteria should be activated through various ways such as mass media and consumer organizations.

• Asian-Australasian Journal of Animal Sciences
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• v.22 no.9
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• pp.1334-1340
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• 2009

Sufficient food supply for all humans was, is, and will remain one of the main priorities for mankind. The choice between food from crops or animals is related to philosophical, religious and ethical, but also cultural and economical, values. However, the concept of sustainable agriculture takes into account the organization of food supply through future generations. Not only quantity, but also quality is important, especially in relation to food safety and the method of production. Specifically, the aspect of animal welfare is becoming increasingly important with the focus on stewardship and stockmanship, i.e. responsibility of humans for their animals. In the future, implications for sustainability in animal production may be of more concern to stewardship paired by stockmanship, responsibility, consciousness and morality. The moral as a basic concept of sustainable agriculture is to maintain continuous development in harmony with nature to meet requirements in the world for living creatures including human beings to live in and steward. The objective of this paper is to discuss the above issues from different viewpoints on sustainable food supply, increasing food consumption and environmental protection.